Plant Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196849
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Plant Extracts Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Plant Extracts Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players Givaudan, Firmenich, International Flavors & Fragrances, Symrise, Takasago

Market Summary

The plant extracts market within the food and beverages industry is experiencing significant expansion due to rising consumer demand for natural and clean-label ingredients. These extracts, derived from various parts of plants including leaves, roots, flowers, and fruits, are prized for their functional properties such as flavor enhancement, natural coloring, and health benefits. The market is characterized by a shift away from synthetic additives, driven by a global trend towards health and wellness. Food and beverage manufacturers are increasingly incorporating plant extracts to meet consumer expectations for transparency and naturalness in product formulations. This has led to their widespread use across a diverse range of applications, from functional beverages and dairy products to confectionery and bakery items. The market's growth is underpinned by continuous research and development efforts aimed at discovering new sources and improving extraction technologies to enhance efficacy and purity.

Key Highlights

A prominent highlight of the plant extracts market is the robust innovation in extraction and purification technologies, which has improved yield, potency, and cost-effectiveness. Supercritical fluid extraction and ultrasonic-assisted extraction are among the advanced methods gaining traction for their efficiency. Another key aspect is the strong consumer inclination towards products with health-enhancing properties, positioning plant extracts with antioxidant, anti-inflammatory, and antimicrobial benefits as highly desirable ingredients. The market also sees a surge in demand for organic and sustainably sourced extracts, reflecting broader environmental and ethical consumer concerns. Major industry players are actively engaging in strategic partnerships with agricultural suppliers to ensure a consistent and traceable supply of raw materials. Furthermore, the regulatory landscape in key regions like North America and Europe is increasingly supportive of natural ingredients, facilitating smoother market entry for new and innovative plant-based solutions.

Drivers, Opportunities & Restraints

The primary driver for the plant extracts market is the escalating consumer preference for natural and organic food products, which is compelling manufacturers to reformulate their offerings. Health consciousness and a growing awareness of the potential adverse effects of synthetic additives are powerful forces propelling demand. Significant opportunities exist in the development of novel extracts for specific health applications, such as cognitive support, gut health, and energy enhancement, opening new avenues in the functional food and nutraceutical sectors. The exploration of underutilized plant species from diverse geographical regions also presents a substantial opportunity for market expansion and diversification. However, the market faces restraints including the high cost of advanced extraction technologies and the final products, which can limit penetration in price-sensitive markets. Supply chain vulnerabilities, such as seasonal variations in raw material availability and quality inconsistencies, pose significant challenges. Additionally, stringent and varying regulatory frameworks across different countries can complicate product approvals and international trade.

Concentration Insights

The competitive landscape of the plant extracts market is a mix of large multinational corporations and specialized small to medium-sized enterprises. Leading companies such as Givaudan, Symrise AG, and Sensient Technologies Corporation hold substantial market shares due to their extensive product portfolios, global distribution networks, and strong investment in research and development. These established players often focus on vertical integration, controlling everything from sourcing to final product delivery to ensure quality and supply security. Concurrently, there is a notable presence of niche players that concentrate on specific types of extracts, such as those from rare botanicals or those certified organic and fair trade. This concentration creates a dynamic environment where innovation and specialization are key competitive differentiators. The market is also witnessing increased merger and acquisition activity as larger firms seek to acquire innovative technologies and unique product offerings to strengthen their market position.

Type Insights

Plant extracts are categorized based on their source and the compounds they contain, with essential oils, oleoresins, flavonoids, and alkaloids being prominent types. Essential oils, extracted from aromatic plants like peppermint and citrus fruits, are widely used for flavoring and fragrance in beverages and food products. Oleoresins, which are solvent-extracted concentrates, provide a full flavor profile and are commonly used in sauces, dressings, and processed meats. Polyphenols and flavonoids, found in high concentrations in green tea, grapes, and berries, are sought after for their potent antioxidant properties and are extensively incorporated into health-focused functional foods and beverages. The selection of extract type is critically influenced by the desired functional attribute?be it taste, color, aroma, or a specific health benefit?as well as its compatibility with the food matrix and stability during processing and shelf life.

Application Insights

In the food and beverages industry, plant extracts find diverse applications across multiple product categories. The beverage sector is a major consumer, utilizing extracts for natural flavoring in soft drinks, juices, and particularly in the fast-growing segment of functional and wellness drinks that boast added health benefits. In the food segment, bakery and confectionery products employ extracts like vanilla and cinnamon for flavor, and spirulina or turmeric for natural coloring. Dairy products, including yogurts and flavored milk, increasingly use fruit and botanical extracts to enhance taste and nutritional appeal. Savory applications such as ready-to-eat meals, snacks, and condiments use oleoresins from spices like paprika and black pepper to deliver consistent and intense flavors. The pervasive trend towards clean-label products is the unifying factor driving adoption across all these applications.

