Food Allergen Testing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196148
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Food Allergen Testing Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Food Allergen Testing Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players SGS, Eurofins, Intertek, Bureau Veritas, ALS Limited

Market Summary

The food allergen testing market is a critical segment within the global food safety industry, dedicated to detecting and quantifying allergenic substances in food products to prevent adverse health reactions among consumers. This market is driven by stringent regulatory frameworks mandating clear allergen labeling and the growing prevalence of food allergies worldwide. Testing is essential across the entire food supply chain, from raw material sourcing to finished product distribution, ensuring compliance and safeguarding public health. Key allergens routinely tested include peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish, among others. The industry employs advanced technologies such as PCR-based methods, immunoassays like ELISA, and mass spectrometry to achieve high sensitivity and specificity in detection. With increasing consumer awareness and demand for transparency, food manufacturers and processors are investing significantly in allergen testing protocols to avoid cross-contamination and recall incidents, thereby reinforcing brand trust and market integrity.

Key Highlights

The food allergen testing market is characterized by its robust technological advancements and adherence to international safety standards. A key highlight is the integration of rapid testing kits that provide results within minutes, enhancing operational efficiency for food producers and retailers. Another significant aspect is the collaboration between regulatory bodies and private testing laboratories to harmonize testing protocols and ensure global consistency in allergen management. Leading market players such as SGS SA, Eurofins Scientific, and Intertek Group plc are expanding their service portfolios through acquisitions and technological innovations, strengthening their global footprint. The market also sees a rising adoption of biosensors and next-generation sequencing for more accurate and comprehensive allergen detection. Additionally, the increasing incidence of food allergies, particularly among children, is prompting governments to enforce stricter regulations, thereby propelling market growth. These factors collectively underscore the market's dynamic nature and its critical role in ensuring food safety.

Drivers, Opportunities & Restraints

Several drivers propel the food allergen testing market, including the rising global prevalence of food allergies and intolerances, which necessitates rigorous testing protocols. Stringent government regulations, such as the Food Allergen Labeling and Consumer Protection Act (FALCPA) in the United States and the EU's Food Information for Consumers Regulation, mandate clear allergen disclosure, compelling manufacturers to implement testing. Increased consumer awareness and demand for safe, allergen-free products further drive market growth. Opportunities abound in the development of novel testing technologies that offer faster, more accurate, and cost-effective solutions. The expansion of the food retail sector and the growing trend of clean-label products also present significant growth avenues. However, the market faces restraints such as the high cost of advanced testing equipment and the complexity of testing in processed foods where allergens may be present in trace amounts. Additionally, lack of standardized regulations across regions can pose challenges for global food trade and compliance.

Concentration Insights

The food allergen testing market exhibits a concentrated competitive landscape with a few major players dominating the global scene. Companies like SGS SA, Eurofins Scientific, Intertek Group plc, and Bureau Veritas hold significant market shares due to their extensive service networks, technological expertise, and strong reputations for reliability. These players often engage in strategic mergers and acquisitions to expand their geographic presence and testing capabilities. Regional laboratories and specialized testing firms also play a crucial role, particularly in local markets where they offer tailored services. The concentration is higher in developed regions like North America and Europe, where regulatory frameworks are well-established, but emerging economies are witnessing increased entry of global players. This concentration fosters a environment of high competition, driving innovation and service quality, while also leading to collaborations between industry participants and regulatory bodies to standardize testing methodologies globally.

Type Insights

Food allergen testing methodologies are diverse, primarily categorized into PCR-based methods, immunoassays, and mass spectrometry. PCR (Polymerase Chain Reaction) techniques are highly sensitive and specific, ideal for detecting DNA sequences of allergenic ingredients, even in processed foods where proteins may be denatured. Immunoassays, particularly ELISA (Enzyme-Linked Immunosorbent Assay), are widely used for their ability to detect allergenic proteins with high accuracy and are often employed for routine screening due to their cost-effectiveness and rapid results. Mass spectrometry offers precise quantification of allergens and is gaining traction for its ability to detect multiple allergens simultaneously in complex food matrices. Other emerging methods include biosensors and lateral flow devices, which provide on-site testing capabilities. Each technology has its advantages and limitations, influencing its adoption based on factors such as food matrix complexity, required detection limits, and operational costs.

Application Insights

Food allergen testing finds applications across various segments including bakery products, confectionery, dairy, meat products, and beverages. In bakery and confectionery, testing is crucial due to the common use of allergens like nuts, milk, and eggs, and the high risk of cross-contamination during manufacturing. The dairy industry focuses on detecting allergens such as milk proteins in products labeled as lactose-free or vegan. Meat product applications involve testing for allergens introduced through additives or processing aids. Beverages, including alcoholic and non-alcoholic drinks, require testing for allergens like gluten or soy. Additionally, testing is imperative in baby food and nutritional products to ensure safety for vulnerable populations. The growing demand for plant-based and free-from products has further expanded application scope, necessitating robust testing protocols to verify claims and prevent allergen presence.

