High Friction Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210103
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The High Friction Films Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

High Friction Films Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players 3M, Avery Dennison, CCL Industries, UPM Raflatac, ITW Foils

Market Summary

The high friction films market represents a specialized segment within the packaging industry, characterized by materials engineered to exhibit superior surface grip. These films are predominantly utilized to prevent slippage between packaged items, layers, or palletized loads during handling, storage, and transportation. The primary function is to enhance stability and security within the supply chain, thereby reducing product damage and loss. The market is driven by the extensive demand from various end-use sectors that require secure and damage-free transit of goods. Key materials involved in production include polyethylene and polypropylene, which are treated or co-extruded to achieve the desired high coefficient of friction surface properties. The evolution of this market is closely tied to advancements in polymer science and the growing complexity of global logistics networks, where the integrity of a packaged product from manufacturer to end-user is paramount. Manufacturers continuously innovate to balance performance characteristics such as friction, clarity, and strength with cost-effectiveness to meet diverse application needs.

Key Highlights

The high friction films market is distinguished by several critical attributes that underscore its importance in modern packaging. A significant highlight is the material's ability to be customized for specific friction coefficients, allowing for precise application matching, whether for interleaving between delicate glass sheets or securing heavy boxes on a pallet. Another key aspect is the compatibility of these films with existing packaging machinery, facilitating easy integration into production lines without requiring major operational changes. Sustainability is becoming an increasingly prominent highlight, with leading developers introducing recyclable and mono-material high friction film solutions to align with circular economy goals and stringent environmental regulations. The market also benefits from the robust growth of e-commerce, where secure packaging is non-negotiable. Furthermore, technological innovations are leading to the development of films that offer a combination of high friction and other functional properties like anti-static or moisture barrier capabilities, adding significant value for end-users.

Drivers, Opportunities & Restraints

The growth of the high friction films market is propelled by several powerful drivers. The expansion of the e-commerce sector globally creates an immense need for secure and damage-free packaging solutions for a vast array of products shipped directly to consumers. Additionally, the overarching trend towards automation in warehouses and distribution centers necessitates packaging that can withstand robotic handling without slippage, further bolstering demand. Stringent regulations concerning workplace safety, particularly around manual handling and pallet stability, also drive the adoption of these films to prevent accidents and product loss.

Significant opportunities lie in the development of advanced sustainable materials. There is a growing market opening for bio-based and easily recyclable high friction films that do not compromise on performance. The pharmaceutical and electronics industries present fresh opportunities due to their need for ultra-secure, static-controlled, and clean packaging for sensitive components. Emerging economies with developing industrial and retail sectors offer substantial growth potential for market penetration.

However, the market faces certain restraints. Fluctuations in the prices of raw polymers, such as polyethylene and polypropylene, can impact production costs and profit margins for manufacturers. The availability of alternative solutions, like stretch films with pre-stretch capabilities or adhesives, provides competition. Furthermore, a lack of awareness about the benefits of specialized high friction films among small and medium-sized enterprises in certain regions can hinder market growth.

Concentration Insights

The high friction films market exhibits a moderate level of concentration, featuring a mix of large multinational corporations and specialized regional players. Leading entities such as Berry Global Inc., Dow Inc., and Sigma Plastics Group have established a strong global presence through extensive product portfolios, significant investment in research and development, and robust distribution networks. These industry giants compete on the basis of technological innovation, product quality, and the ability to offer comprehensive, customized solutions to large-volume clients. Concurrently, numerous smaller and mid-sized companies compete effectively by focusing on niche applications, providing superior customer service, and offering competitive pricing for standardized products. The competitive landscape is dynamic, with strategic activities like mergers, acquisitions, and partnerships being common as companies seek to expand their geographical footprint and enhance their technological capabilities. This blend of global scale and regional specialization ensures a competitive environment that drives continuous product advancement.

Type Insights

The high friction films market is segmented based on the type of material, with polyethylene and polypropylene being the dominant categories. Polyethylene-based films, particularly linear low-density polyethylene (LLDPE), are widely favored due to their excellent flexibility, clarity, and tear resistance. They offer a good balance of strength and cost-effectiveness, making them suitable for a broad range of general packaging applications. Polypropylene films are chosen for their superior stiffness, higher temperature resistance, and enhanced moisture barrier properties. They are often employed in applications where a more rigid and durable film is required. Beyond these, there are also specialized films that may involve blends or co-extrusions to achieve specific performance attributes, such as a very high coefficient of friction on both sides or one-side slip/one-side high friction configurations. The choice of film type is ultimately determined by the specific requirements of the application, including the weight of the load, environmental conditions, and handling procedures.

Application Insights

High friction films serve critical functions across a diverse spectrum of applications within the packaging industry. A primary application is in pallet unitization, where the film is wrapped around stacked goods on a pallet to create a stable, single unit that prevents shifting and toppling during transit. This is crucial for ensuring safety and minimizing damage in logistics and warehousing. Another significant application is interleaving, where sheets of high friction film are placed between individual items, such as metal sheets, glass panels, or plastic components, to prevent scratching and abrasion. The food and beverage industry utilizes these films for bundling and securing products like bottles, cans, and packaged foods. Furthermore, the consumer goods sector employs high friction films for packaging items that are prone to sliding within boxes, such as electronics, appliances, and furniture parts. The versatility of these films ensures their utility in securing products from the point of manufacture all the way to the end-user.

