Sesame Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196913
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Sesame Oil Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Sesame Oil Market

(Market Size)
$6.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 9.5 billion
Key Players Kadoya, Takemoto Oil & Fat, Kuki Sangyo

Market Summary

The sesame oil market is a significant segment within the global food and beverages industry, characterized by its diverse applications and growing consumer interest in natural and healthy ingredients. This market is primarily driven by the oil's extensive use in culinary traditions across Asia, particularly in Chinese, Japanese, Korean, and Indian cuisines, where it is valued for its distinctive nutty flavor and aroma. Beyond culinary uses, sesame oil is also gaining traction in the food processing industry as a natural flavor enhancer and in the health and wellness sector due to its perceived nutritional benefits. The market encompasses both refined and unrefined variants, catering to different consumer preferences and industrial requirements. Key producing regions include countries in Asia Pacific, such as India, China, and Japan, which are major consumers as well as exporters. The market is also witnessing increased demand in North America and Europe, driven by the growing popularity of ethnic cuisines and the rising consumer awareness regarding the health advantages of sesame oil, such as its antioxidant properties and heart-healthy fats.

Key Highlights

The sesame oil market is distinguished by several key factors that underscore its growth and potential. One notable highlight is the increasing consumer inclination towards organic and cold-pressed sesame oil variants, which are perceived as healthier and more natural compared to conventionally processed oils. This trend is particularly prominent in developed markets where health consciousness is high. Another significant aspect is the robust supply chain established by key producing countries, ensuring consistent availability and quality of sesame seeds, the primary raw material. The market also benefits from the versatile application of sesame oil not only in food but also in personal care and pharmaceutical products, broadening its consumer base. Additionally, strategic initiatives by leading companies, such as product innovation, expansion into new geographic markets, and mergers and acquisitions, are shaping the competitive landscape. The emphasis on sustainable and ethical sourcing practices is becoming increasingly important, influencing brand positioning and consumer loyalty. These factors collectively contribute to the dynamic and evolving nature of the sesame oil market.

Drivers, Opportunities & Restraints

The growth of the sesame oil market is propelled by several drivers, including the rising consumer demand for natural and organic food products, which aligns with the health benefits associated with sesame oil, such as its high antioxidant content and unsaturated fats. The globalization of culinary practices and the increasing popularity of Asian cuisines worldwide further stimulate market expansion. Additionally, the growing use of sesame oil in the food processing industry as a natural flavoring agent presents a significant growth driver. Opportunities in the market are abundant, particularly in the development of value-added products like infused and fortified sesame oils that cater to niche consumer segments. The expanding retail landscape, including the proliferation of online grocery platforms, also offers new avenues for market penetration and consumer reach. However, the market faces restraints such as price volatility of sesame seeds due to climatic variations and agricultural challenges, which can impact production costs and?? consumer prices. Furthermore, the availability of substitute oils and the intense competition within the edible oils sector pose challenges to market growth.

Concentration Insights

The sesame oil market exhibits a concentrated nature in terms of production and consumption, with a few regions and companies holding significant shares. Asia Pacific dominates the market, both as the largest producer and consumer, driven by traditional dietary habits and high domestic demand in countries like China, India, Japan, and South Korea. Within this region, there is a concentration of small to medium-sized enterprises alongside a few large players who have established strong distribution networks. In terms of company concentration, the market is moderately fragmented with key players such as Kadoya Sesame Mills Inc., Takemoto Oil & Fat Co., Ltd., and Wilmar International Ltd. operating globally. These companies focus on strategic expansions, product diversification, and quality enhancements to maintain their market positions. Other regions, including North America and Europe, show a more dispersed competitive landscape with numerous importers and brands catering to the growing demand for ethnic and health-focused food products. The concentration insights highlight the importance of regional strengths and the strategic moves by leading companies to capitalize on emerging opportunities.

Type Insights

The sesame oil market is segmented based on type, primarily into refined and unrefined sesame oil, each catering to different consumer needs and applications. Unrefined sesame oil, often labeled as cold-pressed or extra virgin, retains more of its natural nutrients, flavor, and aroma, making it preferred for culinary uses where a strong sesame taste is desired, such as in dressings, dips, and finishing oils. This type is especially popular among health-conscious consumers and in traditional cooking practices. Refined sesame oil, on the other hand, undergoes processing to remove impurities and neutralize flavor, resulting in a lighter color and milder taste. It has a higher smoke point, making it suitable for frying and high-heat cooking applications in both household and food service sectors. Additionally, there are specialty types such as toasted sesame oil, which is made from roasted sesame seeds and is valued for its intense flavor, commonly used in Asian cuisines. The diversity in oil types allows manufacturers to target various segments, from gourmet cooking to industrial food processing, enhancing market breadth.

Application Insights

Sesame oil finds applications across multiple sectors within the food and beverages industry, driven by its unique flavor profile and functional properties. In culinary applications, it is extensively used as a cooking oil, dressing, and flavor enhancer in a wide range of dishes, particularly in Asian cuisines like stir-fries, noodles, and salads. The food processing industry utilizes sesame oil as a natural ingredient in products such as sauces, marinades, snacks, and baked goods to impart a rich, nutty taste. Beyond food, sesame oil is also employed in the pharmaceutical and personal care industries due to its moisturizing and antioxidant properties; it is a common ingredient in skincare products, hair care formulations, and dietary supplements. The versatility of sesame oil enables it to serve both traditional and modern consumer needs, with growing interest in its use in health-oriented products. This broad application spectrum ensures sustained demand and provides opportunities for innovation and market expansion across different industry verticals.

