BOPP Packaging Tapes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209599
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The BOPP Packaging Tapes Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

BOPP Packaging Tapes Market

(Market Size)
$3.2 billion
$5.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.65 billion
Key Players 3M, Nitto Denko, Tesa SE, Scapa Group, Intertape Polymer Group

Market Summary

The BOPP packaging tapes market is a significant segment within the global packaging industry, characterized by the widespread use of biaxially oriented polypropylene tapes for sealing and securing cartons and packages. These tapes are favored for their excellent tensile strength, clarity, and resistance to moisture and abrasion, making them indispensable in logistics, e-commerce, and general shipping applications. The market is driven by the robust growth of these end-use sectors, particularly with the expansion of online retail, which demands reliable and efficient packaging solutions. Manufacturers are continuously innovating to enhance adhesive properties and printability, catering to branding and functional requirements. The market is globally distributed, with strong production and consumption hubs in Asia Pacific, North America, and Europe. Key players are engaged in strategic initiatives such as capacity expansions and product diversification to strengthen their market positions and meet evolving customer demands for sustainable and high-performance packaging tapes.

Key Highlights

The BOPP packaging tapes market is distinguished by several critical attributes that underscore its importance and growth trajectory. These tapes offer superior performance characteristics, including high tensile strength, durability, and excellent adhesion, which are essential for ensuring package integrity during transit. The market benefits from the increasing adoption of automated packaging systems, where BOPP tapes are preferred due to their consistency and compatibility with high-speed application equipment. Additionally, the ability to customize these tapes with printing and branding enhances their appeal for corporate identity and marketing purposes. The industry is witnessing a shift towards sustainable practices, with developments in eco-friendly variants such as recyclable and biodegradable tapes, although traditional products still dominate. The competitive landscape is marked by the presence of established multinational corporations and regional players, all focusing on innovation and expanding their product portfolios to capture larger market shares and address diverse application needs across various industries.

Drivers, Opportunities & Restraints

The growth of the BOPP packaging tapes market is propelled by several key drivers, primarily the exponential rise in e-commerce activities and the consequent demand for secure and efficient packaging solutions. The expansion of the logistics and transportation sectors globally further amplifies this demand, as these industries rely heavily on high-performance tapes for carton sealing and pallet stabilization. Opportunities abound in the development of advanced adhesive technologies that enhance tape performance under varying environmental conditions, as well as in the creation of sustainable products that align with increasing regulatory and consumer focus on environmental responsibility. However, the market faces restraints such as volatility in raw material prices, particularly polypropylene, which can impact production costs and profitability. Additionally, the availability of alternative packaging solutions, including water-activated tapes and stretch films, poses competitive challenges. Economic downturns and fluctuations in industrial output can also adversely affect market growth, necessitating strategic planning and adaptability from industry participants.

Concentration Insights

The BOPP packaging tapes market exhibits a concentrated competitive landscape with a mix of global giants and specialized regional manufacturers dominating the industry. Leading companies such as 3M, Intertape Polymer Group, and Nitto Denko Corporation hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These players often engage in mergers and acquisitions to consolidate their positions and expand their geographical footprint. Regionally, Asia Pacific is a hub for both production and consumption, driven by robust manufacturing activities in countries like China and India. North America and Europe also represent key markets, characterized by high demand from well-established logistics and retail sectors. The concentration of market power among top players creates high entry barriers for new entrants, who must compete on innovation, price, and quality to gain traction. Nonetheless, niche players focusing on customized and sustainable solutions find opportunities to cater to specific customer segments and applications.

Type Insights

BOPP packaging tapes are available in various types, each designed to meet specific application requirements and performance standards. The primary differentiation lies in the type of adhesive used, with the most common being acrylic and hot melt adhesives. Acrylic adhesive tapes are known for their excellent aging properties, UV resistance, and ability to perform consistently across a wide temperature range, making them suitable for long-term storage and outdoor applications. Hot melt adhesive tapes, on the other hand, offer instant tack and high initial adhesion, which is ideal for high-speed packaging lines and general-purpose sealing. Additionally, there are specialty tapes such as filament-reinforced variants that provide extra strength for heavy-duty applications, and printable tapes that allow for branding and information labeling. The choice of tape type depends on factors such as the nature of the packaged goods, environmental conditions, and specific operational requirements of the end-user industry.

Application Insights

BOPP packaging tapes find extensive applications across diverse industries, with the largest demand emanating from the logistics and shipping sectors. In e-commerce, these tapes are crucial for sealing cardboard boxes and parcels, ensuring that products remain secure during handling and transit. The food and beverage industry utilizes BOPP tapes for sealing cartons, often opting for variants that comply with safety and regulatory standards. In the manufacturing sector, these tapes are used for bundling products, pallet stabilization, and as part of the assembly process in various goods. The retail industry employs printed BOPP tapes for branding and tamper-evidence, enhancing both security and marketing appeal. Other significant applications include use in the pharmaceutical industry for sealing packaging that requires integrity and sometimes tamper-resistant features, and in the moving and relocation services for securing household and office items. The versatility and reliability of BOPP tapes make them a preferred choice across these applications.

