Business Liquidation Services Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209244
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Business Liquidation Services Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

Business Liquidation Services Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Gordon Brothers, Hilco, Tiger Capital, Great American, Aaron's

Market Summary

The business liquidation services market is a specialized sector focused on assisting companies in winding down operations, selling off assets, and managing the financial and legal complexities associated with closure or restructuring. This market encompasses a range of professional services, including asset appraisal, auction management, inventory sales, and debt settlement. Companies operating in this space cater to businesses of all sizes, from small local enterprises to large multinational corporations, across various industries such as retail, manufacturing, and hospitality. The demand for these services is often driven by economic cycles, corporate restructuring, mergers and acquisitions, and insolvency proceedings. Providers in this market must navigate regulatory requirements, creditor negotiations, and asset valuation challenges to ensure efficient and compliant liquidation processes. The market is characterized by the presence of both large, established firms and smaller, niche players, each offering tailored solutions to meet specific client needs. As businesses increasingly seek expert guidance to manage closures or transitions, the liquidation services market continues to evolve, incorporating digital tools and online auction platforms to enhance efficiency and reach.

Key Highlights

The business liquidation services market is distinguished by several key highlights that underscore its critical role in the corporate landscape. One significant aspect is the integration of technology, with many providers leveraging online platforms to conduct auctions and asset sales, expanding their reach to global buyers and improving transaction transparency. Another highlight is the growing emphasis on sustainability, where liquidation firms are increasingly focused on environmentally responsible disposal and recycling of assets, aligning with corporate social responsibility goals. The market also sees a trend toward specialized services, such as intellectual property liquidation or industry-specific asset sales, catering to unique client requirements. Additionally, the involvement of financial institutions and legal advisors in liquidation processes highlights the interdisciplinary nature of these services, ensuring comprehensive support for businesses undergoing transitions. The competitive landscape is marked by strategic partnerships and acquisitions, as firms seek to expand their service offerings and geographic presence. These factors collectively contribute to a dynamic and essential market that supports business continuity and economic efficiency.

Drivers, Opportunities & Restraints

The business liquidation services market is influenced by several drivers, including economic downturns, which often lead to increased business failures and the need for asset liquidation. Corporate restructuring and mergers and acquisitions also drive demand, as companies seek to divest non-core assets or manage post-merger integrations. Opportunities in this market arise from the growing adoption of digital liquidation platforms, which enable faster and more efficient asset sales, and the expansion into emerging markets where business insolvencies are rising. Additionally, there is potential for growth in serving small and medium-sized enterprises, which may lack in-house expertise for liquidation processes. However, the market faces restraints such as regulatory complexities and legal hurdles, which can vary significantly by region and industry, complicating cross-border liquidations. Economic recovery periods may reduce immediate demand for liquidation services, while intense competition and price sensitivity among service providers can pressure profit margins. Despite these challenges, the market remains resilient, adapting to changing economic conditions and client needs.

Concentration Insights

The business liquidation services market exhibits a varied concentration landscape, with key players dominating certain regions and segments while smaller firms cater to niche markets. In North America and Europe, the market is relatively consolidated, with established firms like Gordon Brothers, Hilco Global, and Tiger Capital Group holding significant market share due to their extensive networks and expertise. These companies often serve large corporations and financial institutions, handling complex, high-value liquidations. In contrast, the market in Asia-Pacific and Latin America is more fragmented, with numerous local and regional providers offering tailored services to small and medium-sized businesses. This fragmentation is driven by diverse regulatory environments and cultural differences in business practices. Overall, the market concentration reflects a balance between global reach and local specialization, with partnerships and alliances common strategies for expansion. The competitive dynamics are influenced by reputation, service quality, and the ability to handle multidisciplinary liquidation projects efficiently.

Type Insights

The business liquidation services market can be segmented by the type of services offered, each addressing specific aspects of the liquidation process. Asset appraisal and valuation services are fundamental, providing businesses with accurate assessments of their tangible and intangible assets, which is crucial for setting sale prices and negotiating with buyers. Auction and sales management services involve organizing and executing asset sales through various channels, including online platforms and live auctions, to maximize returns. Debt settlement and negotiation services assist companies in managing creditor claims and restructuring obligations to facilitate smoother liquidations. Additionally, inventory liquidation services focus on clearing stock quickly, often through bulk sales or closeout deals, which is particularly relevant for retailers and manufacturers. Some providers also offer advisory services, guiding businesses through legal and regulatory requirements, and ensuring compliance with insolvency laws. This diversity in service types allows liquidation firms to offer comprehensive solutions tailored to the unique needs of each client, enhancing overall market effectiveness.

Application Insights

The application of business liquidation services spans various industries and scenarios, each with distinct requirements and challenges. In the retail sector, liquidation services are frequently used to manage store closures, clear excess inventory, and sell fixtures and equipment, often in response to bankruptcy or strategic downsizing. Manufacturing companies utilize these services to dispose of machinery, raw materials, and other assets during plant shutdowns or relocations. The hospitality industry, including hotels and restaurants, relies on liquidation firms to handle the sale of furniture, appliances, and other operational assets during renovations or closures. Financial institutions and creditors often engage liquidation services to recover value from collateral assets in cases of loan defaults. Additionally, technology companies may seek specialized liquidation for intellectual property or hardware assets. Each application requires tailored approaches, considering industry-specific regulations, asset types, and market demand, highlighting the versatility and necessity of professional liquidation services across the business spectrum.

