Foam Food Container Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209987
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Foam Food Container Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Foam Food Container Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players Dart Container, Pactiv Evergreen, Huhtamaki, Berry Global, Genpak

Market Summary

The foam food container market is a significant segment within the global packaging industry, primarily driven by the demand for convenient, lightweight, and cost-effective solutions for food service and delivery. These containers, made from expanded polystyrene (EPS) or other foam materials, are widely used for packaging hot and cold foods, beverages, and ready-to-eat meals due to their excellent insulation properties and durability. The market caters extensively to restaurants, fast-food chains, catering services, and institutional food providers. Despite facing environmental scrutiny and regulatory challenges, foam food containers remain popular in many regions due to their functional advantages and economic viability. The industry is witnessing gradual shifts towards more sustainable practices, including recycling initiatives and the development of biodegradable alternatives, though traditional foam products continue to hold a substantial market share. Key players are focusing on innovation and compliance with evolving regulations to maintain competitiveness and address growing environmental concerns.

Key Highlights

The foam food container market is characterized by several key highlights that underscore its dynamics and future trajectory. One notable aspect is the persistent demand from the food service sector, where the need for efficient, hygienic, and affordable packaging solutions remains high. Foam containers offer superior thermal insulation, which is crucial for maintaining food temperature and quality during transport, making them ideal for takeaway and delivery services. Additionally, the market is influenced by increasing regulatory pressures aimed at reducing plastic waste, prompting manufacturers to explore eco-friendly materials and recycling programs. Innovations in production technologies have led to lighter and more resilient containers, enhancing their appeal to cost-conscious businesses. The competitive landscape features both global and regional players striving to expand their market presence through strategic partnerships, product diversification, and adherence to sustainability standards. Despite environmental challenges, the market continues to evolve, with growing interest in circular economy principles and waste management solutions.

Drivers, Opportunities & Restraints

Several drivers propel the foam food container market, including the expanding food delivery and quick-service restaurant sectors, which rely heavily on efficient packaging to ensure customer satisfaction and operational efficiency. The affordability and functional benefits of foam, such as its lightweight nature and insulation properties, make it a preferred choice for many businesses. Opportunities abound in the development of sustainable alternatives, such as biodegradable foam containers and enhanced recycling infrastructures, which can tap into the growing consumer preference for environmentally friendly products. Additionally, emerging markets present significant growth potential due to urbanization, rising disposable incomes, and changing dietary habits. However, the market faces restraints from stringent regulations banning or limiting single-use plastics and foam products in various regions, driven by environmental concerns over non-biodegradability and ocean pollution. Public perception and activism against plastic waste also pose challenges, compelling industry players to innovate and adapt to greener solutions to ensure long-term viability.

Concentration Insights

The foam food container market exhibits a concentrated competitive landscape with a mix of large multinational corporations and regional manufacturers dominating the industry. Key players such as Dart Container Corporation, Genpak, and Pactiv LLC hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong brand recognition. These companies often engage in strategic acquisitions, partnerships, and capacity expansions to strengthen their global presence and cater to diverse customer needs. Regional players also play a crucial role, particularly in areas with high demand for affordable packaging solutions, often focusing on cost competitiveness and local regulatory compliance. The market concentration is further influenced by mergers and consolidation activities aimed at achieving economies of scale and enhancing technological capabilities. Despite the dominance of major players, there is room for innovation and entry by smaller companies specializing in eco-friendly alternatives, reflecting the industry's evolving focus on sustainability and environmental responsibility.

Type Insights

Foam food containers are available in various types, each designed to meet specific packaging requirements and applications. Expanded polystyrene (EPS) is the most commonly used material, prized for its excellent insulation properties, rigidity, and cost-effectiveness, making it ideal for hot and cold food items. Other variants include polyethylene foam and polypropylene foam, which offer enhanced durability and resistance to moisture, suitable for more demanding packaging needs. Container types range from clamshells and trays to cups, plates, and bowls, with designs tailored for different food products such as burgers, fries, salads, and beverages. Innovations in material science have led to the development of compostable and biodegradable foam alternatives, addressing environmental concerns while maintaining functional benefits. The choice of container type often depends on factors like food compatibility, insulation requirements, and end-user preferences, driving continuous product diversification and customization in the market.

Application Insights

Foam food containers find extensive applications across various segments of the food service and packaging industry. The primary application is in quick-service restaurants and fast-food chains, where they are used for packaging takeaway meals, sandwiches, and sides due to their convenience and cost efficiency. Catering services and institutional food providers, such as schools and hospitals, also utilize these containers for bulk packaging and distribution of meals. Additionally, foam containers are popular in the food delivery sector, including online platforms like Uber Eats and DoorDash, where maintaining food temperature during transit is critical. They are also employed for packaging fresh produce, meat, and seafood in retail settings, offering protection and preservation. The versatility of foam containers allows them to cater to a wide range of culinary needs, from hot soups and beverages to cold salads and desserts, underscoring their integral role in modern food packaging solutions.

