Pesticide preparations Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196843
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Pesticide preparations Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Pesticide preparations Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Bayer, Syngenta, BASF, Corteva, FMC Corporation

Market Summary

The pesticide preparations market for the food and beverages industry is a critical segment of the global agricultural inputs sector, focused on safeguarding crop yield and quality from pests and diseases. This market encompasses a wide array of chemical and biological formulations designed to protect fruits, vegetables, grains, and other edible crops during cultivation and post-harvest stages. The increasing global population and consequent rise in food demand are primary factors sustaining market relevance. Regulatory frameworks across different regions significantly influence product development and commercialization, with a noticeable shift towards environmentally sustainable and less toxic solutions. Companies are actively engaged in research to develop novel formulations that offer higher efficacy while minimizing ecological impact. The market is characterized by stringent approval processes and a growing consumer preference for organically produced food, which simultaneously challenges and drives innovation in conventional pesticide solutions.

Key Highlights

Key highlights of the pesticide preparations market include the accelerated development and adoption of bio-pesticides, driven by stringent environmental regulations and increasing consumer awareness about food safety. Major industry players like Bayer AG, Syngenta, and Corteva Agriscience are leading significant investments in research and development to create advanced, targeted solutions that reduce chemical residues on food products. Another prominent trend is the integration of digital agriculture tools, such as precision farming technologies, which optimize pesticide application, minimize waste, and enhance effectiveness. The market is also witnessing a surge in strategic collaborations and mergers and acquisitions aimed at expanding product portfolios and geographic reach. Furthermore, the post-harvest application segment is gaining substantial traction as it addresses losses during storage and transportation, ensuring food security and quality from farm to table.

Drivers, Opportunities & Restraints

Market drivers include the relentless pressure to enhance global food production to feed a growing population, which necessitates effective crop protection solutions to prevent significant yield losses. Government initiatives in several developing nations to improve agricultural productivity further support market expansion. A significant opportunity lies in the burgeoning bio-pesticide segment,??ing the rising demand for organic food and sustainable farming practices. Technological advancements in formulation technologies that increase pesticide efficiency and reduce application frequency present another substantial growth avenue. However, the market faces considerable restraints, such as stringent regulatory policies and lengthy approval processes for new chemical entities, particularly in regions like North America and Europe. Increasing public concern regarding the environmental and health impacts of synthetic pesticides, along with the development of pest resistance, also poses significant challenges to market growth.

Concentration Insights

The global market for pesticide preparations is moderately concentrated, with a handful of multinational corporations holding a significant share of the overall revenue. Key players such as Bayer AG, Syngenta Group, BASF SE, Corteva Agriscience, and FMC Corporation dominate the landscape through their extensive product portfolios, robust distribution networks, and strong brand recognition. These companies maintain their leadership through continuous innovation, strategic acquisitions of smaller firms or promising technologies, and a strong focus on emerging markets with high agricultural growth potential. Despite this concentration, the market also features numerous small and medium-sized enterprises that compete by specializing in niche segments, particularly bio-pesticides or region-specific formulations. The competitive intensity is high, with companies competing on factors including product efficacy, safety profile, price, and compliance with regional regulatory standards.

Type Insights

The market is broadly segmented into synthetic pesticides and bio-pesticides. Synthetic pesticides, including insecticides, herbicides, and fungicides, have traditionally dominated the market due to their high effectiveness and rapid action. However, growing environmental and health concerns are prompting a gradual shift. Bio-pesticides, derived from natural materials like animals, plants, bacteria, and certain minerals, represent the fastest-growing segment. This growth is fueled by their lower toxicity, target specificity, and compatibility with integrated pest management programs. Within synthetic pesticides, herbicides hold a substantial share owing to their extensive use in controlling weeds in major crops like corn, soybean, and wheat. Fungicides are also crucial for protecting high-value fruits and vegetables from fungal diseases, both in the field and post-harvest.

Application Insights

Application insights reveal that pesticide preparations are critical across various stages of food production. The most significant application is in crop-based agriculture, where they are used on fruits, vegetables, cereals, pulses, and oilseeds to protect them from insects, weeds, and fungal infections. The cereals and grains segment, including staples like rice, wheat, and corn, consumes a large volume of pesticides globally. Furthermore, the application extends to non-crop uses within the food and beverage industry, such as protecting stored grains and pulses in silos and warehouses from pest infestations. The post-harvest treatment segment is increasingly important for minimizing spoilage and maintaining quality during storage and transit. There is also a specialized application in protecting vineyards, orchards, and other permanent crops, which require tailored pest management solutions throughout their long growth cycles.

Regional Insights

Regionally, the Asia Pacific region stands as the largest and fastest-growing market for pesticide preparations, driven by its vast agricultural land, high food demand, and government support for enhancing farm output. Countries like China and India are major contributors due to their large populations and significant agrarian economies. North America and Europe are mature markets characterized by strict regulatory environments that favor the adoption of safer, bio-based, and low-residue products. These regions are at the forefront of research and development for advanced pesticide technologies. Latin America is another crucial market, with countries like Brazil and Argentina being major exporters of agricultural commodities, necessitating robust crop protection strategies. The Middle East and Africa region shows potential for growth, driven by initiatives to achieve food security and modernize agricultural practices.

Company Insights

Leading companies in the pesticide preparations market leverage their extensive research capabilities and global presence to maintain competitiveness. Bayer AG, following its acquisition of Monsanto, possesses a formidable portfolio of crop protection chemicals and seeds. Syngenta Group, now part of the Sinochem Holdings corporation, offers a comprehensive range of insecticides, herbicides, and fungicides, with a strong focus on innovation. BASF SE is another key player known for its integrated solutions and sustainable agriculture initiatives. Corteva Agriscience, spun off from DowDuPont, has a strong heritage and a wide array of crop protection products. FMC Corporation is recognized for its innovative chemistry and recent acquisitions strengthening its market position. These companies compete not only on product offerings but also on providing agronomic support and digital tools to farmers, creating a more integrated service model.

Recent Developments

The pesticide preparations market has witnessed several pivotal recent developments focused on sustainability and innovation. Major acquisitions and partnerships have been strategic, such as collaborations between agri-tech firms and chemical giants to develop digital platforms for precision pesticide application. There is a marked increase in the launch of new bio-pesticide products and formulations with improved efficacy and shelf-life. Regulatory developments continue to shape the market, with the European Union's Farm to Fork strategy aiming to reduce the use and risk of chemical pesticides by 50% by 2030, pushing companies to accelerate their green portfolios. Investment in next-generation technologies, including RNAi-based pesticides that offer high target specificity, represents a cutting-edge area of development. Companies are also expanding their production capacities in emerging markets to cater to local demand and reduce logistical costs.

Report Segmentation

This market research report on the pesticide preparations market for the food and beverages industry offers a detailed segmentation to provide a comprehensive analysis. The report is segmented by type, categorizing the market into key segments such as insecticides, herbicides, fungicides, and bio-pesticides, with further breakdowns within these categories. It is also segmented by application, detailing usage across various crop types including fruits & vegetables, cereals & grains, oilseeds & pulses, and others, alongside non-crop applications like post-harvest treatment. Furthermore, the report provides a thorough geographical segmentation, covering key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-dimensional segmentation allows for a granular analysis of market trends, growth patterns, and competitive dynamics within each specific segment and region.

FAQs

What are the different types of pesticide preparations? Pesticide preparations are primarily categorized into synthetic chemicals, which include insecticides, herbicides, and fungicides, and bio-pesticides, which are derived from natural sources and are known for being more environmentally friendly.

Who are the key players in the pesticide market? The market is dominated by large multinational companies such as Bayer AG, Syngenta Group, BASF SE, Corteva Agriscience, and FMC Corporation, which hold significant market share through extensive product portfolios and global operations.

How are pesticides regulated in the food industry? Pesticides used in food production are subject to stringent regulations globally. Governing bodies like the EPA in the U.S. and the EFSA in Europe set maximum residue limits (MRLs) on food products to ensure consumer safety, and all products must undergo rigorous testing and approval before commercialization.

What is driving the growth of bio-pesticides? The growth of bio-pesticides is driven by increasing consumer demand for organic food, stricter environmental regulations on synthetic chemicals, growing pest resistance to conventional products, and their favorable safety profile for humans and non-target organisms.

Which region has the largest market for pesticide preparations? The Asia Pacific region currently represents the largest and most rapidly expanding market for pesticide preparations, fueled by its large agricultural base, growing population, and government initiatives aimed at boosting crop yield and ensuring food security.

Citius Research has developed a research report titled “Pesticide preparations Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pesticide preparations Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pesticide preparations Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pesticide preparations Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pesticide preparations Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pesticide preparations Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pesticide preparations Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pesticide preparations Market
• Cost and Gross Margin Analysis of Pesticide preparations Market
• Pesticide preparations Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pesticide preparations Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pesticide preparations Market Key Stakeholders

Below are the key stakeholders for the Pesticide preparations Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pesticide preparations Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pesticide preparations Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pesticide preparations Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pesticide preparations Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pesticide preparations Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pesticide preparations Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pesticide preparations Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pesticide preparations Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pesticide preparations Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pesticide preparations Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pesticide preparations Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pesticide preparations Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pesticide preparations Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pesticide preparations Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pesticide preparations Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pesticide preparations Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pesticide preparations Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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