Tea Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196225
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Tea Extracts Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Tea Extracts Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Finlays, Taiyo, AVT, Martin Bauer, Synthite

Market Summary

The tea extracts market represents a dynamic and growing segment within the global food and beverages industry, driven by rising consumer awareness of health and wellness benefits. These extracts are concentrated forms of tea, derived from leaves of the Camellia sinensis plant, and are utilized for their potent antioxidant properties, flavor profiles, and functional ingredients. The market caters to a diverse range of applications beyond traditional brewing, including dietary supplements, functional foods, and cosmetic products. Key industry participants are continuously innovating in extraction technologies to enhance yield and preserve bioactive compounds like polyphenols and catechins. The demand is further amplified by the increasing popularity of natural and clean-label ingredients, positioning tea extracts as a preferred choice for manufacturers aiming to meet evolving consumer preferences for health-oriented products.

Key Highlights

The tea extracts market is characterized by several pivotal developments that underscore its strategic importance. A significant trend is the robust expansion of product portfolios by leading companies, introducing extracts tailored for specific health benefits such as weight management and immune support. Technological advancements in extraction methods, including supercritical fluid extraction and ultrasound-assisted extraction, are enhancing efficiency and product quality, enabling higher purity levels. The market is also witnessing a surge in demand for organic and sustainably sourced tea extracts, reflecting a broader shift towards ethical and environmentally conscious consumption. Furthermore, strategic partnerships and acquisitions among key players are intensifying, aimed at expanding geographical reach and strengthening supply chain capabilities to ensure consistent raw material quality and availability.

Drivers, Opportunities & Restraints

Primary drivers propelling the tea extracts market include the escalating consumer inclination towards preventive healthcare and the incorporation of natural ingredients in daily diets. The proven health benefits associated with tea consumption, such as improved cardiovascular health and antioxidant effects, are significantly boosting demand across various demographics. Opportunities abound in the development of novel applications within the nutraceutical and cosmetic sectors, where tea extracts are increasingly used for their anti-aging and anti-inflammatory properties. However, the market faces restraints including price volatility of raw tea leaves due to climatic variations and geopolitical factors affecting major producing regions. Additionally, stringent regulatory frameworks governing health claims and labeling in different countries pose challenges for market players, necessitating compliance and adaptation to diverse international standards.

Concentration Insights

The competitive landscape of the tea extracts market is moderately concentrated, with a mix of multinational corporations and specialized regional players dominating the scene. Key companies such as Finlays, Martin Bauer Group, and Synthite Industries Ltd. hold substantial market shares due to their extensive product portfolios, advanced manufacturing capabilities, and strong distribution networks. These established players focus on vertical integration, controlling aspects from cultivation to extraction, which enhances their cost efficiency and quality assurance. Meanwhile, smaller and medium enterprises are carving niches by offering organic, specialty, or customized extract solutions, often leveraging direct trade relationships with tea growers. This structure fosters intense competition based on product innovation, pricing strategies, and adherence to sustainability certifications, driving overall market dynamism.

Type Insights

Tea extracts are primarily categorized based on the type of tea from which they are derived, each offering distinct properties and applications. Green tea extracts dominate the market segment, highly sought after for their high concentration of epigallocatechin gallate (EGCG), a powerful antioxidant linked to numerous health benefits. Black tea extracts follow, valued for their robust flavor and theaflavins content, making them popular in the beverage and confectionery industries. Oolong tea extracts present a middle ground with partial oxidation, offering unique flavor profiles and moderate antioxidant levels. White tea extracts, though a smaller segment, are gaining traction for their delicate flavor and high polyphenol content, often used in premium health products. Herbal tea extracts, such as those from chamomile or hibiscus, cater to specific functional and flavor requirements outside the traditional tea spectrum.

Application Insights

The application spectrum for tea extracts is broad and continually expanding, reflecting their versatility across multiple industries. In the food and beverage sector, they are extensively used as natural flavorings, colorants, and functional ingredients in products like ready-to-drink teas, health drinks, bakery items, and dairy products. The pharmaceutical and nutraceutical industries incorporate these extracts into dietary supplements, capsules, and powders aimed at promoting wellness and managing health conditions. Personal care and cosmetics represent a growing application area, where antioxidant-rich extracts are formulated into skincare products for their anti-aging and protective benefits. Additionally, the rising trend of clean-label and plant-based products is driving innovation, leading to their use in meat alternatives and other processed foods to enhance natural appeal and nutritional value.

