Peel Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195777
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Peel Oil Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Peel Oil Market

(Market Size)
$650 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.5 billion
Key Players Citrosuco, Louis Dreyfus, Sucocitrico Cutrale, Citromax, Treatt

Market Summary

The peel oil market is a specialized segment within the essential oils industry, primarily focused on oils extracted from the peels of citrus fruits such as oranges, lemons, limes, and grapefruits. These oils are valued for their aromatic properties and are extensively used across the food and beverages sector for flavoring, as well as in fragrances, cosmetics, and aromatherapy. The market is characterized by a consistent demand driven by the natural and organic product trend, with consumers increasingly preferring clean-label ingredients. Key extraction methods include cold pressing and steam distillation, which help retain the volatile compounds responsible for the oil's scent and flavor. The market is global, with production and consumption spanning regions with citrus cultivation capabilities. Leading companies are investing in sustainable sourcing and advanced extraction technologies to meet quality standards and regulatory requirements, ensuring product safety and efficacy.

Key Highlights

The peel oil market is distinguished by its strong alignment with the natural and organic movement, as these oils are derived directly from fruit peels without synthetic additives. Key highlights include the growing application in functional foods and beverages, where peel oils are used for their flavor-enhancing and potential health benefits, such as antioxidant properties. The market also benefits from the expansion of the aromatherapy and personal care industries, where citrus oils are favored for their refreshing and uplifting scents. Innovation in extraction techniques, such as supercritical fluid extraction, is improving yield and purity, enhancing the overall quality of the end product. Additionally, the rise of e-commerce has made these oils more accessible to a global customer base, facilitating growth. Major players are focusing on product diversification and strategic partnerships to strengthen their market presence and cater to evolving consumer preferences.

Drivers, Opportunities & Restraints

Several drivers propel the peel oil market, including increasing consumer awareness of natural ingredients and their benefits, which boosts demand in food, beverages, and wellness products. The shift towards clean-label and organic products is a significant factor, as manufacturers seek natural flavorings and fragrances to meet regulatory and consumer expectations. Opportunities abound in emerging markets, where rising disposable incomes and urbanization are driving demand for premium and health-oriented products. Additionally, the expansion of applications into pharmaceuticals and nutraceuticals, leveraging the bioactive compounds in peel oils, presents new growth avenues. However, the market faces restraints such as price volatility due to climatic conditions affecting citrus harvests, which can impact supply and costs. Regulatory challenges related to food safety standards and labeling requirements also pose hurdles, alongside competition from synthetic alternatives that are often more cost-effective.

Concentration Insights

The peel oil market is moderately concentrated, with a mix of large multinational corporations and smaller specialized players dominating the landscape. Key companies such as Lionel Hitchen Essential Oils, Citrus and Allied Essences Ltd., and doTERRA hold significant market shares through extensive distribution networks and diverse product portfolios. These leaders focus on vertical integration, controlling aspects from sourcing raw materials to extraction and distribution, ensuring quality and supply chain efficiency. Regional players also play a crucial role, particularly in areas with abundant citrus production, such as Florida and Brazil, where they cater to local and export markets. The concentration is influenced by factors like technological advancements, R&D capabilities, and compliance with international standards, which larger firms are better equipped to handle. