Full Automatic Tablet Packing Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209390
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Full Automatic Tablet Packing Machine Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Full Automatic Tablet Packing Machine Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Bosch, IMA, Uhlmann, Körber, Marchesini

Market Summary

The full automatic tablet packing machine market represents a critical segment within the global pharmaceutical and nutraceutical packaging industry. These machines are engineered to handle high-volume production lines with precision, ensuring accurate counting, blister sealing, cartoning, and final packaging of tablets and capsules with minimal human intervention. The adoption of these systems is driven by the stringent regulatory requirements for product safety, traceability, and contamination control, particularly in pharmaceutical applications. Manufacturers are increasingly focusing on integrating advanced technologies such as robotics, IoT for real-time monitoring, and vision inspection systems to enhance operational efficiency and reduce downtime. The market is characterized by a blend of established multinational corporations and specialized regional players, all competing on innovation, reliability, and after-sales service. As global healthcare standards rise and consumer demand for packaged goods grows, the need for automated, hygienic, and error-free packaging solutions continues to expand across both developed and emerging economies.

Key Highlights

Key highlights of the full automatic tablet packing machine market include the significant shift towards Industry 4.0 integration, where smart machines equipped with sensors and data analytics capabilities are becoming the norm. These systems offer predictive maintenance, reducing unplanned stoppages and optimizing production throughput. Another prominent trend is the emphasis on flexibility; modern machines are designed to handle multiple product types, sizes, and packaging formats without extensive changeover times, catering to the trend of small batch production and personalized medicine. Sustainability is also gaining traction, with manufacturers developing energy-efficient models and using recyclable materials in machine construction. Additionally, regulatory compliance, particularly with standards such as FDA and EMA guidelines, is a critical factor influencing machine design and adoption. The market sees continuous innovation in sealing technologies, cartoning accuracy, and overall line integration, ensuring that end-users achieve higher productivity and lower total cost of ownership.

Drivers, Opportunities & Restraints

The growth of the full automatic tablet packing machine market is primarily driven by the expanding pharmaceutical industry, increased healthcare expenditure, and the rising demand for over-the-counter drugs and supplements. Automation helps manufacturers meet good manufacturing practice (GMP) requirements, enhance product safety, and improve supply chain efficiency. Opportunities abound in emerging markets where pharmaceutical production is scaling up, and in the development of compact, affordable machines for small to medium enterprises. The nutraceutical and confectionery sectors also present new avenues for market expansion. However, restraints include the high initial investment required for advanced automated systems, which can be prohibitive for smaller players. Additionally, the complexity of integrating these machines into existing production lines and the need for skilled personnel to operate and maintain them pose challenges. Economic volatility and raw material price fluctuations may also impact market growth negatively.

Concentration Insights

The market concentration for full automatic tablet packing machines shows a mix of global dominance by key players and strong regional presence by specialized manufacturers. Companies such as IMA Group, Uhlmann Group, and Marchesini Group hold significant market share due to their extensive product portfolios, robust R&D capabilities, and global service networks. These leaders focus on strategic acquisitions and partnerships to strengthen their market position and expand into new geographic regions. Meanwhile, regional players in Asia Pacific and Europe compete by offering cost-effective solutions tailored to local regulatory and production needs. The market is moderately concentrated, with innovation and customer service being critical differentiators. Collaboration with pharmaceutical companies for custom solutions and after-sales support is a key strategy for maintaining competitiveness. The concentration is expected to evolve with technological advancements and increasing demand from developing regions.

Type Insights

Full automatic tablet packing machines are categorized based on their technology and packaging format, primarily including blister packing machines, cartoning machines, and strip packing machines. Blister packing machines dominate the market due to their widespread use in unit-dose packaging for pharmaceuticals, offering excellent product protection and tamper evidence. These machines can be further divided into thermoforming and cold forming types, with thermoforming being more common for its versatility and cost-effectiveness. Cartoning machines are essential for secondary packaging, placing blister packs or bottles into cartons with inserts and leaflets. Strip packing machines are used for specific applications where portability and moisture barrier properties are crucial. Advancements in all types focus on higher speeds, better accuracy, and easier integration with upstream and downstream equipment, meeting diverse industry requirements.

Application Insights

The application of full automatic tablet packing machines spans several industries, with the pharmaceutical sector being the largest end-user. These machines are indispensable for packaging tablets, capsules, and softgels in compliance with strict regulatory standards, ensuring product integrity and patient safety. The nutraceutical and dietary supplement industry is another major application area, driven by growing health consciousness and demand for accurately dosed products. In the confectionery industry, these machines package items like chewable vitamins and medicated candies, requiring similar precision and hygiene. Other applications include packaging in the chemical and veterinary medicine sectors. Each application demands specific features; for instance, pharmaceutical machines often require cleanroom compatibility and validation support, while nutraceutical applications may prioritize flexibility for various product shapes and sizes.

