Aerosol Dispensing Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209469
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Aerosol Dispensing Systems Market size was estimated at USD 3 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Aerosol Dispensing Systems Market

(Market Size)
$3 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3 billion
2030 Market Size USD 5.2 billion
Key Players AptarGroup, Lindal Group, Coster Group, Precision Valve Corporation, Summit Packaging Systems

Market Summary

The aerosol dispensing systems market is a critical and evolving segment within the global packaging industry, characterized by its delivery mechanism that propels liquid or semi-liquid contents as a fine spray, foam, or mist. These systems are integral across numerous end-use sectors due to their convenience, precise dosage delivery, and effective preservation of product integrity. The market is driven by continuous innovation in valve and actuator technology, enhancing performance and user experience. Key participants include leading packaging manufacturers and specialized component suppliers who are focused on developing sustainable and efficient solutions. The demand is further bolstered by the consistent need from established applications like personal care, household products, and pharmaceuticals, while new applications in automotive and industrial sectors present additional growth avenues. The industry is also witnessing a significant shift towards environmentally friendly propellants and recyclable packaging materials in response to stringent global regulations and changing consumer preferences.

Key Highlights

The aerosol dispensing systems market is distinguished by several pivotal developments. There is a pronounced industry-wide emphasis on sustainability, leading to increased adoption of compressed gases like nitrogen and carbon dioxide as propellants, replacing traditional hydrofluorocarbons. Technological advancements are a cornerstone, with manufacturers investing in bag-on-valve (BOV) technology that separates the product from the propellant, significantly enhancing shelf life and allowing for the dispensing of viscous formulations. The market is also experiencing consolidation activities, with major players engaging in mergers and acquisitions to expand their technological portfolios and global footprint. Furthermore, the design and ergonomics of actuators are receiving heightened attention to improve consumer safety, prevent accidental discharge, and ensure a consistent spray pattern. The integration of smart dispensing technologies, including digital dose counters, is emerging as a novel trend, particularly in medical and high-value product applications.

Drivers, Opportunities & Restraints

Market growth is primarily driven by robust demand from the personal care and cosmetics industry, where aerosols are preferred for products like deodorants, hairsprays, and shaving foams due to their ease of application and hygienic benefits. The household sector remains a steady consumer, utilizing these systems for air fresheners, insecticides, and cleaning agents. A significant opportunity lies in the pharmaceutical and medical fields, where precise metered-dose inhalers (MDIs) are vital for respiratory drug delivery, prompting innovation in valve design and formulation compatibility. However, the market faces restraints from stringent environmental regulations concerning the use of volatile organic compounds (VOCs) and certain propellants, which can increase production costs and complexity. Fluctuating raw material prices also pose a challenge to consistent profitability. Despite this, the ongoing development of sustainable and compliant solutions presents a substantial opportunity for forward-thinking companies to capture greater market share.

Concentration Insights

The global aerosol dispensing systems market features a landscape with a high degree of concentration among a few established international players, alongside numerous regional specialists. Leading companies such as AptarGroup, Inc., Precision Valve Corporation, and Coster Tecnologie Speciali S.p.A. dominate the market, leveraging their extensive research and development capabilities, vast patent portfolios, and global manufacturing and distribution networks. These industry giants often compete on the basis of technological innovation, product reliability, and custom solution offerings for major fast-moving consumer goods (FMCG) brands. The market also includes a strong presence of specialized manufacturers focusing on niche applications or specific geographic regions. This concentration fosters an environment of intense competition and continuous innovation, as companies strive to develop more efficient, sustainable, and user-friendly dispensing solutions to meet evolving client and regulatory demands.

Type Insights

The market is segmented by the type of dispensing systems, with each catering to specific product formulations and application requirements. Standard continuous spray valves represent the most traditional and widely used type, suitable for a vast array of products from paints to personal care items. Metered-dose valves are critical for applications requiring a precise, consistent amount of product per actuation, making them indispensable in pharmaceutical inhalers and certain technical sprays. Bag-on-valve (BOV) systems represent a premium segment, where a flexible pouch within the canister holds the product separate from the propellant gas. This technology is ideal for oxygen-sensitive formulations, high-value cosmetics, and food products, as it prevents contamination and allows for 100% product evacuation. The choice of system is a crucial decision for brands, impacting product performance, shelf life, and overall consumer satisfaction.

Application Insights

Aerosol dispensing systems find diverse applications across multiple industries, underscoring their versatility. The personal care segment is the largest consumer, utilizing these systems for anti-perspirants, deodorants, hair mousses, and sun care sprays, valued for their convenience and fine mist application. The household application category is another major pillar, encompassing products like air fresheners, oven cleaners, starch sprays, and insecticides. The automotive and industrial sector employs aerosols for lubricants, degreasers, and protective coatings. The pharmaceutical industry relies heavily on specialized metered-dose inhalers for the administration of asthma and COPD medications. Furthermore, there is growing usage in the food industry for products like whipped cream, cooking oil sprays, and decorative icings. Each application demands specific performance characteristics from the dispensing system, influencing design, material selection, and propellant type.

