Open Banking Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209331
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Open Banking Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 27 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Open Banking Market

(Market Size)
$12.5 billion
$27 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 27 billion
Key Players Plaid, Yodlee, Tink, Finicity, Token

Market Summary

The open banking market represents a transformative shift in the financial services industry, driven by regulatory initiatives and technological advancements that promote data sharing and interoperability. Open banking enables third-party financial service providers to access consumer banking, transaction, and other financial data through application programming interfaces (APIs), fostering innovation, enhancing customer experience, and creating new revenue streams. This paradigm encourages collaboration between traditional banks and fintech companies, leading to the development of personalized financial products and services. The market is characterized by a dynamic ecosystem involving banks, fintech firms, regulatory bodies, and technology providers, all working to harness the potential of data-driven financial solutions. As consumer demand for seamless, integrated financial management grows, open banking continues to gain traction globally, reshaping how financial services are delivered and consumed.

Key Highlights

Key highlights of the open banking market include the pivotal role of regulatory frameworks such as PSD2 in Europe, which mandates banks to open their data to authorized third parties, stimulating innovation and competition. The proliferation of APIs is a cornerstone, enabling secure data exchange and facilitating the creation of value-added services like account aggregation, payment initiation, and personalized financial advice. Major financial institutions and technology companies, including BBVA, Barclays, and Plaid, are actively investing in open banking infrastructure and partnerships to capitalize on emerging opportunities. The market is witnessing rapid adoption of cloud-based solutions and advanced security measures such as biometric authentication and encryption to address data privacy concerns. Additionally, the rise of open banking ecosystems is promoting financial inclusion by providing underserved populations with access to tailored financial products. These developments underscore the market's potential to redefine the future of finance through enhanced transparency, efficiency, and customer-centricity.

Drivers, Opportunities & Restraints

Drivers propelling the open banking market include stringent regulatory mandates, increasing consumer demand for personalized financial services, and the growing adoption of digital banking solutions. Regulatory initiatives like PSD2 in Europe and similar frameworks in other regions compel financial institutions to embrace open banking, fostering a competitive landscape. Opportunities abound in the form of innovative fintech collaborations, expansion into emerging markets, and the development of niche services such as credit scoring and wealth management. However, the market faces restraints including data security and privacy concerns, as the sharing of sensitive financial information raises risks of breaches and misuse. Additionally, interoperability challenges and resistance from traditional banks hesitant to cede control over customer data can impede progress. Despite these hurdles, the ongoing digital transformation in finance and advancements in technologies like AI and blockchain present significant growth avenues, positioning open banking as a key enabler of future financial ecosystems.

Concentration Insights

The open banking market exhibits a concentrated yet competitive landscape, with significant activity in regions like Europe, North America, and Asia-Pacific. Europe leads due to regulatory push from PSD2, with countries such as the UK, Germany, and France being early adopters. North America shows robust growth driven by technological innovation and strong fintech presence, particularly in the United States and Canada. Asia-Pacific is emerging rapidly, fueled by digitalization efforts in countries like India, Australia, and Singapore. Key players include established financial institutions like HSBC, JPMorgan Chase, and Citigroup, alongside specialized fintech firms such as Tink, Yapily, and TrueLayer. The market concentration is also evident in the dominance of API management providers and security solution vendors, who play a critical role in ensuring seamless and secure data exchange. This concentration highlights the importance of strategic partnerships and regulatory compliance in capturing market share and driving innovation.

Type Insights

In the open banking market, types of services can be categorized primarily into banking APIs, payment APIs, and value-added services. Banking APIs facilitate access to account information, transaction history, and other core banking data, enabling third-party providers to offer aggregated financial views and insights. Payment APIs allow for initiation of payments directly from customer accounts, streamlining processes for e-commerce and peer-to-peer transactions. Value-added services encompass a wide range of applications, including personal finance management tools, credit assessment solutions, and fraud detection systems. These services leverage open banking data to deliver enhanced customer experiences and operational efficiencies. The adoption of cloud-based APIs is prevalent, offering scalability and flexibility, while on-premise solutions cater to institutions with stringent data control requirements. The diversity in service types underscores the market's versatility and its ability to address varied consumer and business needs through innovative financial technology.

Application Insights

Open banking applications span multiple segments, including retail banking, SME banking, and wealth management, each leveraging data sharing to enhance service delivery. In retail banking, applications focus on providing consumers with unified platforms for managing accounts, making payments, and receiving personalized financial advice. For SMEs, open banking enables streamlined cash flow management, access to alternative lending options, and automated accounting integrations. Wealth management applications utilize open banking data to offer tailored investment strategies and portfolio management services. Additionally, open banking is increasingly applied in sectors like insurance and e-commerce, where financial data integration improves risk assessment and checkout experiences. The proliferation of mobile banking apps and digital wallets further amplifies the reach of these applications, making financial services more accessible and efficient. This broad applicability highlights open banking's role in driving digital transformation across the financial services spectrum.