Regional Insights

The foam food container market demonstrates distinct regional dynamics influenced by economic conditions, regulatory frameworks, and consumer preferences. North America remains a significant market, driven by high consumption in the food service industry, though it faces increasing regulatory restrictions on single-use plastics. Europe shows a mixed landscape, with some countries implementing strict bans while others focus on recycling and waste management initiatives. The Asia-Pacific region is a major growth area, fueled by rapid urbanization, expanding food delivery services, and rising disposable incomes in countries like China, India, and Southeast Asian nations. Latin America and the Middle East also contribute to market growth, supported by developing food service sectors and less stringent regulations in some areas. Regional variations in environmental policies and cultural attitudes towards packaging waste significantly impact market trends, prompting adaptive strategies from manufacturers to navigate diverse regulatory and consumer environments.

Company Insights

Prominent companies in the foam food container market include Dart Container Corporation, a global leader known for its extensive range of EPS products and recent initiatives in recyclable and compostable alternatives. Genpak LLC focuses on innovation and sustainability, offering foam and molded fiber solutions tailored to food service needs. Pactiv LLC, part of Reynolds Group Holdings, emphasizes durable and functional packaging with a strong distribution network. Other key players include Anchor Packaging, which specializes in food packaging for retail and food service, and Huhtamaki Oyj, a Finland-based company with a broad portfolio of sustainable packaging options. These companies invest in research and development to enhance product performance, reduce environmental impact, and comply with evolving regulations. Strategic expansions, acquisitions, and partnerships are common tactics to strengthen market position and address regional demands, reflecting the competitive and adaptive nature of the industry.

Recent Developments

Recent developments in the foam food container market highlight a growing emphasis on sustainability and regulatory compliance. Many leading manufacturers are investing in recycling technologies and closed-loop systems to mitigate environmental impact, such as Dart Container's partnerships with recycling facilities and waste management organizations. There is increased production of biodegradable and compostable foam alternatives made from materials like PLA (polylactic acid) and other bio-based polymers, responding to consumer demand for eco-friendly options. Regulatory changes, such as bans on single-use plastics in various cities and countries, have prompted companies to diversify their product lines and explore new markets. Technological advancements in manufacturing processes have also led to more efficient production, reducing material usage and costs. Additionally, collaborations between packaging firms and food service chains aim to develop customized solutions that balance functionality, sustainability, and affordability, shaping the future trajectory of the market.

Report Segmentation

The foam food container market report is segmented based on several criteria to provide a comprehensive analysis of industry trends and opportunities. Segmentation by material type includes expanded polystyrene (EPS), polyethylene foam, polypropylene foam, and biodegradable alternatives, each offering distinct properties and applications. Container type segmentation covers clamshells, trays, cups, plates, bowls, and others, reflecting the diversity of products available for different food packaging needs. Application-based segmentation encompasses food service outlets, institutional catering, food delivery services, and retail packaging, highlighting the various end-use sectors driving demand. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, allowing for regional analysis of growth patterns, regulatory impacts, and consumer behavior. This multi-faceted segmentation enables stakeholders to identify specific market segments, assess competitive landscapes, and make informed decisions based on detailed insights into material preferences, container designs, and regional dynamics.

FAQs

What are the alternatives to foam food containers? Alternatives include packaging made from paper, molded fiber, PLA (polylactic acid), and other biodegradable materials, which offer similar functionality with reduced environmental impact.

Are foam food containers recyclable? Yes, many foam food containers, particularly those made from expanded polystyrene, are recyclable through specialized facilities, though recycling rates vary by region and infrastructure.

Why are foam food containers banned in some places? Bans are often implemented due to environmental concerns, as foam is non-biodegradable, difficult to recycle efficiently, and contributes to plastic pollution in landfills and oceans.

What are the benefits of using foam food containers? Benefits include excellent insulation for temperature retention, lightweight properties reducing shipping costs, durability protecting food during transport, and affordability for businesses.

How do foam food containers impact the environment? They contribute to plastic waste persistence, potential wildlife harm, and landfill overcrowding, though advancements in recycling and biodegradable options aim to mitigate these effects.

Who are the major players in the foam food container market? Key players include Dart Container Corporation, Genpak LLC, Pactiv LLC, Anchor Packaging, and Huhtamaki Oyj, among others, leading in innovation and market share.

Citius Research has developed a research report titled “Foam Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Foam Food Container Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Foam Food Container Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Foam Food Container Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Foam Food Container Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Foam Food Container Market
• Research Methodology
• Executive Summary
• Market Dynamics of Foam Food Container Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Foam Food Container Market
• Cost and Gross Margin Analysis of Foam Food Container Market
• Foam Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Foam Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Foam Food Container Market Key Stakeholders

Below are the key stakeholders for the Foam Food Container Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Foam Food Container Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Foam Food Container Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Foam Food Container Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Foam Food Container Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Foam Food Container Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Foam Food Container Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Foam Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Foam Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Foam Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Foam Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Foam Food Container Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Foam Food Container Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Foam Food Container Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Foam Food Container Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Foam Food Container Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Foam Food Container Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Foam Food Container Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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