Refrigerated Transport Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196208
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Refrigerated Transport Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Refrigerated Transport Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Thermo King, Carrier, Schmitz Cargobull, Great Dane, Utility Trailer

Market Summary

The refrigerated transport market is a critical component of the global food and beverages supply chain, ensuring the safe and efficient movement of perishable goods from production facilities to distribution centers and retail outlets. This market encompasses a range of temperature-controlled transportation solutions, including road, sea, rail, and air freight, with road transport being the most dominant segment due to its flexibility and extensive reach. The increasing consumer demand for fresh and frozen food products, coupled with the globalization of food supply chains, has significantly driven the growth of this sector. Technological advancements in refrigeration units, such as the integration of telematics and IoT for real-time temperature monitoring, are enhancing operational efficiency and product quality. Additionally, stringent food safety regulations imposed by governments and international bodies are compelling companies to adopt reliable refrigerated transport systems to maintain the integrity and safety of perishable commodities throughout the logistics process.

Key Highlights

The refrigerated transport market is characterized by several key highlights that underscore its importance and evolution. One notable aspect is the increasing adoption of eco-friendly refrigeration technologies, such as electric and hybrid systems, aimed at reducing carbon emissions and operational costs. Major players like Carrier Transicold and Thermo King are leading innovations in energy-efficient transport refrigeration units. Another highlight is the growing emphasis on cold chain logistics optimization, driven by the need to minimize food waste and ensure product freshness. The market is also witnessing a surge in demand for pharmaceutical-grade refrigerated transport, expanding its application beyond food and beverages. Furthermore, the integration of advanced telematics and GPS tracking systems allows for real-time monitoring of temperature, humidity, and location, enhancing transparency and accountability. The rise of e-commerce and online grocery delivery services has further propelled the demand for reliable refrigerated transport solutions, creating new opportunities for market growth and development.

Drivers, Opportunities & Restraints

The refrigerated transport market is propelled by several key drivers, including the rising global consumption of perishable food products, urbanization, and changing consumer preferences towards fresh and organic foods. Stringent government regulations regarding food safety and quality are also compelling businesses to invest in advanced refrigerated transport systems. Opportunities in this market are abundant, particularly in emerging economies where cold chain infrastructure is still developing. The expansion of the pharmaceutical and healthcare sectors presents another significant opportunity, as the transport of temperature-sensitive medicines and vaccines requires specialized refrigerated solutions. However, the market faces restraints such as high operational and maintenance costs associated with refrigerated vehicles and equipment. Fluctuating fuel prices and the need for skilled personnel to manage cold chain logistics also pose challenges. Environmental concerns related to refrigerant emissions are prompting regulatory scrutiny, which could impact market growth unless companies adopt sustainable practices and technologies.

Concentration Insights

The refrigerated transport market exhibits a concentrated landscape with a few major players dominating the industry. Companies like Americold Logistics, Lineage Logistics, and AGRO Merchants Group hold significant market shares due to their extensive global networks and advanced infrastructure. These players focus on strategic acquisitions, partnerships, and technological innovations to strengthen their market position. For instance, recent mergers and expansions have enabled these companies to enhance their service offerings and geographic reach. The market concentration is also influenced by high capital investments required for establishing and maintaining cold chain facilities, which acts as a barrier to entry for smaller players. However, regional and local companies are gaining traction by catering to specific niches and offering customized solutions. The competitive dynamics are further shaped by the increasing demand for integrated cold chain services, prompting companies to diversify their portfolios and invest in end-to-end logistics solutions.

Type Insights

The refrigerated transport market is segmented by type into road, sea, rail, and air transport, each catering to specific logistical needs and distances. Road transport is the most prevalent type, accounting for the largest share due to its flexibility, accessibility, and cost-effectiveness for short to medium distances. Refrigerated trucks and trailers equipped with advanced cooling systems are widely used for domestic distribution of perishable goods. Sea transport is crucial for international trade, with refrigerated containers (reefers) being the primary mode for transporting large volumes of food and beverages across continents. Rail transport offers an efficient solution for long-distance haulage, particularly in regions with well-developed railway networks. Air transport, though the most expensive, is essential for high-value, time-sensitive perishables such as seafood and specialty foods. Each transport type employs distinct refrigeration technologies, including mechanical compression and cryogenic systems, to maintain required temperature ranges throughout the journey.

Application Insights

The application of refrigerated transport in the food and beverages industry is diverse, encompassing the movement of a wide range of perishable products. Key segments include dairy products, fruits and vegetables, meat, poultry, and seafood, as well as frozen foods and beverages. Dairy products such as milk, cheese, and yogurt require strict temperature control to prevent spoilage and maintain quality. Fruits and vegetables are highly perishable and often need pre-cooling and humidity control during transit. Meat, poultry, and seafood demand precise temperature management to ensure safety and extend shelf life. The frozen food segment, including ready-to-eat meals and ice cream, relies on deep-freeze transportation to preserve product integrity. Beverages, particularly those that are temperature-sensitive like certain wines and juices, also utilize refrigerated transport. Each application has specific temperature requirements, driving the need for customized refrigerated solutions and advanced monitoring systems to comply with industry standards and regulations.

