Packaging Testing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210364
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Packaging Testing Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Packaging Testing Market

(Market Size)
$2.8 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.8 billion
Key Players SGS, Intertek, Eurofins, Bureau Veritas, TÜV SÜD

Market Summary

The packaging testing market is a critical segment within the broader packaging industry, focused on evaluating the safety, durability, and compliance of packaging materials and solutions. This market encompasses a wide range of testing methodologies designed to ensure that packaging meets regulatory standards, protects products throughout the supply chain, and satisfies consumer expectations for quality and sustainability. Companies operating in sectors such as food and beverage, pharmaceuticals, personal care, and electronics rely heavily on packaging testing to mitigate risks associated with contamination, damage, and shelf-life degradation. The increasing complexity of global supply chains and the rise of e-commerce have further amplified the need for robust testing protocols. Key activities include physical testing, such as compression and vibration tests, as well as chemical and microbiological analyses to assess material integrity and safety. The market is characterized by a strong emphasis on innovation, driven by advancements in testing equipment and software that enhance accuracy and efficiency. Regulatory bodies across different regions have established stringent guidelines that mandate comprehensive testing, thereby propelling market growth. Additionally, the growing consumer awareness regarding product safety and environmental concerns has encouraged brands to invest in rigorous testing procedures to maintain credibility and competitive advantage. The packaging testing market is integral to ensuring that packaging solutions not only fulfill functional requirements but also align with evolving sustainability goals and technological trends.

Key Highlights

The packaging testing market is distinguished by several key highlights that underscore its importance and dynamism. One significant aspect is the adoption of advanced technologies such as automation and artificial intelligence in testing processes, which improve precision and reduce human error. Leading companies like SGS SA, Intertek Group plc, and Eurofins Scientific are at the forefront, offering extensive testing services that cater to diverse industry needs. Another highlight is the increasing integration of sustainability considerations into testing protocols, with a focus on evaluating biodegradable and recyclable materials for environmental impact. The market also sees a rising demand for accelerated aging tests, which simulate long-term storage conditions to predict packaging performance over time. Furthermore, the expansion of e-commerce has led to the development of specialized tests for shipping and handling durability, ensuring products arrive intact despite logistical challenges. The regulatory landscape continues to evolve, with standards like ASTM and ISO providing frameworks that drive consistency and reliability in testing outcomes. Collaboration between packaging manufacturers and testing service providers is enhancing the development of customized solutions that address specific client requirements. These highlights collectively emphasize the market's role in fostering innovation, ensuring compliance, and supporting the overall integrity of packaged goods across global markets.

Drivers, Opportunities & Restraints

Several drivers propel the packaging testing market, including stringent government regulations aimed at ensuring product safety and minimizing health risks. The growth of the e-commerce sector has increased the need for durable packaging that can withstand transit, thereby boosting demand for testing services. Consumer preferences for sustainable and eco-friendly packaging materials also drive market expansion, as companies seek to verify the environmental claims of their products. Opportunities abound in emerging economies where industrialization and rising disposable incomes are fostering greater adoption of packaged goods, creating a fertile ground for testing services. Technological advancements present another opportunity, with innovations in non-destructive testing methods and real-time monitoring systems enhancing market potential. However, the market faces restraints such as the high cost of advanced testing equipment and the complexity of adhering to diverse international standards, which can be a barrier for small and medium-sized enterprises. Additionally, the lack of skilled professionals proficient in sophisticated testing techniques may hinder market growth. Despite these challenges, the ongoing emphasis on quality assurance and the increasing incidence of product recalls due to packaging failures continue to underscore the critical need for comprehensive testing solutions, ensuring sustained market development.

Concentration Insights

The packaging testing market exhibits a concentrated landscape with a few major players dominating the global scene. Companies such as SGS SA, Intertek Group plc, Eurofins Scientific, and Bureau Veritas SA hold significant market shares due to their extensive service portfolios and global reach. These entities have established robust networks of laboratories and testing facilities, enabling them to cater to a diverse client base across multiple industries. Their dominance is reinforced by strategic acquisitions and partnerships that expand their capabilities and geographic presence. Alongside these giants, there are numerous specialized and regional players that focus on niche segments, such as specific material testing or localized regulatory compliance. The market concentration is further influenced by high barriers to entry, including the substantial capital investment required for state-of-the-art testing equipment and the need for accreditation from international standards organizations. This concentration fosters a competitive environment where innovation and service quality are paramount. Companies are increasingly investing in research and development to offer advanced testing solutions that address emerging trends like smart packaging and sustainability. The presence of these key players ensures that the market remains dynamic, with continuous improvements in testing methodologies and customer service offerings.

