Yogurt Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211007
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Yogurt Packaging Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Yogurt Packaging Market

(Market Size)
$5.2 billion
$8.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.7 billion
Key Players Amcor, Mondi, Sealed Air, Berry Global, Huhtamaki

Market Summary

The yogurt packaging market is a dynamic segment within the broader packaging industry, characterized by continuous innovation and evolving consumer preferences. Packaging plays a crucial role in preserving product freshness, ensuring safety, and enhancing brand appeal on retail shelves. The market is driven by the global demand for dairy and non-dairy yogurt products, which necessitates robust and sustainable packaging solutions. Key materials employed include plastic, glass, paperboard, and increasingly, biodegradable polymers. Manufacturers are focusing on developing packaging that extends shelf life, improves convenience features like resealability and portability, and reduces environmental impact. The competitive landscape is shaped by the need for cost-efficiency and compliance with stringent food safety regulations across different regions. This market is integral to the success of yogurt brands, as the package is often the first point of interaction with the consumer, influencing purchasing decisions significantly.

Key Highlights

The yogurt packaging market is distinguished by several key highlights that underscore its current trajectory. A prominent trend is the significant shift toward sustainable packaging solutions, with major brands committing to using recycled and plant-based materials to meet consumer demand for eco-friendly products. Innovation in convenience packaging, such as single-serve cups with easy-peel lids and squeezable pouches, continues to gain traction, catering to on-the-go consumption patterns. Furthermore, advanced barrier technologies are being integrated to enhance product protection against moisture and oxygen, thereby extending shelf life and reducing food waste. The market also sees a rise in smart packaging initiatives, incorporating QR codes and NFC technology for traceability and consumer engagement. The intense competition among packaging giants like Amcor, Berry Global, and Sonoco Products is fueling advancements in design and material science, ensuring the market remains at the forefront of packaging innovation.

Drivers, Opportunities & Restraints

The growth of the yogurt packaging market is propelled by several key drivers, primarily the rising global consumption of yogurt driven by health and wellness trends. The increasing popularity of Greek yogurt, probiotic drinks, and plant-based alternatives necessitates diverse and specialized packaging formats. Convenience remains a major driver, with demand for portable, single-serve, and resealable packages rising among urban consumers. A significant opportunity lies in the development and adoption of sustainable packaging. The push for circular economy models encourages investment in recyclable, compostable, and bio-based materials, opening new revenue streams. However, the market faces notable restraints. Fluctuating prices of raw materials, particularly plastics and resins, pose a challenge to cost stability for manufacturers. Stringent government regulations concerning plastic use and waste management also impose compliance costs and necessitate continuous adaptation. Additionally, the high capital investment required for advanced manufacturing technologies can be a barrier for smaller players, potentially restraining market expansion.

Concentration Insights

The competitive concentration in the yogurt packaging market is characterized by the presence of a few dominant global players and a multitude of regional manufacturers. Leading companies such as Amcor plc, Berry Global Group Inc., Sonoco Products Company, and Sealed Air Corporation hold significant market share due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These giants compete on the basis of innovation, sustainability credentials, and ability to offer integrated solutions from design to production. The market also features a fragmented landscape of smaller, specialized firms that cater to niche segments or local markets with customized solutions. This concentration dynamic creates an environment where large-scale innovation and mergers and acquisitions are common strategies for growth and market consolidation. The bargaining power of buyers, which includes major yogurt producers like Danone and General Mills, is high, compelling packaging suppliers to continuously improve efficiency and offer competitive pricing.

Type Insights

Yogurt packaging is segmented by type, primarily distinguished by material and form. Plastic, including polypropylene (PP) and polyethylene terephthalate (PET), remains the most widely used material due to its durability, lightweight nature, and cost-effectiveness. It is commonly used for cups, tubs, and bottles. Glass packaging, though less common, is preferred for premium and organic yogurt products due to its premium feel and superior recyclability. Paperboard is extensively used for multipack sleeves and cartons, offering excellent printability for branding. A growing segment is biodegradable and compostable plastics, made from polylactic acid (PLA) or other bio-polymers, which are gaining traction as sustainable alternatives. In terms of form, cups and tubs dominate the market, followed by bottles for drinkable yogurt and pouches for kids' yogurt and toppings. Each type offers distinct advantages in terms of product protection, consumer convenience, and environmental impact, influencing manufacturer choice based on their specific product and brand positioning.

Application Insights

The application of yogurt packaging varies significantly based on the product format and target consumer. The primary application is for set yogurt and spoonable variants, which are predominantly packaged in rigid cups and tubs made from plastic or, less frequently, glass. These packages often feature foil or plastic lidding sealed for freshness. Drinkable yogurt applications utilize bottles, typically made from PET or HDPE, designed for convenience and often equipped with sports caps. A specialized application is for yogurt parfaits and products with inclusions like granola or fruit, which require multi-compartment packaging to keep components separate until consumption. This often involves complex thermoformed structures. For children, squeezable pouches made from laminated films are a popular application due to their mess-free and portable nature. Furthermore, bulk packaging for foodservice and industrial use represents another key application, involving large tubs and bag-in-box solutions. The choice of packaging is directly influenced by the need to maintain product integrity, provide convenience, and appeal to the specific demographic.

