Money Transfer Agencies Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209321
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Money Transfer Agencies Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 180 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Money Transfer Agencies Market

(Market Size)
$85 billion
$180 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 85 billion
2030 Market Size USD 180 billion
Key Players Western Union, MoneyGram, Ria, TransferWise, Remitly

Market Summary

The money transfer agencies market represents a critical component of the global financial services ecosystem, facilitating cross-border and domestic remittances for individuals and businesses. This sector has evolved significantly from traditional brick-and-mortar operations to incorporate digital platforms, enhancing accessibility and efficiency. Key participants include established financial institutions, specialized money transfer operators, and emerging fintech companies, all competing to capture a share of the lucrative remittance flows driven by migration, international labor mobility, and global commerce. The market is characterized by continuous innovation in payment technologies, regulatory compliance demands, and a growing emphasis on reducing transfer costs and processing times. Businesses and professionals monitoring this space must understand the dynamics of customer preferences, competitive strategies, and technological adoption to identify opportunities and mitigate risks in a rapidly changing environment.

Key Highlights

Several key trends define the current landscape of the money transfer agencies market. Digital transformation stands out, with a surge in mobile and online transfer platforms offering convenience, speed, and competitive pricing compared to traditional methods. Regulatory frameworks across different regions continue to shape market operations, focusing on anti-money laundering (AML) and combating the financing of terrorism (CFT) compliance, which influences both operational costs and market entry barriers. The competitive intensity is high, with companies like Western Union, MoneyGram, Wise, and Remitly dominating, while niche players and blockchain-based services gain traction. Consumer demand for transparency in fees and exchange rates is driving innovation and forcing agencies to adopt more customer-centric pricing models. Additionally, partnerships between money transfer providers and banks, mobile network operators, and retail chains are expanding service reach and enhancing last-mile delivery in underserved regions.

Drivers, Opportunities & Restraints

Primary drivers propelling the money transfer agencies market include increasing global migration, rising cross-border labor mobility, and growth in international trade and e-commerce, which fuel demand for efficient and reliable remittance services. Technological advancements, such as blockchain, artificial intelligence, and mobile wallets, present significant opportunities by reducing transaction costs, enhancing security, and improving user experience. However, the market faces restraints including stringent regulatory requirements that vary by country, which can increase compliance costs and complicate cross-border operations. Cybersecurity threats and data privacy concerns also pose challenges, necessitating continuous investment in secure infrastructure. Economic volatility and fluctuations in currency exchange rates impact transfer volumes and profitability. Despite these challenges, opportunities abound in untapped markets, particularly in developing regions with high remittance inflows but low banking penetration, where digital solutions can bridge service gaps.

Concentration Insights

The money transfer agencies market exhibits a mixed concentration landscape, with a few major players holding significant market share alongside numerous smaller and regional operators. Western Union and MoneyGram have long dominated the industry with extensive global networks and brand recognition, but their market share is being challenged by digital-first companies like Wise and Remitly that offer lower fees and faster services. The market concentration varies by region; for example, in North America and Europe, established players and fintechs compete intensely, while in Asia-Pacific and Africa, local operators and mobile money services often have strong footholds. Regulatory environments also influence concentration, as compliance costs can deter new entrants, reinforcing the position of larger, well-capitalized firms. Nonetheless, the barrier to entry has lowered in the digital space, allowing agile startups to capture niche segments and drive fragmentation in certain service categories.

Type Insights

Money transfer services can be broadly categorized into traditional offline channels and modern digital platforms. Traditional methods include agent-based services where customers visit physical locations to send or receive funds, a model still prevalent in regions with limited internet access or where cash-based transactions are preferred. Digital transfers encompass online portals, mobile applications, and web-based platforms that enable instant or near-instant transactions, often at lower costs due to reduced overhead. Hybrid models that combine online initiation with cash pickup points are also popular, catering to customers who desire digital convenience but require physical cash disbursement. Blockchain and cryptocurrency-based transfers represent an emerging type, offering decentralized and potentially cheaper alternatives, though they face regulatory hurdles and volatility issues. The choice of transfer type depends on factors such as customer demographics, regulatory approval, technological infrastructure, and cost considerations.

Application Insights

Money transfer agencies serve diverse applications across consumer and business segments. Consumer remittances form the largest application, where individuals send funds to family and friends in other countries, driven by migration, education, and support needs. Small and medium-sized enterprises (SMEs) utilize these services for international trade payments, supplier transactions, and managing overseas operations, valuing speed and reliability. E-commerce businesses rely on money transfer solutions for cross-border payments, refunds, and marketplace disbursements. Additionally, nonprofit organizations and government agencies use these services for aid distribution and welfare payments in crisis situations. The application spectrum is expanding with gig economy platforms and freelancers who require efficient cross-border payment solutions for their earnings. Each application segment has distinct requirements regarding transaction size, frequency, security, and compliance, influencing service provider strategies and product offerings.

