Bag Closures Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209529
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Bag Closures Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Bag Closures Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Polyclip, Kwik Lok, Schutte Bagclosures, Plas-Ties, Bedford Industries

Market Summary

The bag closures market is an integral segment within the global packaging industry, providing essential solutions for securing and sealing various types of bags across multiple sectors. These closures are critical for maintaining product integrity, ensuring safety, and extending shelf life, which is particularly vital in industries such as food and beverage, pharmaceuticals, and chemicals. The market is characterized by a diverse range of closure types, including plastic clips, metal ties, twist ties, and zippers, each catering to specific application needs and material requirements. Innovation in materials and design is a key trend, with a growing emphasis on sustainability and user convenience. Manufacturers are increasingly focusing on developing eco-friendly and reusable closure options to align with global environmental regulations and consumer preferences. The demand for efficient and reliable packaging solutions continues to drive market growth, supported by advancements in automation and packaging technologies. Companies operating in this space are leveraging research and development to introduce products that offer enhanced performance, ease of use, and cost-effectiveness. The competitive landscape is dynamic, with both established players and new entrants striving to capture market share through strategic initiatives and product differentiation.

Key Highlights

The bag closures market is distinguished by several key highlights that underscore its significance and evolution. One prominent aspect is the increasing adoption of sustainable materials, such as biodegradable plastics and recycled metals, driven by stringent environmental policies and growing consumer awareness. Another highlight is the integration of smart technologies, including RFID tags and QR codes, into closure designs, enabling better tracking, authentication, and consumer engagement. The market also sees a rise in customization and branding opportunities, where closures are used as a medium for logos and promotional messages, enhancing brand visibility. Additionally, the food industry remains the largest end-user, demanding closures that ensure freshness and prevent contamination. The pharmaceutical sector is another critical segment, requiring tamper-evident and child-resistant features to comply with safety standards. Geographically, developed regions lead in technological adoption, while emerging economies present substantial growth potential due to expanding industrial activities and rising disposable incomes. These highlights reflect a market that is responsive to global trends and committed to innovation and quality.

Drivers, Opportunities & Restraints

The bag closures market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the rising demand for convenient and secure packaging solutions across various industries, particularly food and beverages, where product safety and longevity are paramount. The growth of e-commerce and retail sectors further propels the need for efficient packaging that can withstand logistics challenges. Opportunities abound in the development of eco-friendly closures, as sustainability becomes a core focus for businesses and consumers alike. Innovations in material science, such as the use of compostable polymers, open new avenues for market expansion. Additionally, emerging markets in Asia-Pacific and Latin America offer significant growth potential due to urbanization and increasing industrial output. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability. Stringent regulatory requirements regarding packaging materials and waste management also pose challenges, necessitating compliance and adaptation. Economic uncertainties and supply chain disruptions, as seen in global events, can further hinder market stability. Balancing these factors is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The bag closures market exhibits a moderate level of concentration, with several key players holding significant market shares while numerous smaller companies cater to niche segments. Leading companies such as Kwik Lok Corporation, Schutte Bagclosures, and Plas-Ties Co. dominate the landscape through extensive product portfolios, global distribution networks, and strong brand recognition. These established players often engage in mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional players also play a vital role, particularly in emerging economies, where they leverage local expertise and cost advantages to serve domestic markets. The market concentration is influenced by factors such as technological capabilities, innovation pace, and customer relationships. High competition drives continuous improvement in product quality and cost efficiency, benefiting end-users. However, the presence of many small and medium-sized enterprises ensures a diverse range of options and fosters innovation. The concentration dynamics are expected to evolve with increasing consolidation activities and the entry of new players focusing on sustainable and smart closure solutions.

Type Insights

The bag closures market is segmented by type into various categories, each serving distinct functional and material requirements. Plastic closures, including clips, ties, and sliders, are widely used due to their versatility, cost-effectiveness, and durability. They are prevalent in food packaging for bread, produce, and snacks. Metal closures, such as twist ties and wire tags, offer high strength and are often used for heavy-duty applications in industrial and agricultural sectors. Elastic closures provide flexibility and are common in packaging for textiles and other non-food items. Additionally, string and cable ties are utilized for secure bundling and sealing. The choice of closure type depends on factors like bag material, product characteristics, and end-use environment. Innovations in this segment focus on enhancing user convenience, such as one-handed operation features, and improving sustainability through recyclable and biodegradable materials. The diversity in closure types allows manufacturers to cater to a broad spectrum of packaging needs, driving adoption across multiple industries.

Application Insights

Bag closures find applications across a wide range of industries, each with specific requirements for security, convenience, and functionality. In the food and beverage sector, closures are essential for maintaining freshness, preventing spillage, and ensuring tamper evidence, with common uses in bakery products, fruits, vegetables, and snacks. The pharmaceutical industry relies on closures that offer child resistance and tamper-evident features to comply with safety regulations and protect consumers. In the chemical and agricultural sectors, closures provide secure sealing for fertilizers, pesticides, and other hazardous materials, preventing leakage and contamination. Retail and consumer goods use closures for packaging clothing, accessories, and household items, often incorporating branding elements. Industrial applications include construction and manufacturing, where closures are used for sealing bags containing raw materials and components. The versatility of bag closures makes them indispensable in ensuring product integrity throughout the supply chain, from production to end-user. Ongoing trends like smart packaging and sustainability are further expanding their application scope.

