Steaks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197400
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Steaks Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Steaks Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Tyson Foods, JBS, Cargill, National Beef Packing, Marfrig

Market Summary

The steaks market is a significant segment within the global food and beverages industry, characterized by steady demand and evolving consumer preferences. This market encompasses various types of beef cuts, including premium offerings like filet mignon, ribeye, and sirloin, which are distributed through multiple channels such as foodservice, retail, and online platforms. The industry is influenced by factors such as rising disposable incomes, urbanization, and growing awareness of protein-rich diets. Key players in the market focus on quality, sourcing transparency, and sustainability to meet the demands of discerning consumers. Additionally, technological advancements in processing and packaging have enhanced product shelf life and safety. The market is also seeing a trend toward grass-fed and organic steaks, catering to health-conscious consumers. Geographically, North America and Europe are mature markets, while Asia-Pacific shows promising growth due to changing dietary habits and economic development. The competitive landscape includes both large multinational corporations and specialized local producers, all striving to capture market share through innovation and strategic partnerships.

Key Highlights

The steaks market is distinguished by several key highlights that underscore its dynamics and growth potential. One notable aspect is the increasing consumer preference for high-quality, ethically sourced meat products, which has led to a rise in demand for grass-fed, organic, and sustainably produced steaks. Another highlight is the expansion of distribution channels, particularly e-commerce, which has made premium steaks more accessible to a broader audience. Innovations in cold chain logistics and packaging technologies have also played a crucial role in maintaining product quality and extending shelf life. Furthermore, the market is witnessing a surge in product diversification, with companies introducing value-added offerings such as marinated, pre-cooked, and ready-to-cook steak products to cater to convenience-seeking consumers. The influence of culinary trends and the growing popularity of steakhouse dining experiences further drive market growth. Additionally, strategic mergers and acquisitions among key players are reshaping the competitive landscape, enabling companies to expand their geographic reach and product portfolios.

Drivers, Opportunities & Restraints

The steaks market is propelled by several drivers, including rising disposable incomes, urbanization, and increasing consumer awareness of protein-rich diets. The growing popularity of Western cuisines and dining-out culture in emerging economies also significantly contributes to market expansion. Opportunities abound in the development of innovative products, such as plant-based steaks and lab-grown meat alternatives, which cater to health-conscious and environmentally aware consumers. Expansion into untapped regional markets, particularly in Asia-Pacific and Latin America, presents additional growth prospects. However, the market faces restraints such as fluctuating raw material prices, which impact production costs and profit margins. Stringent regulations regarding animal welfare, food safety, and environmental sustainability also pose challenges. Moreover, increasing health concerns related to red meat consumption and the rising adoption of vegetarian and vegan diets could hinder market growth. Economic uncertainties and supply chain disruptions, as witnessed during global events, further add to the market's volatility.

Concentration Insights

The steaks market exhibits a concentrated competitive landscape, with a few major players holding significant market share. Companies such as JBS SA, Tyson Foods, and Cargill are prominent due to their extensive distribution networks, diverse product portfolios, and strong brand recognition. These industry leaders focus on vertical integration, controlling aspects from livestock rearing to processing and retailing, which enhances their operational efficiency and cost management. Regional players also play a vital role, often specializing in niche segments like organic or grass-fed steaks, catering to local preferences. The market concentration is further influenced by mergers and acquisitions, which enable companies to consolidate their positions and expand into new markets. Additionally, partnerships with foodservice providers and retail chains help in strengthening market presence. Despite the dominance of large corporations, the market remains competitive due to the entry of innovative startups offering alternative steak products, such as plant-based options, which are gaining traction among health and environmentally conscious consumers.

Type Insights

The steaks market is segmented by type into various cuts, each with distinct characteristics and consumer appeal. Ribeye steaks are highly favored for their marbling and rich flavor, making them a premium choice in both retail and foodservice sectors. Sirloin steaks are popular for their balance of tenderness and affordability, appealing to a broad consumer base. Filet mignon, known for its exceptional tenderness, is often positioned as a luxury product. T-bone and porterhouse steaks, which include both strip and tenderloin sections, are valued for their versatility and substantial portions. Additionally, there is growing interest in alternative cuts like flank and skirt steaks, which are gaining popularity due to their use in ethnic cuisines and grilled dishes. The market also sees diversification with the introduction of value-added products such as marinated, pre-seasoned, and ready-to-cook steaks, which cater to convenience-seeking consumers. Each type caters to different consumer preferences and occasions, influencing purchasing decisions and market dynamics.

Application Insights

The steaks market applications span across foodservice, retail, and online channels, each contributing uniquely to market dynamics. In the foodservice sector, steaks are a staple in restaurants, steakhouses, and hotels, where premium cuts are often featured as high-margin menu items. The growing trend of gourmet dining and experiential consumption drives demand in this segment. Retail applications include supermarkets, hypermarkets, and specialty stores, where consumers purchase steaks for home cooking. Here, packaging innovations and branding play crucial roles in attracting buyers. The online channel is rapidly expanding, fueled by e-commerce platforms and direct-to-consumer models, which offer convenience and a wider selection. Additionally, steaks are used in processed food products, such as ready meals and frozen dinners, catering to time-pressed consumers. Each application segment is influenced by factors like consumer lifestyles, economic conditions, and technological advancements, shaping how steaks are marketed and consumed.