Regional Insights

Regional dynamics significantly influence the money transfer agencies market. North America and Europe are mature markets with high digital adoption, stringent regulations, and competitive landscapes dominated by both traditional players and fintech innovators. The Asia-Pacific region is a key growth area, characterized by high remittance volumes, particularly from countries like India, China, and the Philippines, and rapid adoption of mobile money and digital wallets. Latin America shows strong demand due to emigration patterns and increasing fintech penetration, with services often focusing on cross-border transfers to and from the United States. Africa presents unique opportunities and challenges, with a large unbanked population driving demand for mobile-based transfer solutions like M-Pesa, though infrastructure limitations and regulatory fragmentation persist. The Middle East remains a significant corridor for labor remittances, with countries like the UAE and Saudi Arabia being major source markets for transfers to South Asia and Southeast Asia.

Company Insights

Prominent companies in the money transfer agencies market include Western Union, a longstanding leader with a vast global network of agent locations and a growing digital platform. MoneyGram competes closely, leveraging its extensive network and focus on strategic digital partnerships. Wise (formerly TransferWise) has disrupted the market with its transparent, low-cost online model for international transfers. Remitly specializes in digital remittances, particularly targeting immigrants sending money to their home countries. Other significant players include Ria Money Transfer, known for its competitive rates and broad coverage, and PayPal through its Xoom service, which integrates with its broader payment ecosystem. Traditional banks like Bank of America and Citigroup also offer money transfer services, often targeting higher-value transactions. Fintech startups such as WorldRemit and Azimo focus on digital-first approaches, while regional operators like UAE Exchange have strong presence in specific corridors. These companies compete on factors including transfer speed, cost, reach, currency options, and user experience.

Recent Developments

Recent developments in the money transfer agencies market highlight ongoing digitalization and strategic shifts. Many traditional players are accelerating their digital transformation efforts; for instance, Western Union and MoneyGram have enhanced their mobile apps and online platforms to compete with fintech rivals. Partnerships and acquisitions are common, such as Wise expanding its currency routes and Remitly entering new markets through collaborations with local banks and mobile operators. Regulatory developments continue to shape the industry, with increased focus on transparency and consumer protection leading to improved fee structures and real-time tracking features. Technological innovations include the integration of artificial intelligence for fraud detection and customer service automation, as well as experiments with blockchain for settlement efficiency. The COVID-19 pandemic accelerated the adoption of digital channels, reducing reliance on cash and in-person transactions. Additionally, companies are increasingly focusing on financial inclusion, offering services tailored to underserved populations in emerging economies.

Report Segmentation

This comprehensive market research report on the money transfer agencies industry is segmented to provide detailed analysis across multiple dimensions. The segmentation includes by type, covering traditional agent-based services, digital platforms, and hybrid models. Application segmentation examines consumer remittances, business payments, e-commerce transactions, and other specialized uses. Geographical segmentation offers in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with further breakdowns for key countries. The report also segments by transaction channel, such as bank transfers, mobile wallets, cash pickup, and prepaid cards. Additionally, it provides insights based on end-user demographics, including individual consumers, SMEs, and large enterprises. This structured approach enables businesses and investors to identify specific growth areas, understand regional nuances, and assess competitive dynamics within each segment for informed strategic decision-making.

FAQs

What are the main drivers of the money transfer agencies market? The primary drivers include increasing global migration, growth in cross-border labor mobility, rising international trade and e-commerce activities, and technological advancements that enhance service efficiency and reduce costs.

Which companies lead the money transfer agencies market? Key players include Western Union, MoneyGram, Wise, Remitly, Ria Money Transfer, and digital services from financial institutions like PayPal via Xoom, along with regional specialists and emerging fintech firms.

How is technology changing the money transfer landscape? Technology is driving digitalization through mobile apps, online platforms, blockchain experiments, and AI integration, leading to faster transactions, lower fees, improved security, and greater accessibility for users worldwide.

What are the common challenges faced by money transfer agencies? Major challenges include navigating diverse and stringent regulatory requirements across countries, managing cybersecurity risks, handling currency exchange volatility, and competing on cost and service quality in a crowded market.

Which regions show the highest growth potential for money transfer services? The Asia-Pacific region, particularly countries like India and the Philippines, along with parts of Africa and Latin America, exhibit strong growth potential due to high remittance volumes, increasing digital adoption, and large unbanked populations.

How do money transfer agencies ensure security and compliance? Agencies implement robust anti-money laundering (AML) and know your customer (KYC) procedures, employ encryption technologies, partner with regulated financial institutions, and continuously update protocols to adhere to global and local regulatory standards.

Citius Research has developed a research report titled “Money Transfer Agencies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Money Transfer Agencies Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Money Transfer Agencies Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Money Transfer Agencies Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Money Transfer Agencies Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Money Transfer Agencies Market
• Research Methodology
• Executive Summary
• Market Dynamics of Money Transfer Agencies Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Money Transfer Agencies Market
• Cost and Gross Margin Analysis of Money Transfer Agencies Market
• Money Transfer Agencies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Money Transfer Agencies Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Money Transfer Agencies Market Key Stakeholders

Below are the key stakeholders for the Money Transfer Agencies Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Money Transfer Agencies Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Money Transfer Agencies Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Money Transfer Agencies Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Money Transfer Agencies Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Money Transfer Agencies Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Money Transfer Agencies Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Money Transfer Agencies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Money Transfer Agencies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Money Transfer Agencies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Money Transfer Agencies Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Money Transfer Agencies Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Money Transfer Agencies Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Money Transfer Agencies Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Money Transfer Agencies Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Money Transfer Agencies Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Money Transfer Agencies Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Money Transfer Agencies Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports