Starches/Glucose Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196007
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Starches/Glucose Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Starches/Glucose Market

(Market Size)
$45 billion
$85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 45 billion
2030 Market Size USD 85 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The starches and glucose market is a fundamental segment within the global food and beverages industry, serving as essential ingredients across a multitude of applications. These carbohydrates are primarily derived from agricultural sources such as corn, wheat, potato, and tapioca, and are processed into various forms to meet diverse industrial needs. The market is characterized by steady demand driven by their functional properties, including use as sweeteners, thickeners, stabilizers, and texturizers. Key end-use sectors confectionery, bakery, beverages, and processed foods rely heavily on these ingredients to enhance product quality, shelf life, and consumer appeal. The industry is supported by a robust supply chain from raw material cultivation to advanced processing technologies, ensuring consistent quality and availability. Continuous innovation in product development and processing techniques further sustains market growth, catering to evolving consumer preferences and industrial requirements.

Key Highlights

The starches and glucose market is distinguished by several critical factors that underscore its importance. A primary highlight is the versatility of these ingredients, which are indispensable in formulating a wide array of food products due to their multifunctional roles. The market benefits from significant investments in research and development, leading to the creation of modified starches and specialized glucose syrups that offer enhanced performance characteristics such as improved stability, solubility, and resistance to processing conditions. Another key aspect is the strong presence of major global players like Cargill, Archer Daniels Midland Company, and Ingredion, who drive innovation and maintain high standards of production and sustainability. The expansion of the processed food industry, particularly in emerging economies, acts as a major growth catalyst, increasing the consumption of these ingredients. Additionally, the trend towards clean label and natural products is influencing manufacturers to develop starches and glucose derived from non-GMO and organic sources, aligning with modern consumer demands.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers, with the expanding processed food and beverage industry at the forefront. Rising disposable incomes, urbanization, and changing lifestyles are increasing the consumption of convenience and packaged foods, which extensively utilize starches and glucose as key components. The functional benefits these ingredients provide, such as texture modification and moisture retention, are crucial for product quality and are highly valued by manufacturers. Significant opportunities exist in the development of bio-based and sustainable products, including biodegradable plastics and biofuels, which open new application avenues beyond the food sector. The growing demand for natural sweeteners as alternatives to sugar also presents a substantial opportunity for glucose syrup producers. However, the market faces restraints including volatility in the prices and availability of raw materials like corn, which can impact production costs and profit margins. Stringent government regulations concerning food safety, labeling, and health claims also pose challenges, requiring compliance and potentially limiting certain applications. Additionally, increasing health consciousness among consumers regarding sugar intake and obesity can restrain growth in some traditional segments.

Concentration Insights

The global starches and glucose market exhibits a moderately concentrated landscape, dominated by a handful of large multinational corporations that possess extensive production facilities, strong R&D capabilities, and widespread distribution networks. Leading companies such as Cargill, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle, and Roquette Fr?res collectively command a significant share of the market. Their dominance is reinforced through strategies like capacity expansions, strategic acquisitions of smaller players, and continuous product innovation to cater to specific customer needs. These industry giants have a global footprint, allowing them to leverage regional advantages in raw material sourcing and meet diverse market demands efficiently. Despite this concentration, numerous regional and local players maintain a strong presence, particularly in Asia-Pacific and Latin America, by focusing on niche applications or catering to local taste preferences. The competitive environment is intense, with companies competing on factors such as product quality, price, technological advancement, and sustainability initiatives to strengthen their market position and capture new growth opportunities.

Type Insights

The market is segmented into various types of starches and glucose, each serving distinct purposes based on their physical and chemical properties. Native starches, derived directly from sources like corn, wheat, and potato, are widely used but often have limitations in stability under extreme conditions. This has led to the significant growth of modified starches, which are chemically or physically altered to improve functionalities such as heat stability, freeze-thaw stability, and texture, making them suitable for a broader range of processed foods. Glucose, commonly available in the form of syrups and dextrose, is a critical sweetener and fermentable sugar. Glucose syrups vary in their dextrose equivalent (DE), which influences their sweetness and functional properties; high fructose corn syrup (HFCS) is a prominent variant. Specialty sweeteners and starch derivatives are also gaining traction, developed to meet specific nutritional and functional demands in various food formulations. The choice of type is heavily influenced by the desired application, cost-effectiveness, and the growing consumer inclination towards non-GMO and organic variants.

Application Insights

Starches and glucose find extensive applications across the food and beverages industry, underpinning their critical role in product formulation. In the confectionery sector, they are indispensable for providing texture, preventing sugar crystallization, and acting as a bulking agent in products like candies, chocolates, and chewing gums. The bakery industry relies on them for moisture retention, improving volume, and enhancing the softness and shelf life of bread, cakes, and pastries. Beverages utilize glucose syrups as a primary sweetener and fermentable substrate in soft drinks, alcoholic beverages, and energy drinks. Processed foods, including soups, sauces, dressings, and ready-to-eat meals, use starches as thickeners and stabilizers to achieve the desired consistency and mouthfeel. Beyond food, industrial applications are substantial, particularly in the production of pharmaceuticals as binders and disintegrants in tablets, and in the paper and textile industries as adhesives and sizing agents. The non-food segment is increasingly significant, with growing usage in biofuels and biodegradable packaging materials.

