Dairy Alternatives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196449
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Dairy Alternatives Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Dairy Alternatives Market

(Market Size)
$32 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 32 billion
2030 Market Size USD 65 billion
Key Players Danone, Blue Diamond Growers, Oatly, SunOpta, The Hain Celestial Group

Market Summary

The dairy alternatives market represents a rapidly expanding segment within the global food and beverages industry, driven by shifting consumer preferences toward plant-based nutrition. This market encompasses a diverse range of products designed to mimic or replace traditional dairy items such as milk, cheese, yogurt, and ice cream. The foundational ingredients for these alternatives are primarily derived from plants, including soy, almonds, oats, rice, and coconuts. The growing adoption is not merely a dietary trend but a significant shift in consumption patterns influenced by health consciousness, environmental concerns, and ethical considerations regarding animal welfare. Major food and beverage corporations are increasingly investing in this sector, recognizing its long-term growth potential and alignment with sustainable food systems. The market is characterized by continuous product innovation, with manufacturers focusing on improving taste, texture, and nutritional profiles to appeal to a broader consumer base beyond vegans and lactose-intolerant individuals.

Key Highlights

The dairy alternatives market is distinguished by several key factors that underscore its dynamism and potential. A primary highlight is the intense level of product innovation, where companies are launching new formulations to enhance flavor and mouthfeel, making plant-based products nearly indistinguishable from their dairy counterparts. Another significant aspect is the robust investment activity and strategic acquisitions, with large multinationals like Danone and Nestl? actively expanding their portfolios in this space. The retail landscape has also evolved dramatically, with these products moving from niche health food stores to mainstream supermarket aisles and online platforms, significantly improving accessibility. Furthermore, the market benefits from strong marketing campaigns that effectively communicate the health and environmental benefits of plant-based diets, resonating with modern consumers. The diversification into various product categories, from beverages to spreads and desserts, further illustrates the market's maturity and its appeal across different meal occasions and consumer demographics.

Drivers, Opportunities & Restraints

The expansion of the dairy alternatives market is propelled by a confluence of powerful drivers. A primary driver is the increasing prevalence of lactose intolerance and milk allergies globally, creating a sustained demand for non-dairy products. Concurrently, a rising awareness of personal health and wellness is pushing consumers toward plant-based options perceived as healthier and more natural. Environmental sustainability constitutes another major driver, as consumers become more conscious of the lower carbon and water footprint associated with plant-based production compared to traditional dairy farming. Significant opportunities lie in untapped geographical markets, particularly in Asia-Pacific and Latin America, where rising disposable incomes and westernization of diets present immense growth potential. There is also an opportunity in product premiumization and the development of functional alternatives fortified with vitamins, minerals, and proteins. However, the market faces restraints, including the high cost of many dairy alternative products compared to conventional dairy, which can limit adoption in price-sensitive markets. Another challenge is the variable and sometimes inferior taste and texture of certain alternatives, which can deter repeat purchases from flexitarian consumers.

Concentration Insights

The competitive landscape of the dairy alternatives market features a mix of established food giants and agile, specialized pioneers, creating a moderately concentrated environment. A handful of leading companies hold significant market share and exert considerable influence over trends, pricing, and distribution networks. These major players, including Danone, The Hain Celestial Group, and Blue Diamond Growers, benefit from extensive manufacturing capabilities, strong brand recognition, and global supply chains. Alongside these incumbents, a vibrant ecosystem of smaller, niche brands thrives by focusing on specific consumer demands, such as organic certifications, unique ingredient sources like hemp or pea protein, or artisanal production methods. This structure leads to a dynamic where large corporations often drive mass-market penetration and innovation at scale, while smaller companies act as innovators, frequently being acquired by larger entities seeking to rapidly expand their plant-based offerings. The market concentration is expected to continue evolving as competition intensifies and consolidation through mergers and acquisitions remains a key strategy.

Type Insights

The dairy alternatives market is segmented by type based on the primary raw material used, with each category possessing distinct characteristics and consumer appeal. Soy-based products historically formed the foundation of the market, valued for their high protein content and creamy texture, making them suitable for milk, tofu, and yogurt applications. Almond-based alternatives have gained tremendous popularity due to their mild, slightly sweet flavor and low calorie count, dominating the plant-based milk segment in several regions. Oat milk has emerged as a formidable contender, celebrated for its sustainability profile, neutral taste, and excellent performance in coffee as a frothing agent, leading to rapid adoption in cafes and households. Coconut-based products offer a rich, distinct flavor and are commonly used in beverages, yogurts, and ice creams. Other segments gaining traction include rice milk, known for its hypoallergenic properties, and newer entrants like cashew, hemp, and pea protein-based alternatives, which are being developed to cater to allergies and offer superior nutritional benefits.

Application Insights

Dairy alternative products have permeated a wide array of applications, mirroring the versatility of traditional dairy. The largest application segment remains plant-based milk, which is consumed as a beverage, used in cereals, and incorporated into smoothies and baking. The cheese alternative segment is experiencing rapid innovation, with products designed to melt, stretch, and grate like dairy cheese, finding use in pizzas, sandwiches, and snack platters. Yogurt alternatives made from coconut, almond, or soy are widely available in various formats like drinkable yogurts and Greek-style options, often fortified with probiotics. Dessert applications, particularly ice cream, represent a high-growth area where brands like Ben & Jerry's and H?agen-Dazs have launched successful non-dairy lines. Furthermore, these alternatives are increasingly used in the foodservice industry for cooking and preparing vegan dishes, and as ingredients in the manufactured food sector for products like creamers, spreads, and baked goods, demonstrating their expansive utility across the food and beverage spectrum.