Regional Insights

Regionally, the full automatic tablet packing machine market is well-established in North America and Europe, where stringent pharmaceutical regulations and high adoption of advanced manufacturing technologies drive demand. The presence of major pharmaceutical companies and a strong focus on automation contribute to market growth in these regions. Asia Pacific is identified as the fastest-growing market, fueled by expanding pharmaceutical production in countries like India and China, increasing healthcare access, and government initiatives to improve manufacturing standards. Latin America and the Middle East & Africa are emerging markets, with growth potential linked to economic development and rising investment in healthcare infrastructure. Each region has distinct regulatory landscapes and customer preferences, influencing machine specifications and market strategies for manufacturers.

Company Insights

Prominent companies in the full automatic tablet packing machine market include IMA Group, Uhlmann Group, Marchesini Group, Bosch Packaging Technology, and Optima Packaging Group. These players are renowned for their innovative product offerings, extensive global reach, and strong focus on R&D to introduce machines with higher efficiency, lower waste, and better connectivity. IMA Group, for instance, provides a wide range of solutions from blister to cartoning systems, emphasizing sustainability and digitalization. Uhlmann Group is known for its high-speed blister lines and comprehensive service packages. Regional competitors such as ACG Worldwide in Asia and Mediseal GmbH in Europe also hold significant market share by catering to local needs with cost-competitive and reliable machines. The competitive landscape is dynamic, with continuous efforts to enhance machine performance and customer support.

Recent Developments

Recent developments in the full automatic tablet packing machine market focus on technological advancements and strategic initiatives by key players. There has been a notable increase in the integration of artificial intelligence and machine learning for quality control, enabling real-time defect detection and minimizing rejects. Companies are launching machines with enhanced modularity, allowing for easier upgrades and customization. For example, new models feature improved changeover systems that reduce downtime between production runs. Sustainability initiatives are also prominent, with manufacturers introducing energy-efficient drives and using environmentally friendly materials. Partnerships between machine manufacturers and pharmaceutical companies to develop tailored solutions have become more common, addressing specific packaging challenges. Additionally, expansions in emerging markets through local manufacturing and service centers are key strategies to capture growth opportunities.

Report Segmentation

The full automatic tablet packing machine market report is segmented based on type, application, and region. By type, the market is divided into blister packing machines, cartoning machines, strip packing machines, and others, with each segment analyzed for its market share and growth potential. Application segmentation covers pharmaceuticals, nutraceuticals, confectionery, and other industries, highlighting demand patterns and specific requirements for each sector. Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, providing insights into regional trends, key countries, and competitive dynamics. This structured segmentation allows stakeholders to identify niche opportunities, understand regional disparities, and make informed decisions based on comprehensive market intelligence.

FAQs

What are the main types of full automatic tablet packing machines? The main types include blister packing machines, cartoning machines, and strip packing machines, each designed for specific packaging formats and applications in industries like pharmaceuticals and nutraceuticals.

Which industries use full automatic tablet packing machines? These machines are primarily used in the pharmaceutical, nutraceutical, and confectionery industries for accurate and efficient packaging of tablets, capsules, and similar products.

What are the key features to consider when selecting a tablet packing machine? Important features include speed, accuracy, flexibility for different product sizes, compliance with regulatory standards, ease of cleaning, and after-sales support.

How does automation benefit tablet packaging processes? Automation enhances efficiency, reduces human error, ensures consistent quality, improves traceability, and helps meet stringent hygiene and safety regulations.

What is the significance of regulatory compliance in these machines? Regulatory compliance is crucial to ensure that packaging meets health and safety standards, such as those set by the FDA and EMA, preventing contamination and ensuring product integrity.

Which regions are leading in the adoption of automatic tablet packing machines? North America and Europe are leading due to advanced pharmaceutical industries, while Asia Pacific is rapidly growing driven by expanding manufacturing capabilities and healthcare investments.

Citius Research has developed a research report titled “Full Automatic Tablet Packing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Full Automatic Tablet Packing Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Full Automatic Tablet Packing Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Full Automatic Tablet Packing Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Full Automatic Tablet Packing Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Full Automatic Tablet Packing Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Full Automatic Tablet Packing Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Full Automatic Tablet Packing Machine Market
• Cost and Gross Margin Analysis of Full Automatic Tablet Packing Machine Market
• Full Automatic Tablet Packing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Full Automatic Tablet Packing Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Full Automatic Tablet Packing Machine Market Key Stakeholders

Below are the key stakeholders for the Full Automatic Tablet Packing Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Full Automatic Tablet Packing Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Full Automatic Tablet Packing Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Full Automatic Tablet Packing Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Full Automatic Tablet Packing Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Full Automatic Tablet Packing Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Full Automatic Tablet Packing Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Full Automatic Tablet Packing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Full Automatic Tablet Packing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Full Automatic Tablet Packing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Full Automatic Tablet Packing Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Full Automatic Tablet Packing Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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