PET Food Trays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210433
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The PET Food Trays Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

PET Food Trays Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Berry Global, Amcor, Silgan Holdings, Graham Packaging, Alpha Packaging

Market Summary

The PET food trays market is a specialized segment within the packaging industry, primarily focused on providing safe, durable, and convenient solutions for packaging a wide variety of food products, including ready-to-eat meals, fresh produce, meat, poultry, and seafood. These trays are manufactured from polyethylene terephthalate (PET), a material chosen for its excellent clarity, high strength, and strong barrier properties against moisture and gases, which are critical for preserving food quality and extending shelf life. The market is driven by the global rise in demand for packaged and convenience foods, influenced by changing consumer lifestyles, increasing urbanization, and a growing preference for on-the-go eating options. Manufacturers in this space are continuously innovating to produce trays that are not only functional but also sustainable, with a significant shift towards using recycled PET (rPET) and developing fully recyclable mono-material solutions to meet stringent environmental regulations and corporate sustainability goals. The competitive landscape is characterized by the presence of both global packaging giants and specialized regional players, all competing on factors such as product innovation, production capacity, and cost-effectiveness to capture a larger share of this dynamic market.

Key Highlights

The PET food trays market is distinguished by several key attributes that underscore its importance and growth trajectory. A primary highlight is the material's superior performance characteristics; PET offers exceptional clarity that enhances product visibility on retail shelves, high impact resistance that ensures integrity throughout the supply chain, and excellent barrier properties that protect against oxygen and moisture, thereby maintaining food freshness and safety. Sustainability is another cornerstone of the market's evolution, with a pronounced industry-wide push towards circular economy principles. This is manifested in the increased adoption of post-consumer recycled (PCR) content in tray manufacturing and significant investments in advanced recycling technologies to close the loop. Furthermore, design innovation is a critical differentiator, with companies developing trays that are microwave-safe, ovenable, and feature advanced sealing technologies for modified atmosphere packaging (MAP), which actively extends the shelf life of perishable goods. The market is also highly responsive to consumer trends, leading to the development of portion-controlled packs and trays designed for single-serve meals, catering directly to the needs of smaller households and busy consumers.

Drivers, Opportunities & Restraints

The growth of the PET food trays market is propelled by a confluence of powerful drivers. The most significant is the escalating global demand for convenience foods, including ready meals, pre-cut fruits and vegetables, and prepared meats, which require robust and reliable packaging. Stringent food safety regulations imposed by agencies like the FDA and EFSA further drive the adoption of high-barrier packaging materials like PET, as manufacturers seek compliant solutions to prevent contamination and spoilage. A substantial opportunity lies in the realm of sustainability. The development of bio-based PET and advancements in chemical recycling present avenues for creating trays with a reduced carbon footprint, appealing to environmentally conscious brands and consumers. However, the market faces notable restraints. Price volatility of raw materials, particularly petroleum-based feedstocks, can impact production costs and profit margins. Furthermore, despite PET's recyclability, challenges in collection and sorting infrastructure in various regions can hinder closed-loop recycling efforts. Competition from alternative materials, such as polypropylene (PP) and aluminum, which also offer favorable properties for food packaging, poses another constant challenge that PET tray manufacturers must navigate through continuous innovation and cost optimization.

Concentration Insights

The global PET food trays market exhibits a varied concentration of manufacturing and consumption activity. From a production standpoint, the industry features a mix of large multinational corporations and smaller regional specialists. Leading global players such as Sonoco Products Company, Plastipak Holdings, Inc., and Huhtamaki Oyj possess extensive manufacturing networks, broad product portfolios, and strong R&D capabilities, giving them a significant market share. These companies often serve multinational food brands and large retail chains. Alongside them, numerous regional manufacturers compete effectively by offering customized solutions, agile service, and deep understanding of local market dynamics and regulatory environments. Geographically, production facilities are concentrated in regions with strong manufacturing bases and access to raw materials, while consumption is heavily aligned with regions exhibiting high per capita spending on packaged foods and well-established retail infrastructures, creating a complex global supply chain.

Type Insights

PET food trays are available in several types, each engineered for specific applications and performance requirements. Crystallized PET (CPET) trays represent a major category, renowned for their ability to withstand both freezing temperatures and high oven heat, making them the standard for dual-ovenable ready meals. Amorphous PET (APET) trays are valued for their exceptional clarity and gloss, providing a crystal-clear view of the packaged product, which is ideal for fresh produce, bakery items, and salads where visual appeal is paramount. A growing segment is oriented PET (OPET), which undergoes a stretching process to enhance its gas barrier properties and mechanical strength, making it suitable for sensitive products requiring extended shelf life. Furthermore, the market is seeing increased segmentation based on the inclusion of recycled content, with rPET trays becoming a preferred choice for brands aiming to meet sustainability targets. Each tray type can also be customized with various coatings, lidding films, and compartmentalization to meet precise functional needs.

Application Insights

The application of PET food trays spans across numerous categories within the food industry, demonstrating their versatility. The ready meals segment is a dominant user, leveraging the heat resistance of CPET trays for products that can be heated directly in microwave or conventional ovens. The fresh meat, poultry, and seafood sector extensively uses MAP-ready PET trays; their high barrier properties create an optimized atmosphere that dramatically reduces spoilage and extends product freshness in retail displays. For fruits and vegetables, APET trays with venting options are preferred to manage respiration and maintain crispness. The bakery and confectionery industry utilizes these trays for their clarity and rigidity to protect delicate items like pastries and cupcakes. Furthermore, the market is expanding into new applications such as pet food packaging, where durable and secure trays are used for wet food products, and gourmet food delivery services, which require premium-looking, leak-proof packaging solutions.