Type Insights

Packaging testing encompasses various types of tests, each designed to evaluate specific attributes of packaging materials and systems. Physical testing is among the most common, including tests for compression, vibration, and impact resistance, which assess the durability of packaging during storage and transportation. Chemical testing involves analyzing materials for harmful substances, ensuring compliance with regulations such as REACH and FDA standards, particularly crucial for food and pharmaceutical packaging. Microbiological testing is essential for sectors like food and beverages, where it checks for contamination and spoilage risks. Barrier testing evaluates the packaging's ability to protect contents from external factors like moisture, oxygen, and light, which is vital for preserving product quality and shelf life. Additionally, packaging integrity tests, such as leak detection and seal strength assessments, are critical for maintaining product safety and preventing waste. Sensory testing may also be employed to ensure that packaging does not impart unwanted odors or flavors to the product. The choice of testing type depends on the industry requirements, material composition, and end-use applications, with advancements in technology enabling more precise and comprehensive evaluations. These diverse testing types collectively ensure that packaging meets the necessary performance, safety, and regulatory criteria.

Application Insights

The application of packaging testing spans multiple industries, each with unique requirements and challenges. In the food and beverage sector, testing is paramount to ensure that packaging prevents contamination, maintains freshness, and complies with food safety regulations. Tests often focus on material migration, shelf-life stability, and barrier properties against oxygen and moisture. The pharmaceutical industry relies heavily on packaging testing to guarantee the integrity and sterility of drug packaging, with emphasis on blister packs, vials, and closures that protect against tampering and environmental factors. Personal care and cosmetics products undergo testing for compatibility with formulations, ensuring that packaging does not react with contents and cause degradation. In the electronics industry, packaging must provide electrostatic discharge protection and physical cushioning, necessitating tests for shock absorption and static control. The growth of e-commerce has led to increased testing for shipping packages, including drop tests and vibration simulations to endure logistics handling. Additionally, sustainable packaging applications are gaining traction, with testing focused on biodegradability, recyclability, and compostability to meet environmental standards. Each application demands tailored testing protocols to address specific risks and regulatory demands, highlighting the versatility and critical role of packaging testing across diverse market segments.

Regional Insights

The packaging testing market demonstrates varied dynamics across different regions, influenced by economic development, regulatory frameworks, and industrial activity. North America holds a significant share, driven by strict regulatory standards in the United States and Canada, particularly in pharmaceuticals and food packaging, alongside a robust e-commerce sector that demands rigorous testing for shipping durability. Europe follows closely, with stringent EU regulations promoting advanced testing for safety and sustainability, and leading market players based in countries like Germany and the UK. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing bases in China and India, rising consumer awareness, and increasing adoption of international packaging standards. Latin America and the Middle East & Africa are emerging markets, where industrialization and improving regulatory environments are gradually boosting the demand for packaging testing services. Each region presents unique opportunities and challenges; for instance, developed regions focus on technological advancements and sustainability, while emerging economies prioritize basic testing infrastructure and compliance. Regional disparities in regulatory requirements also necessitate localized testing approaches, encouraging global players to adapt their services to meet specific regional needs. This geographical diversity ensures a continuously evolving market landscape with broad growth prospects.

Company Insights

Prominent companies in the packaging testing market include SGS SA, Intertek Group plc, Eurofins Scientific, Bureau Veritas SA, and T?V S?D AG, among others. These firms are recognized for their comprehensive service offerings, global laboratory networks, and expertise across various testing domains. SGS SA, for instance, provides a wide range of testing services for packaging materials, including physical, chemical, and microbiological analyses, catering to industries such as food, pharmaceuticals, and consumer goods. Intertek Group plc emphasizes innovative solutions like accelerated aging tests and sustainability assessments, helping clients meet regulatory and environmental standards. Eurofins Scientific specializes in analytical testing, offering advanced techniques for material safety and compliance, particularly in the food and packaging sectors. Bureau Veritas SA focuses on quality assurance and certification services, ensuring that packaging meets international standards and customer specifications. T?V S?D AG is known for its rigorous testing protocols and consulting services, aiding companies in navigating complex regulatory landscapes. These companies invest heavily in research and development to introduce new testing methodologies and expand their capabilities. Their competitive strategies often involve mergers, acquisitions, and partnerships to enhance geographic presence and service diversity, solidifying their positions as leaders in the global packaging testing market.