Regional Insights

The demand for aerosol dispensing systems exhibits distinct regional patterns influenced by economic development, industrial presence, and regulatory frameworks. North America and Europe are mature markets characterized by high consumption rates, stringent environmental regulations, and a strong presence of leading manufacturers and end-use brands. These regions are at the forefront of adopting sustainable technologies and alternative propellants. The Asia Pacific region is identified as the fastest-growing market, driven by expanding manufacturing capabilities, rising disposable incomes, and growing urbanization, which fuels demand for personal care and household products. Latin America and the Middle East and Africa present emerging opportunities, with growth linked to economic development and increasing penetration of international FMCG brands. Each region requires a tailored approach from suppliers to address local regulatory requirements and consumer preferences effectively.

Company Insights

The competitive landscape of the aerosol dispensing systems market is defined by the strategic activities of its key players. AptarGroup, Inc. is a global leader known for its innovative dispensing solutions across pharma, beauty, and food segments. Precision Valve Corporation is another major entity with a strong focus on quality and a diverse product portfolio. Coster Tecnologie Speciali S.p.A. is recognized for its technological expertise and custom-designed solutions. Other significant contributors include Lindal Group Holding GmbH, Mitani Valve Co., Ltd., and Summit Packaging Systems, Inc. These companies compete intensely through strategies centered on research and development to create advanced and sustainable systems, strategic mergers and acquisitions to enhance capabilities, and geographic expansion to serve a global clientele. Their success is often tied to their ability to form strong, collaborative partnerships with major multinational brands.

Recent Developments

The aerosol dispensing systems market is dynamic, with recent developments focused on sustainability, innovation, and strategic growth. A prominent trend is the accelerated shift towards propellants with lower global warming potential (GWP), such as hydrofluoroolefins (HFOs) and compressed gases, in response to regulatory pressures like the Kigali Amendment to the Montreal Protocol. Companies are heavily investing in the development and commercialization of barrier packs like BOV technology, which is gaining traction beyond pharmaceuticals into premium personal care and food products. There has been a notable increase in collaborations between packaging manufacturers and brand owners to co-develop customized, eco-friendly solutions. Furthermore, market players are engaging in capacity expansion projects in high-growth regions like Asia Pacific to capitalize on increasing local demand. The integration of connected devices and smart features into dispensers is also an emerging area of interest for enhancing user engagement and compliance.

Report Segmentation

This comprehensive market research report on aerosol dispensing systems provides a detailed analysis segmented to offer granular insights. The segmentation is meticulously crafted to help stakeholders understand specific market dynamics. The report is segmented by product type, distinguishing between standard continuous spray valves, metered-dose valves, and bag-on-valve systems. It is further broken down by application, covering critical areas such as personal care, household, automotive & industrial, food, pharmaceutical, and others. Additionally, a regional segmentation delivers a thorough geographical analysis, covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a precise examination of growth trajectories, demand patterns, and competitive landscapes within each distinct category, providing invaluable strategic intelligence for decision-making.

FAQs

What are the different types of aerosol valves? The primary types include continuous spray valves, which release product for as long as the actuator is pressed; metered-dose valves, which deliver a precise, pre-measured amount per actuation; and bag-on-valve systems, where the product is isolated from the propellant in a separate pouch.

Which industries use aerosol dispensing systems the most? The personal care and cosmetics industry is the largest consumer, followed closely by the household products sector. The pharmaceutical industry is also a significant user, particularly for metered-dose inhalers.

What is bag-on-valve technology? Bag-on-valve (BOV) is an advanced aerosol system where the product is contained within a flexible pouch inside the canister, completely separate from the propellant gas. This allows for contamination-free dispensing, use of any orientation, and complete evacuation of the product.

How are aerosol cans made sustainable? Sustainability is achieved through the use of alternative propellants with low global warming potential, increased incorporation of recycled aluminum and steel in cans, and the development of fully recyclable components and easier-to-separate material streams.

What is driving growth in the aerosol market? Growth is driven by consistent demand from established applications, innovation in sustainable and user-friendly designs, and expansion into new application areas within the automotive, industrial, and food sectors.

Who are the leading companies in this market? The market is led by global players such as AptarGroup, Inc., Precision Valve Corporation, Coster Tecnologie Speciali S.p.A., Lindal Group Holding GmbH, and Mitani Valve Co., Ltd., among others.

Citius Research has developed a research report titled “Aerosol Dispensing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aerosol Dispensing Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aerosol Dispensing Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aerosol Dispensing Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aerosol Dispensing Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aerosol Dispensing Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aerosol Dispensing Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aerosol Dispensing Systems Market
• Cost and Gross Margin Analysis of Aerosol Dispensing Systems Market
• Aerosol Dispensing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aerosol Dispensing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aerosol Dispensing Systems Market Key Stakeholders

Below are the key stakeholders for the Aerosol Dispensing Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aerosol Dispensing Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aerosol Dispensing Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aerosol Dispensing Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aerosol Dispensing Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aerosol Dispensing Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aerosol Dispensing Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aerosol Dispensing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aerosol Dispensing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aerosol Dispensing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aerosol Dispensing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aerosol Dispensing Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aerosol Dispensing Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aerosol Dispensing Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aerosol Dispensing Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aerosol Dispensing Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aerosol Dispensing Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aerosol Dispensing Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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