Twelve-string Mandolin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209411
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Twelve-string Mandolin Market size was estimated at USD 120 million in 2023 and is projected to reach USD 250 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Twelve-string Mandolin Market

(Market Size)
$120 million
$250 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 120 million
2030 Market Size USD 250 million
Key Players Fender, Gibson, Ibanez, Epiphone, Kentucky

Market Summary

The twelve-string mandolin market represents a specialized niche within the broader musical instruments industry, catering to professional musicians, dedicated enthusiasts, and collectors. This market is characterized by its focus on a unique instrument that produces a richer, fuller sound compared to its standard eight-string counterpart due to its doubled courses of strings. The demand for twelve-string mandolins is driven by specific musical genres, including bluegrass, folk, Celtic, and certain classical and jazz arrangements where its distinctive chorus-like effect is highly valued. Manufacturers and luthiers operating in this space often emphasize handcrafted quality, premium tonewoods, and meticulous construction techniques to meet the exacting standards of discerning players. The market, while not mass-market in scale, demonstrates resilience and steady interest from a dedicated consumer base that prioritizes sound quality, playability, and instrument heritage. Distribution channels are a mix of direct sales from custom luthiers, specialized music retailers, and online platforms that connect builders with a global audience of musicians.

Key Highlights

A key highlight of the twelve-string mandolin market is the significant role of artisanal craftsmanship and custom-built instruments. Unlike many mass-produced musical goods, a substantial portion of the supply comes from individual luthiers and small workshops renowned for their expertise in building complex stringed instruments. These builders, such as Weber Mandolins, Northfield Mandolins, and Collings Guitars, often use select materials like aged spruce for the top and figured maple for the back and sides to achieve superior acoustic properties. Another defining feature is the instrument's association with professional performance and recording studios, where its unique tonal characteristics are sought after for specific sonic textures. The market also sees innovation in design and manufacturing, with some companies experimenting with alternative materials and ergonomic features to enhance playability without compromising traditional sound. Furthermore, the secondary market for vintage and used instruments is active, with certain models from esteemed builders holding their value remarkably well, indicating strong brand equity and collector interest.

Drivers, Opportunities & Restraints

The growth of the twelve-string mandolin market is primarily driven by the enduring popularity of acoustic and roots music genres globally. The resurgence of interest in folk and bluegrass music, often amplified by festivals, online content, and influential artists, creates a steady stream of new players seeking professional-grade instruments. This provides a solid foundation for demand. A significant opportunity lies in technological integration and online sales channels. The rise of e-commerce and social media allows small-scale luthiers to reach an international customer base directly, bypassing traditional retail limitations and building global brands. Educational content, such as online tutorials and workshops featuring the twelve-string mandolin, also presents an opportunity to grow the player base and, consequently, the market.

However, the market faces notable restraints. The high cost of quality instruments, often running into thousands of dollars, is a major barrier to entry for many potential customers, limiting the market to serious enthusiasts and professionals. The complexity of building a twelve-string mandolin, which requires greater precision to manage the increased string tension and ensure proper intonation, results in lower production volumes and longer wait times for custom orders. Furthermore, the market is susceptible to economic downturns, as purchases of high-end, non-essential items like specialty musical instruments are often deferred during periods of financial uncertainty. Competition from other niche instruments and the dominance of six-string guitars in the broader market also act as restraining factors.

Concentration Insights

The market concentration for twelve-string mandolins is notably fragmented, with a landscape dominated by specialized, often small-to-medium-sized enterprises and individual master luthiers. There is no single player that commands a dominant market share globally. Instead, the market is a collection of highly respected brands and independent craftspeople, each with their own loyal followings. Concentration is often regional, with certain builders being particularly renowned in North America, such as those based in the United States, which is a heartland for bluegrass and folk music. Europe also has a strong contingent of luthiers, especially in Italy, Germany, and the United Kingdom, who cater to classical and Celtic music traditions. This fragmentation means that competition is based less on price and volume and more on reputation, perceived tone quality, craftsmanship, and artist endorsements. The barrier to entry for new luthiers is high, requiring significant skill and time to establish a reputation, which helps maintain the fragmented but stable structure of the market.