Regional Insights

Regionally, the sesame oil market is dominated by Asia Pacific, which accounts for the largest share in terms of both production and consumption. Countries like China, India, Japan, and South Korea have deep-rooted culinary traditions that incorporate sesame oil, driving consistent domestic demand. China and India are also major producers of sesame seeds, supporting local oil extraction industries. North America and Europe represent significant growing markets, fueled by the increasing adoption of ethnic cuisines, health trends, and the availability of diverse food products through retail and food service channels. In these regions, consumer preference for organic and high-quality oils is particularly strong, influencing product offerings. The Middle East and Africa, along with Latin America, show emerging demand, albeit from a smaller base, often linked to expatriate communities and gradual cultural integration. Regional insights reveal that while traditional markets remain robust, growth opportunities are increasingly found in non-traditional regions where market penetration strategies and consumer education are key to expansion.

Company Insights

The competitive landscape of the sesame oil market includes several key players who leverage their expertise in production, distribution, and branding to maintain market presence. Prominent companies such as Kadoya Sesame Mills Inc. from Japan are renowned for their high-quality sesame oil products and have a strong foothold in both domestic and international markets. Takemoto Oil & Fat Co., Ltd., another Japanese company, focuses on technological advancements and product innovation to meet diverse consumer needs. Wilmar International Ltd., with its extensive agribusiness operations, plays a significant role in the global supply chain of edible oils, including sesame oil. Other notable players include Bunge Limited, Cargill Incorporated, and Archer Daniels Midland Company, which engage in the processing and distribution of various oils, often including sesame oil in their portfolios. These companies emphasize sustainable sourcing, quality control, and strategic partnerships to enhance their market positions. The involvement of both specialized sesame oil producers and large agribusiness firms highlights the market's dynamic nature and the importance of scale and specialization.

Recent Developments

Recent developments in the sesame oil market reflect ongoing trends towards innovation, sustainability, and market expansion. Key players have been focusing on launching new product variants, such as organic, cold-pressed, and flavored sesame oils, to cater to the evolving preferences of health-conscious consumers. For instance, several companies have introduced lines of certified organic sesame oil to tap into the growing demand for natural and chemical-free products. There has also been an increase in mergers and acquisitions aimed at strengthening supply chains and expanding geographic reach; for example, larger agribusiness firms have acquired regional sesame oil producers to enhance their product offerings. Additionally, advancements in processing technologies have improved oil extraction efficiency and quality, enabling producers to meet higher standards. Sustainability initiatives, including efforts to ensure ethical sourcing and reduce environmental impact, are becoming more prominent, with companies investing in traceability systems and community engagement programs. These developments indicate a market that is responsive to consumer trends and committed to long-term growth through innovation and responsible practices.

Report Segmentation

This market research report on the sesame oil market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented based on type, distinguishing between refined and unrefined sesame oil, including specialty variants like toasted sesame oil. Application segmentation covers culinary uses in households and food service, industrial applications in food processing, and non-food uses in pharmaceuticals and personal care. Geographical segmentation analyzes the market across key regions: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa, with further breakdowns by major countries within these regions. The report also includes segmentation by distribution channel, examining sales through supermarkets/hypermarkets, convenience stores, online retailers, and direct distribution. Additionally, it considers segmentation based on end-user, focusing on residential consumers, food manufacturers, and other industrial users. This structured approach allows for a thorough analysis of market dynamics, trends, and opportunities within each segment, providing valuable insights for stakeholders.

FAQs

What are the health benefits of sesame oil?

Sesame oil is rich in antioxidants, unsaturated fats, and vitamins, which contribute to heart health, reduce inflammation, and support skin and hair care. Its natural properties make it a popular choice for consumers seeking healthier cooking oil alternatives.

How is sesame oil made?

Sesame oil is typically extracted from sesame seeds through mechanical pressing or solvent extraction methods. Cold-pressing is used for unrefined oil to retain nutrients, while refining processes involve bleaching and deodorizing for a neutral flavor and higher smoke point.

What is the difference between light and dark sesame oil?

Light sesame oil is usually refined, with a mild flavor and high smoke point, suitable for frying. Dark sesame oil, often unrefined or made from roasted seeds, has a stronger, nuttier taste and is used for flavoring in dressings and finishes.

Can sesame oil be used for frying?

Yes, refined sesame oil has a high smoke point, making it appropriate for frying and saut?ing. Unrefined sesame oil is better suited for low-heat applications or as a finishing oil due to its lower smoke point and robust flavor.

Which countries are the largest producers of sesame oil?

The largest producers of sesame oil are countries in Asia, including China, India, Japan, and Myanmar. These nations have significant sesame cultivation and processing industries, supplying both domestic and international markets.

Citius Research has developed a research report titled “Sesame Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sesame Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sesame Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sesame Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sesame Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sesame Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sesame Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sesame Oil Market
• Cost and Gross Margin Analysis of Sesame Oil Market
• Sesame Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sesame Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sesame Oil Market Key Stakeholders

Below are the key stakeholders for the Sesame Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sesame Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sesame Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sesame Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sesame Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sesame Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sesame Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sesame Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sesame Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sesame Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sesame Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sesame Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sesame Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sesame Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sesame Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sesame Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sesame Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sesame Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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