Regional Insights

The demand for yogurt packaging exhibits distinct regional variations influenced by dietary habits, economic development, and regulatory frameworks. North America and Europe represent mature markets with high per capita yogurt consumption. These regions are characterized by a strong demand for sustainable packaging solutions and innovative, convenient formats, driven by stringent environmental regulations and high consumer awareness. The Asia-Pacific region is the fastest-growing market, fueled by rising disposable incomes, urbanization, and a growing acceptance of yogurt as a healthy snack. Countries like China and India present immense opportunities, with demand leaning towards affordable, single-serve plastic packaging. Latin America and the Middle East and Africa are emerging markets where growth is steady, often focusing on basic packaging needs and the introduction of branded yogurt products. Each region demands tailored packaging strategies that consider local supply chains, material availability, and cultural preferences, making regional insight critical for global players.

Company Insights

The yogurt packaging market features a competitive roster of companies striving to innovate and capture market share. Key global players include Amcor plc, a leader known for its sustainable flexible and rigid plastic solutions. Berry Global Group Inc. is another major force, offering a wide array of containers and closures. Sonoco Products Company provides composite cans and thermoformed plastic packaging, while Sealed Air Corporation focuses on advanced protective packaging solutions. Other significant contributors include Huhtamaki Oyj, which is prominent in paper-based and molded fiber packaging, and Constantia Flexibles, a specialist in flexible laminates for lidding and pouches. These companies compete intensely on technology, sustainability initiatives, and global reach. Their strategies often involve extensive research into new materials, strategic acquisitions to expand capabilities, and forming long-term partnerships with major food and beverage companies to develop co-engineered packaging solutions that meet specific brand and functional requirements.

Recent Developments

The yogurt packaging market is witnessing rapid recent developments focused on sustainability and technological integration. Major players are announcing ambitious commitments to make their packaging recyclable, reusable, or compostable within the next decade. There has been a surge in the launch of packages made with recycled content (rPET) and bio-based polymers derived from sugarcane or corn. Technological advancements include the adoption of advanced barrier coatings that enhance shelf life while allowing for the use of thinner, lighter-weight materials, reducing plastic usage. Smart packaging is also emerging, with packages featuring QR codes that provide consumers with information on sourcing, recipes, and recycling instructions. Furthermore, recent mergers and acquisitions activity has been notable, as larger firms acquire smaller innovators specializing in sustainable materials or digital printing technologies to bolster their market position and offer more comprehensive solutions to yogurt producers.

Report Segmentation

This market research report on the yogurt packaging market provides a detailed segmentation to facilitate a granular analysis. The market is segmented by material type, which includes plastic, glass, paper & paperboard, and others such as metal and biodegradable plastics. Each material segment is analyzed for its market presence, growth potential, and application suitability. The report is further segmented by product type, covering cups, tubes, bottles, pouches, and others, detailing the adoption trends for each format. Application segmentation is crucial, dividing the market into set yogurt, Greek yogurt, yogurt drinks, frozen yogurt, and others, highlighting the specific packaging needs for each product category. Furthermore, the report offers a geographic segmentation, analyzing trends and forecasts across North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive dynamics in each segment, and make informed strategic decisions.

FAQs

What are the latest trends in yogurt packaging? The latest trends are overwhelmingly centered on sustainability, with a major push towards using recycled materials (rPET), compostable bioplastics, and designs that minimize material use. Convenience features like resealable lids and portion-controlled packaging remain highly popular.

Which material is most commonly used for yogurt packaging? Plastic, specifically polypropylene (PP) for cups and tubs and polyethylene terephthalate (PET) for bottles, is the most commonly used material due to its functional properties, cost-efficiency, and lightweight nature.

How is sustainability impacting the yogurt packaging industry? Sustainability is a primary driver of innovation, compelling companies to invest in recyclable and compostable materials, reduce overall packaging weight, and adopt circular economy principles. This shift is in direct response to consumer demand and regulatory pressures.

What are the different types of yogurt packages available? The market offers a variety of packages including rigid plastic cups and tubs, glass jars, plastic bottles for drinkable yogurt, flexible pouches, and paperboard cartons for multipacks. The choice depends on the yogurt type and brand strategy.

Who are the key players in the yogurt packaging market? The key global players are Amcor plc, Berry Global Group Inc., Sonoco Products Company, Sealed Air Corporation, and Huhtamaki Oyj. These companies lead in terms of innovation, production capacity, and global market share.

What challenges does the yogurt packaging market face? Significant challenges include volatility in raw material prices, particularly for plastics, the high cost of developing and scaling sustainable alternatives, and navigating complex and varying regulatory environments across different countries regarding plastic waste.

Citius Research has developed a research report titled “Yogurt Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yogurt Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yogurt Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yogurt Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yogurt Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yogurt Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yogurt Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yogurt Packaging Market
• Cost and Gross Margin Analysis of Yogurt Packaging Market
• Yogurt Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yogurt Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yogurt Packaging Market Key Stakeholders

Below are the key stakeholders for the Yogurt Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yogurt Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yogurt Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yogurt Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yogurt Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yogurt Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yogurt Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yogurt Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yogurt Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yogurt Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yogurt Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yogurt Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yogurt Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yogurt Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yogurt Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yogurt Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yogurt Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yogurt Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports