Solar Panel Tracking Mounts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209194
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Panel Tracking Mounts Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 5.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Solar Panel Tracking Mounts Market

(Market Size)
$2.8 billion
$5.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 5.8 billion
Key Players NEXTracker, Array Technologies, SunPower, Soltec, Arctech

Market Summary

The solar panel tracking mounts market is a critical segment within the broader solar energy industry, focused on systems that enable solar panels to follow the sun's path throughout the day. These tracking systems enhance energy capture efficiency compared to fixed mounts, making them increasingly attractive for both utility-scale solar farms and commercial installations. The market is characterized by ongoing technological innovations aimed at improving reliability, reducing costs, and optimizing performance across diverse environmental conditions. Key players are continuously developing advanced solutions to cater to the growing demand for renewable energy infrastructure worldwide. As solar energy adoption accelerates, tracking mounts are becoming integral to maximizing return on investment for project developers and operators. The market dynamics are influenced by factors such as government policies, technological advancements, and the overall expansion of solar power capacity globally.

Key Highlights

One of the standout features of the solar panel tracking mounts market is the significant efficiency gains these systems offer, typically increasing energy output by 15% to 25% over fixed-tilt systems. This performance boost is driving adoption across utility-scale projects where maximizing energy production is paramount. Technological advancements in control systems and materials have led to more durable and reliable trackers capable of operating in harsh environments, including high-wind and snowy conditions. The integration of smart technologies, such as IoT and predictive maintenance capabilities, is another key highlight, enabling remote monitoring and optimization of solar arrays. Furthermore, the market is witnessing a trend toward dual-axis trackers in high-value applications, though single-axis trackers remain dominant due to their cost-effectiveness. Leading companies are also focusing on reducing installation time and complexity to lower overall project costs and improve scalability.

Drivers, Opportunities & Restraints

The primary drivers propelling the solar panel tracking mounts market include the global push toward renewable energy, supportive government policies and incentives, and the declining cost of solar components. Increasing investments in solar power projects, particularly in sun-rich regions, are fueling demand for efficient mounting solutions. Opportunities abound in emerging markets where solar infrastructure is rapidly expanding, as well as in the development of hybrid systems combining tracking with energy storage. The adoption of agrivoltaics, where solar trackers are used in agricultural settings, presents a novel growth avenue. However, the market faces restraints such as high initial costs compared to fixed mounts, which can be a barrier for budget-conscious projects. Technical challenges related to maintenance and reliability in extreme weather conditions also pose constraints. Additionally, supply chain disruptions and material cost fluctuations can impact market growth, necessitating robust logistical strategies.

Concentration Insights

The solar panel tracking mounts market is moderately concentrated, with a mix of established global players and specialized regional manufacturers dominating the landscape. Companies such as Array Technologies, NEXTracker, and Soltec account for a significant share of the market, leveraging their extensive product portfolios and strong distribution networks. These leaders focus on innovation, strategic partnerships, and mergers to strengthen their market position. Regional players often cater to local demands with customized solutions, particularly in markets with specific environmental or regulatory requirements. The competitive intensity is high, with firms competing on factors like product efficiency, durability, cost, and after-sales support. Collaboration with solar panel manufacturers and EPC contractors is common to offer integrated solutions. The market also sees entry from new innovators developing lightweight and modular tracking systems, though scaling remains a challenge for smaller entities.

Type Insights

Solar panel tracking mounts are primarily categorized into single-axis and dual-axis systems. Single-axis trackers, which rotate on one axis to follow the sun from east to west, are the most widely used due to their balance of performance and affordability. They are particularly prevalent in large-scale solar farms where cost efficiency is critical. Dual-axis trackers, capable of moving on two axes to precisely align with the sun's position, offer higher energy gains but at a greater cost and complexity. These are often deployed in high-value applications such as research facilities or commercial rooftops with space constraints. Additionally, there are emerging variants like horizontal single-axis trackers (HSAT) and vertical single-axis trackers (VSAT), each suited to specific geographic and climatic conditions. The choice between types depends on factors like project budget, location, solar irradiance, and land availability.

Application Insights

Solar panel tracking mounts find applications across utility-scale, commercial, and industrial sectors. Utility-scale projects represent the largest application segment, where trackers are used to maximize energy output from vast solar farms, often spanning hundreds of acres. These installations prioritize efficiency and durability to ensure long-term reliability. In commercial and industrial settings, tracking systems are employed on rooftops or open lands to reduce electricity costs and enhance sustainability credentials. The residential segment, while smaller, is gradually adopting trackers in regions with favorable incentives and high energy prices. Additionally, specialized applications are emerging, such as floating solar trackers on water bodies and trackers integrated with agricultural activities to optimize land use. Each application demands tailored solutions considering factors like space, load capacity, and environmental impact.

Regional Insights

The adoption of solar panel tracking mounts varies significantly across regions, influenced by solar potential, policy frameworks, and energy demand. North America, led by the United States, is a major market due to extensive utility-scale solar deployments and supportive federal and state policies. Europe shows strong growth, driven by ambitious renewable energy targets in countries like Spain, Germany, and Italy. The Asia-Pacific region, particularly China and India, is experiencing rapid expansion owing to large-scale solar initiatives and increasing energy needs. Latin America and the Middle East are emerging markets with high solar irradiance, attracting investments in tracking systems for both utility and commercial projects. Africa presents untapped potential, though infrastructure challenges and financing barriers slow adoption. Regional differences in climate and terrain also influence the preference for tracker types and designs.

Company Insights

Prominent companies in the solar panel tracking mounts market include Array Technologies, known for its durable and scalable single-axis trackers; NEXTracker, which offers smart tracking solutions with advanced software integration; and Soltec, recognized for its innovative SF7 single-axis tracker. Other key players include Arctech Solar, which specializes in trackers for challenging environments; PV Hardware, offering a range of robust tracking systems; and GameChange Solar, focused on cost-effective solutions for large-scale projects. These companies invest heavily in research and development to enhance product performance, reduce costs, and incorporate digital features like remote monitoring and data analytics. Strategic collaborations with solar developers, component suppliers, and financial institutions are common to expand market reach and deliver integrated offerings. The competitive landscape is dynamic, with firms continuously evolving to meet changing customer needs and regulatory standards.

Recent Developments

Recent developments in the solar panel tracking mounts market highlight a focus on technological innovation and strategic expansions. Companies have introduced next-generation trackers with improved wind stability features, allowing deployment in regions prone to extreme weather. The integration of artificial intelligence and machine learning for predictive maintenance and energy optimization is gaining traction, enhancing system reliability and output. Several players have announced partnerships with solar panel manufacturers to develop co-engineered solutions that maximize compatibility and performance. There is also a trend toward sustainability in manufacturing, with firms using recycled materials and reducing the carbon footprint of production processes. Market entrants are exploring lightweight and modular designs to simplify installation and reduce logistics costs. Additionally, acquisitions and mergers are occurring as companies seek to consolidate market share and expand their geographic presence.

Report Segmentation

This report on the solar panel tracking mounts market provides a detailed analysis segmented by type, application, and region. The type segmentation covers single-axis trackers, including horizontal and vertical variants, and dual-axis trackers, along with emerging hybrid systems. Application segmentation examines utility-scale, commercial and industrial, residential, and other niche applications such as agrivoltaics and floating solar. Regional segmentation offers insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key countries and market trends within each geography. Each segment is analyzed in terms of market dynamics, growth factors, and competitive landscape, providing a comprehensive view of opportunities and challenges. The report also includes qualitative insights on technological trends, regulatory impacts, and future outlooks to aid strategic decision-making.

FAQs

What are the main types of solar trackers? The main types are single-axis and dual-axis trackers. Single-axis trackers move along one axis, typically east to west, and are cost-effective for large installations. Dual-axis trackers adjust on two axes for optimal sun alignment, offering higher efficiency but at a greater cost.

Which companies lead the solar tracker market? Key players include Array Technologies, NEXTracker, Soltec, Arctech Solar, PV Hardware, and GameChange Solar. These companies are known for their innovative products, extensive experience, and strong market presence across various regions.

How do solar trackers improve energy output? Solar trackers increase energy output by continuously aligning panels with the sun's position, capturing more sunlight throughout the day. This can boost energy production by 15% to 25% compared to fixed mounts, enhancing the efficiency and ROI of solar projects.

What are the challenges associated with solar trackers? Challenges include higher initial costs than fixed mounts, maintenance requirements due to moving parts, and susceptibility to extreme weather conditions. Ensuring reliability and durability in diverse environments is a key focus for manufacturers.

Which regions have the highest adoption of solar trackers? Regions with high solar adoption and favorable policies, such as North America, Europe, and parts of Asia-Pacific like China and India, show strong tracker usage. Sun-rich areas in Latin America and the Middle East are also emerging markets.

Are solar trackers suitable for residential use? While less common due to cost and space constraints, solar trackers can be used residentially in areas with high electricity rates or incentives. However, fixed mounts remain more popular for homes due to simplicity and lower upfront investment.

Citius Research has developed a research report titled “Solar Panel Tracking Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Panel Tracking Mounts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Panel Tracking Mounts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Panel Tracking Mounts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Panel Tracking Mounts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Panel Tracking Mounts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Panel Tracking Mounts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Panel Tracking Mounts Market
• Cost and Gross Margin Analysis of Solar Panel Tracking Mounts Market
• Solar Panel Tracking Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Panel Tracking Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Panel Tracking Mounts Market Key Stakeholders

Below are the key stakeholders for the Solar Panel Tracking Mounts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Panel Tracking Mounts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Panel Tracking Mounts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Panel Tracking Mounts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Panel Tracking Mounts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Panel Tracking Mounts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Panel Tracking Mounts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Panel Tracking Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Panel Tracking Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Panel Tracking Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Panel Tracking Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Panel Tracking Mounts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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