Regional Insights

The adoption and growth of dairy alternatives exhibit distinct patterns across different global regions. North America and Europe are the established frontrunners, characterized by high consumer awareness, well-developed retail distribution, and a strong cultural shift toward plant-based living. These regions are hubs for innovation, with consumers demanding sophisticated products like barista-style oat milk and artisanal vegan cheeses. The Asia-Pacific region is poised for exceptional growth, driven by its large population, high prevalence of lactose intolerance, and the deep-rooted tradition of consuming soy-based products in countries like China and Japan. Markets in Latin America and the Middle East & Africa are currently in a earlier growth phase but show significant potential. Growth in these emerging regions is fueled by urbanization, increasing health consciousness, and the gradual entry of international brands adapting products to local taste preferences, such as using regional nuts and grains.

Company Insights

The competitive arena in the dairy alternatives market is populated by a strategic blend of dedicated plant-based companies and diversified food conglomerates. Prominent specialized players include Oatly AB, which has been instrumental in popularizing oat milk globally, and SunOpta Inc., a key manufacturer of plant-based ingredients and finished products. The Hain Celestial Group, through its brands like Dream and Earth's Best, holds a significant presence. Major food corporations have aggressively entered the space, with Danone North America being a dominant force through its ownership of Silk and So Delicious. Blue Diamond Growers' Almond Breeze is a leader in the almond milk category. Other notable participants include Califia Farms, known for its innovative beverage formats, and Daiya Foods Inc., a specialist in vegan cheese and yogurt alternatives. This mix of players ensures a continuous flow of investment, research and development, and marketing, fiercely competing on brand loyalty, product quality, and distribution reach.

Recent Developments

The dairy alternatives market is characterized by a fast pace of recent developments reflecting its dynamic nature. A prominent trend is the wave of strategic acquisitions and partnerships, where large CPG companies are acquiring successful niche brands to quickly gain market share and innovative technology. There has been a significant push toward sustainability, with companies investing in water-efficient farming for almonds and oats and transitioning to renewable energy in production facilities and recyclable packaging. Product innovation continues unabated, with recent launches focusing on next-generation products like milk alternatives designed specifically for coffee frothing, high-protein shakes, and indulgent, better-for-you dessert options. Furthermore, companies are expanding their manufacturing capacities globally to meet rising demand and reduce supply chain vulnerabilities. Marketing strategies have also evolved, with a greater emphasis on digital campaigns and influencer partnerships to connect directly with consumers and educate them on the benefits of plant-based choices.

Report Segmentation

This comprehensive market research report on the dairy alternatives market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, analyzing individual segments such as almond milk, soy milk, oat milk, coconut milk, rice milk, and other emerging segments like hemp and pea protein. The application segmentation delves into the various uses of these alternatives, including milk, cheese, yogurt, ice cream, and creamers, providing demand analysis for each category. A crucial component is the geographical segmentation, which offers a country-level or regional analysis of market size, growth trends, and consumer preferences across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Furthermore, the report includes a detailed competitive landscape section profiling key players, their market share, product portfolios, and business strategies. This multi-faceted segmentation allows businesses to identify specific growth pockets, understand competitive dynamics, and make informed strategic decisions.

FAQs

What are dairy alternatives made from?

Dairy alternatives are primarily crafted from plant-based sources. Common base ingredients include legumes like soybeans; tree nuts such as almonds, cashews, and coconuts; grains like oats and rice; and seeds including hemp and flax. These raw materials are processed, often soaked, blended, and strained, to create liquids, pastes, or powders that form the foundation for products like milk, cheese, and yogurt.

What is driving the growth of the dairy alternatives market?

The market growth is fueled by a combination of factors including increasing diagnoses of lactose intolerance and milk allergies, a growing consumer focus on health and wellness, and rising concerns about the environmental impact of animal agriculture. Ethical considerations regarding animal welfare and the widespread availability and improvement in product taste and variety are also significant contributors to this expansion.

Who are the key players in the dairy alternatives market?

The market landscape consists of both specialized plant-based companies and large multinational food corporations. Key players include Danone North America (owner of Silk and So Delicious), The Hain Celestial Group, Blue Diamond Growers (Almond Breeze), SunOpta Inc., Oatly AB, and Daiya Foods Inc. These companies compete on the basis of brand strength, product innovation, and distribution network.

What are the most popular types of plant-based milk?

Almond milk has historically been one of the most popular varieties due to its mild flavor and low calorie count. However, oat milk has recently seen explosive growth, particularly favored for its creaminess and performance in coffee. Soy milk remains a staple for its high protein content, while coconut milk is popular for its rich taste in beverages and desserts.

How is the taste of dairy alternatives compared to real dairy?

The taste and texture of dairy alternatives have improved dramatically due to advanced processing and ingredient technology. While many consumers find high-quality alternatives to be very satisfying and similar to dairy, some variations may have distinct, plant-derived flavors (e.g., nutty, oaty, or beany notes) and differences in mouthfeel. Manufacturers continuously work to minimize these differences to appeal to a broader audience.

Citius Research has developed a research report titled “Dairy Alternatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dairy Alternatives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dairy Alternatives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dairy Alternatives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dairy Alternatives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dairy Alternatives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dairy Alternatives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dairy Alternatives Market
• Cost and Gross Margin Analysis of Dairy Alternatives Market
• Dairy Alternatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dairy Alternatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dairy Alternatives Market Key Stakeholders

Below are the key stakeholders for the Dairy Alternatives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dairy Alternatives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dairy Alternatives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dairy Alternatives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dairy Alternatives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dairy Alternatives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dairy Alternatives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dairy Alternatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dairy Alternatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dairy Alternatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dairy Alternatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dairy Alternatives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dairy Alternatives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dairy Alternatives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dairy Alternatives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dairy Alternatives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dairy Alternatives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dairy Alternatives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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