Savory Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196905
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Savory Ingredients Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Savory Ingredients Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Kerry, Givaudan, Symrise, Sensient

Market Summary

The savory ingredients market is a dynamic segment within the global food and beverages industry, characterized by its essential role in enhancing flavor profiles across a wide array of food products. These ingredients, which include yeast extracts, hydrolyzed vegetable proteins, nucleotides, and monosodium glutamate, are fundamental in imparting umami and savory notes that elevate the overall taste experience. The market is driven by evolving consumer palates and a growing demand for convenience foods, ready-to-eat meals, and processed meat products. Manufacturers are continuously innovating to develop clean-label and natural savory solutions to align with the rising health and wellness trends. The industry sees significant activity from both multinational corporations and specialized ingredient suppliers, all competing to offer superior taste modulation and masking technologies. The application spectrum is broad, spanning snacks, soups, sauces, dairy, and meat products, ensuring a consistent and growing demand. Geographically, the market demonstrates a global footprint with varying regional preferences and regulatory landscapes influencing product development and marketing strategies.

Key Highlights

The savory ingredients market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the relentless innovation in product development, particularly the shift towards natural and organic savory ingredients, responding to consumer demand for transparency and clean labels. The technological advancements in extraction and fermentation processes have enabled the production of high-intensity flavor enhancers that are both effective and cost-efficient. Another significant aspect is the strategic consolidation within the industry, marked by acquisitions and mergers among leading players like Kerry Group, Givaudan, and Sensient Technologies, aimed at expanding product portfolios and geographic reach. The market is also witnessing a surge in demand for plant-based and vegan savory ingredients, catering to the expanding flexitarian and vegetarian consumer base. Furthermore, the critical function of these ingredients in reducing sodium content in food products without compromising taste is a major value proposition, aligning with global health initiatives. The versatility of savory ingredients in various applications ensures their indispensable role in the food manufacturing sector.

Drivers, Opportunities & Restraints

The growth of the savory ingredients market is propelled by several powerful drivers. A primary driver is the escalating global consumption of processed and convenience foods, fueled by urbanization, busier lifestyles, and rising disposable incomes. The increasing consumer awareness and appreciation for diverse and exotic cuisines also stimulate the demand for sophisticated flavor solutions. Furthermore, the health and wellness trend acts as a significant driver, pushing manufacturers to incorporate savory ingredients that facilitate sodium reduction and enhance natural flavors. The market presents substantial opportunities, particularly in the development of clean-label and natural ingredient alternatives to synthetic additives. The expanding plant-based food sector offers a fertile ground for innovation in savory flavors for meat and dairy analogues. Emerging economies in Asia-Pacific and Latin America present untapped potential due to changing dietary habits and growing food processing industries. However, the market faces certain restraints, including stringent and varying food regulations across different countries concerning the use of specific flavor enhancers like MSG. Consumer skepticism and negative perception towards some artificial ingredients can also hinder market growth. Price volatility of raw materials poses a challenge to maintaining consistent product quality and cost-effectiveness for manufacturers.

Concentration Insights

The savory ingredients market exhibits a moderately concentrated landscape, dominated by a mix of large multinational corporations and several specialized mid-sized players. A handful of key companies, including Kerry Group, Givaudan, International Flavors & Fragrances Inc., Sensient Technologies Corporation, and AngelYeast Co., Ltd., hold significant market shares due to their extensive product portfolios, robust R&D capabilities, and strong global distribution networks. These industry leaders compete on the basis of innovation, product quality, and strategic partnerships with food manufacturers. The market concentration is further influenced by a trend of mergers and acquisitions, as larger entities seek to acquire niche players with unique technologies or natural ingredient expertise. This consolidation allows for greater control over the supply chain and enhances the ability to offer comprehensive flavor solutions. Despite the presence of these giants, there is room for smaller, agile companies that focus on specific ingredient types, regional markets, or organic and non-GMO product segments, creating a diverse and competitive environment.

Type Insights

The savory ingredients market is segmented by type into several key categories, each serving distinct functional roles in food formulation. Yeast extracts represent a major segment, highly valued for their natural origin and ability to provide rich umami taste and mouthfeel; they are widely used as a substitute for monosodium glutamate (MSG). Hydrolyzed vegetable proteins (HVP) are another crucial type, produced by breaking down vegetable proteins into amino acids and peptides, which contribute a meaty, savory flavor to various products. Nucleotides, such as disodium inosinate (I) and disodium guanylate (G), are potent flavor enhancers often used synergistically with MSG to amplify savory notes. Monosodium glutamate itself remains a significant, though sometimes controversial, segment due to its powerful flavor-enhancing properties. Furthermore, the market includes other types like autolyzed yeast extracts, meat extracts, and various reaction flavors created through Maillard reaction processes. The trend is visibly shifting towards these natural and cleaner-label options as manufacturers respond to consumer preferences for recognizable and simple ingredients.

Application Insights

Savory ingredients find extensive application across a diverse range of product categories within the food and beverage industry. The snacks segment is a major consumer, utilizing these ingredients to create flavorful coatings, seasonings, and dips for chips, crackers, and extruded snacks. In the prepared foods and ready meals sector, savory ingredients are indispensable for developing the complex flavor profiles of soups, sauces, gravies, and frozen dinners. The meat and poultry processing industry relies heavily on them to enhance the natural meaty flavors, improve juiciness, and in some cases, mask off-notes in processed meats like sausages and patties. The burgeoning plant-based meat alternative segment has emerged as a critical and fast-growing application area, where savory ingredients are essential for replicating the taste and aroma of animal meat. Furthermore, they are used in dairy products like savory spreads and cheeses, as well as in pet food to improve palatability. This wide applicability ensures a stable and growing demand from multiple food manufacturing verticals.