Regional Insights

The demand and adoption of PET food trays show distinct patterns across different global regions. North America and Europe represent mature markets characterized by high consumption of convenience foods, stringent food safety standards, and well-developed recycling infrastructures, which collectively drive steady demand for high-performance and sustainable packaging solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a expanding middle class with increasing disposable income, and the consequent shift towards westernized dietary habits and packaged food consumption. Countries like China and India are becoming significant hubs for both production and consumption. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development, the modernization of retail sectors, and a gradual increase in the penetration of organized food retail, which is creating new opportunities for packaged food and, consequently, for PET tray manufacturers.

Company Insights

The competitive environment of the PET food trays market is comprised of key players who exert considerable influence through innovation and scale. Sonoco Products Company is a prominent global provider known for its comprehensive range of rigid plastic packaging, including innovative and sustainable PET tray solutions. Plastipak Holdings, Inc., through its packaging division, is a major manufacturer of PET containers and trays, with a strong focus on incorporating post-consumer recycled content. Huhtamaki Oyj offers a diverse portfolio of food packaging products, including PET trays designed for various end-use applications with an emphasis on sustainability. Other significant contributors include Tekni-Plex, Inc., which provides specialized packaging solutions for the food industry, and Constantia Flexibles, a leader in flexible packaging that also produces high-barrier lidding films often paired with PET trays. These companies compete intensely on technological advancement, product quality, and the ability to provide sustainable and cost-effective packaging systems to large food producers and retailers.

Recent Developments

The PET food trays market is dynamic, with recent developments primarily centered on sustainability and technological enhancement. A dominant trend is the commitment to incorporating higher percentages of recycled content into new trays, with many major manufacturers announcing ambitious targets for using 100% rPET or post-consumer resin (PCR) in their products. There is also significant investment in advanced recycling technologies, such as depolymerization, which can break down PET waste into its base monomers to create new, food-grade material, effectively enabling true bottle-to-tray recycling. On the product innovation front, companies are launching new tray designs that use less material (light-weighting) without compromising performance, thereby reducing the overall environmental footprint. Collaborations across the value chain, from raw material suppliers to brand owners and waste management companies, are becoming more common to develop closed-loop systems and improve the recyclability of packaging, ensuring that PET trays remain a viable and responsible choice for the future.

Report Segmentation

This comprehensive market report on PET food trays is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation allows for a deep dive into specific areas of interest. The analysis is typically broken down by type, distinguishing between key variants such as Crystallized PET (CPET), Amorphous PET (APET), and Oriented PET (OPET), examining the demand drivers and growth prospects for each material type. Furthermore, the report is segmented by application, providing dedicated analysis for major end-use sectors including ready meals, fresh meat & poultry, fruits & vegetables, seafood, bakery products, and other emerging applications. A crucial component of the segmentation is the regional analysis, which assesses the market landscape across key geographies such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional trends, regulatory frameworks, and growth opportunities. This multi-faceted segmentation provides stakeholders with targeted insights to support strategic decision-making.

FAQs

What are PET food trays made from? PET food trays are manufactured from polyethylene terephthalate, a strong, lightweight, and transparent plastic polymer known for its excellent moisture and gas barrier properties, which are essential for preserving food quality and safety.

Are PET food trays recyclable? Yes, PET is one of the most widely recycled plastics. PET food trays are technically recyclable; however, the actual recycling rates depend on local collection, sorting infrastructure, and consumer participation in recycling programs.

What is the difference between CPET and APET trays? CPET (Crystallized PET) trays are engineered to withstand high temperatures, making them suitable for ovenable and microwaveable ready meals. APET (Amorphous PET) trays are prized for their superior clarity and are typically used for cold or fresh food applications like salads and desserts.

Which companies are the leading manufacturers of PET food trays? The market is served by several leading companies, including international players like Sonoco Products Company, Plastipak Holdings, Inc., and Huhtamaki Oyj, alongside numerous regional manufacturers that cater to local market needs.

What are the primary applications for PET food trays? The primary applications encompass a wide range of food products, most notably ready-to-eat meals, fresh and processed meats, poultry, seafood, fruits, vegetables, and various bakery and confectionery items.

How is the PET food trays market evolving in terms of sustainability? The market is rapidly evolving towards greater sustainability through increased use of recycled content (rPET), development of bio-based alternatives, advancements in recycling technologies, and design innovations focused on light-weighting and improved recyclability.

Citius Research has developed a research report titled “PET Food Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PET Food Trays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PET Food Trays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PET Food Trays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PET Food Trays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PET Food Trays Market
• Research Methodology
• Executive Summary
• Market Dynamics of PET Food Trays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PET Food Trays Market
• Cost and Gross Margin Analysis of PET Food Trays Market
• PET Food Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PET Food Trays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PET Food Trays Market Key Stakeholders

Below are the key stakeholders for the PET Food Trays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PET Food Trays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PET Food Trays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PET Food Trays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PET Food Trays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PET Food Trays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PET Food Trays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PET Food Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PET Food Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PET Food Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PET Food Trays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PET Food Trays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PET Food Trays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PET Food Trays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PET Food Trays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PET Food Trays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PET Food Trays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PET Food Trays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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