Urad Dal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197421
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Urad Dal Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Urad Dal Market

(Market Size)
$1.1 billion
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.1 billion
2030 Market Size USD 1.8 billion
Key Players Adani Wilmar, LT Foods, AGT Food and Ingredients, SunOpta, BroadGrain Commodities

Market Summary

The Urad Dal market is a significant segment within the global pulses industry, primarily driven by its essential role in culinary traditions across South Asia and other regions. Urad Dal, also known as black gram, is a key ingredient in numerous traditional dishes, including dal makhani, idli, dosa, and vada, making it a staple in households and food service industries. The market is characterized by consistent demand due to its nutritional profile, offering high protein, fiber, and essential minerals, which aligns with growing health consciousness among consumers. Production is concentrated in countries like India, Myanmar, and Thailand, with India being the largest producer and consumer. The market involves various stakeholders, including farmers, processors, distributors, and retailers, operating in both organized and unorganized sectors. Factors such as seasonal harvests, government policies on agriculture, and international trade dynamics significantly influence supply chains and pricing. The market is also seeing gradual modernization in processing and packaging technologies to enhance shelf life and meet quality standards, catering to both domestic and export demands.

Key Highlights

The Urad Dal market is distinguished by its strong cultural and dietary significance, particularly in Indian and South Asian cuisines, which sustains steady demand. Key highlights include the product's versatility in culinary applications, from traditional dishes to modern health-focused foods, driving its widespread use. The market benefits from increasing consumer awareness of plant-based proteins and nutritious diets, positioning Urad Dal as a healthy alternative to animal proteins. Major producing regions like India dominate global supply, supported by favorable climatic conditions and extensive farming practices. The market is also influenced by price volatility due to factors like monsoon patterns, pest outbreaks, and export-import policies, which can impact availability and costs. Additionally, there is a growing trend toward branded and packaged Urad Dal in urban areas, reflecting shifts toward convenience and quality assurance. Companies are focusing on value-added products, such as ready-to-cook mixes and organic variants, to capture premium market segments and enhance profitability.

Drivers, Opportunities & Restraints

Drivers in the Urad Dal market include rising population and urbanization, particularly in Asia, which boost demand for convenient and nutritious food staples. Increasing health awareness and the shift toward vegetarian and vegan diets further propel consumption, as Urad Dal is rich in protein and other nutrients. Government initiatives supporting pulse production, such as subsidies and minimum support prices in countries like India, also drive market growth by encouraging farmers to cultivate black gram. Opportunities abound in product innovation, such as developing fortified Urad Dal with enhanced nutritional benefits, and expanding into untapped international markets where ethnic cuisine is gaining popularity. The growth of organized retail and e-commerce platforms facilitates easier access and distribution, opening new avenues for market expansion. However, restraints include climate dependency, as Urad Dal cultivation is susceptible to erratic weather conditions and water scarcity, affecting yield and quality. Price fluctuations due to supply-demand imbalances and trade restrictions can hinder market stability, while competition from other pulses and alternative protein sources poses challenges to growth.

Concentration Insights

The Urad Dal market is highly concentrated in specific geographic regions, with India accounting for the majority of global production and consumption. States like Madhya Pradesh, Andhra Pradesh, and Tamil Nadu are key cultivation areas within India, leveraging favorable agro-climatic conditions for high yields. Myanmar and Thailand are other significant producers, contributing to exports and regional supply chains. This concentration leads to dependencies on these regions for global availability, making the market vulnerable to local issues such as droughts, pests, or policy changes. Processing and distribution are also concentrated, with major players and cooperatives dominating the organized sector, while small-scale farmers and local traders characterize the unorganized segment. Export activities are influenced by trade agreements and tariffs, with countries like the United States, United Arab Emirates, and Singapore being important import markets. The concentration insights highlight the need for diversified sourcing and risk management strategies for businesses involved in this market to mitigate supply chain disruptions.

Type Insights

In the Urad Dal market, products are primarily categorized based on processing and form, with whole Urad Dal and split Urad Dal being the main types. Whole Urad Dal, with its black skin intact, is commonly used in dishes like dal makhani and soups, valued for its earthy flavor and nutritional integrity. Split Urad Dal, often without the skin, is preferred for preparations like idli and dosa batters due to its quicker cooking time and smoother texture. Additionally, there are variations such as organic Urad Dal, which caters to the growing demand for chemical-free and sustainably produced foods, and fortified versions that include added vitamins and minerals to address nutritional deficiencies. The market also offers Urad Dal in different packaging formats, from loose bulk quantities for traditional markets to branded, vacuum-sealed packages that ensure longer shelf life and appeal to urban consumers. These type insights reflect evolving consumer preferences toward convenience, health, and quality, driving innovation and segmentation within the market.