Regional Insights

Geographically, the demand for plant extracts is robust across both developed and emerging economies. North America and Europe are mature markets characterized by high consumer awareness, stringent regulations favoring natural ingredients, and a well-established food processing industry. These regions are hubs for innovation, often launching products with new and exotic extracts. The Asia Pacific region is anticipated to exhibit vigorous growth, fueled by its vast biodiversity, traditional use of herbal extracts, and a rapidly expanding food and beverage manufacturing sector in countries like China and India. Rising disposable incomes and shifting dietary patterns towards healthier options in this region are significant growth factors. Latin America and the Middle East and Africa are also emerging as promising markets, driven by increasing investments in food processing and a growing export market for native botanical extracts.

Company Insights

The market features active participation from several key players who are shaping the industry's trajectory. Companies such as International Flavors & Fragrances Inc. (IFF), Kerry Group, and Archer-Daniels-Midland Company (ADM) are recognized for their comprehensive portfolios and global reach. These corporations compete on the basis of product quality, consistency, technological capability, and the ability to provide customized solutions to food and beverage manufacturers. Other significant contributors include D?hler GmbH, Martin Bauer Group, and Synthite Industries Ltd., each known for their expertise in specific extract categories or regional strengths. The strategic focus for these companies is on sustainable sourcing, expanding production capacities, and continuous product development to create differentiated offerings that meet evolving consumer and manufacturer needs for naturality and functionality.

Recent Developments

The plant extracts market is dynamic, with recent developments highlighting a focus on sustainability and innovation. Numerous companies have announced investments in expanding their production facilities to increase capacity for organic and sustainably sourced extracts. There is a marked increase in collaborations between extract suppliers and food brands to co-develop customized solutions for specific product applications, such as plant-based meat alternatives and dairy-free products. Technological advancements remain a key area of development, with firms launching new extraction techniques that improve efficiency and reduce environmental impact. Furthermore, market players are increasingly engaging in initiatives for ethical sourcing and obtaining certifications like Fair Trade and USDA Organic to enhance brand credibility and appeal to ethically conscious consumers and manufacturers.

Report Segmentation

This market research report on the plant extracts market for the food and beverages industry provides a detailed analysis segmented by type and application. The type segmentation offers an in-depth look into various categories of extracts, including essential oils, oleoresins, flavonoids, and other phytochemicals, analyzing their individual market dynamics and usage trends. The application segmentation thoroughly examines the utilization of these extracts across key sectors such as beverages, which includes non-alcoholic and functional drinks; bakery and confectionery; dairy products; and savory snacks and ready meals. This structured segmentation allows for a granular understanding of demand patterns, growth potential, and competitive landscape within each specific segment, providing stakeholders with actionable insights to identify opportunities and formulate effective strategies.

FAQs

What are plant extracts used for in food? Plant extracts are primarily used as natural alternatives to synthetic additives for flavoring, coloring, preserving, and enhancing the nutritional profile of food and beverage products. They provide taste, aroma, and health benefits derived from their natural sources.

Which plant extract is in high demand? Extracts with strong antioxidant properties, such as those from turmeric, green tea, and berries, are currently in high demand due to the growing consumer focus on health and wellness and the functional food trend.

What is the source of plant extracts? Plant extracts are derived from various parts of plants, including leaves, roots, seeds, flowers, bark, and fruits. The specific part used depends on the desired compound, such as essential oils from petals or oleoresins from seeds.

What is the difference between essential oils and plant extracts? Essential oils are volatile aromatic compounds typically obtained through steam distillation, whereas plant extracts is a broader term that can also include non-volatile compounds obtained through methods like solvent extraction, resulting in products like oleoresins which contain a fuller profile of flavors.

How are plant extracts made? Plant extracts are produced using various extraction methods. Common techniques include solvent extraction, steam distillation, cold pressing, and supercritical fluid extraction. The method chosen depends on the plant material and the desired compounds to be isolated.

Citius Research has developed a research report titled “Plant Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plant Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plant Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plant Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plant Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plant Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plant Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plant Extracts Market
• Cost and Gross Margin Analysis of Plant Extracts Market
• Plant Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plant Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plant Extracts Market Key Stakeholders

Below are the key stakeholders for the Plant Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plant Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plant Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plant Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plant Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plant Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plant Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plant Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plant Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plant Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plant Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plant Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plant Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plant Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plant Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plant Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plant Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plant Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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