Aluminum Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209486
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Aluminum Cans Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 42 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Aluminum Cans Market

(Market Size)
$25 billion
$42 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 25 billion
2030 Market Size USD 42 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Can-Pack, Toyo Seikan

Market Summary

The aluminum cans market is a critical segment within the global packaging industry, characterized by its extensive use in beverage and food packaging solutions. Aluminum cans are highly favored for their superior properties, including excellent barrier protection, lightweight nature, recyclability, and ability to preserve product quality. The market serves a diverse range of end-use sectors, with significant demand emanating from the beer, carbonated soft drinks, and energy drinks industries. Growth is underpinned by increasing consumer preference for convenient and portable packaging formats, alongside rising environmental awareness which positions aluminum as a sustainable packaging material due to its high recycling rates and circular economy potential. The market is competitive and innovation-driven, with key players continuously investing in lightweighting technologies and enhancing production efficiencies to meet evolving consumer and regulatory demands.

Key Highlights

The aluminum cans market is defined by several pivotal attributes that underscore its industry standing. A primary highlight is the material's infinite recyclability; aluminum can be recycled repeatedly without loss of quality, contributing significantly to sustainability goals and waste reduction initiatives. The market demonstrates robust supply chain integration, from bauxite mining and alumina refining to can sheet production and manufacturing. Another key aspect is the rapid adoption of aluminum cans by non-traditional segments, such as wine, spirits, and ready-to-drink cocktails, expanding the market's scope beyond traditional beverages. Technological advancements in printing and decoration have enabled high-quality branding and customization, enhancing shelf appeal. Furthermore, the industry is witnessing consolidation activities as major corporations seek to expand their geographic footprint and product portfolios to capitalize on growing demand.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The escalating demand for packaged beverages, fueled by urbanization, busy lifestyles, and rising disposable incomes, is a fundamental driver. Heightened environmental consciousness among consumers and brand owners is shifting preference towards sustainable packaging, significantly benefiting aluminum due to its recyclability. Government regulations and policies promoting recycling and reducing single-use plastics also act as strong catalysts. Opportunities abound in emerging economies where beverage consumption is rising, and in the development of advanced lightweight cans that reduce material use and carbon footprint. Innovations in liner technologies to accommodate a wider variety of contents, including aggressive formulations, present further growth avenues. However, the market faces restraints such as price volatility of raw aluminum, which is influenced by global energy costs and trade policies. Intense competition from alternative packaging materials like PET plastic and glass, along with the high capital intensity of setting up manufacturing facilities, also poses challenges to market expansion.

Concentration Insights

The global aluminum cans market exhibits a moderately concentrated landscape, dominated by a handful of international players who command significant market share. These leading companies possess extensive manufacturing networks, advanced technological capabilities, and strong relationships with major beverage brands. Market concentration is particularly evident in North America and Europe, where established players have a firm stronghold. However, the market also features numerous regional and local manufacturers, especially in Asia-Pacific, creating a competitive environment. The industry is characterized by high barriers to entry due to the substantial capital investment required for production facilities and the need for technological expertise. Recent years have seen strategic mergers and acquisitions as key players aim to enhance their production capacity, geographic reach, and service offerings, further consolidating the market position of the top contenders.

Type Insights

The market is segmented based on the type of cans, primarily differentiated by their end application. Two-piece cans, which consist of a body and an end, are the most prevalent type, widely used for carbonated soft drinks and beer. This design is favored for its manufacturing efficiency and excellent structural integrity. Three-piece cans, comprising a body, top, and bottom, are traditionally used for products requiring higher pressure resistance or different shapes, though their market share has diminished in favor of two-piece designs. Within these categories, further variations exist based on size, from standard 12-ounce cans to larger formats for energy drinks and slim cans for premium positioning. The development of specialty shapes and sizes is a key innovation area, allowing brands to differentiate their products on retail shelves and cater to specific consumer preferences for portion control and convenience.

Application Insights

Aluminum cans find extensive application across various industries, with the beverage sector being the unequivocal leader. The carbonated soft drinks segment represents a historical and massive application, driven by global brands' reliance on cans for distribution. The beer industry is another cornerstone, valuing cans for their light-blocking properties and portability. A significant and growing application is the energy drinks segment, where cans are the packaging format of choice due to their modern image and functionality. Beyond beverages, the use of aluminum cans is expanding into the food industry for products like preserved fruits, vegetables, and ready-to-eat meals, although this remains a smaller segment. Furthermore, the market is observing a notable surge in application within the wine and spirits industry, as premium brands adopt cans to tap into new consumption occasions and appeal to younger demographics seeking convenience and sustainability.