Application Insights

Urad Dal finds extensive applications across various segments, primarily in the food industry. It is a cornerstone in traditional cuisines, used in household cooking for dishes like curries, stews, and snacks, underscoring its daily consumption patterns. In the food service sector, Urad Dal is essential in restaurants and street food vendors offering South Asian specialties, contributing to consistent demand. Beyond culinary uses, it is a key ingredient in the preparation of fermented foods such as idli, dosa, and dhokla, where its fermentation properties enhance flavor and texture. The health food segment utilizes Urad Dal in protein-rich products, including snacks, flours, and ready-to-eat meals, capitalizing on its nutritional benefits. Industrial applications include its use in animal feed due to its high protein content, though this is a smaller segment. The diverse applications highlight Urad Dal's versatility, driving demand from multiple channels and supporting market resilience amid changing consumer trends.

Regional Insights

Regionally, the Urad Dal market is dominated by Asia-Pacific, with India as the epicenter of production, consumption, and export. India's vast agricultural landscape and cultural dietary habits ensure robust domestic demand, while countries like Myanmar and Thailand supplement regional supply through exports. In North America and Europe, demand is driven by ethnic populations and growing interest in international cuisines, leading to imports from Asian producers. The Middle East and Africa also represent significant markets due to expatriate communities and rising awareness of nutritious foods. Regional insights reveal variations in consumption patterns; for instance, in India, Urad Dal is a daily staple, whereas in Western markets, it is often niche, found in specialty stores or health food sections. Climate conditions, agricultural policies, and economic factors shape regional production capabilities, with implications for global trade flows and pricing strategies in the Urad Dal market.

Company Insights

The Urad Dal market features a mix of large agribusinesses, regional players, and cooperatives. Major companies include ITC Limited, which offers packaged pulses under brands like Aashirvaad, focusing on quality and distribution networks. Adani Wilmar, with its Fortune brand, is another key player, leveraging extensive processing and packaging capabilities. Regional cooperatives such as NAFED in India play a crucial role in procurement and price stabilization, supporting farmers and ensuring supply. Other significant participants include LT Foods, known for its Daawat brand, and smaller processors who cater to local markets. Companies are increasingly investing in technology for better storage, processing, and packaging to reduce waste and enhance product appeal. Strategies involve expanding into organic and value-added products, as well as strengthening export channels to capitalize on global demand. The competitive landscape is influenced by factors like brand reputation, supply chain efficiency, and ability to meet evolving consumer preferences for quality and sustainability.

Recent Developments

Recent developments in the Urad Dal market focus on technological advancements and strategic initiatives to enhance efficiency and market reach. Companies are adopting modern processing techniques, such as automated sorting and packaging systems, to improve product quality and reduce contamination risks. There is a growing emphasis on sustainable farming practices, with initiatives promoting organic cultivation and water-efficient irrigation to address environmental concerns. In response to rising demand, key players are expanding their production capacities and distribution networks, particularly in export markets like North America and Europe. Partnerships and acquisitions are also prevalent, as firms seek to consolidate market position and integrate supply chains. Additionally, digital transformation is evident through the use of e-commerce platforms for direct consumer sales, providing greater accessibility and convenience. These developments reflect the market's adaptation to global trends, including health consciousness, sustainability, and digitalization, driving innovation and growth in the Urad Dal industry.

Report Segmentation

This report on the Urad Dal market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation covers whole Urad Dal and split Urad Dal, including subcategories like organic and conventional variants, highlighting differences in consumer preference and usage. Application segmentation examines household consumption, food service industry usage, industrial applications such as animal feed, and health food products, detailing demand drivers across these sectors. Regional segmentation breaks down the market into key geographies, including Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America, assessing production, consumption, and trade patterns in each area. The report also includes analysis of market dynamics, competitive landscape, and recent developments, providing stakeholders with actionable intelligence. This structured segmentation enables businesses to identify growth opportunities, understand regional nuances, and make informed decisions regarding investment, marketing, and expansion strategies in the Urad Dal market.

FAQs

What are the health benefits of Urad Dal? Urad Dal is rich in protein, fiber, iron, and potassium, supporting muscle health, digestion, and overall wellness, making it a nutritious choice for balanced diets.

How is Urad Dal used in cooking? It is used in various dishes, such as dals, curries, and fermented foods like idli and dosa, due to its versatility and ability to enhance flavor and texture.

Which countries are the largest producers of Urad Dal? India is the largest producer, followed by Myanmar and Thailand, which are key contributors to global supply and exports.

What factors affect Urad Dal prices? Prices are influenced by monsoon patterns, crop yields, government policies, and international demand, leading to periodic volatility in the market.

Is organic Urad Dal available in the market? Yes, organic Urad Dal is increasingly available, catering to consumers seeking pesticide-free and sustainably produced options, often at a premium price point.

Citius Research has developed a research report titled “Urad Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Urad Dal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Urad Dal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Urad Dal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Urad Dal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Urad Dal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Urad Dal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Urad Dal Market
• Cost and Gross Margin Analysis of Urad Dal Market
• Urad Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Urad Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Urad Dal Market Key Stakeholders

Below are the key stakeholders for the Urad Dal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Urad Dal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Urad Dal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Urad Dal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Urad Dal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Urad Dal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Urad Dal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Urad Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Urad Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Urad Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Urad Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Urad Dal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Urad Dal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Urad Dal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Urad Dal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Urad Dal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Urad Dal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Urad Dal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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