Soybean Derivatives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196937
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Soybean Derivatives Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024-2030).

Soybean Derivatives Market

(Market Size)
$120 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.20%
2023 Market Size USD 120 billion
2030 Market Size USD 160 billion
Key Players ADM, Cargill, Bunge, Louis Dreyfus

Market Summary

The soybean derivatives market is a critical segment within the global food and beverages industry, encompassing a wide array of products derived from soybeans. These derivatives include soybean oil, meal, flour, protein isolates, and lecithin, which serve as essential ingredients across numerous food applications. The market is characterized by robust demand driven by the versatile functionality, nutritional profile, and cost-effectiveness of soybean-based ingredients. Key consumers range from food manufacturers and processors to retailers and end consumers seeking healthier and sustainable food options. Geographically, production and consumption are widespread, with significant activity in both developed and emerging economies. The market operates within a complex supply chain involving agriculture, processing, distribution, and end-use sectors, influenced by factors such as agricultural yields, trade policies, and evolving consumer preferences. Continuous innovation in processing technologies and product development further propels market evolution, ensuring soybean derivatives remain integral to modern food systems.

Key Highlights

The soybean derivatives market is distinguished by several key highlights that underscore its importance and dynamism. Soybean oil dominates the market share as one of the most widely consumed edible oils globally, prized for its neutral flavor and high smoke point, making it suitable for frying, baking, and food processing. Soybean meal is another cornerstone product, extensively utilized as a high-protein animal feed ingredient, supporting livestock and poultry industries worldwide. The market is also witnessing growing traction in soy protein products due to rising consumer inclination towards plant-based diets and protein enrichment in foods and beverages. Sustainability and non-GMO segments are gaining prominence, with manufacturers increasingly focusing on responsible sourcing and clean-label products to meet regulatory and consumer demands. Additionally, technological advancements in extraction and processing are enhancing yield efficiency and product quality, ensuring consistent supply to meet global demand. These factors collectively highlight the market's resilience and adaptive capacity in a competitive landscape.

Drivers, Opportunities & Restraints

The soybean derivatives market is propelled by several drivers, including the increasing global population and rising disposable incomes, which boost demand for processed and protein-rich foods. Health and wellness trends are significant drivers, as consumers seek plant-based proteins and healthier oil alternatives, positioning soybean derivatives as favorable ingredients. The expansion of the animal feed industry, particularly in emerging economies, further drives demand for soybean meal. Opportunities abound in the development of innovative applications, such as soy-based meat alternatives, dairy substitutes, and functional foods, catering to evolving dietary preferences. The growing focus on sustainable and non-GMO soy products presents avenues for market differentiation and premiumization. However, the market faces restraints such as volatility in raw material prices due to climatic conditions and agricultural policies, which can impact supply stability. Environmental concerns related to deforestation and land use for soybean cultivation also pose challenges, necessitating greater emphasis on sustainable practices and certifications to mitigate risks and ensure long-term growth.

Concentration Insights

The soybean derivatives market exhibits a concentrated structure with a few major players dominating global production and supply chains. Leading companies such as Archer Daniels Midland Company, Bunge Limited, Cargill Incorporated, and Louis Dreyfus Company hold significant market shares, leveraging their extensive processing capabilities, distribution networks, and vertical integration from farming to end products. These entities operate across multiple regions, ensuring a steady supply of raw materials and finished goods to diverse markets. The concentration is also evident in key producing regions like North and South America, which account for a substantial portion of global soybean cultivation and processing. This oligopolistic nature fosters competitive intensity, driving investments in technology, sustainability initiatives, and product innovation. However, it also raises concerns regarding market monopolization and price control, influencing trade dynamics and regional market accessibility. Understanding these concentration insights is crucial for stakeholders to navigate competitive strategies and partnership opportunities effectively.

Type Insights

Soybean derivatives are categorized into various types, each serving distinct applications and end-use sectors. Soybean oil is the primary derivative, extensively used in cooking, frying, and as an ingredient in processed foods, margarines, and dressings due to its functional properties and nutritional benefits. Soybean meal is another vital type, predominantly utilized as a protein-rich feed in animal nutrition, supporting livestock, poultry, and aquaculture industries. Soy protein products, including isolates, concentrates, and textured proteins, are gaining prominence in human nutrition, featured in sports nutrition, meat alternatives, and health foods for their high protein content and functional attributes. Soy lecithin is widely employed as an emulsifier in food products like chocolates, baked goods, and instant foods, enhancing texture and stability. Other derivatives include soy flour, milk, and sauce, which cater to niche markets and traditional food applications. Each type's demand is influenced by factors such as nutritional trends, industrial requirements, and regional dietary habits, shaping product development and market strategies.

Application Insights

Soybean derivatives find extensive applications across the food and beverages industry, driven by their versatility and functional benefits. In the food sector, they are integral to products such as bakery and confectionery, where soybean oil and lecithin improve texture and shelf life. The meat alternatives segment is a rapidly growing application, with soy protein isolates and concentrates used to create plant-based burgers, sausages, and nuggets, aligning with vegan and flexitarian trends. Dairy alternatives, including soy milk, yogurt, and cheese, leverage soy derivatives for their nutritional profile and creamy texture. In beverages, soy protein is incorporated into health drinks and shakes for protein fortification. The animal feed industry remains a major application area, utilizing soybean meal as a key ingredient to enhance feed quality and support livestock productivity. Additionally, soy derivatives are used in snacks, ready-to-eat meals, and nutritional supplements, highlighting their broad applicability and indispensability in modern food systems.

