Bundling Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209640
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Bundling Machine Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Bundling Machine Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Robert Bosch, IMA Group, GEA Group, Coesia, Krones

Market Summary

The bundling machine market is a critical segment within the global packaging industry, providing essential equipment for securing and grouping products across various sectors. These machines enhance efficiency in packaging lines by automating the process of applying straps, bands, or wraps to consolidate items, ensuring safe and secure transportation and storage. The market is characterized by steady demand driven by the expansion of manufacturing, e-commerce, and logistics sectors worldwide. Key industries utilizing bundling machinery include food and beverage, consumer goods, pharmaceuticals, and construction materials. Technological advancements are increasingly integrating smart features such as IoT connectivity and energy-efficient operations, aligning with modern industrial automation trends. Leading manufacturers focus on developing robust, high-speed machines capable of handling diverse materials and product sizes, catering to the evolving needs of businesses seeking to optimize their packaging operations and reduce labor costs. The competitive landscape is defined by innovation, with companies striving to offer solutions that improve throughput, reliability, and sustainability in packaging processes.

Key Highlights

The bundling machine market showcases several pivotal developments underscoring its growth and transformation. A significant trend is the shift towards automation and Industry 4.0 integration, where machines are equipped with sensors and data analytics capabilities for predictive maintenance and operational monitoring. This enhances productivity and minimizes downtime in high-volume packaging environments. Another highlight is the increasing adoption of sustainable practices, with manufacturers designing machines that accommodate eco-friendly materials like recyclable plastic straps or paper-based bundling options, responding to corporate sustainability goals and regulatory pressures. Additionally, the market sees a rise in customizable solutions, allowing businesses to tailor bundling equipment to specific product dimensions and packaging requirements, thereby improving versatility across applications. The expansion of e-commerce and logistics networks globally further amplifies demand, as efficient bundling is crucial for securing shipments and reducing damage during transit. Innovations in safety features, such as automated tension control and emergency stop mechanisms, also stand out, ensuring operator protection and compliance with industrial safety standards.

Drivers, Opportunities & Restraints

Several drivers propel the bundling machine market forward, primarily the growing need for operational efficiency in packaging lines across industries. The rise of automation in manufacturing and logistics reduces labor costs and increases output, making bundling machines indispensable for high-speed production environments. Expansion in e-commerce and global trade fuels demand for secure packaging solutions to protect goods during transportation, further driving market growth. Opportunities abound in emerging economies, where industrialization and infrastructure development are accelerating, creating new markets for packaging equipment. Additionally, technological advancements present opportunities for innovation, such as developing AI-powered machines for adaptive bundling and integration with smart factory systems. However, the market faces restraints including high initial investment costs for advanced bundling systems, which may deter small and medium-sized enterprises from adoption. Economic volatility and fluctuations in raw material prices for bundling straps, such as plastics and steel, can also impact market stability. Environmental concerns regarding plastic usage pose challenges, pushing manufacturers towards developing sustainable alternatives, which, while an opportunity, require significant R&D investment.

Concentration Insights

The bundling machine market exhibits a concentrated competitive landscape with a mix of global leaders and specialized regional players dominating the industry. Key companies such as Signode Industrial Group, Cyklop International, and Mosca GmbH hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous innovation in bundling technologies. These established players focus on strategic acquisitions and partnerships to expand their geographic presence and enhance their technological capabilities. The market concentration is higher in developed regions like North America and Europe, where advanced manufacturing bases and high adoption of automation drive demand. In contrast, emerging regions such as Asia-Pacific show a more fragmented scenario with numerous local manufacturers catering to cost-sensitive segments, though global players are increasingly penetrating these markets through tailored offerings. Innovation remains a critical factor for maintaining competitiveness, with leading companies investing in R&D to develop energy-efficient, user-friendly, and digitally integrated machines. This concentration dynamics encourage a focus on customer-centric solutions and after-sales services, ensuring long-term client relationships and market loyalty.

Type Insights

Bundling machines are categorized based on their operational mechanisms and the materials they handle, with primary types including strap bundling machines, stretch wrappers, and banding machines. Strap bundling machines, which use materials like polypropylene, polyester, or steel straps, are widely utilized for heavy-duty applications in industries such as construction and metals due to their high tensile strength and durability. These machines can be semi-automatic or fully automatic, offering varying levels of speed and integration. Stretch wrappers employ plastic film to bundle products, commonly used in palletizing for logistics and distribution centers; they are favored for their cost-effectiveness and flexibility in handling diverse load sizes. Banding machines, often using paper or plastic bands, are prevalent in food packaging and printing industries for their precision and gentle handling of sensitive products. Technological advancements have led to hybrid models that combine features of multiple types, enhancing versatility. The choice of machine type depends on factors such as product characteristics, production volume, and budget constraints, driving manufacturers to offer customizable options to meet specific industry needs.

Application Insights

Bundling machines find applications across a broad spectrum of industries, each with unique requirements driving demand for specialized equipment. In the food and beverage sector, these machines are essential for securing items like bottles, cans, and packaged foods, ensuring hygiene and compliance with safety standards through the use of food-grade materials. The consumer goods industry utilizes bundling for grouping products such as electronics, cosmetics, and household items, enhancing retail readiness and reducing packaging waste. In logistics and transportation, bundling machines play a critical role in pallet stabilization and unitizing shipments, preventing damage and loss during transit. The pharmaceutical industry employs them for bundling medical devices and drug packages, where precision and contamination control are paramount. Additionally, the construction and building materials sector relies on heavy-duty bundling machines for securing items like pipes, rods, and panels, requiring high-strength strapping solutions. Each application demands specific features, such as speed, material compatibility, and automation level, influencing the design and adoption of bundling machinery in these diverse fields.

