Anti-skid Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209503
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Anti-skid Films Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Anti-skid Films Market

(Market Size)
$650 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 650 million
2030 Market Size USD 1.15 billion
Key Players 3M, Nitto Denko, Tesa SE, Scapa Group, Intertape Polymer Group

Market Summary

The anti-skid films market is a specialized segment within the packaging industry, focused on providing surface protection and stability for stacked goods during transit and storage. These films are engineered with a micro-rough surface texture that increases the coefficient of friction between layers, effectively preventing load shifting, slipping, and potential damage. The market serves a wide array of sectors including food and beverage, consumer goods, logistics, and industrial packaging, where product integrity and safety are paramount. The growing emphasis on supply chain efficiency and reducing losses due to in-transit damage has significantly bolstered the adoption of anti-skid films. Manufacturers are continuously innovating to enhance the performance characteristics of these films, such as improving tensile strength, tear resistance, and compatibility with various packaging machinery. The market is characterized by a blend of global material science corporations and specialized film producers, all competing on the basis of product quality, technological advancement, and cost-effectiveness to capture a larger share of this essential packaging solution.

Key Highlights

A primary highlight of the anti-skid films market is its critical role in enhancing logistics safety and operational efficiency. These films are indispensable for unitizing palletized loads, ensuring they remain secure throughout the often rigorous distribution process. A significant trend is the development of sustainable and recyclable anti-skid film variants, responding to the packaging industry's increasing environmental responsibilities and corporate sustainability goals. Another key aspect is the material innovation, with leading products being manufactured from polypropylene (PP) and polyethylene (PE), each offering distinct advantages in terms of clarity, strength, and cost. The compatibility of these films with automated stretch wrapping equipment is a major technological highlight, allowing for high-speed application and consistent performance in industrial settings. Furthermore, the ability of anti-skid films to function effectively across a wide temperature range makes them suitable for both ambient and cold chain logistics, expanding their application potential. The market is also witnessing a rise in demand for customized printing on films, which serves dual purposes of branding and providing handling instructions, adding value for end-users.

Drivers, Opportunities & Restraints

The expansion of the anti-skid films market is propelled by several powerful drivers. The relentless growth of e-commerce and global trade necessitates robust packaging solutions that can withstand complex multi-modal transportation, directly increasing the demand for high-performance anti-skid films. Stringent regulations concerning workplace safety and the secure transport of goods further compel industries to adopt these preventive measures. Additionally, the overarching focus on reducing product damage and associated costs provides a strong economic incentive for businesses to invest in quality anti-skid solutions. The market presents substantial opportunities, particularly in the development of bio-based and easily recyclable mono-material films that align with circular economy principles. Emerging economies with rapidly developing industrial and logistics sectors represent significant untapped markets for expansion. However, the market growth is not without its restraints. Fluctuations in the prices of raw polymers, which are derived from petroleum, can impact production costs and profit margins. The presence of alternative load stabilization methods, such as strapping or corner boards, also poses competitive challenges. Furthermore, a lack of awareness regarding the long-term cost benefits of anti-skid films among small and medium-sized enterprises in certain regions can temporarily hinder market penetration.

Concentration Insights

The competitive landscape of the anti-skid films market features a concentration of well-established multinational corporations alongside a number of regional and specialized manufacturers. Leading companies such as 3M, Nitto Denko Corporation, and Achilles Corporation have a significant global presence, supported by extensive research and development capabilities, diverse product portfolios, and strong distribution networks. These industry giants often compete on the basis of technological innovation, brand reputation, and the ability to offer customized solutions for large-scale clients. The market also includes a robust segment of regional players who compete effectively by focusing on cost-competitiveness, agility, and deep understanding of local market needs. This structure results in a moderately concentrated market where innovation and strategic partnerships, such as collaborations with resin suppliers or packaging machinery manufacturers, are key to maintaining a competitive edge. Mergers and acquisitions activity is observed as larger entities seek to consolidate their market position and acquire novel technologies or access to new geographical markets.

Type Insights

Anti-skid films are primarily categorized based on the polymer resin used in their manufacture, with polypropylene (PP) and polyethylene (PE) being the dominant types. Polypropylene anti-skid films are highly regarded for their exceptional clarity, which allows for excellent product visibility and scanability of barcodes, a crucial factor in modern warehouse management. They also offer high tensile strength and good resistance to punctures. Polyethylene films, particularly those made from linear low-density polyethylene (LLDPE), are celebrated for their superior elongation and tear resistance, providing excellent load retention and durability under stress. Each type presents a distinct set of properties; PP films often provide a higher coefficient of friction and are stiffer, while PE films are more flexible and offer better cling. The choice between PP and PE is typically dictated by the specific application requirements, the type of products being packaged, the environmental conditions of the supply chain, and the compatibility with existing wrapping equipment. Manufacturers are continually refining these materials to enhance their anti-skid performance while also addressing end-of-life concerns through recyclability improvements.

Application Insights

The application of anti-skid films is vast and critical across numerous industries where secure palletization is required. In the food and beverage sector, these films are used to stabilize pallets of canned goods, bottles, and packaged food items, preventing spills and contamination during distribution. The consumer goods industry, encompassing electronics, appliances, and paper products, relies on anti-skid films to protect high-value items from scratches and impact damage that can occur from load movement. The industrial and manufacturing sector utilizes these films for securing heavy and often irregularly shaped components and products. A prominent and growing application is in the logistics and transportation industry itself, where third-party logistics providers (3PLs) and warehouses use anti-skid films as a standard practice to ensure that goods arrive at their destination in saleable condition, thereby minimizing returns and insurance claims. The specific application dictates the required film grade, thickness, and width, leading to a diverse range of product offerings tailored to meet the unique challenges of securing different types of unit loads.