Regional Insights

The refrigerated transport market demonstrates varying dynamics across different regions, influenced by factors such as economic development, infrastructure, and consumer behavior. North America and Europe are mature markets with well-established cold chain infrastructures and stringent regulatory frameworks. The United States, in particular, is a significant contributor due to its extensive food distribution networks and high consumption of perishable goods. Europe benefits from advanced logistics systems and strong demand for organic and fresh products. The Asia-Pacific region is experiencing rapid growth, driven by urbanization, rising disposable incomes, and expanding retail sectors in countries like China and India. Latin America and the Middle East & Africa are emerging markets with growing investments in cold chain infrastructure to reduce food waste and improve supply chain efficiency. Each region presents unique opportunities and challenges, with local regulations and climate conditions playing a crucial role in shaping market trends and adoption of refrigerated transport solutions.

Company Insights

Prominent companies in the refrigerated transport market include Americold Logistics, Lineage Logistics, AGRO Merchants Group, Nichirei Corporation, and Burris Logistics. These players are renowned for their extensive cold chain networks and innovative solutions. Americold Logistics operates one of the largest temperature-controlled warehouse and transportation networks globally, offering integrated services. Lineage Logistics focuses on leveraging technology such as automation and data analytics to optimize supply chain efficiency. AGRO Merchants Group provides a comprehensive range of cold storage and transport services, with a strong presence in North America and Europe. Nichirei Corporation, a key player in Asia, excels in seafood and frozen food logistics. Burris Logistics is known for its customized refrigerated transport and distribution solutions. These companies invest heavily in R&D to develop energy-efficient refrigeration systems and expand their geographic footprint through strategic acquisitions and partnerships, reinforcing their competitive positions in the market.

Recent Developments

Recent developments in the refrigerated transport market highlight a trend towards sustainability and technological integration. Major players are increasingly adopting electric and hybrid refrigeration units to reduce environmental impact and comply with stricter emissions regulations. For instance, Thermo King and Carrier Transicold have introduced electric transport refrigeration systems that minimize noise and pollution. The use of IoT and blockchain technology for real-time tracking and transparency is gaining traction, enabling better management of the cold chain. Companies are also expanding their capabilities through acquisitions; for example, Lineage Logistics acquired several cold storage firms to enhance its network. Additionally, there is a growing focus on pharmaceutical-grade transport, driven by the need for reliable vaccine distribution. Partnerships between logistics providers and technology firms are fostering innovations in predictive maintenance and energy management, further advancing the efficiency and reliability of refrigerated transport solutions.

Report Segmentation

This report on the refrigerated transport market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including road, sea, rail, and air transport, each analyzed for their market share and growth potential. Application segmentation covers key categories such as dairy products, fruits and vegetables, meat, poultry, and seafood, frozen foods, and beverages, highlighting specific requirements and trends within each segment. Regional segmentation examines market dynamics across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, identifying growth opportunities and challenges in each geography. The report also includes segmentation by technology, focusing on refrigeration systems like mechanical compression and cryogenic cooling. Additionally, it provides insights into the competitive landscape, profiling major companies and their strategies. This structured approach enables stakeholders to gain a nuanced understanding of market forces and make informed decisions.

FAQs

What is refrigerated transport? Refrigerated transport refers to the movement of perishable goods in temperature-controlled vehicles or containers to maintain their quality and safety during transit.

Why is refrigerated transport important? It is crucial for preventing spoilage, ensuring food safety, and extending the shelf life of perishable products like dairy, meat, and vegetables.

What are the types of refrigerated transport? The main types include road (trucks and trailers), sea (reefer containers), rail (refrigerated cars), and air (chartered cargo planes).

Which companies lead the refrigerated transport market? Key players include Americold Logistics, Lineage Logistics, AGRO Merchants Group, Nichirei Corporation, and Burris Logistics.

How is technology impacting refrigerated transport? Advancements like IoT, telematics, and electric refrigeration systems are enhancing efficiency, real-time monitoring, and sustainability in the industry.

Citius Research has developed a research report titled “Refrigerated Transport Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Refrigerated Transport Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Refrigerated Transport Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Refrigerated Transport Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Refrigerated Transport Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Refrigerated Transport Market
• Research Methodology
• Executive Summary
• Market Dynamics of Refrigerated Transport Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Refrigerated Transport Market
• Cost and Gross Margin Analysis of Refrigerated Transport Market
• Refrigerated Transport Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Refrigerated Transport Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Refrigerated Transport Market Key Stakeholders

Below are the key stakeholders for the Refrigerated Transport Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Refrigerated Transport Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Refrigerated Transport Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Refrigerated Transport Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Refrigerated Transport Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Refrigerated Transport Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Refrigerated Transport Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Refrigerated Transport Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Refrigerated Transport Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Refrigerated Transport Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Refrigerated Transport Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Refrigerated Transport Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Refrigerated Transport Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Refrigerated Transport Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Refrigerated Transport Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Refrigerated Transport Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Refrigerated Transport Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Refrigerated Transport Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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