Regional Insights

The BOPP packaging tapes market demonstrates distinct regional dynamics influenced by economic activity, industrial development, and consumer behavior. Asia Pacific stands as the largest and fastest-growing region, driven by booming e-commerce, manufacturing output, and infrastructure development in countries such as China, India, and Japan. The region benefits from low production costs and the presence of major tape manufacturers, making it a key exporter as well. North America holds a significant market share, supported by a well-established logistics network, high consumption in retail, and technological advancements in packaging solutions. Europe follows closely, with demand fueled by stringent packaging regulations and a strong emphasis on sustainability, leading to innovations in eco-friendly tape products. Other regions, including Latin America and the Middle East and Africa, are experiencing gradual growth, propelled by increasing industrialization and expansion of retail sectors, though they currently represent smaller portions of the global market.

Company Insights

The competitive landscape of the BOPP packaging tapes market features several prominent companies that lead through innovation, quality, and global reach. Key players include 3M, a multinational known for its diverse adhesive solutions and strong R&D capabilities; Intertape Polymer Group, which specializes in packaging products and has a extensive distribution network; and Nitto Denko Corporation, recognized for its high-performance tapes and technological expertise. Other significant contributors are Scapa Group, Tesa SE, and Shurtape Technologies, each offering a range of BOPP tapes tailored to various industrial needs. These companies invest heavily in developing new products, such as enhanced adhesion formulas and sustainable options, to meet evolving market demands. They also engage in strategic partnerships, acquisitions, and capacity expansions to strengthen their market positions and cater to a global clientele across multiple sectors including logistics, retail, and manufacturing.

Recent Developments

Recent developments in the BOPP packaging tapes market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Companies are increasingly focusing on sustainability, introducing tapes made from recycled materials and developing biodegradable options to address environmental concerns. Technological advancements have led to the creation of tapes with improved adhesive properties that perform better in extreme temperatures and humid conditions, expanding their applicability. There has been a surge in investments toward automating production processes to increase efficiency and reduce costs. Major players have also been active in mergers and acquisitions to diversify their portfolios and enter new geographical markets. Additionally, the rise of e-commerce has prompted developments in high-performance tapes designed specifically for the demands of online retail packaging, including enhanced security features and custom printing capabilities for branding purposes.

Report Segmentation

This market research report on the BOPP packaging tapes industry provides a detailed analysis segmented by various criteria to offer comprehensive insights. The segmentation includes type, such as acrylic adhesive tapes and hot melt adhesive tapes, each analyzed for their market share and growth prospects. Application segmentation covers key areas like food and beverage, consumer goods, logistics and shipping, and others, highlighting demand patterns and usage trends across these sectors. The report also offers regional segmentation, breaking down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with each region examined for its unique drivers, challenges, and opportunities. Furthermore, the competitive landscape is segmented to profile leading companies, their market strategies, product innovations, and financial performance. This multi-faceted segmentation enables stakeholders to identify growth areas, understand competitive dynamics, and make informed decisions based on granular market intelligence.

FAQs

What are BOPP packaging tapes? BOPP packaging tapes are pressure-sensitive tapes made from biaxially oriented polypropylene film, commonly used for sealing cartons and packages in various industries due to their strength, durability, and adhesion properties.

What are the advantages of BOPP tapes over other packaging tapes? BOPP tapes offer superior tensile strength, moisture resistance, and clarity compared to many alternatives, and they are cost-effective and compatible with high-speed application equipment, making them ideal for large-scale packaging operations.

What types of adhesives are used in BOPP packaging tapes? The main types of adhesives used are acrylic and hot melt. Acrylic adhesives provide excellent aging and temperature resistance, while hot melt adhesives offer quick stick and high initial tack for fast sealing.

Are BOPP packaging tapes recyclable? While the polypropylene film is recyclable, the adhesive layer can complicate recycling processes. However, manufacturers are developing more eco-friendly and recyclable variants to address environmental concerns.

What are the common applications of BOPP packaging tapes? Common applications include carton sealing in logistics and e-commerce, pallet stabilization, bundling in manufacturing, and printed tapes for branding and tamper-evidence in retail and food industries.

How does the performance of BOPP tapes vary by region? Performance requirements can vary based on climatic conditions and industrial standards; for example, tapes in humid regions may need enhanced moisture resistance, while those in colder areas require low-temperature performance.

Citius Research has developed a research report titled “BOPP Packaging Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• BOPP Packaging Tapes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The BOPP Packaging Tapes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

BOPP Packaging Tapes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

BOPP Packaging Tapes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of BOPP Packaging Tapes Market
• Research Methodology
• Executive Summary
• Market Dynamics of BOPP Packaging Tapes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of BOPP Packaging Tapes Market
• Cost and Gross Margin Analysis of BOPP Packaging Tapes Market
• BOPP Packaging Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “BOPP Packaging Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

BOPP Packaging Tapes Market Key Stakeholders

Below are the key stakeholders for the BOPP Packaging Tapes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

BOPP Packaging Tapes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the BOPP Packaging Tapes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the BOPP Packaging Tapes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in BOPP Packaging Tapes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global BOPP Packaging Tapes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global BOPP Packaging Tapes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global BOPP Packaging Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global BOPP Packaging Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global BOPP Packaging Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global BOPP Packaging Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America BOPP Packaging Tapes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America BOPP Packaging Tapes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe BOPP Packaging Tapes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA BOPP Packaging Tapes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific BOPP Packaging Tapes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa BOPP Packaging Tapes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia BOPP Packaging Tapes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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