Regional Insights

The bag closures market demonstrates varied dynamics across different regions, influenced by economic development, industrial activities, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced packaging technologies and stringent environmental standards, driving demand for sustainable and innovative closure solutions. The presence of major food and pharmaceutical companies in these regions further supports market growth. Asia-Pacific emerges as a rapidly growing region, fueled by expanding manufacturing sectors, urbanization, and rising disposable incomes in countries like China, India, and Japan. The region's large population and growing retail sector create substantial demand for efficient packaging. Latin America and the Middle East & Africa show promising potential, with increasing investments in packaging infrastructure and industrial development. However, these regions may face challenges related to economic volatility and infrastructure limitations. Overall, regional insights highlight a global market that is evolving in response to local needs and global trends, with opportunities for expansion in emerging economies.

Company Insights

The bag closures market features several prominent companies that lead through innovation, quality, and strategic initiatives. Kwik Lok Corporation is a key player known for its plastic bag closures widely used in the bakery and produce industries. Schutte Bagclosures offers a range of metal and plastic closures, emphasizing durability and customization. Plas-Ties Co. specializes in plastic ties and clips, catering to various packaging needs. Other significant players include Bedford Industries, which focuses on twist ties and labeling solutions, and Multipack B.V., known for its elastic and string closures. These companies invest heavily in research and development to introduce products that meet evolving customer demands, such as eco-friendly options and smart features. Competitive strategies often involve expanding product portfolios, enhancing manufacturing capabilities, and forging partnerships with distributors and end-users. The market also sees participation from regional players who address local requirements and offer cost-effective solutions. Company insights reveal a competitive landscape driven by innovation, customer focus, and adaptability to market trends.

Recent Developments

Recent developments in the bag closures market reflect ongoing innovation and strategic movements aimed at addressing sustainability and technological advancements. Companies are increasingly launching closures made from recycled and biodegradable materials to reduce environmental impact. For instance, new product lines featuring PLA (polylactic acid) and other compostable polymers have been introduced to meet eco-conscious demands. There is also a growing trend towards incorporating smart technologies, such as NFC and RFID tags, into closures for enhanced traceability and consumer engagement. Mergers and acquisitions have been observed, with larger players acquiring smaller firms to broaden their product offerings and geographic presence. Partnerships between closure manufacturers and packaging companies are becoming common to develop integrated solutions that improve efficiency and performance. Additionally, investments in automation and digital printing technologies are enhancing production capabilities and allowing for greater customization. These developments indicate a market that is responsive to global challenges and opportunities, focusing on innovation, sustainability, and strategic growth.

Report Segmentation

The bag closures market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. Segmentation by type includes plastic closures, metal closures, elastic closures, and others, each analyzed for their market share, growth potential, and application suitability. By application, the market is divided into food & beverages, pharmaceuticals, chemicals, agriculture, retail, and industrial sectors, highlighting specific needs and trends in each category. Geographic segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing regional trends, growth drivers, and challenges. Further segmentation may consider material type, such as synthetic polymers, metals, and natural fibers, as well as closure mechanisms like clips, ties, and zippers. This structured approach allows stakeholders to identify key opportunities and tailor strategies accordingly. The report also includes analysis of competitive landscape, regulatory impact, and technological advancements, providing a holistic view of the market. Segmentation insights are crucial for making informed decisions and capitalizing on emerging trends.

FAQs

What are the different types of bag closures available? Bag closures come in various types, including plastic clips, metal ties, twist ties, elastic bands, and zippers. Each type serves specific purposes based on factors like bag material, product weight, and required security level.

Which industries use bag closures the most? The food and beverage industry is the largest user of bag closures, followed by pharmaceuticals, chemicals, agriculture, and retail. These industries rely on closures for product safety, freshness, and tamper evidence.

What materials are commonly used in bag closures? Common materials include plastics like polypropylene and polyethylene, metals such as aluminum and steel, and elastic polymers. Sustainable materials like biodegradable plastics and recycled metals are gaining popularity.

How do bag closures contribute to sustainability? Bag closures contribute to sustainability through the use of recyclable, biodegradable, and reusable materials. Innovations in eco-friendly designs help reduce plastic waste and align with environmental regulations.

What are tamper-evident bag closures? Tamper-evident bag closures are designed to show visible signs of interference or opening, ensuring product integrity and consumer safety. They are widely used in food and pharmaceutical packaging.

Are there smart bag closures available? Yes, smart bag closures incorporate technologies like RFID tags, NFC, or QR codes for tracking, authentication, and engaging consumers with digital content, enhancing functionality beyond basic sealing.

Citius Research has developed a research report titled “Bag Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bag Closures Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bag Closures Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bag Closures Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bag Closures Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bag Closures Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bag Closures Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bag Closures Market
• Cost and Gross Margin Analysis of Bag Closures Market
• Bag Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bag Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bag Closures Market Key Stakeholders

Below are the key stakeholders for the Bag Closures Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bag Closures Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bag Closures Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bag Closures Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bag Closures Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bag Closures Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bag Closures Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bag Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bag Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bag Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bag Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bag Closures Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bag Closures Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bag Closures Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bag Closures Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bag Closures Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bag Closures Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bag Closures Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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