Distilled Monoglycerides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195216
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Distilled Monoglycerides Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Distilled Monoglycerides Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players BASF, DuPont, Kerry Group, Corbion, Palsgaard

Market Summary

The distilled monoglycerides market is a specialized segment within the global food emulsifiers industry, playing a critical role in the food and beverage sector. These compounds function as highly effective emulsifying, stabilizing, and texturizing agents, essential for achieving desired consistency, improving shelf life, and enhancing the overall quality of a vast array of food products. The demand is intrinsically linked to the consumption patterns of processed and packaged foods, including bakery items, dairy products, confectionery, margarine, and convenience foods. The market operates within a stringent regulatory framework, with products required to comply with food-grade safety standards set by authorities like the FDA and EFSA. Manufacturers are continuously engaged in research and development to improve the efficacy and application range of distilled monoglycerides, catering to the evolving needs of food processors who seek reliable and multifunctional ingredients to maintain product integrity from production to consumption.

Key Highlights

A key highlight of the distilled monoglycerides market is its indispensable role as a primary emulsifier, ensuring the homogeneous mixture of oil and water phases in food formulations, which would otherwise separate. This functionality is paramount in products like ice cream, peanut butter, and whipped toppings. Another significant aspect is the shift towards sourcing from sustainable and non-GMO raw materials, such as palm, sunflower, and soy, in response to growing consumer demand for cleaner labels and environmentally conscious products. The market is characterized by a high degree of technical expertise, as the performance of distilled monoglycerides is highly specific to their composition and the application they are designed for. Leading companies, including BASF SE, DuPont de Nemours, Inc., and Cargill, Incorporated, are focusing on developing application-specific solutions and providing extensive technical support to their clients, thereby adding significant value beyond the product itself.

Drivers, Opportunities & Restraints

The growth of the distilled monoglycerides market is primarily driven by the expanding global processed food industry and the rising consumer demand for convenience foods with longer shelf lives and consistent quality. The proliferation of bakery and confectionery products worldwide acts as a major catalyst for demand. A significant opportunity lies in the development of distilled monoglycerides tailored for emerging food trends, such as plant-based and vegan products, where they can improve the texture and mouthfeel of dairy and meat alternatives. Furthermore, the exploration of new applications in industries like pharmaceuticals and cosmetics presents an avenue for diversification. However, the market faces restraints, including volatility in the prices of raw materials like vegetable oils and animal fats. Stringent regulatory approvals for food additives across different regions can also pose challenges for manufacturers seeking to expand their global footprint, potentially slowing down the introduction of new product variants.

Concentration Insights

The global distilled monoglycerides market exhibits a moderately concentrated landscape, dominated by a handful of large multinational corporations and several specialized regional players. This concentration is a result of the significant capital investment required for manufacturing facilities, extensive research and development capabilities, and the need for a robust global supply chain to serve multinational food processors. Companies like Kerry Group, Corbion N.V., and Archer Daniels Midland Company hold substantial market shares due to their broad product portfolios, strong technical support services, and established relationships with major food and beverage manufacturers. Competition is intense and is based not only on price but also on product quality, consistency, innovation, and the ability to provide customized solutions. Smaller players often compete by focusing on niche applications or specific regional markets, offering specialized grades of distilled monoglycerides.

Type Insights

Distilled monoglycerides are categorized based on their source material, which significantly influences their properties and suitability for different applications. The primary types include those derived from plant-based sources and those from animal-based sources. Plant-based distilled monoglycerides, sourced from oils such as palm, sunflower, rapeseed, and soy, are witnessing increasing demand. This is largely driven by the growing consumer preference for plant-derived ingredients, vegan dietary trends, and concerns over animal-derived products. Palm-based variants are particularly common due to their widespread availability and functional performance. Animal-based distilled monoglycerides, typically derived from lard or tallow, are also used but their market is more niche. The choice between types is often dictated by the specific functional requirement of the end product, cost considerations, and the desired marketing positioning, such as non-GMO or organic certification for plant-based options.

Application Insights

The application spectrum for distilled monoglycerides is vast and central to the functionality of numerous food products. In the bakery industry, they are a fundamental ingredient used to improve dough stability, enhance volume, create a softer crumb structure, and extend the freshness of bread, cakes, and other baked goods. Within the dairy industry, they prevent fat separation in products like ice cream, imparting a smooth and creamy texture, and stabilize whipped cream and toppings. They are crucial in the manufacturing of margarines and spreads for ensuring a stable emulsion and desired spreadability. In confectionery, distilled monoglycerides are used to control fat crystallization and prevent sugar bloom in chocolates and coatings. They also find use in instant noodles, processed meats, and peanut butter, acting as emulsifiers and stabilizers to maintain product quality and consistency throughout its shelf life.