Regional Insights

The demand for aluminum cans is truly global, yet distinct regional patterns define the market landscape. North America represents a mature and highly developed market, characterized by high per capita consumption of canned beverages and a well-established recycling infrastructure. Europe follows a similar pattern, with strong environmental directives pushing for increased recycling rates and sustainable packaging solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a growing middle class, and increasing consumption of packaged beverages in countries like China and India. Latin America and the Middle East & Africa are emerging markets with significant growth potential, though they currently face challenges related to recycling infrastructure and economic volatility. Each region presents a unique set of market dynamics, regulatory environments, and consumer preferences that influence local production and demand patterns for aluminum cans.

Company Insights

The competitive landscape of the aluminum cans market is shaped by several globally recognized players and strong regional manufacturers. Leading companies such as Ball Corporation, Crown Holdings, and Ardagh Group are at the forefront, operating extensive manufacturing facilities across multiple continents and serving the world's largest beverage companies. These industry giants compete on factors including production technology, lightweighting innovation, supply chain reliability, and sustainability initiatives. Other significant players include Canpack, Toyo Seikan Group, and CPMC Holdings, each with strong positions in specific geographic markets. The competitive intensity is high, pushing companies to continuously invest in research and development to create more sustainable and cost-effective packaging solutions. Partnerships with beverage brands for exclusive supply agreements are common, and companies are increasingly focusing on offering value-added services like graphic design and logistics to strengthen client relationships.

Recent Developments

The aluminum cans market is dynamic, with ongoing developments reflecting its evolution. A prominent trend is the significant investment in expanding production capacity to address global supply shortages, with companies announcing new manufacturing plants and line expansions, particularly in North America and Europe. Sustainability remains a core focus, leading to developments in achieving higher recycled content in cans and partnerships aimed at improving recycling collection systems. Technological innovations are centered on further lightweighting of cans without compromising performance, and advancements in digital printing that allow for greater customization and short runs for craft beverage producers. The market has also seen increased activity in mergers and acquisitions, as companies strive to achieve economies of scale and broader market access. Furthermore, the entry of new beverage categories into cans, such as water and hard seltzers, has been a key recent development, opening new revenue streams for can manufacturers.

Report Segmentation

This comprehensive market report on aluminum cans provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to dissect the market by type, distinguishing between two-piece and three-piece cans to analyze their respective market dynamics, growth rates, and application areas. The report further breaks down the market by application, providing in-depth coverage of key sectors including carbonated soft drinks, alcoholic beverages like beer and hard seltzers, energy drinks, and other applications such as food and non-food products. A crucial segment of the analysis is based on geography, delivering a region-by-region assessment of market size, growth trends, key players, and demand drivers across North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted segmentation allows for a thorough understanding of the market forces at play within each specific category and region.

FAQs

What are the advantages of aluminum cans over other packaging? Aluminum cans offer numerous advantages including superior recyclability, light weight which reduces transportation emissions, excellent protection against light and oxygen to preserve product freshness, and a cooling efficiency faster than other materials. Their metallic surface also provides an excellent substrate for branding and graphics.

How sustainable are aluminum cans? Aluminum cans are highly sustainable. They are 100% recyclable and can be reprocessed endlessly without degrading the material's quality. The recycling process for aluminum also requires significantly less energy compared to producing new metal from raw materials, making it a cornerstone of the circular economy.

Which companies are the largest manufacturers of aluminum cans? The global market is led by major players such as Ball Corporation, Crown Holdings, and Ardagh Group. These companies have a vast international presence and supply cans to many of the world's leading beverage brands.

What is driving the growth of the aluminum cans market? Key growth drivers include increasing consumer demand for convenient and portable beverages, a strong shift towards sustainable packaging solutions driven by environmental concerns, and the expansion of can usage into new product categories like wine, water, and ready-to-drink cocktails.

What is the recycling rate for aluminum cans? Aluminum cans have one of the highest recycling rates among packaging materials. The exact rate varies by country, but in many developed nations, it significantly exceeds that of other packaging types due to established collection systems and the inherent value of the material.

Are there any challenges associated with aluminum cans? While offering many benefits, the market faces challenges such as price volatility linked to primary aluminum costs, which are sensitive to energy prices. There is also competition from other packaging formats like PET plastic and glass, and the industry requires substantial capital investment for manufacturing facilities.

Citius Research has developed a research report titled “Aluminum Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aluminum Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aluminum Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aluminum Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aluminum Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aluminum Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aluminum Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aluminum Cans Market
• Cost and Gross Margin Analysis of Aluminum Cans Market
• Aluminum Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aluminum Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aluminum Cans Market Key Stakeholders

Below are the key stakeholders for the Aluminum Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aluminum Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aluminum Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aluminum Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aluminum Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aluminum Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aluminum Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aluminum Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aluminum Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aluminum Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aluminum Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aluminum Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aluminum Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aluminum Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aluminum Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aluminum Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aluminum Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aluminum Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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