Regional Insights

The soybean derivatives market demonstrates diverse regional dynamics influenced by production capacities, consumption patterns, and trade policies. North America is a significant player, with the United States being a top producer and exporter of soybeans and derivatives, supported by advanced agricultural practices and processing infrastructure. South America, particularly Brazil and Argentina, is another major region, contributing substantially to global supply due to favorable climatic conditions and expansive farmlands. Asia-Pacific represents a key consumption hub, with countries like China and India driving demand for edible oils, animal feed, and protein products, fueled by population growth and urbanization. Europe shows steady demand, emphasizing non-GMO and sustainable soy derivatives in response to regulatory standards and consumer preferences. Other regions, including the Middle East and Africa, are emerging markets with growing imports and local processing initiatives. These regional insights highlight the interconnectedness of global supply chains and the importance of geopolitical and economic factors in shaping market trajectories.

Company Insights

Prominent companies in the soybean derivatives market include Archer Daniels Midland Company, Bunge Limited, Cargill Incorporated, Louis Dreyfus Company, and Wilmar International Limited, among others. These industry leaders are characterized by their extensive global presence, diversified product portfolios, and strong capabilities in sourcing, processing, and distribution. Archer Daniels Midland Company is renowned for its broad range of soybean oil, meal, and protein products, leveraging its integrated supply chain to serve various end markets. Bunge Limited excels in edible oils and protein solutions, with a focus on sustainability and innovation. Cargill Incorporated is a key player in animal nutrition and food ingredients, emphasizing traceability and customer-centric solutions. Louis Dreyfus Company and Wilmar International Limited are major traders and processors, contributing significantly to global soybean flow and derivative production. These companies invest heavily in research and development, sustainability initiatives, and strategic acquisitions to enhance their market position and meet evolving consumer and industrial demands.

Recent Developments

Recent developments in the soybean derivatives market reflect ongoing innovation and strategic shifts aimed at capitalizing on emerging trends. Major players have been investing in expanding processing capacities and modernizing facilities to improve efficiency and product quality. For instance, several companies have announced new production plants in key regions to bolster supply chains and reduce logistical costs. There is a growing emphasis on sustainability, with initiatives focused on responsible sourcing, reducing carbon footprints, and obtaining certifications for non-GMO and organic products. Technological advancements in extraction and purification processes are enabling the development of high-purity soy protein isolates and specialized oils for niche applications. Additionally, partnerships and collaborations between food manufacturers and soybean processors are increasing to co-create innovative products, such as advanced meat alternatives and functional foods. These developments underscore the market's adaptability and commitment to meeting future challenges and opportunities in the food and beverages industry.

Report Segmentation

This report on the soybean derivatives market offers a comprehensive segmentation to provide detailed insights into various aspects of the industry. The market is segmented by type, including soybean oil, soybean meal, soy protein concentrates, soy protein isolates, soy lecithin, and others, each analyzed for their market dynamics and growth prospects. Application segmentation covers food and beverages, animal feed, and industrial uses, with sub-categories such as bakery and confectionery, meat alternatives, dairy alternatives, beverages, and livestock feed, highlighting demand patterns and innovation areas. Geographical segmentation encompasses North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, examining regional production, consumption, trade, and regulatory influences. Additionally, the report includes segmentation by nature, distinguishing between conventional and organic soybean derivatives, to address evolving consumer preferences. This structured approach enables stakeholders to identify specific opportunities, assess competitive landscapes, and make informed decisions based on granular market intelligence.

FAQs

What are the health benefits of soybean derivatives? Soybean derivatives offer numerous health benefits, including high-quality protein, essential fatty acids, vitamins, and minerals. They support heart health, muscle maintenance, and overall nutrition, making them popular in balanced diets and functional foods.

How are soybean derivatives used in animal feed? Soybean meal is a primary ingredient in animal feed due to its high protein content, which promotes growth and productivity in livestock, poultry, and aquaculture. It is valued for its digestibility and nutrient profile.

What is the difference between soy protein isolate and concentrate? Soy protein isolate is highly refined, containing about 90% protein with minimal fats and carbohydrates, ideal for protein supplements. Soy protein concentrate has around 70% protein and retains more fiber, used in various food applications.

Why is soybean oil so widely used in food processing? Soybean oil is favored for its neutral flavor, high smoke point, and versatility in frying, baking, and as an ingredient. It is also cost-effective and widely available, making it a staple in food manufacturing.

Are there non-food uses for soybean derivatives? Yes, soybean derivatives are used in industrial applications such as biofuels, plastics, adhesives, and cosmetics, leveraging their functional properties for sustainable and renewable product development.

Citius Research has developed a research report titled “Soybean Derivatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soybean Derivatives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soybean Derivatives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soybean Derivatives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soybean Derivatives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soybean Derivatives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soybean Derivatives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soybean Derivatives Market
• Cost and Gross Margin Analysis of Soybean Derivatives Market
• Soybean Derivatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soybean Derivatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soybean Derivatives Market Key Stakeholders

Below are the key stakeholders for the Soybean Derivatives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soybean Derivatives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soybean Derivatives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soybean Derivatives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soybean Derivatives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soybean Derivatives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soybean Derivatives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soybean Derivatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soybean Derivatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soybean Derivatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soybean Derivatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soybean Derivatives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soybean Derivatives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soybean Derivatives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soybean Derivatives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soybean Derivatives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soybean Derivatives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soybean Derivatives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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