Ready Meals Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196886
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Ready Meals Market size was estimated at USD 150 billion in 2023 and is projected to reach USD 210 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024-2030).

Ready Meals Market

(Market Size)
$150 billion
$210 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.80%
2023 Market Size USD 150 billion
2030 Market Size USD 210 billion
Key Players Nestlé, Conagra, Kraft Heinz, General Mills

Market Summary

The ready meals market represents a significant and expanding segment within the global food and beverages industry. This market encompasses a wide array of pre-prepared food items that require minimal heating or cooking before consumption, catering to the escalating demand for convenience among modern consumers. The evolution of this market is largely driven by shifting lifestyles, including busier schedules and the increasing number of working individuals, which has diminished the time available for traditional meal preparation. Products range from chilled, frozen, and canned meals to dried ready meals, covering diverse cuisines and dietary preferences. The market is characterized by continuous innovation in product offerings, packaging technologies, and distribution channels. Major food corporations and specialized manufacturers are heavily investing in research and development to introduce healthier, premium, and ethically sourced options to meet the sophisticated demands of today's consumers. The competitive landscape is intense, with players striving to enhance their market presence through strategic expansions, acquisitions, and partnerships.

Key Highlights

The ready meals market is distinguished by several pivotal developments that underscore its dynamic nature. A prominent trend is the robust growth in demand for organic, natural, and clean-label products, as health-conscious consumers increasingly scrutinize ingredient lists. There is a significant surge in plant-based and vegan ready meal options, aligning with the global movement towards sustainable and ethical eating habits. Technological advancements in food processing and packaging have extended shelf life while preserving nutritional value and taste, which is critical for consumer satisfaction. Another key highlight is the expansion of retail distribution networks, particularly the rapid growth of e-commerce and online grocery platforms, which have made these products more accessible than ever. Furthermore, the market is witnessing an influx of innovative startups focusing on niche segments, such as meals tailored for specific dietary needs like keto, gluten-free, or high-protein, challenging established players and fostering a culture of innovation.

Drivers, Opportunities & Restraints

The growth trajectory of the ready meals market is propelled by several powerful drivers. The primary driver is the increasing urbanization and the fast-paced lifestyle of consumers globally, which fuels the need for time-saving food solutions. The rising number of dual-income households has further amplified this demand, as families seek convenient yet nutritious meal options. Additionally, the influence of Western dietary habits in emerging economies is opening new avenues for market expansion. Significant opportunities lie in the development of functional and fortified meals that offer health benefits beyond basic nutrition, catering to an aging population and health-aware individuals. The untapped potential in emerging markets presents a substantial growth opportunity for manufacturers willing to adapt to local tastes and preferences. However, the market faces notable restraints, including growing concerns over the high levels of preservatives, sodium, and unhealthy fats in some products, which can deter health-conscious buyers. Stringent food safety regulations and labeling requirements across different regions also pose challenges, increasing compliance costs for manufacturers. Economic volatility and fluctuations in raw material prices can impact profit margins and pricing strategies.

Concentration Insights

The competitive concentration within the ready meals market is high, dominated by a mix of large multinational conglomerates and specialized regional players. Leading companies such as Nestl?, Conagra Brands, Unilever, and General Mills maintain a significant market share through their extensive product portfolios and strong global distribution networks. These industry giants leverage their brand recognition and substantial R&D capabilities to continuously innovate and capture consumer interest. The market also features a considerable presence of private label brands offered by major retail chains, which compete aggressively on price and increasingly on quality. Regionally, the market concentration varies; for instance, North America and Europe are highly consolidated with established players, while the Asia-Pacific region exhibits a more fragmented landscape with numerous local manufacturers. This concentration dynamic encourages intense competition on factors including price, product innovation, taste, packaging, and nutritional content, compelling companies to constantly adapt their strategies to maintain competitiveness.

Type Insights

The ready meals market is segmented by type into several categories, primarily frozen, chilled, canned, and dried ready meals. Frozen ready meals represent a substantial portion of the market, prized for their long shelf life and convenience. This segment includes a vast array of products from pizzas and lasagnas to international cuisine offerings. The chilled ready meals segment is experiencing rapid growth, driven by consumer perception of these products as fresher and healthier alternatives to frozen options. These often include fresh pasta dishes, salads, and gourmet meals that require refrigeration. Canned ready meals, while traditional, maintain a steady demand due to their affordability and extended storage capability, commonly featuring stews, soups, and pasta dishes. The dried ready meals segment, which includes products like instant noodles and dehydrated pasta meals, is popular for its extreme convenience and low cost. Each type caters to different consumer needs and occasions, with innovation focusing on improving quality, taste, and health credentials across all categories.

Application Insights

Ready meals find their application primarily through various retail channels, which include hypermarkets and supermarkets, convenience stores, online retailers, and food specialty stores. Hypermarkets and supermarkets have historically been the dominant distribution channel, offering consumers a wide variety of brands and product types under one roof. These stores provide the physical space necessary to display extensive frozen and chilled cabinets. However, the fastest growth is observed in the online retail segment. The proliferation of e-commerce platforms and quick-commerce services has revolutionized how consumers access ready meals, offering unparalleled convenience and often a broader selection than physical stores. Convenience stores also play a crucial role, particularly for impulse purchases and single-serve meals catering to on-the-go consumers. Furthermore, there is a growing application in non-retail settings such as foodservice and hospitality, where ready meals are used as components in quick-service restaurants, airlines, and catering services to ensure consistency and reduce preparation time.