Regional Insights

The steaks market demonstrates varied dynamics across different regions, influenced by cultural, economic, and dietary factors. North America remains a dominant region, driven by high per capita meat consumption and a strong presence of major industry players. The United States, in particular, is a key market due to its established foodservice industry and consumer preference for premium beef cuts. Europe follows, with countries like Germany, France, and the United Kingdom showing steady demand, though influenced by growing health and sustainability concerns. The Asia-Pacific region is emerging as a high-growth area, propelled by rising disposable incomes, urbanization, and the adoption of Western eating habits. Countries such as China, Japan, and Australia are significant contributors to market expansion. Latin America and the Middle East & Africa also present opportunities, albeit with challenges related to economic volatility and supply chain infrastructure. Each region's regulatory environment and consumer preferences shape market strategies and growth trajectories.

Company Insights

Leading companies in the steaks market include JBS SA, Tyson Foods, Cargill, and National Beef Packing Company, among others. These players leverage extensive supply chains, advanced processing technologies, and strong distribution networks to maintain competitive advantages. JBS SA, for instance, focuses on sustainability and quality assurance, appealing to environmentally conscious consumers. Tyson Foods emphasizes product innovation and diversification, offering a range of value-added steak products. Cargill invests in traceability and ethical sourcing, enhancing brand trust. Regional players like Australian Agricultural Company and Marfrig Global Foods also hold significant market shares by catering to local tastes and preferences. Additionally, companies are increasingly engaging in strategic initiatives such as mergers, acquisitions, and partnerships to expand their geographic footprint and product portfolios. The competitive landscape is further enriched by startups introducing alternative steak options, such as plant-based and lab-grown meats, which are reshaping market dynamics and consumer choices.

Recent Developments

Recent developments in the steaks market reflect ongoing innovation and strategic shifts among key players. Companies are increasingly investing in sustainable practices, such as reducing carbon footprints and enhancing animal welfare standards, to meet consumer and regulatory demands. There has been a notable rise in the introduction of plant-based and lab-grown steak alternatives, with companies like Beyond Meat and Impossible Foods expanding their product lines to capture this growing segment. Technological advancements in processing and packaging, including vacuum sealing and modified atmosphere packaging, have improved product quality and shelf life. Mergers and acquisitions continue to shape the market, such as JBS SA's acquisition of certain assets to strengthen its position in specific regions. Additionally, partnerships with foodservice chains and retail giants are becoming common to enhance market reach. The COVID-19 pandemic accelerated the adoption of e-commerce and direct-to-consumer models, prompting companies to digitalize their sales and distribution strategies.

Report Segmentation

This report on the steaks market provides a comprehensive analysis segmented by type, application, and region. By type, the market is categorized into ribeye, sirloin, filet mignon, T-bone, porterhouse, and other cuts, each examined for their market share and growth potential. The application segment covers foodservice, retail, and online channels, detailing consumption patterns and trends within each. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional specifics and opportunities. Each segmentation offers insights into consumer preferences, competitive landscape, and regulatory impacts, enabling stakeholders to make informed decisions. The report also includes qualitative and quantitative assessments, leveraging primary and secondary research methodologies to ensure accuracy and reliability. This structured approach allows for a detailed understanding of market dynamics, helping businesses identify growth avenues and strategic imperatives.

FAQs

What are the different types of steaks available in the market? The market offers various steak types, including ribeye, sirloin, filet mignon, T-bone, porterhouse, and alternative cuts like flank and skirt steaks, each with unique characteristics and consumer appeal.

How is the steaks market evolving with health trends? The market is adapting through increased offerings of grass-fed, organic, and lean cuts, as well as plant-based and lab-grown alternatives, catering to health-conscious and environmentally aware consumers.

Which regions are key players in the steaks market? North America and Europe are mature markets, while Asia-Pacific is emerging as a high-growth region due to changing dietary habits and economic development.

What factors drive demand in the steaks market? Demand is driven by rising disposable incomes, urbanization, protein-rich diet trends, and the growing popularity of Western cuisines and dining-out culture.

How do distribution channels impact the steaks market? Distribution channels like foodservice, retail, and online platforms significantly influence accessibility, with e-commerce gaining traction for its convenience and wider product selection.

Citius Research has developed a research report titled “Steaks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steaks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steaks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steaks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steaks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steaks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steaks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steaks Market
• Cost and Gross Margin Analysis of Steaks Market
• Steaks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steaks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steaks Market Key Stakeholders

Below are the key stakeholders for the Steaks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steaks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steaks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steaks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steaks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steaks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steaks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steaks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steaks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steaks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steaks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steaks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steaks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steaks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steaks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steaks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steaks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steaks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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