Regional Insights

The business liquidation services market demonstrates distinct regional characteristics influenced by economic conditions, legal frameworks, and cultural factors. In North America, the market is well-developed, with a high demand for services driven by frequent corporate restructuring, bankruptcy filings, and a robust legal system that supports efficient liquidation processes. Key players in this region often handle large-scale, cross-border liquidations. Europe follows a similar pattern, with strong demand from countries like the UK, Germany, and France, where insolvency laws are comprehensive and business closures are common. The Asia-Pacific region is experiencing rapid growth, particularly in countries such as China and India, due to increasing business insolvencies and economic transitions, though the market is less regulated and more fragmented. Latin America and the Middle East show emerging potential, with growing awareness of professional liquidation services, but face challenges related to regulatory inconsistencies and economic volatility. These regional insights underscore the importance of localized expertise and adaptive strategies for liquidation service providers.

Company Insights

The business liquidation services market features a mix of large global firms and specialized local providers, each contributing to the market's dynamics. Prominent companies like Gordon Brothers, Hilco Global, and Tiger Capital Group are recognized for their extensive experience and capability to manage complex, high-value liquidations across multiple industries. These firms often offer a full suite of services, including appraisal, auction management, and advisory, leveraging their strong networks and reputations. Smaller players, such as Aaron's Company and Liquidity Services, focus on niche segments or regional markets, providing tailored solutions for specific asset types or business sizes. The competitive landscape is characterized by a emphasis on trust, transparency, and efficiency, with firms differentiating themselves through technological integration, such as online auction platforms, and expertise in regulatory compliance. Strategic partnerships and acquisitions are common, as companies seek to expand their service offerings and geographic reach. This diverse company landscape ensures that businesses have access to a range of options suited to their liquidation needs.

Recent Developments

Recent developments in the business liquidation services market reflect ongoing adaptation to economic and technological trends. Many firms are enhancing their digital capabilities, investing in online auction platforms and data analytics to improve asset valuation and sales efficiency. For instance, the adoption of virtual reality and 3D imaging for asset?? has gained traction, allowing potential buyers to inspect items remotely. There is also a growing focus on sustainability, with liquidation companies incorporating green practices, such as recycling electronic waste or repurposing materials, to meet environmental standards and client expectations. Additionally, the market has seen increased activity in mergers and acquisitions, as larger firms acquire smaller specialists to broaden their service portfolios and enter new geographic markets. Regulatory changes, particularly in regions like Europe and North America, have prompted updates in compliance strategies, ensuring that liquidation processes adhere to evolving legal requirements. These developments highlight the market's responsiveness to external pressures and its commitment to innovation and continuous improvement.

Report Segmentation

The business liquidation services market report is segmented to provide detailed analysis and insights across various dimensions. Segmentation by service type includes asset appraisal, auction management, debt settlement, and advisory services, each examined for their market presence and growth potential. By application, the report covers retail, manufacturing, hospitality, financial services, and other industries, highlighting specific needs and trends within each sector. Geographic segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering regional analysis of demand drivers, competitive landscapes, and regulatory environments. Additionally, the report may segment by business size, focusing on services tailored for small and medium-sized enterprises versus large corporations. This comprehensive segmentation allows stakeholders to identify key opportunities, understand market dynamics, and make informed decisions based on granular data and trends. The approach ensures that the report delivers actionable insights for businesses, investors, and service providers operating in or entering the liquidation services market.

FAQs

What is business liquidation? Business liquidation refers to the process of winding down a company's operations, selling its assets, and distributing the proceeds to creditors and shareholders, often due to insolvency, closure, or restructuring.

How does the liquidation process work? The liquidation process typically involves asset valuation, sales through auctions or private treaties, debt settlement negotiations, and compliance with legal requirements, managed by professional liquidation firms.

What types of assets can be liquidated? Assets liquidated can include inventory, machinery, real estate, intellectual property, and furniture, depending on the business type and liquidation scope.

How long does business liquidation take? The duration varies based on asset complexity, legal proceedings, and market conditions, ranging from weeks for simple cases to months or years for complex ones.

What are the benefits of hiring a liquidation service? Benefits include expertise in asset valuation, access to buyer networks, efficient sales processes, and handling of legal and regulatory complexities, maximizing returns and minimizing hassles.

How to choose a liquidation company? Factors to consider include the company's experience, industry reputation, range of services, technological capabilities, and success in handling similar liquidations.

Citius Research has developed a research report titled “Business Liquidation Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Business Liquidation Services Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Business Liquidation Services Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Business Liquidation Services Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Business Liquidation Services Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Business Liquidation Services Market
• Research Methodology
• Executive Summary
• Market Dynamics of Business Liquidation Services Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Business Liquidation Services Market
• Cost and Gross Margin Analysis of Business Liquidation Services Market
• Business Liquidation Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Business Liquidation Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Business Liquidation Services Market Key Stakeholders

Below are the key stakeholders for the Business Liquidation Services Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Business Liquidation Services Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Business Liquidation Services Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Business Liquidation Services Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Business Liquidation Services Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Business Liquidation Services Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Business Liquidation Services Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Business Liquidation Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Business Liquidation Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Business Liquidation Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Business Liquidation Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Business Liquidation Services Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Business Liquidation Services Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Business Liquidation Services Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Business Liquidation Services Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Business Liquidation Services Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Business Liquidation Services Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Business Liquidation Services Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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