Type Insights

The twelve-string mandolin market can be segmented into several types based on body style and construction, each offering distinct sonic characteristics. The most prominent type is the A-style mandolin, which features a teardrop-shaped body. This style is often favored for its balanced tone and sometimes slightly more affordable price point compared to other styles, making it a popular choice for many players. The F-style mandolin, recognizable by its scrolled body and usually more ornate design, is another major type. F-style instruments are traditionally associated with bluegrass music and often command a premium due to the more complex carving and labor involved. Beyond these, there are resonator mandolins, which incorporate a metal resonator cone to project sound more powerfully, suitable for players in acoustic ensembles without amplification. Some builders also offer electric twelve-string mandolins, which are solid-body or semi-hollow instruments designed for amplified performance, opening up their use in rock, jazz, and other genres. The choice between these types is deeply personal for musicians, dictated by their playing style, genre, and tonal preferences.

Application Insights

The application of twelve-string mandolins is deeply rooted in specific musical contexts rather than general use. The primary application is in professional performance and recording within defined music genres. In bluegrass and folk bands, the twelve-string mandolin is used to provide a lush, rhythmic chop and intricate melodic lines that cut through an acoustic mix with its enhanced volume and harmonic complexity. Celtic and traditional Irish music groups value the instrument for its ability to emulate the sound of bouzoukis and other citterns, adding depth to arrangements. In recording studios, the instrument is a sought-after tool for producers and session musicians looking to add a unique textural layer to tracks across various genres, including country, indie-folk, and even experimental music. Beyond professional use, a significant application is for serious amateur musicians and collectors. These individuals often pursue the instrument for personal enjoyment, home recording, and as part of a collection of fine stringed instruments. Educational use is less common but exists, with some advanced students and instructors in specialized music programs utilizing the twelve-string mandolin to explore extended techniques and repertoire.

Regional Insights

Regional demand for twelve-string mandolins is strongly influenced by cultural musical traditions. North America, particularly the United States, represents the largest and most influential market. This dominance is directly tied to the genesis and enduring popularity of bluegrass and old-time music in the region. States like Tennessee, Kentucky, and North Carolina are hotspots for both production and consumption, hosting renowned builders and a dense population of skilled players. Europe is another significant market, with demand concentrated in regions with strong folk music heritages. The United Kingdom and Ireland have demand driven by Celtic music, while Italy and Germany have a history of mandolin manufacturing and classical mandolin traditions that support a market for sophisticated twelve-string models. The Asia-Pacific region shows emerging potential, particularly in countries like Japan and South Korea, where there are dedicated communities of acoustic music enthusiasts and bluegrass bands. However, market penetration here is still developing compared to the West. Overall, while the product is global, its commercial centers of gravity remain firmly in North America and Europe.

Company Insights

The competitive landscape of the twelve-string mandolin market is defined by a mix of established brands and esteemed individual luthiers. Leading companies have built their reputations over decades through consistent quality and artist relationships. Weber Mandolins, based in Montana, is renowned for its innovative designs and high-quality craftsmanship across its mandolin line, including twelve-string models. Collings Guitars, though famous for its acoustic guitars, also produces highly regarded mandolins known for their precision and tone. Northfield Mandolins has gained a strong reputation for producing professional-grade instruments that appeal to serious bluegrass musicians. Beyond these companies, the market is rich with independent master luthiers such as Lawrence Smart, Steven Andersen, and Brian Dean, whose custom-built instruments are highly sought after by top-tier professionals and collectors. These artisans often have long waiting lists, and their instruments are considered investments. The competition is not based on volume but on prestige, sound quality, and the ability to cater to the specific, nuanced demands of advanced players.

Recent Developments

The twelve-string mandolin market has seen several interesting developments reflecting its evolution. A prominent trend is the increasing adoption of modern manufacturing technologies alongside traditional handcrafting. Some builders are utilizing CNC (Computer Numerical Control) machines for initial wood carving to ensure precision in critical components, allowing luthiers to focus their skilled labor on voicing and finishing, which can improve consistency and potentially reduce lead times. There is also a growing exploration of sustainable and alternative tonewoods. With concerns over the availability of traditional woods like Brazilian rosewood, builders are increasingly offering instruments with tops made from Sitka or Adirondack spruce and backs and sides from maple, walnut, or even ethically sourced tropical alternatives, appealing to environmentally conscious musicians. Furthermore, the market has benefited from the digital age through enhanced online presence. Builders now use high-quality video and audio demos on platforms like YouTube and Instagram to showcase their instruments' sound to a global audience, a marketing approach that was not as prevalent before. This has helped smaller luthiers gain international recognition without the need for a large physical retail footprint.