Regional Insights

The demand for starches and glucose is global, with varying growth patterns across different regions. North America and Europe represent mature markets characterized by high consumption levels of processed foods and well-established industrial sectors. These regions are also hubs for innovation, with a strong focus on developing clean-label and sustainable products. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, a growing population, and the expanding food processing industry in countries like China, India, and Indonesia. Rising disposable incomes are shifting consumer diets towards more packaged and convenience foods, significantly boosting demand. Latin America and the Middle East and Africa are also emerging as promising markets, with growth fueled by economic development, increasing investments in food processing infrastructure, and the gradual adoption of Western dietary patterns. Each region presents unique dynamics influenced by local agricultural production, dietary habits, regulatory frameworks, and economic conditions, requiring tailored strategies from market participants.

Company Insights

The competitive landscape of the starches and glucose market is shaped by the strategies and operations of key global players. Cargill Incorporated is a dominant force, with a comprehensive portfolio of starches, sweeteners, and texturizers, supported by a vast global production and distribution network. Archer Daniels Midland Company (ADM) is another major player, leveraging its strong expertise in agricultural processing to offer a wide range of ingredient solutions. Ingredion Incorporated is renowned for its innovative starch-based ingredients and specialty sweeteners, catering to diverse industry needs. Tate & Lyle PLC holds a significant position, particularly in specialty food ingredients and solutions, with a strong focus on reducing sugar and calories in products. Roquette Fr?res is a leading producer of plant-based ingredients, including starches and polyols, emphasizing sustainability and innovation. These companies invest heavily in research and development to create advanced products, expand their production capacities through strategic investments, and engage in partnerships and acquisitions to enhance their market reach and technological capabilities, ensuring they remain at the forefront of the industry.

Recent Developments

The starches and glucose market has witnessed several noteworthy developments reflecting industry trends and strategic directions. A prominent trend is the increased investment in capacity expansion projects, particularly in high-growth regions like Asia-Pacific, to meet rising demand. For instance, major companies have announced new production facilities for modified starches and glucose syrups. There is a strong focus on sustainability initiatives, with leading players committing to sustainable sourcing of raw materials, reducing water and energy consumption in production processes, and developing biodegradable products. Innovation remains a key driver, with recent advancements including the launch of clean-label starches that function like modified starches without chemical alteration, and the development of reduced-sugar solutions using enzyme technology. Strategic acquisitions and partnerships have also been active, as companies seek to broaden their product portfolios, gain access to new technologies, and strengthen their presence in emerging markets. Furthermore, the industry is responding to health and wellness trends by introducing organic and non-GMO verified product lines to cater to the growing consumer demand for natural and transparent ingredients.

Report Segmentation

This comprehensive market research report on the starches and glucose market provides a detailed analysis segmented to offer granular insights. The segmentation is based on type, which includes native starch, modified starch, glucose syrup, and others, allowing for an understanding of the demand dynamics for each product category. The application segment is thoroughly examined, covering key areas such as food and beverages?further broken down into confectionery, bakery, beverages, processed foods, and others?as well as industrial applications including pharmaceuticals, paper, textiles, and others. This enables stakeholders to identify growth pockets and application-specific trends. The report also provides a regional analysis, segmenting the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional production, consumption patterns, and growth prospects. Additionally, the competitive landscape section profiles major players, analyzing their market share, product offerings, and strategic initiatives. This multi-faceted segmentation ensures a holistic view of the market, catering to the specific information needs of investors, manufacturers, and other industry participants.

FAQs

What are the different types of starches used in the food industry?

The food industry primarily utilizes native starches, which are in their original form from sources like corn and potato, and modified starches, which are altered to improve functionalities such as stability and texture for use in various processed foods.

What is glucose syrup made from?

Glucose syrup is predominantly produced through the hydrolysis of starch, most commonly derived from crops such as corn, wheat, or potatoes, resulting in a sweet liquid used extensively in food and beverage manufacturing.

How is modified starch different from native starch?

Modified starch undergoes physical, enzymatic, or chemical treatment to enhance its properties, such as tolerance to heat, acid, and shear, or to change its texture, making it more suitable for industrial food processing compared to native starch.

What are the main applications of glucose in the food sector?

In the food sector, glucose is chiefly applied as a sweetener in beverages and confectionery, a fermentable sugar in baking and alcohol production, and a humectant to maintain moisture and texture in various products.

Which regions are the largest producers of starches and glucose?

The largest production regions for starches and glucose are North America, which has a strong corn-based industry, and Asia-Pacific, where countries like China and Thailand are major producers utilizing crops such as corn and tapioca.

Citius Research has developed a research report titled “Starches/Glucose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Starches/Glucose Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Starches/Glucose Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Starches/Glucose Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Starches/Glucose Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Starches/Glucose Market
• Research Methodology
• Executive Summary
• Market Dynamics of Starches/Glucose Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Starches/Glucose Market
• Cost and Gross Margin Analysis of Starches/Glucose Market
• Starches/Glucose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Starches/Glucose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Starches/Glucose Market Key Stakeholders

Below are the key stakeholders for the Starches/Glucose Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Starches/Glucose Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Starches/Glucose Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Starches/Glucose Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Starches/Glucose Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Starches/Glucose Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Starches/Glucose Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Starches/Glucose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Starches/Glucose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Starches/Glucose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Starches/Glucose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Starches/Glucose Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Starches/Glucose Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Starches/Glucose Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Starches/Glucose Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Starches/Glucose Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Starches/Glucose Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Starches/Glucose Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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