Yeast Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196104
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Yeast Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Yeast Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Lesaffre, Lallemand, Angel Yeast, AB Mauri, Pakmaya

Market Summary

The yeast market is an integral component of the global food and beverages industry, serving as a fundamental biological leavening agent and flavor enhancer. It is primarily driven by its indispensable role in bakery products, alcoholic beverages, and a growing array of processed foods. The market demonstrates consistent demand patterns linked to stable consumption of staple goods like bread and beer worldwide. Key industry participants are engaged in continuous research and development to enhance yeast strains for improved fermentation efficiency, taste profiles, and functional benefits such as nutritional enrichment. The market is characterized by a competitive landscape with several multinational corporations and specialized manufacturers striving to expand their product portfolios and geographic reach. Sustainability and clean label trends are increasingly influencing production processes, with a focus on non-GMO and organic yeast variants to meet evolving consumer preferences. The industry's supply chain is well-established, ensuring reliable availability for various commercial applications.

Key Highlights

The yeast market is distinguished by several key factors that underscore its commercial significance. Innovation in yeast technology remains a central highlight, with advancements aimed at improving yield, reducing fermentation time, and enhancing flavor consistency in end-products. The expansion of the bakery and confectionery sector, particularly in emerging economies, continues to propel market growth. Another notable aspect is the rising application of yeast extracts as flavor enhancers and umami ingredients in savory foods, snacks, and ready meals, catering to the demand for natural ingredients. The market also benefits from the robust growth of the alcoholic beverages industry, where specific yeast strains are critical for brewing and winemaking processes. Strategic activities such as mergers, acquisitions, and partnerships among leading companies are frequent, aimed at technology sharing and market consolidation. Furthermore, the increasing consumer inclination towards vegan and plant-based diets has augmented the use of nutritional yeast as a cheese alternative and dietary supplement, opening new revenue streams.

Drivers, Opportunities & Restraints

Market drivers for yeast include the consistently high global consumption of baked goods and alcoholic beverages, which form the core application areas. The growing food processing industry, coupled with rising consumer demand for convenience and ready-to-eat products, further stimulates demand. Health and wellness trends are also significant drivers, with yeast being recognized for its nutritional benefits, including being a source of B vitamins and proteins. Opportunities abound in the development of specialty and customized yeast solutions for niche applications, such as gluten-free products, low-alcohol beverages, and animal feed probiotics. The exploration of yeast-based bio-ingredients for meat alternatives and functional foods presents a promising growth avenue. However, the market faces restraints including price volatility of raw materials like molasses, which is a primary substrate for yeast production. Stringent regulatory frameworks governing food additives and labeling in different regions can also pose challenges. Additionally, the availability of synthetic substitutes and chemical leavening agents in some applications may restrain market expansion to a certain extent.

Concentration Insights

The global yeast market exhibits a moderately concentrated structure, with a handful of major players holding significant market share. Key companies such as Lesaffre, Lallemand Inc., and AngelYeast Co., Ltd. have established strong international presence through extensive distribution networks and diverse product offerings. These industry leaders invest substantially in research and development to innovate and maintain competitive advantage. The market also comprises numerous regional and local manufacturers that cater to specific geographic or application-based niches, contributing to a fragmented landscape in certain areas. North America and Europe are mature markets with high concentration of established players, while the Asia Pacific region shows more fragmentation with growing local enterprises. Competition is primarily based on product quality, technological innovation, price, and customer service. Strategic initiatives such as capacity expansion in emerging markets and acquisitions of smaller specialized firms are common tactics employed by leading companies to strengthen their market position and enhance their product lines.

Type Insights

Yeast is commercially available in several forms, each catering to specific industrial needs and applications. The primary types include baker's yeast, brewer's yeast, wine yeast, bio-ethanol yeast, and feed yeast. Baker's yeast, comprising compressed, active dry, and instant varieties, dominates the market volume due to its ubiquitous use in bread and pastry production. Brewer's yeast is specially selected for its fermentation characteristics and flavor contribution in beer manufacturing. Wine yeast strains are optimized for different grape varieties and wine styles, influencing the complexity and quality of the final product. Bio-ethanol yeast is gaining importance for its role in renewable fuel production, driven by global sustainability initiatives. Feed yeast, used as a probiotic in animal nutrition, supports gut health and improves feed efficiency. Within these categories, there is a growing segment of specialty yeast products, including autolyzed yeast and yeast extracts, which are utilized as natural flavor enhancers in a wide range of food products. The development of custom and blended yeast types for specific industrial processes represents an ongoing trend in product diversification.

Application Insights

The application of yeast spans a broad spectrum within the food and beverages sector, with the bakery segment representing the largest consumer. In baking, yeast is essential for leavening, resulting in the desired texture and volume of products like bread, rolls, and cakes. The alcoholic beverages industry is another major application area, where yeast ferments sugars to produce alcohol and carbon dioxide in beer, wine, and spirits, concurrently generating distinctive flavor compounds. Yeast extracts are widely used as natural flavoring agents in soups, sauces, snacks, and ready meals, capitalizing on their savory umami taste. The market is also witnessing increased usage in the production of non-alcoholic beverages and functional foods for nutritional fortification. Furthermore, yeast serves as a valuable ingredient in the pharmaceutical and animal feed industries, utilized for its probiotic properties and as a source of essential nutrients. The diversification into new applications such as plant-based meat alternatives and dairy-free products is expanding the market's scope, aligning with contemporary dietary trends.