Recent Developments

Recent developments in the packaging testing market reflect a trend towards technological integration and sustainability. Companies are increasingly adopting automation and digital tools to enhance testing accuracy and efficiency. For example, the use of robotics and AI-driven data analytics allows for faster processing and more reliable results. There is a growing emphasis on developing tests for sustainable packaging materials, such as bioplastics and recycled content, to validate their environmental claims and performance. Regulatory updates continue to shape the market, with new guidelines emerging around plastic reduction and circular economy principles, prompting testing firms to adapt their services accordingly. Strategic acquisitions and collaborations are common, as major players seek to broaden their expertise and geographic reach; recent instances include partnerships between testing companies and packaging manufacturers to co-develop innovative solutions. The rise of smart packaging has also led to new testing requirements for embedded technologies like sensors and indicators, ensuring they function correctly without compromising package integrity. Additionally, the COVID-19 pandemic accelerated the demand for packaging testing, particularly in the pharmaceutical and food sectors, to ensure safety and compliance amidst disrupted supply chains. These developments highlight the market's responsiveness to global trends and its critical role in advancing packaging innovation.

Report Segmentation

The packaging testing market can be segmented based on various criteria to provide a detailed understanding of its structure and dynamics. Common segmentation includes by type of test, such as physical, chemical, microbiological, and sensory testing, each addressing different aspects of packaging performance and safety. Another segmentation approach is by material type, covering plastics, glass, metal, paperboard, and others, with testing protocols tailored to the unique properties and applications of each material. The market is also segmented by application, encompassing food and beverage, pharmaceuticals, personal care, electronics, and other industries, each requiring specific testing standards and methodologies. Geographic segmentation divides the market into regions like North America, Europe, Asia-Pacific, and rest of the world, highlighting regional variations in demand, regulations, and growth opportunities. Additionally, segmentation by technology distinguishes between traditional testing methods and advanced techniques involving automation and digitalization. These segments help in analyzing market trends, identifying growth areas, and understanding competitive landscapes. They enable stakeholders to make informed decisions regarding investment, strategy, and innovation, ensuring that testing services align with evolving industry needs and regulatory requirements. Comprehensive segmentation provides a framework for detailed market analysis and forecasting.

FAQs

What is packaging testing? Packaging testing involves evaluating packaging materials and systems to ensure they meet required standards for safety, durability, and compliance, using various physical, chemical, and microbiological methods.

Why is packaging testing important? It is crucial for preventing product damage, ensuring consumer safety, complying with regulations, and maintaining brand reputation by verifying that packaging performs effectively under expected conditions.

What are the common types of packaging tests? Common tests include compression, vibration, impact resistance, leak detection, material migration analysis, and barrier properties assessment, among others.

Which industries use packaging testing services? Industries such as food and beverage, pharmaceuticals, personal care, electronics, and e-commerce heavily rely on packaging testing to ensure product integrity and compliance.

How does packaging testing support sustainability? It helps validate the performance and environmental claims of sustainable packaging materials, such as biodegradability and recyclability, promoting eco-friendly solutions.

What trends are shaping the packaging testing market? Key trends include the adoption of advanced technologies like AI and automation, increased focus on sustainable materials, and the growing impact of e-commerce on testing requirements.

Citius Research has developed a research report titled “Packaging Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Packaging Testing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Packaging Testing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Packaging Testing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Packaging Testing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Packaging Testing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Packaging Testing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Packaging Testing Market
• Cost and Gross Margin Analysis of Packaging Testing Market
• Packaging Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Packaging Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Packaging Testing Market Key Stakeholders

Below are the key stakeholders for the Packaging Testing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Packaging Testing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Packaging Testing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Packaging Testing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Packaging Testing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Packaging Testing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Packaging Testing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Packaging Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Packaging Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Packaging Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Packaging Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Packaging Testing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Packaging Testing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Packaging Testing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Packaging Testing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Packaging Testing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Packaging Testing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Packaging Testing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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