Report Segmentation

This comprehensive market report on the twelve-string mandolin industry is meticulously segmented to provide a granular analysis for strategic decision-making. The segmentation is designed to offer clarity on the various facets of the market. The report is first divided by type, providing detailed analysis and forecasts for key product categories such as A-style mandolins, F-style mandolins, resonator mandolins, and electric mandolins. This allows readers to understand the dynamics, demand patterns, and growth potential specific to each instrument style. Secondly, the report is segmented by application, delving into the primary use-cases including professional performance, studio recording, and personal use by enthusiasts and collectors. This analysis highlights the driving forces and requirements within each application segment. Furthermore, the report offers a thorough geographical segmentation, covering key regional markets including North America, Europe, Asia Pacific, and the Rest of the World. Each regional analysis assesses the local demand drivers, competitive landscape, and cultural factors influencing the market, providing a truly global perspective on the niche twelve-string mandolin industry.

FAQs

What is the difference between a mandolin and a twelve-string mandolin?

A standard mandolin has eight strings arranged in four pairs, or courses, tuned in unison. A twelve-string mandolin has twelve strings arranged in six courses. Typically, the lower four courses are tuned in pairs of strings tuned in unison, while the top two courses can be tuned in octaves, similar to a twelve-string guitar. This configuration produces a much richer, chorus-like sound with greater volume and harmonic complexity compared to the standard instrument.

Who are some famous players of the twelve-string mandolin?

While not as common as the standard mandolin, the twelve-string version has been used by several notable musicians to create a distinctive sound. Artists like David Grisman, a pioneering acoustic musician, have explored its capabilities in genres like dawg music, a blend of bluegrass and jazz. Other accomplished players include Mike Marshall and Don Stiernberg, who have utilized the instrument in various acoustic and jazz settings to add depth and texture to their music.

Is a twelve-string mandolin harder to play than a regular mandolin?

Yes, a twelve-string mandolin is generally considered more challenging to play than an eight-string model. The increased string tension requires a stronger fretting hand, and the narrower spacing between courses demands greater precision to avoid muting adjacent strings. The tuning can also be less stable and require more frequent adjustment. However, for players seeking its unique sound, the technical challenges are often seen as a worthwhile investment of effort.

What genres of music is the twelve-string mandolin used for?

The twelve-string mandolin is predominantly used in acoustic music genres where its full, resonant sound is an asset. Its primary applications are in bluegrass, folk, and Celtic music. It is also employed in classical mandolin repertoire that calls for a richer tonal palette, and by innovative musicians in jazz, world music, and even certain rock contexts where its unique texture can be amplified and effects can be applied.

How much does a good quality twelve-string mandolin cost?

The cost of a good quality twelve-string mandolin varies widely based on the builder, materials, and craftsmanship. Instruments from reputable small-shop luthiers or specialized companies typically start in the several thousand dollar range and can easily reach five figures for custom-made, highly decorated, or vintage models from esteemed builders. The price reflects the extensive skilled labor, high-quality tonewoods, and specialized hardware required for its construction.

Can you use regular mandolin strings on a twelve-string mandolin?

No, you cannot use standard eight-string mandolin sets on a twelve-string instrument. A twelve-string mandolin requires a dedicated set of strings designed for its specific tuning and string tension requirements. These sets contain twelve individual strings of the correct gauges to ensure proper intonation, playability, and to prevent damage to the instrument from incorrect tension. Using the wrong strings can lead to poor sound quality and potential harm to the neck and bridge.

Citius Research has developed a research report titled “Twelve-string Mandolin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Twelve-string Mandolin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Twelve-string Mandolin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Twelve-string Mandolin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Twelve-string Mandolin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Twelve-string Mandolin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Twelve-string Mandolin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Twelve-string Mandolin Market
• Cost and Gross Margin Analysis of Twelve-string Mandolin Market
• Twelve-string Mandolin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Twelve-string Mandolin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Twelve-string Mandolin Market Key Stakeholders

Below are the key stakeholders for the Twelve-string Mandolin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Twelve-string Mandolin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Twelve-string Mandolin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Twelve-string Mandolin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Twelve-string Mandolin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Twelve-string Mandolin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Twelve-string Mandolin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Twelve-string Mandolin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Twelve-string Mandolin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Twelve-string Mandolin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Twelve-string Mandolin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Twelve-string Mandolin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Twelve-string Mandolin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Twelve-string Mandolin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Twelve-string Mandolin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Twelve-string Mandolin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Twelve-string Mandolin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Twelve-string Mandolin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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