Soy and Dairy Protein Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197139
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Soy and Dairy Protein Ingredients Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Soy and Dairy Protein Ingredients Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players ADM, Cargill, Kerry, FrieslandCampina

Market Summary

The soy and dairy protein ingredients market is a dynamic and essential segment within the global food and beverages industry, characterized by the widespread utilization of proteins derived from soybeans and milk. These ingredients are fundamental in enhancing the nutritional profile, texture, and functional properties of a vast array of food products. The market is driven by increasing consumer awareness regarding health and wellness, leading to a growing demand for protein-fortified foods and beverages. Key applications span across sectors including sports nutrition, clinical nutrition, infant formula, and everyday food products. The industry is marked by continuous innovation in extraction and processing technologies, enabling the development of high-purity protein isolates and concentrates with improved solubility and digestibility. Major players are strategically focusing on expanding their production capacities and product portfolios to cater to the evolving consumer preferences for clean-label and plant-based alternatives. The competitive landscape is intense, with companies engaging in mergers, acquisitions, and partnerships to strengthen their market presence and geographical footprint.

Key Highlights

The soy and dairy protein ingredients market is distinguished by several pivotal factors that underscore its significance. A primary highlight is the robust growth of the plant-based protein segment, with soy protein emerging as a leading alternative to animal-derived proteins, driven by the rising vegan and flexitarian populations. Concurrently, dairy proteins such as whey and casein continue to dominate in sports and clinical nutrition due to their superior amino acid profile and rapid absorption rates. Technological advancements in membrane filtration and chromatography have revolutionized protein isolation, yielding ingredients with higher purity and functionality. Sustainability and traceability have become critical purchase drivers, prompting manufacturers to adopt environmentally friendly practices and ensure transparent supply chains. The market is also witnessing a surge in demand for organic and non-GMO variants, reflecting a broader consumer shift towards natural and clean-label products. Furthermore, the application of these ingredients is expanding beyond traditional sectors into personalized nutrition and functional foods, opening new avenues for market expansion.

Drivers, Opportunities & Restraints

The market for soy and dairy protein ingredients is propelled by a confluence of drivers, primarily the escalating global health consciousness and the increasing prevalence of lifestyle-related diseases, which are fueling the demand for nutritious and functional food products. The growing aging population and rising disposable incomes in emerging economies further augment the consumption of protein-enriched diets. Significant opportunities lie in the untapped potential of emerging markets in Asia-Pacific and Latin America, where urbanization and changing dietary patterns are creating lucrative prospects. The expansion of application areas into sectors like bakery, confectionery, and beverages presents additional growth avenues. However, the market faces restraints including the volatility in raw material prices, which can impact production costs and profit margins. Allergenic concerns associated with soy and dairy proteins, particularly among sensitive consumer groups, pose a challenge. Additionally, stringent regulatory frameworks and labeling requirements across different regions can impede market growth, necessitating compliance and adaptation from industry participants.

Concentration Insights

The global soy and dairy protein ingredients market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized regional players. North America and Europe are mature markets with a high concentration of leading companies such as Archer Daniels Midland Company, Cargill, Incorporated, and Kerry Group, which command significant market shares due to their extensive product portfolios, robust R&D capabilities, and strong distribution networks. These companies often engage in strategic initiatives like acquisitions and partnerships to consolidate their positions and enter new markets. The Asia-Pacific region, while fragmented, is witnessing rapid consolidation as local players scale up operations and international giants increase their investments to capitalize on the growing demand. The competitive intensity is high, with firms competing on factors such as product quality, innovation, price, and sustainability credentials. The market concentration is gradually evolving with the entry of new players focusing on niche segments like organic and specialty proteins, adding to the competitive dynamics.

Type Insights

The soy and dairy protein ingredients market is segmented into various types, each with distinct characteristics and applications. Soy protein ingredients primarily include soy protein concentrates, soy protein isolates, and textured soy protein, valued for their high protein content and functional properties such as water binding and emulsification. These are extensively used in meat alternatives, bakery products, and nutritional supplements. Dairy protein ingredients encompass whey protein concentrates, whey protein isolates, casein, and caseinates, renowned for their excellent nutritional quality and rapid digestibility. Whey proteins are predominantly utilized in sports nutrition, infant formula, and functional foods, while casein finds applications in cheese analogs and medical nutrition products. The market is also seeing growth in hybrid products that blend soy and dairy proteins to leverage the benefits of both sources. Innovation continues to drive the development of new types with enhanced functionalities, such as hydrolyzed proteins for improved solubility and reduced allergenicity, catering to specific consumer needs.

Application Insights

Soy and dairy protein ingredients find diverse applications across the food and beverages industry, significantly enhancing product value and consumer appeal. In the sports nutrition segment, these proteins are crucial for muscle recovery and growth, with whey protein isolates being particularly popular among athletes. The infant formula sector relies heavily on dairy-based proteins due to their similarity to human milk, ensuring optimal nutrition for babies. Functional foods and beverages incorporate these ingredients to boost protein content and support health claims related to weight management and satiety. The meat processing industry utilizes soy proteins as extenders and binders to improve texture and reduce costs, while dairy proteins are used in dairy products like yogurt and cheese to enhance protein levels. Emerging applications include personalized nutrition solutions and medical foods tailored for specific health conditions, indicating a broadening scope. The versatility of these ingredients ensures their continued adoption across various product categories, driven by ongoing innovation and consumer demand for health-oriented options.