Regional Insights

The demand for distilled monoglycerides is global, with consumption patterns closely mirroring regional food processing activities and dietary habits. North America and Europe represent mature and significant markets, characterized by well-established food processing industries and high per capita consumption of baked goods and convenience foods. These regions are also at the forefront of innovation, with a strong focus on clean-label and sustainable ingredients. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and the increasing adoption of Western dietary patterns, which is accelerating the demand for packaged and processed foods. Countries like China, India, and Japan are major contributors to this growth. Latin America and the Middle East and Africa are emerging markets where growing food processing capabilities are gradually driving the demand for functional food additives like distilled monoglycerides.

Company Insights

The competitive landscape of the distilled monoglycerides market features a mix of global chemical giants and specialized food ingredient companies. Key players such as BASF SE, DuPont de Nemours, Inc., and Kerry Group plc leverage their extensive research and development resources to innovate and offer a wide range of high-purity, application-specific products. Companies like Corbion N.V. and Palsgaard A/S are recognized for their expertise in emulsifiers and provide significant technical support to food manufacturers. Archer Daniels Midland Company and Cargill, Incorporated utilize their strong positions in agricultural processing and global distribution networks to supply raw materials and finished products. Riken Vitamin Co., Ltd. is a notable player in the Asian market. These companies compete on factors including product quality, technological innovation, regulatory compliance, price, and the ability to offer customized solutions to meet the precise needs of their clients in the food industry.

Recent Developments

The distilled monoglycerides market has seen recent developments focused on sustainability, innovation, and capacity expansion. Leading manufacturers are increasingly investing in the traceability and sustainability of their raw material supply chains, particularly for palm oil, to meet corporate social responsibility goals and consumer expectations. There is a pronounced trend towards developing cleaner-label solutions, often by creating blends that allow for reduced usage of additives while maintaining performance. Companies are also expanding their production capacities in high-growth regions, especially in Asia-Pacific, to better serve local demand and optimize their global supply logistics. Furthermore, ongoing research is aimed at enhancing the functionality of distilled monoglycerides for challenging applications, such as in low-fat or sugar-reduced products, and exploring their potential in novel food categories like meat alternatives and nutritional supplements.

Report Segmentation

This comprehensive market research report on the distilled monoglycerides market provides a detailed analysis segmented by various critical parameters to offer a granular view of the industry. The segmentation includes type, distinguishing between plant-based and animal-based sources, with further breakdowns such as palm, sunflower, and soy. The application segment is thoroughly examined, covering key areas like bakery, dairy, confectionery, margarines & spreads, convenience foods, and others. A regional analysis provides insights into the market dynamics across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Furthermore, the report includes a detailed company landscape, profiling major players and analyzing their market strategies, product portfolios, and recent developments. This multi-faceted segmentation allows for a precise understanding of market trends, opportunities, and competitive dynamics within each specific segment and region.

FAQs

What are distilled monoglycerides and how are they used? Distilled monoglycerides are food emulsifiers derived from glycerol and fatty acids. They are primarily used to blend ingredients that typically do not mix, like oil and water, ensuring a smooth texture, improving stability, and extending the shelf life of products such as bread, ice cream, margarine, and peanut butter.

Are distilled monoglycerides safe to consume? Yes, distilled monoglycerides are generally recognized as safe (GRAS) by food safety authorities like the U.S. FDA when used in accordance with good manufacturing practices. They are widely used in the global food industry and are considered safe for consumption.

What is the difference between monoglycerides and distilled monoglycerides? The key difference lies in their purity. Distilled monoglycerides undergo a molecular distillation process that increases their concentration of active monoglyceride content, typically to over 90%, making them more potent and effective as emulsifiers compared to standard monoglyceride blends.

Are there plant-based sources for distilled monoglycerides? Absolutely. Many distilled monoglycerides are plant-based, commonly derived from vegetable oils such as palm, sunflower, soy, and rapeseed. These plant-based options are popular to meet the demand for vegan and vegetarian food products.

What foods commonly contain distilled monoglycerides? They are found in a wide array of processed foods. Common examples include various types of bread and baked goods to improve softness, ice cream and whipped toppings for texture, margarine and spreads for stability, instant noodles, and many confectionery items like chocolates and candies.

Citius Research has developed a research report titled “Distilled Monoglycerides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Distilled Monoglycerides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Distilled Monoglycerides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Distilled Monoglycerides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Distilled Monoglycerides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Distilled Monoglycerides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Distilled Monoglycerides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Distilled Monoglycerides Market
• Cost and Gross Margin Analysis of Distilled Monoglycerides Market
• Distilled Monoglycerides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Distilled Monoglycerides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Distilled Monoglycerides Market Key Stakeholders

Below are the key stakeholders for the Distilled Monoglycerides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Distilled Monoglycerides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Distilled Monoglycerides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Distilled Monoglycerides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Distilled Monoglycerides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Distilled Monoglycerides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Distilled Monoglycerides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Distilled Monoglycerides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Distilled Monoglycerides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Distilled Monoglycerides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Distilled Monoglycerides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Distilled Monoglycerides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Distilled Monoglycerides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Distilled Monoglycerides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Distilled Monoglycerides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Distilled Monoglycerides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Distilled Monoglycerides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Distilled Monoglycerides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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