Regional Insights

The demand for savory ingredients is global, with distinct regional variations influenced by dietary patterns, cultural preferences, and economic development. The Asia-Pacific region stands as the largest and fastest-growing market, driven by high consumption of savory snacks, instant noodles, and processed foods in countries like China, India, and Japan. The deep-rooted culinary traditions in this region, which heavily feature umami flavors, naturally support the demand for these ingredients. North America and Europe represent mature markets characterized by a strong demand for convenience foods and a growing inclination towards natural and clean-label ingredients. In these regions, innovation is focused on sodium reduction and organic options. Latin America shows promising growth potential, fueled by urbanization and the expanding influence of Western food habits. The Middle East and Africa region is also experiencing gradual growth, supported by economic development and an increasing penetration of international food brands. Each region presents unique opportunities and challenges, necessitating tailored strategies from ingredient suppliers.

Company Insights

The competitive landscape of the savory ingredients market is shaped by the strategies and strengths of its leading players. Kerry Group, a global leader, is renowned for its comprehensive portfolio of taste and nutrition solutions, including a wide array of savory ingredients derived from yeast and plant-based sources. Givaudan, another major force, leverages its expertise in flavor science to create innovative savory solutions for its global clientele. International Flavors & Fragrances Inc. (IFF), formed from the merger of IFF and Frutarom, boasts a powerful combination of scientific research and natural ingredient capabilities. Sensient Technologies Corporation is recognized for its advanced technologies in creating natural colors and flavors, including savory ingredients. AngelYeast Co., Ltd. holds a significant position, particularly in the yeast extract segment, with a strong focus on biotechnology. Other notable companies include Ajinomoto Co., Inc., which is a pioneer in amino science and MSG production, and Tate & Lyle, known for its broad ingredient solutions. These companies compete intensely on innovation, sustainability, and ability to meet the specific needs of diverse regional markets.

Recent Developments

The savory ingredients market has been active with significant recent developments reflecting industry trends. A prominent theme has been the increased investment in research and development focused on natural and clean-label solutions. Companies are launching new yeast extract variants and plant-based hydrolyzed proteins to cater to the demand for ingredients perceived as healthier and more natural. There has been a notable surge in activities related to the plant-based trend, with ingredient suppliers developing specialized savory systems for meat and dairy alternatives to achieve authentic meaty and cheesy flavors. Strategic acquisitions continue to shape the market, as larger entities acquire smaller firms with specialized technology or access to new markets. Sustainability has also moved to the forefront, with companies announcing initiatives to reduce the environmental footprint of their production processes and sourcing sustainable raw materials. Furthermore, collaborations between ingredient companies and food manufacturers have intensified to co-create customized flavor solutions for specific applications and regional tastes, accelerating product development cycles.

Report Segmentation

This market research report on the savory ingredients market provides a detailed and structured analysis through a comprehensive segmentation approach. The report is segmented by type, which includes key categories such as yeast extracts, hydrolyzed vegetable proteins, nucleotides, monosodium glutamate, and others, allowing for an in-depth understanding of the dynamics within each ingredient category. It is further segmented by application, covering critical end-use sectors like snacks, ready meals, soups & sauces, meat & poultry products, dairy, plant-based alternatives, and others, providing insights into the demand drivers across different food industries. The geographical segmentation offers a regional analysis of the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth patterns, and opportunities. This multi-dimensional segmentation enables a granular assessment of the market, identifying specific growth pockets, competitive intensity, and consumer preference shifts within each segment, thereby offering actionable intelligence for strategic decision-making.

FAQs

What are the key drivers of the savory ingredients market?

The market is primarily driven by the growing global consumption of processed and convenience foods, rising consumer demand for diverse and exotic flavors, and the increasing need for sodium reduction solutions in food products. The expansion of the plant-based food industry also acts as a significant growth driver.

Which companies are the major players in the savory ingredients market?

Prominent companies operating in this market include Kerry Group, Givaudan, International Flavors & Fragrances Inc., Sensient Technologies Corporation, AngelYeast Co., Ltd., Ajinomoto Co., Inc., and Tate & Lyle. These players compete based on innovation, product quality, and global reach.

What are the main types of savory ingredients?

The main types of savory ingredients encompass yeast extracts, hydrolyzed vegetable proteins (HVP), nucleotides such as disodium inosinate and guanylate, monosodium glutamate (MSG), autolyzed yeast extracts, meat extracts, and reaction flavors. There is a growing preference for natural types like yeast extracts.

How are savory ingredients used in the food industry?

Savory ingredients are extensively used to enhance and impart umami flavors in a wide range of applications. These include snacks, ready-to-eat meals, soups, sauces, gravies, processed meat and poultry products, dairy items, and the rapidly growing plant-based meat and dairy alternative categories.

Which region has the highest demand for savory ingredients?

The Asia-Pacific region represents the largest and most rapidly growing market for savory ingredients. This dominance is attributed to high consumption of savory foods, strong cultural affinity for umami flavors, and the presence of a massive food processing industry in countries like China, Japan, and India.

Citius Research has developed a research report titled “Savory Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Savory Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Savory Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Savory Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Savory Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Savory Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Savory Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Savory Ingredients Market
• Cost and Gross Margin Analysis of Savory Ingredients Market
• Savory Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Savory Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Savory Ingredients Market Key Stakeholders

Below are the key stakeholders for the Savory Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Savory Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Savory Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Savory Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Savory Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Savory Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Savory Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Savory Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Savory Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Savory Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Savory Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Savory Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Savory Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Savory Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Savory Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Savory Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Savory Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Savory Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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