Regional Insights

Geographically, the yeast market demonstrates varied dynamics across different regions. Europe holds a significant share, supported by a strong tradition of bakery consumption and a well-established brewing industry, particularly in countries like Germany, France, and the United Kingdom. North America is another major market, characterized by high consumption of processed foods and craft beer, driving demand for diverse yeast varieties. The Asia Pacific region is identified as a high-growth area, fueled by rising disposable incomes, urbanization, and changing dietary patterns leading to increased consumption of baked goods and alcoholic beverages. Countries such as China, India, and Japan are key contributors to regional expansion. Latin America and the Middle East and Africa present emerging opportunities, with growth linked to economic development and the gradual shift towards Westernized diets. However, regional preferences influence product demand; for instance, baker's yeast is universally dominant, while specific brewer's and wine yeast strains have stronger footholds in regions with corresponding beverage production traditions. Local manufacturing and import dependencies also shape the market structure in each region.

Company Insights

The competitive landscape of the yeast market features several prominent players that have established strong capabilities in production and innovation. Lesaffre is a global leader with a comprehensive portfolio spanning bakery, nutrition, and fermentation products, supported by significant investments in biotechnology research. Lallemand Inc. is another key player, renowned for its specialty yeast and bacteria products for the baking, wine, and health industries. AngelYeast Co., Ltd. has a substantial presence, particularly in the Asia Pacific region, offering a wide range of yeast and yeast-derived products. Associated British Foods plc, through its subsidiary AB Mauri, is a major supplier of bakery ingredients, including yeast, with a strong global footprint. Other notable companies include Chr. Hansen Holding A/S, which provides microbial solutions, and DSM, active in health and nutrition products. These companies compete on factors such as product quality, technological innovation, sustainability credentials, and geographic coverage. Many are vertically integrated, controlling aspects from raw material sourcing to finished product distribution, which enhances their market stability and responsiveness to customer needs.

Recent Developments

The yeast market has witnessed several noteworthy developments reflecting industry trends and strategic directions. Leading companies have been actively expanding their production capacities, particularly in high-growth regions like Asia Pacific, to meet rising demand and optimize supply chains. There is a marked increase in research and development activities focused on creating novel yeast strains with enhanced properties, such as improved stress tolerance for more efficient fermentation and better flavor profiles. Sustainability initiatives have gained prominence, with efforts directed towards reducing water and energy consumption in production processes and utilizing waste streams for yeast cultivation. Acquisitions and partnerships have been strategic tools for market players to acquire new technologies, expand product portfolios, and enter new geographic markets. For instance, several companies have invested in or acquired firms specializing in yeast extracts and natural flavorings to capitalize on the clean label trend. Additionally, the development of yeast-based solutions for alternative protein products represents a cutting-edge area of innovation, aligning with the growth of the plant-based food sector.

Report Segmentation

This comprehensive market research report on the yeast industry provides detailed segmentation to facilitate a thorough understanding of the market dynamics. The report is segmented by type, which includes baker's yeast, brewer's yeast, wine yeast, feed yeast, and others, allowing readers to analyze the demand and trends for each category. It is further segmented by application, covering key areas such as food, which is subdivided into bakery, beverages, and savory products, as well as non-food applications including animal feed and other industrial uses. The report also offers a regional breakdown, analyzing market performance and opportunities across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis considers local consumption patterns, regulatory environments, and competitive landscapes. Additionally, the report includes a detailed company profiling section, providing insights into the strategies, product offerings, and market positions of leading and emerging players. This structured segmentation enables businesses, investors, and stakeholders to identify specific growth areas, understand competitive intensity, and make informed strategic decisions.

FAQs

What are the different types of yeast used in the food industry?

The food industry utilizes several types of yeast, with baker's yeast being the most common for leavening bread and pastries. Brewer's yeast is essential for beer production, while wine yeast is selected for fermenting grapes into wine. Additionally, yeast extracts are employed as natural flavor enhancers in various savory applications, and nutritional yeast is popular as a dietary supplement and vegan ingredient.

How is yeast used in baking?

In baking, yeast acts as a biological leavening agent. It ferments sugars present in the dough, producing carbon dioxide gas and ethanol. The carbon dioxide gets trapped within the gluten network of the dough, causing it to expand and rise. This process gives baked goods their characteristic light, airy texture and also contributes to the development of flavor compounds during fermentation.

What is the role of yeast in alcohol production?

Yeast plays a critical role in alcohol production through the process of fermentation. Specific strains of yeast, primarily Saccharomyces cerevisiae, metabolize sugars derived from sources like grains (beer) or grapes (wine). This metabolism converts sugars into ethanol (alcohol) and carbon dioxide. Beyond alcohol production, yeast significantly influences the beverage's aroma, flavor, and mouthfeel through the creation of various esters, phenols, and other secondary metabolites.

What are the benefits of nutritional yeast?

Nutritional yeast is valued for its health benefits and culinary applications. It is a complete protein, containing all nine essential amino acids, and is a rich source of B vitamins, often including fortified B12, which is particularly important for vegan diets. It provides minerals like zinc and selenium and is frequently fortified with folic acid. Its savory, cheese-like flavor makes it a popular dairy-free seasoning and topping.

Which region is the largest producer of yeast?

Europe is historically one of the largest and most established producers of yeast, supported by its strong baking traditions and brewing industry. However, production is globally distributed. Major companies have significant manufacturing facilities across North America and, increasingly, in the Asia Pacific region to cater to local demand and leverage sourcing advantages for raw materials like molasses.

Citius Research has developed a research report titled “Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yeast Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yeast Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yeast Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yeast Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yeast Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yeast Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yeast Market
• Cost and Gross Margin Analysis of Yeast Market
• Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yeast Market Key Stakeholders

Below are the key stakeholders for the Yeast Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yeast Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yeast Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yeast Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yeast Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yeast Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yeast Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yeast Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yeast Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yeast Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yeast Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yeast Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yeast Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yeast Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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