Regional Insights

The demand for high friction films is global, with varying growth dynamics across different regions. North America and Europe represent mature markets characterized by high adoption rates driven by advanced logistics infrastructure, a strong manufacturing base, and strict safety regulations. These regions are also at the forefront of demand for sustainable packaging solutions, pushing innovation in recyclable films. The Asia-Pacific region is anticipated to exhibit the most robust growth, fueled by rapid industrialization, the expansion of the manufacturing sector, and the booming e-commerce industry in countries like China and India. Increasing investments in supply chain modernization and a growing focus on reducing product damage are key factors propelling the market in this region. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development and the gradual modernization of retail and industrial packaging practices. Regional production capabilities and raw material availability also significantly influence market dynamics.

Company Insights

The competitive landscape of the high friction films market includes several key players who exert considerable influence through innovation and market reach. Berry Global Inc. is a prominent participant, offering a wide array of performance films for packaging through its extensive global network. Dow Inc. leverages its expertise in material science to develop advanced polymer solutions that cater to the high-performance needs of this segment. Sigma Plastics Group operates as a major force in North America, providing a variety of flexible packaging products. Other significant companies include Achilles Corporation, which has a strong presence, and Griff Paper and Film, known for its specialty films. These companies compete intensely on factors such as product performance, customization ability, price, and sustainability credentials. Their strategic focus often involves expanding product lines, enhancing manufacturing efficiencies, and forming strategic partnerships to secure a larger market share and cater to the evolving demands of a global clientele.

Recent Developments

The high friction films market is witnessing continuous evolution, with recent developments centered on sustainability and enhanced functionality. A major trend is the industry-wide push towards creating mono-material polyethylene structures that are fully recyclable, addressing end-of-life concerns without sacrificing the necessary friction and load-holding performance. Companies are investing in new production technologies that allow for more precise control over film surface properties, enabling the creation of films with tailored coefficients of friction for highly specific applications. There is also a growing emphasis on developing thinner gauge films that maintain high strength, contributing to source reduction and lower shipping costs. Furthermore, strategic mergers and acquisitions continue to shape the market landscape as larger entities seek to consolidate their positions and acquire niche technologies. Collaborations between film producers and recycling organizations are also increasing to improve the circularity of packaging materials.

Report Segmentation

This comprehensive market research report on the high friction films market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, distinguishing between key polymers such as polyethylene and polypropylene, and examining their respective market shares and growth trajectories. The report further segments the market by application, delving into specific uses such as pallet unitization, interleaving, food packaging, and consumer goods packaging, highlighting the unique demands and trends within each segment. A crucial component of the segmentation is the regional analysis, which breaks down the market size and forecast across key geographical areas including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific dynamics, and formulate targeted strategies based on material preferences and regional market conditions.

FAQs

What are high friction films used for?

High friction films are primarily used in packaging to prevent items from slipping during handling, storage, and transport. Common applications include securing palletized loads, interleaving between fragile items like glass or metal to prevent scratching, and bundling consumer goods within boxes.

What materials are high friction films made from?

These films are predominantly manufactured from plastics such as polyethylene, specifically LLDPE for its flexibility, and polypropylene, which is valued for its rigidity and resistance to higher temperatures. The films are engineered during production to have a rough or tacky surface that creates grip.

How does high friction film work?

High friction film works by having a specially treated surface that creates a high coefficient of friction. When this film comes into contact with another surface, such as a cardboard box or another layer of film, the increased grip resists sliding motion, thereby stabilizing the load and preventing movement.

What is the difference between high friction and low friction film?

The key difference lies in their surface properties and intended use. High friction film is designed to grip and prevent slippage, making it ideal for load stabilization. Low friction film, often called slip film, has a slick surface that allows items to easily slide against each other or on conveyor belts, which is useful for automated packaging lines.

Who are the leading players in the high friction films market?

The market includes several established global players. Leading companies often cited in industry analyses include Berry Global Inc., Dow Inc., Sigma Plastics Group, Achilles Corporation, and Griff Paper and Film, among others.

Are high friction films recyclable?

Recyclability depends on the material composition. Many modern high friction films are made from a single type of polymer, like polyethylene, which makes them compatible with existing recycling streams. The industry is actively developing more sustainable and easily recyclable mono-material solutions to enhance environmental performance.

Citius Research has developed a research report titled “High Friction Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High Friction Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High Friction Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High Friction Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High Friction Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High Friction Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of High Friction Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High Friction Films Market
• Cost and Gross Margin Analysis of High Friction Films Market
• High Friction Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High Friction Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High Friction Films Market Key Stakeholders

Below are the key stakeholders for the High Friction Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High Friction Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High Friction Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High Friction Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High Friction Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High Friction Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High Friction Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High Friction Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High Friction Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High Friction Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High Friction Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High Friction Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High Friction Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High Friction Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High Friction Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High Friction Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High Friction Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High Friction Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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