Regional Insights

Geographically, the food allergen testing market is well-established in North America and Europe, driven by stringent regulatory standards and high consumer awareness. North America, led by the United States, has a robust framework including FALCPA, prompting widespread adoption of testing services. Europe follows closely with regulations such as EC No. 178/2002, ensuring food safety across member states. The Asia-Pacific region is experiencing rapid growth due to increasing incidences of food allergies, urbanization, and the implementation of stricter food safety laws in countries like China and Japan. Latin America and the Middle East & Africa are emerging markets, with growth fueled by rising imports of processed foods and gradual regulatory developments. Each region exhibits distinct trends influenced by local dietary habits, regulatory environments, and economic factors, shaping the demand for allergen testing services.

Company Insights

Prominent companies in the food allergen testing market include SGS SA, Eurofins Scientific, Intertek Group plc, Bureau Veritas, and ALS Limited. SGS SA offers a comprehensive range of testing services with a global network of laboratories, emphasizing innovation in allergen detection. Eurofins Scientific is known for its extensive analytical capabilities and rapid testing solutions, catering to diverse food industry needs. Intertek Group plc provides integrated testing and certification services, leveraging advanced technologies for accurate allergen identification. Bureau Veritas focuses on quality assurance and compliance, offering tailored testing protocols for various food matrices. ALS Limited specializes in environmental and food testing, with a strong presence in the Asia-Pacific region. These companies invest heavily in research and development to enhance testing accuracy, speed, and cost-efficiency, while also expanding their geographical reach through strategic initiatives to capture growing market opportunities.

Recent Developments

Recent developments in the food allergen testing market include technological advancements such as the introduction of multiplex PCR and next-generation sequencing for simultaneous detection of multiple allergens. Companies are increasingly adopting biosensor-based platforms for real-time, on-site testing, reducing reliance on laboratory-based methods. Strategic acquisitions have been prominent, with Eurofins Scientific acquiring several regional laboratories to strengthen its global footprint. Regulatory updates, such as the FDA's new guidance on gluten-free labeling and the EU's revised allergen listing, have influenced testing protocols and market dynamics. There is a growing trend towards blockchain technology for traceability, ensuring transparency in allergen management throughout the supply chain. Collaborations between academic institutions and industry players are fostering innovation, leading to the development of novel assays and reference materials. These developments reflect the market's evolution towards more efficient, reliable, and integrated testing solutions.

Report Segmentation

This report on the food allergen testing market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into PCR-based, immunoassay-based, mass spectrometry-based, and other emerging technologies. By application, the market is divided into bakery products, confectionery, dairy products, meat products, beverages, and others including baby food and nutritional products. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape. The report also includes segmentation by food source, focusing on key allergens such as peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. This structured approach enables stakeholders to identify specific opportunities and challenges within each segment, facilitating informed decision-making and strategic planning.

FAQs

What are the most common food allergens tested? The most common food allergens tested include peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens are responsible for the majority of allergic reactions and are mandated for labeling in many regions.

What methods are used for food allergen testing? Common methods include PCR-based techniques for DNA detection, immunoassays like ELISA for protein detection, and mass spectrometry for precise quantification. Rapid kits and biosensors are also gaining popularity for on-site testing.

Why is food allergen testing important? Food allergen testing is crucial to prevent allergic reactions, ensure regulatory compliance, and maintain consumer trust. It helps in verifying label accuracy and avoiding cross-contamination during manufacturing.

Which regions have the strictest food allergen regulations? North America and Europe have the strictest regulations, with laws such as FALCPA in the U.S. and the EU's Food Information for Consumers Regulation requiring clear allergen labeling and testing.

How do food manufacturers prevent cross-contamination? Manufacturers prevent cross-contamination through dedicated production lines, rigorous cleaning protocols, and regular allergen testing. Employee training and supply chain audits are also critical components of allergen management.

Citius Research has developed a research report titled “Food Allergen Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Allergen Testing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Allergen Testing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Allergen Testing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Allergen Testing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Allergen Testing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Allergen Testing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Allergen Testing Market
• Cost and Gross Margin Analysis of Food Allergen Testing Market
• Food Allergen Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Allergen Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Allergen Testing Market Key Stakeholders

Below are the key stakeholders for the Food Allergen Testing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Allergen Testing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Allergen Testing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Allergen Testing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Allergen Testing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Allergen Testing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Allergen Testing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Allergen Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Allergen Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Allergen Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Allergen Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Allergen Testing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Allergen Testing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Allergen Testing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Allergen Testing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Allergen Testing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Allergen Testing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Allergen Testing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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