Regional Insights

The demand for soy and dairy protein ingredients varies significantly across regions, influenced by dietary habits, economic development, and consumer preferences. North America represents a mature market, characterized by high consumption of protein supplements and health foods, with the United States being a major producer and consumer. Europe follows closely, with strong demand driven by health-conscious consumers and well-established food processing industries. The Asia-Pacific region is the fastest-growing market, fueled by rising disposable incomes, urbanization, and increasing awareness of protein benefits, particularly in countries like China and India. Latin America shows promising growth, supported by the expanding food and beverage sector and growing adoption of Western dietary patterns. The Middle East and Africa region, while smaller, is experiencing gradual growth due to improving economic conditions and rising health awareness. Each region presents unique opportunities and challenges, necessitating tailored strategies from market players to effectively address local needs and regulatory environments.

Company Insights

The competitive landscape of the soy and dairy protein ingredients market is dominated by several key players who leverage their extensive expertise and resources to maintain leadership. Prominent companies include Archer Daniels Midland Company, which offers a wide range of soy protein products through its global network. Cargill, Incorporated is another major player, known for its innovative dairy and plant protein solutions. Kerry Group provides advanced protein ingredients with a focus on taste and nutrition. Glanbia plc specializes in dairy proteins, particularly whey, catering to the sports nutrition market. FrieslandCampina is a leading supplier of dairy-based ingredients with a strong presence in Europe and Asia. Other significant participants include DuPont de Nemours, Inc., which offers soy proteins under its Solae brand, and Arla Foods amba, a cooperative known for its high-quality dairy ingredients. These companies invest heavily in research and development to introduce new products and improve existing ones, while also engaging in strategic expansions to enhance their market reach and capabilities.

Recent Developments

The soy and dairy protein ingredients market has witnessed several noteworthy developments in recent years, reflecting the industry's dynamic nature and response to evolving consumer demands. There has been a marked increase in investments toward expanding production capacities, particularly for plant-based proteins, to meet the surging demand. Companies are launching innovative products such as clean-label protein isolates and organic variants to align with consumer preferences for natural and sustainable ingredients. Strategic acquisitions and partnerships are common, enabling firms to broaden their product offerings and enter new geographic markets. For instance, several major players have acquired specialty protein manufacturers to strengthen their position in niche segments. Additionally, there is a growing focus on sustainability initiatives, with companies adopting eco-friendly processing methods and sourcing practices to reduce environmental impact. Research and development efforts are intensifying to enhance the functional properties of proteins, such as improving solubility and reducing off-flavors, ensuring better application in various food and beverage products.

Report Segmentation

This comprehensive market research report on the soy and dairy protein ingredients industry provides detailed segmentation to offer actionable insights. The market is segmented by type, encompassing soy protein ingredients which include isolates, concentrates, and textured varieties, and dairy protein ingredients comprising whey protein concentrates, whey protein isolates, casein, and caseinates. Application-wise, the report covers segments such as sports nutrition, infant formula, functional foods, meat processing, dairy products, and others, highlighting the diverse usage across the food and beverages sector. Geographically, the analysis is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, each examined for their unique market dynamics and growth potential. The report also includes a competitive landscape section profiling major companies, their market shares, strategies, and recent developments. This segmentation enables a thorough understanding of market trends, opportunities, and challenges, assisting stakeholders in making informed decisions and formulating effective business strategies.

FAQs

What are the main types of soy protein ingredients available?

The primary types of soy protein ingredients include soy protein isolates, which are highly refined forms containing about 90% protein; soy protein concentrates with approximately 70% protein content; and textured soy protein, used mainly as a meat analog or extender. These variants differ in protein concentration, functionality, and application suitability.

How are dairy protein ingredients different from soy protein ingredients?

Dairy protein ingredients, such as whey and casein, are derived from milk and are complete proteins containing all essential amino acids, making them highly beneficial for muscle repair and growth. Soy protein ingredients are plant-based and also provide a complete amino acid profile, but they differ in digestibility, taste, and functional properties, often catering to vegan and allergen-sensitive consumers.

What are the key applications of whey protein?

Whey protein is predominantly used in sports nutrition products like protein powders and bars due to its rapid absorption and high branched-chain amino acid content. It is also extensively applied in infant formula to mimic human milk nutrition, functional foods for health enrichment, and clinical nutrition for patients requiring easily digestible protein sources.

Why is there a growing demand for plant-based protein ingredients?

The growing demand for plant-based protein ingredients is driven by increasing health consciousness, rising vegan and flexitarian populations, concerns over animal welfare, and environmental sustainability issues associated with animal farming. Soy protein, being a versatile and nutritious plant-based option, is particularly popular in this trend.

Which regions are the largest consumers of protein ingredients?

North America and Europe are traditionally the largest consumers of protein ingredients, owing to well-established health and wellness trends and high disposable incomes. However, the Asia-Pacific region is rapidly emerging as a significant consumer due to urbanization, growing middle-class population, and increasing awareness about protein-rich diets, making it a key growth market.

The Global Soy & Dairy Protein Ingredients Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Soy & Dairy Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soy and Dairy Protein Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soy & Dairy Protein Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soy and Dairy Protein Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soy and Dairy Protein Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soy & Dairy Protein Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soy & Dairy Protein Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soy & Dairy Protein Ingredients Market
• Cost and Gross Margin Analysis of Soy & Dairy Protein Ingredients Market
• Soy & Dairy Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soy & Dairy Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soy and Dairy Protein Ingredients Market Key Stakeholders

Below are the key stakeholders for the Soy & Dairy Protein Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soy & Dairy Protein Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soy & Dairy Protein Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soy & Dairy Protein Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soy & Dairy Protein Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soy & Dairy Protein Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soy and Dairy Protein Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soy and Dairy Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soy and Dairy Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soy and Dairy Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soy and Dairy Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soy and Dairy Protein Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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