Regional Insights

The adoption and growth of the ready meals market exhibit distinct patterns across different global regions. North America and Europe are considered mature markets with high per capita consumption. In these regions, demand is driven by well-established retail infrastructure, high disposable incomes, and a strong culture of convenience. Europe, particularly the United Kingdom and Germany, has a deeply ingrained ready meal culture with a high demand for premium and ethical products. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, growing middle-class populations, and the increasing influence of Western lifestyles. Countries like China, Japan, and India are witnessing a surge in demand, with local manufacturers adapting global products to suit regional palates. Latin America and the Middle East and Africa are emerging markets with significant potential, though growth is tempered by economic disparities and less developed cold chain logistics in certain areas, presenting both a challenge and an opportunity for market players.

Company Insights

The ready meals market features a competitive landscape with several key players striving for dominance through innovation and strategic expansion. Nestl? S.A., through its brands like Stouffer's and Lean Cuisine, is a global leader with a extensive portfolio spanning various meal types and dietary preferences. Conagra Brands, Inc., known for its Healthy Choice and Marie Callender's lines, is another major force, particularly in the North American market. Unilever PLC, with its wide range of products, maintains a strong international presence. General Mills, Inc., the maker of Progresso and Old El Paso kits, also holds significant market share. Beyond these giants, companies like Nomad Foods Ltd., a major player in frozen foods across Europe, and Tyson Foods, Inc., a key supplier of protein-based ready meals, are formidable competitors. The market is also seeing increased activity from specialized companies focusing on health and wellness, such as Amy's Kitchen, which caters to the organic and vegetarian segments, illustrating the diverse strategies employed to capture market share.

Recent Developments

The ready meals market is characterized by continuous evolution, with recent developments focusing on sustainability, health, and technological integration. A prominent trend has been the industry-wide push towards more sustainable packaging solutions, with major companies committing to reduce plastic use and incorporate recyclable or compostable materials. There has been a significant increase in mergers and acquisitions as larger firms seek to acquire innovative startups that have successfully captured niche markets, such as plant-based or meal kit delivery services. Product innovation remains at the forefront, with launches emphasizing clean labels, exotic global flavors, and meals designed for specific nutritional plans like keto, paleo, or high-protein diets. Furthermore, companies are heavily investing in enhancing their direct-to-consumer capabilities and forming partnerships with online grocery delivery services to streamline distribution. Another key development is the utilization of advanced data analytics to understand consumer preferences better and personalize product offerings, making marketing strategies more effective and targeted.

Report Segmentation

This comprehensive market research report on the ready meals industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The report is segmented by type, which includes frozen ready meals, chilled ready meals, canned ready meals, and dried ready meals, analyzing the growth, trends, and consumer preferences within each category. It is further segmented by application, covering key distribution channels such as hypermarkets and supermarkets, convenience stores, online retail, and other specialty stores, providing insights into sales performance and future potential of each channel. The geographical segmentation offers an in-depth regional analysis, examining the market landscape in North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional trends, growth drivers, and competitive scenarios. This multi-faceted segmentation allows businesses and investors to identify specific opportunities, understand competitive pressures, and make informed strategic decisions based on precise and actionable market intelligence.

FAQs

What are the latest trends in the ready meals market? The latest trends include a strong consumer shift towards plant-based and vegan options, increased demand for organic and clean-label products with recognizable ingredients, and the incorporation of global and exotic flavors. Sustainability is also a major trend, influencing packaging decisions and sourcing practices.

Who are the leading companies in the ready meals market? The market is led by large multinational food corporations including Nestl? S.A., Conagra Brands, Inc., Unilever PLC, General Mills, Inc., and Nomad Foods Ltd. These companies have extensive brand portfolios and a significant global distribution footprint.

What is driving the growth of the ready meals market? Market growth is primarily driven by changing consumer lifestyles characterized by busier schedules and less time for cooking, rising urbanization, the growth of dual-income households, and the expanding penetration of online grocery delivery services which enhance product accessibility.

What are the different types of ready meals available? The market offers several types of ready meals, predominantly categorized as frozen meals, chilled meals, canned meals, and dried meals. Each type offers different benefits in terms of shelf life, convenience, and perceived freshness.

How is the ready meals market segmented? The market is typically segmented based on product type, such as frozen, chilled, canned, or dried. It is also segmented by distribution channel, including supermarkets/hypermarkets, convenience stores, online retail, and others, and by geography to analyze regional performance and opportunities.

Citius Research has developed a research report titled “Ready Meals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ready Meals Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ready Meals Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ready Meals Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ready Meals Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ready Meals Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ready Meals Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ready Meals Market
• Cost and Gross Margin Analysis of Ready Meals Market
• Ready Meals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ready Meals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ready Meals Market Key Stakeholders

Below are the key stakeholders for the Ready Meals Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ready Meals Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ready Meals Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ready Meals Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ready Meals Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ready Meals Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ready Meals Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ready Meals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ready Meals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ready Meals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ready Meals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ready Meals Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ready Meals Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ready Meals Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ready Meals Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ready Meals Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ready Meals Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ready Meals Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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