Regional Insights

The demand for anti-skid films exhibits distinct regional patterns influenced by industrial activity, trade volumes, and regulatory environments. The Asia-Pacific region is a dominant and rapidly growing market, driven by its massive manufacturing output, expanding e-commerce sector, and extensive export-oriented economies in countries like China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by high adoption rates of advanced packaging technologies, stringent safety regulations, and a strong presence of major film manufacturers. In these regions, the focus is often on premium, high-performance films and sustainable solutions. The Middle East and Africa show emerging potential, fueled by investments in infrastructure development and the growth of their manufacturing bases. Latin America also presents opportunities, though market growth can be influenced by regional economic fluctuations. Each region may have preferences for certain film types based on local industry needs, climatic conditions affecting transportation, and the existing infrastructure of packaging converters and distributors.

Company Insights

The anti-skid films market is served by a mix of global chemical giants and specialized packaging film producers. Key players include 3M, renowned for its innovation in adhesive and surface technologies which often extends into specialized films. Nitto Denko Corporation and Achilles Corporation are other significant Japanese players with strong technological expertise in polymer films. Companies like Deriblok,, and MIWA Lock are recognized for their focus on anti-slip solutions. These leading companies compete through continuous investment in research and development to create films with enhanced frictional properties, better clarity, improved sustainability profiles, and tailored performance characteristics. Their strategies often involve developing proprietary manufacturing processes and forming strategic alliances with raw material suppliers and packaging machinery OEMs to offer integrated solutions. Beyond these leaders, a multitude of regional manufacturers and converters play a vital role in supplying the market, often competing effectively on price, customization, and local service. The competitive dynamics are shaped by factors such as product innovation, global supply chain capabilities, and the ability to meet the evolving sustainability demands of large corporate customers.

Recent Developments

The anti-skid films market is dynamic, with recent developments focusing heavily on sustainability and performance enhancement. A major trend is the shift towards creating mono-material films, such as those based entirely on polyethylene, which are designed to be more easily recyclable within existing plastic waste streams, addressing critical environmental concerns. Companies are increasingly incorporating post-consumer recycled (PCR) content into their anti-skid films without compromising on the functional performance required for load stability. There is also significant investment in developing thinner, yet stronger, films through advanced polymer engineering and production techniques like multi-layer co-extrusion, which reduces material usage while maintaining or improving performance. Another notable development is the integration of digital printing capabilities directly into film production lines, allowing for high-quality, short-run customized graphics for brand owners. Furthermore, strategic acquisitions and capacity expansions by leading players are common, aimed at strengthening their global footprint and enhancing their product offerings to cater to the specific needs of different industries and regions.

Report Segmentation

This comprehensive market report on anti-skid films provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, distinguishing between key polymers such as Polypropylene and Polyethylene, which form the foundation of the market. The report further breaks down the market by product type, which may include standard anti-skid films, printed films, and pre-stretched films, each serving different application needs. Application segmentation is crucial, categorizing the use of these films across major end-use industries like Food & Beverage, Consumer Goods, Industrial & Manufacturing, and Logistics & Transportation. Geographically, the report provides insights into regional and key country-level markets, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific trends, analyze competitive landscapes within each segment, and make informed strategic decisions regarding investment, product development, and market expansion.

FAQs

What are anti-skid films made of?

Anti-skid films are predominantly manufactured from plastic polymers, with polypropylene (PP) and polyethylene (PE), particularly linear low-density polyethylene (LLDPE), being the most common materials. These polymers are chosen for their ability to be engineered with a micro-rough surface that creates friction.

How do anti-skid films work?

Anti-skid films work by increasing the coefficient of friction between the layers of products or packages on a pallet. Their specially treated surface creates resistance that prevents boxes, bags, or other items from sliding against each other during transportation or storage, thus stabilizing the entire load.

What is the difference between anti-skid and cling film?

The primary difference lies in their function. Cling film, or stretch wrap, is designed to tightly bind a pallet load together through elastic recovery and cling properties. Anti-skid film is specifically engineered to prevent sliding between layers within the load and is often used in conjunction with, or as an alternative to, stretch wrap depending on the application.

Can anti-skid films be recycled?

Recyclability depends on the material composition. Mono-material films, such as those made entirely from polyethylene, are increasingly designed to be recyclable. However, films with additives or multi-layer structures can pose challenges. The industry is actively developing more sustainable and easily recyclable options.

Which industries use anti-skid films the most?

The industries that are major consumers of anti-skid films include the food and beverage industry for stabilizing pallets of cans and bottles, the consumer goods industry for electronics and appliances, the manufacturing sector for industrial products, and the logistics industry for securing a wide variety of goods during transit.

Who are the leading players in the anti-skid film market?

The market features several leading global players, including 3M, Nitto Denko Corporation, and Achilles Corporation. These companies are recognized for their significant market share, extensive product portfolios, and strong focus on research and development to innovate new and improved anti-skid film solutions.

Citius Research has developed a research report titled “Anti-skid Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Anti-skid Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Anti-skid Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Anti-skid Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Anti-skid Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Anti-skid Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Anti-skid Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Anti-skid Films Market
• Cost and Gross Margin Analysis of Anti-skid Films Market
• Anti-skid Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Anti-skid Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Anti-skid Films Market Key Stakeholders

Below are the key stakeholders for the Anti-skid Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Anti-skid Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Anti-skid Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Anti-skid Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Anti-skid Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Anti-skid Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Anti-skid Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Anti-skid Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Anti-skid Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Anti-skid Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Anti-skid Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Anti-skid Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Anti-skid Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Anti-skid Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Anti-skid Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Anti-skid Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Anti-skid Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Anti-skid Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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