Canning Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209651
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Canning Machine Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Canning Machine Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Robert Bosch, IMA Group, GEA Group, Coesia, Krones

Market Summary

The canning machine market is an integral segment within the global packaging industry, primarily focused on the automation and efficiency of food and beverage preservation processes. These machines are designed to handle various canning operations, including filling, sealing, labeling, and packaging, ensuring product longevity and safety. The market caters to a wide range of end-users, from large-scale industrial manufacturers to small and medium enterprises seeking to enhance their production capabilities. Technological advancements have led to the development of highly automated and intelligent canning systems that reduce human intervention, minimize errors, and increase throughput. The demand for canned goods remains robust due to their convenience, longer shelf life, and suitability for distribution across diverse geographic regions. Sustainability trends are also influencing market dynamics, with manufacturers increasingly adopting energy-efficient machines and eco-friendly packaging solutions. The competitive landscape is characterized by the presence of established players and emerging innovators striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The canning machine market is distinguished by several key highlights that underscore its growth and evolution. Automation and Industry 4.0 integration are paramount, with smart machines featuring IoT connectivity for real-time monitoring and predictive maintenance. Leading companies such as Angelus Sanitary Can Machine Company, KHS Group, and Ferrum Ltd. are at the forefront of innovation, offering solutions that enhance operational efficiency and reduce downtime. The market is also witnessing a surge in demand for flexible and modular machines that can handle multiple can sizes and types, catering to the diverse needs of food, beverage, and other industries. Hygienic design and compliance with stringent food safety regulations, including those set by the FDA and EFSA, are critical factors driving product development. Additionally, the adoption of servo-driven technologies and robotic automation is revolutionizing production lines, enabling higher precision and faster changeovers. The emphasis on sustainability is prompting manufacturers to develop machines that support lightweighting and the use of recyclable materials, aligning with global environmental goals.

Drivers, Opportunities & Restraints

The canning machine market is propelled by several drivers, including the rising consumption of canned foods and beverages due to urbanization, changing lifestyles, and increased disposable incomes. The need for extended shelf life and reduced food waste further fuels demand, as canned products offer a practical solution for preservation and distribution. Technological advancements in automation and robotics present significant opportunities, enabling manufacturers to improve efficiency, reduce labor costs, and enhance product quality. The growing trend towards sustainable packaging and energy-efficient machinery opens new avenues for innovation and market expansion. However, the market faces restraints such as high initial investment costs for advanced canning systems, which may deter small and medium enterprises. Additionally, fluctuations in raw material prices and the complexity of integrating new machinery into existing production lines can pose challenges. Regulatory compliance and the need for frequent upgrades to meet evolving standards also add to operational costs, potentially hindering market growth.

Concentration Insights

The canning machine market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies like Angelus Sanitary Can Machine Company, KHS Group, and Ferrum Ltd. are recognized for their extensive product portfolios and global presence. These industry leaders focus on continuous innovation, strategic mergers and acquisitions, and partnerships to strengthen their market position. Regional players also play a crucial role, particularly in emerging markets, by offering cost-effective solutions tailored to local needs. The market concentration is further influenced by technological expertise and the ability to provide comprehensive after-sales services, including maintenance and training. Collaboration with end-users to develop customized solutions is a key strategy adopted by leading companies to enhance customer loyalty and expand their client base. The competitive intensity is expected to increase as new entrants introduce advanced technologies and disruptive business models.

Type Insights

Canning machines are categorized into various types based on their functionality and application. Automatic canning machines dominate the market, offering high-speed operations and minimal manual intervention, making them ideal for large-scale production environments. Semi-automatic machines are preferred by small and medium enterprises due to their lower cost and flexibility. Key machine types include fillers, sealers, labelers, and depalletizers, each designed to perform specific tasks within the canning process. Fillers are critical for accurately dispensing products into cans, while sealers ensure hermetic closure to prevent contamination and spoilage. Labeling machines apply product information and branding, enhancing marketability. Depalletizers handle the loading and unloading of cans, streamlining the production flow. Technological innovations have led to the development of integrated systems that combine multiple functions, reducing footprint and improving efficiency. The choice of machine type depends on production volume, product characteristics, and budget constraints.

Application Insights

Canning machines find extensive applications across various industries, with the food and beverage sector being the largest end-user. Within this sector, machines are used for canning fruits, vegetables, meat, seafood, ready-to-eat meals, and beverages such as carbonated drinks, juices, and beers. The pharmaceutical industry utilizes canning machines for packaging medicinal products in airtight containers to ensure stability and prevent degradation. The chemical industry employs these machines for packaging lubricants, paints, and other hazardous materials in safe, durable containers. Additionally, the personal care and cosmetics industry uses canning machines for products like aerosols and creams. Each application has specific requirements regarding machine design, materials, and hygiene standards. For instance, food-grade applications necessitate stainless steel construction and easy cleanability, while chemical applications require corrosion-resistant materials. The versatility of canning machines enables their adoption across diverse sectors, driving market growth.