Regional Insights

The bundling machine market demonstrates distinct regional dynamics influenced by economic development, industrial activity, and technological adoption. North America represents a mature market characterized by high automation penetration and stringent packaging regulations, driving demand for advanced, efficient bundling solutions in sectors like logistics and manufacturing. Europe follows a similar trend, with a strong emphasis on sustainability and energy-efficient machines, supported by regulatory frameworks promoting eco-friendly packaging. The Asia-Pacific region emerges as the fastest-growing market, fueled by rapid industrialization, expanding e-commerce, and infrastructure development in countries such as China and India. This region sees rising investments in packaging automation to enhance productivity and meet growing consumer demands. Latin America and the Middle East & Africa show moderate growth, with opportunities linked to industrial expansion and increasing awareness of packaging efficiency. Regional variations also affect competitive strategies, with global players adapting products to local needs, such as cost-effective models for price-sensitive markets and high-tech solutions for developed regions.

Company Insights

Prominent companies in the bundling machine market include Signode Industrial Group, a global leader known for its comprehensive range of strapping and packaging solutions, emphasizing innovation and sustainability. Cyklop International specializes in polypropylene and polyester strapping systems, offering robust machines for various industries with a focus on user-friendly design and reliability. Mosca GmbH is recognized for its advanced strapping technology and sustainable practices, providing automated solutions for logistics and industrial applications. Other key players such as Fromm Packaging Systems Inc. and Dynaric Inc. contribute significantly with their expertise in stretch wrapping and banding machines, catering to diverse regional and sectoral needs. These companies compete through continuous product development, incorporating features like IoT connectivity and energy efficiency to meet evolving market demands. Strategic initiatives include mergers and acquisitions to expand market reach and enhance technological capabilities, alongside strengthening after-sales services to build customer loyalty. The competitive landscape is marked by a blend of innovation, quality, and customer-centric approaches, driving advancements in bundling machine technology.

Recent Developments

Recent developments in the bundling machine market highlight a focus on technological innovation and strategic expansions. Leading companies have introduced IoT-enabled machines that provide real-time data monitoring and predictive maintenance capabilities, enhancing operational efficiency and reducing downtime. There is a growing emphasis on sustainability, with manufacturers developing machines compatible with biodegradable and recyclable strapping materials to address environmental concerns. acquisitions and partnerships have been prominent, such as Signode's strategic moves to strengthen its global footprint and portfolio diversity. Additionally, advancements in automation have led to the launch of high-speed, fully automatic bundling systems designed for integration into smart factory environments, catering to the rise of Industry 4.0. Companies are also expanding their presence in emerging markets through localized production and distribution networks, tapping into growing demand in regions like Asia-Pacific. These developments reflect a broader industry trend towards digitalization, sustainability, and customer-specific solutions, positioning the market for continued evolution and growth.

Report Segmentation

The bundling machine market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, segmentation includes strap bundling machines, stretch wrappers, and banding machines, each examined for their market share, growth trends, and technological features. Application-based segmentation covers key industries such as food and beverage, consumer goods, logistics and transportation, pharmaceuticals, and construction, detailing specific demands and adoption patterns within each sector. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographic variations in market size, growth rates, and competitive landscapes. Each segment analysis incorporates factors driving demand, challenges, and opportunities, offering insights into customer preferences and industry shifts. This structured approach enables stakeholders to identify niche markets, understand competitive positioning, and make informed decisions regarding investments and strategies in the bundling machine ecosystem.

FAQs

What are the different types of bundling machines available? Bundling machines primarily include strap bundling machines that use materials like polypropylene or steel straps, stretch wrappers for plastic film application, and banding machines utilizing paper or plastic bands, each suited for specific industry needs.

Which industries commonly use bundling machines? Key industries include food and beverage for securing packaged goods, consumer goods for retail readiness, logistics for pallet stabilization, pharmaceuticals for medical packaging, and construction for heavy-duty material bundling.

What factors should be considered when selecting a bundling machine? Considerations include production volume, product characteristics, material compatibility, automation level, initial investment cost, and compliance with industry standards such as hygiene or safety regulations.

How does automation impact the bundling machine market? Automation enhances efficiency by reducing manual labor, increasing speed and accuracy, enabling integration with smart factory systems, and providing data analytics for predictive maintenance and operational optimization.

What are the emerging trends in bundling technology? Trends include the adoption of IoT for real-time monitoring, development of sustainable machines using eco-friendly materials, and advancements in customizable and high-speed systems to meet diverse application requirements.

Which regions show the highest growth potential for bundling machines? The Asia-Pacific region exhibits significant growth potential due to rapid industrialization, expanding e-commerce, and infrastructure development, while North America and Europe remain key markets driven by technological advancements and sustainability initiatives.

Citius Research has developed a research report titled “Bundling Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bundling Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bundling Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bundling Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bundling Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bundling Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bundling Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bundling Machine Market
• Cost and Gross Margin Analysis of Bundling Machine Market
• Bundling Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bundling Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bundling Machine Market Key Stakeholders

Below are the key stakeholders for the Bundling Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bundling Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bundling Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bundling Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bundling Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bundling Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bundling Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bundling Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bundling Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bundling Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bundling Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bundling Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bundling Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bundling Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bundling Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bundling Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bundling Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bundling Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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