Regional Insights

Geographically, the Asia Pacific region stands as the dominant force in the tea extracts market, attributed to its rich heritage of tea cultivation and consumption, with countries like China, India, and Japan being major producers and consumers. North America and Europe are significant markets as well, driven by high consumer awareness regarding health and wellness, leading to robust demand for functional foods and supplements containing tea extracts. These regions also exhibit a strong preference for organic and premium products, influencing market trends. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, fueled by increasing disposable incomes, urbanization, and the adoption of Western dietary patterns, presenting new opportunities for market expansion and investment in local production facilities.

Company Insights

Prominent companies shaping the tea extracts market include Archer Daniels Midland Company, Cargill, Incorporated, and Tate & Lyle PLC, which leverage their global presence and extensive R&D capabilities to lead innovation. Specialty firms such as Kemin Industries, Inc. and AVT Natural Products Ltd. focus on high-purity extracts and customized solutions for specific industrial needs. These players engage in continuous research to improve extraction efficiencies and develop new applications, often holding patents for proprietary technologies. Sustainability initiatives are a key focus, with many companies implementing programs for ethical sourcing, water conservation, and reducing carbon footprints in their operations. The competitive strategy revolves around product differentiation, strategic collaborations with food manufacturers, and expanding production capacities to meet the growing global demand.

Recent Developments

The tea extracts market has observed notable recent activities highlighting its evolution and responsiveness to trends. Several leading companies have announced capacity expansions and new facility inaugurations in key regions to bolster production capabilities and reduce lead times. There is an increased emphasis on launching certified organic and non-GMO project verified extracts to cater to the clean-label movement. Technological partnerships have been formed to develop novel extraction methods that maximize bioactive compound retention while improving environmental sustainability. Additionally, market players are actively engaging in mergers and acquisitions to diversify their product offerings and gain access to new customer bases, particularly in the nutraceutical and cosmetic sectors. These developments reflect a strategic focus on innovation, sustainability, and market consolidation to maintain competitive advantage.

Report Segmentation

This comprehensive market report on tea extracts provides a detailed analysis segmented by type, application, form, and geography. The type segmentation covers green tea, black tea, oolong tea, white tea, and herbal tea extracts, examining the unique characteristics and demand drivers for each variant. Application segmentation delves into the food and beverage industry, pharmaceuticals and dietary supplements, cosmetics and personal care, and other emerging uses, offering insights into consumption patterns and growth prospects. The form segmentation differentiates between liquid, powder, and encapsulated tea extracts, analyzing preferences based on end-use requirements. Geographical segmentation offers a regional breakdown, assessing market dynamics, regulatory environments, and competitive landscapes across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, providing a holistic view of global opportunities.

FAQs

What are the health benefits of tea extracts?

Tea extracts are renowned for their high antioxidant content, particularly polyphenols like EGCG, which are associated with supporting cardiovascular health, enhancing metabolic function, and providing anti-inflammatory and anti-carcinogenic properties. They are widely used in supplements for weight management and immune support.

How are tea extracts made?

Tea extracts are produced through various extraction processes where tea leaves are treated with solvents like water, ethanol, or carbon dioxide to isolate the desired compounds. Common methods include steam distillation, solvent extraction, and supercritical fluid extraction, followed by concentration and drying to obtain liquid, powder, or solid forms.

Which companies are the key players in the tea extracts market?

Major players in the global tea extracts market include Archer Daniels Midland Company, Cargill, Incorporated, Tate & Lyle PLC, Finlays, and Martin Bauer Group. These companies are recognized for their extensive product lines, technological expertise, and significant market presence.

What is driving the growth of the tea extracts market?

Market growth is primarily driven by increasing consumer awareness of health and wellness, rising demand for natural and functional food ingredients, and the expanding application of tea extracts in pharmaceuticals, nutraceuticals, and cosmetics due to their beneficial properties.

What are the different types of tea extracts available?

The main types of tea extracts include green tea extract, black tea extract, oolong tea extract, white tea extract, and herbal tea extracts such as chamomile or hibiscus. Each type offers distinct flavors, antioxidant profiles, and is suited for specific applications in various industries.

Citius Research has developed a research report titled “Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tea Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tea Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tea Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tea Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tea Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tea Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tea Extracts Market
• Cost and Gross Margin Analysis of Tea Extracts Market
• Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tea Extracts Market Key Stakeholders

Below are the key stakeholders for the Tea Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tea Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tea Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tea Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tea Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tea Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tea Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tea Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tea Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tea Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tea Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tea Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tea Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tea Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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