Regional Insights

The canning machine market demonstrates varied growth patterns across different regions, influenced by economic development, industrial expansion, and consumer preferences. North America and Europe are mature markets characterized by high adoption of advanced automation technologies and stringent regulatory standards. The presence of major food and beverage companies in these regions drives demand for efficient canning solutions. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and expanding manufacturing capabilities. Countries like China, India, and Japan are key contributors, with growing investments in food processing infrastructure. Latin America and the Middle East & Africa are emerging markets, offering significant growth potential fueled by economic development and increasing demand for packaged goods. Regional differences in consumer preferences, such as the popularity of specific canned products, also influence market dynamics. Manufacturers are tailoring their strategies to address regional needs and capitalize on growth opportunities.

Company Insights

Prominent companies in the canning machine market include Angelus Sanitary Can Machine Company, KHS Group, Ferrum Ltd., George Gordon Associates Limited, and CFT S.p.A. These companies are renowned for their technological expertise, extensive product ranges, and strong global networks. Angelus Sanitary Can Machine Company is a leader in can sealing technology, offering innovative solutions for various industries. KHS Group provides integrated packaging systems, emphasizing sustainability and efficiency. Ferrum Ltd. specializes in canmaking and filling equipment, catering to the beverage and food sectors. George Gordon Associates Limited focuses on can handling and processing machinery, while CFT S.p.A. offers complete processing and packaging lines. These companies invest heavily in research and development to introduce advanced features such as IoT connectivity, energy efficiency, and modular designs. Strategic collaborations, acquisitions, and expansions into emerging markets are common practices to enhance market presence and meet evolving customer demands.

Recent Developments

The canning machine market has witnessed several recent developments aimed at enhancing product offerings and expanding market reach. Leading companies have introduced next-generation machines with increased automation, IoT capabilities, and energy-efficient designs. For instance, advancements in servo technology have enabled higher precision and faster operation speeds, reducing downtime and improving productivity. There is a growing emphasis on sustainability, with manufacturers developing machines that support the use of recyclable materials and reduce energy consumption. Strategic partnerships and acquisitions have been prominent, allowing companies to diversify their portfolios and enter new geographic markets. Additionally, the integration of artificial intelligence and machine learning for predictive maintenance and quality control is gaining traction. These developments reflect the industry's commitment to innovation and responsiveness to changing market demands, ensuring continued growth and competitiveness.

Report Segmentation

The canning machine market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into automatic, semi-automatic, and manual machines, with automatic machines leading due to their high efficiency and suitability for large-scale production. Application-wise, the market covers food, beverages, pharmaceuticals, chemicals, and others, with the food and beverage segment accounting for the largest share. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated in terms of market trends, growth drivers, and challenges, offering detailed insights for stakeholders. The segmentation enables a thorough understanding of market dynamics, helping businesses identify opportunities and formulate effective strategies. The report also includes competitive analysis, highlighting key players and their market strategies.

FAQs

What are the key trends in the canning machine market? Key trends include increased automation, integration of IoT for real-time monitoring, emphasis on sustainability, and development of flexible machines handling multiple can types.

Which regions offer the greatest growth potential for canning machines? The Asia-Pacific region offers significant growth potential due to rapid industrialization, urbanization, and increasing demand for packaged foods and beverages.

What are the main applications of canning machines? Main applications include food canning such as fruits and vegetables, beverage packaging, pharmaceutical products, chemicals, and personal care items.

Who are the leading companies in the canning machine market? Leading companies include Angelus Sanitary Can Machine Company, KHS Group, Ferrum Ltd., George Gordon Associates Limited, and CFT S.p.A.

What factors are driving the demand for canning machines? Drivers include rising consumption of canned goods, need for extended shelf life, technological advancements, and growing focus on reducing food waste.

How are technological advancements impacting the canning machine market? Technological advancements are leading to higher automation, improved efficiency, reduced operational costs, and enhanced product quality through features like IoT and AI.

Citius Research has developed a research report titled “Canning Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canning Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canning Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canning Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canning Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canning Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canning Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canning Machine Market
• Cost and Gross Margin Analysis of Canning Machine Market
• Canning Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canning Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canning Machine Market Key Stakeholders

Below are the key stakeholders for the Canning Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canning Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canning Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canning Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canning Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canning Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canning Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canning Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canning Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canning Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canning Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canning Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canning Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canning Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canning Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canning Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canning Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canning Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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