Regional Insights

Regionally, the open banking market demonstrates varied adoption rates and regulatory influences. Europe is at the forefront, propelled by the PSD2 regulation, with the UK, Germany, and Nordic countries leading in implementation and innovation. North America, particularly the United States, is experiencing growth through market-driven initiatives and strong fintech ecosystems, though regulatory frameworks are less centralized compared to Europe. Asia-Pacific is a rapidly expanding region, with countries like Australia, under the Consumer Data Right legislation, and India, through its Unified Payments Interface, making significant strides. Latin America and the Middle East are emerging markets, with increasing digital banking penetration and regulatory developments fostering open banking adoption. Each region presents unique opportunities and challenges, influenced by local regulatory environments, technological infrastructure, and consumer behavior, shaping the global open banking landscape and its future trajectory.

Company Insights

Prominent companies in the open banking market include traditional financial institutions, fintech startups, and technology providers. Major banks such as BBVA, Barclays, and DBS Bank are actively developing open banking platforms and APIs to enhance their service offerings and stay competitive. Fintech firms like Plaid, Tink, and Yodlee specialize in providing API solutions that facilitate data aggregation and payment services, partnering with banks and third-party providers. Technology giants including IBM, Microsoft, and SAP offer infrastructure and cloud services supporting open banking implementations. These companies are engaged in strategic collaborations, mergers, and acquisitions to expand their capabilities and market reach. The competitive landscape is characterized by innovation in security, user experience, and regulatory compliance, with companies striving to differentiate themselves through reliable and scalable solutions. This dynamic involvement of diverse players underscores the collaborative yet competitive nature of the open banking ecosystem.

Recent Developments

Recent developments in the open banking market include advancements in API standardization, enhanced security protocols, and expanded regulatory frameworks. There has been a surge in partnerships between banks and fintech firms to co-create innovative services, such as real-time payment systems and AI-driven financial advice. Regulatory bodies in various regions are updating guidelines to ensure data protection and interoperability, influencing market dynamics. Technological innovations like blockchain and artificial intelligence are being integrated to improve transparency and efficiency in data sharing. Additionally, market entries from non-financial companies, leveraging open banking to offer embedded financial services, are becoming more common. These developments reflect the market's evolution towards greater maturity, with a focus on scalability, security, and customer-centric solutions, driving continued growth and transformation in the financial services industry.

Report Segmentation

The open banking market report is segmented based on service type, deployment mode, application, and region. Service type segmentation includes banking APIs, payment APIs, and value-added services, each catering to distinct aspects of financial data utilization. Deployment mode covers cloud-based and on-premise solutions, addressing varied institutional preferences for data management and security. Application segmentation encompasses retail banking, SME banking, wealth management, and others, highlighting the diverse use cases across different consumer and business segments. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends and opportunities. This comprehensive segmentation enables a detailed understanding of market dynamics, helping stakeholders identify growth areas and make informed decisions based on specific service needs, technological preferences, and regional factors.

FAQs

What is open banking? Open banking is a system that allows third-party financial service providers to access consumer banking and financial data through APIs, enabling the development of new apps and services that offer personalized financial management and improved customer experiences.

How does open banking work? Open banking works by using secure APIs to share financial data between banks and authorized third-party providers, with customer consent, facilitating services like account aggregation, payment initiation, and financial planning.

Is open banking secure? Open banking incorporates robust security measures, including encryption, strong customer authentication, and regulatory compliance, to protect data and ensure privacy, though users should only share data with authorized and reputable providers.

What are the benefits of open banking? Benefits include enhanced financial transparency, personalized product offerings, increased competition leading to better rates and services, and improved access to financial tools for consumers and businesses.

Which countries have implemented open banking? Countries with significant open banking implementation include the UK and EU nations under PSD2, Australia under CDR, and others like Brazil and Canada that are developing frameworks, with varying levels of adoption and regulation.

Can open banking improve financial inclusion? Yes, open banking can improve financial inclusion by providing underserved populations with access to tailored financial products, alternative credit scoring, and digital banking services that traditional systems may not offer.

Citius Research has developed a research report titled “Open Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Open Banking Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Open Banking Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Open Banking Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Open Banking Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Open Banking Market
• Research Methodology
• Executive Summary
• Market Dynamics of Open Banking Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Open Banking Market
• Cost and Gross Margin Analysis of Open Banking Market
• Open Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Open Banking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Open Banking Market Key Stakeholders

Below are the key stakeholders for the Open Banking Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Open Banking Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Open Banking Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Open Banking Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Open Banking Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Open Banking Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Open Banking Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Open Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Open Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Open Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Open Banking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Open Banking Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Open Banking Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Open Banking Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Open Banking Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Open Banking Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Open Banking Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Open Banking Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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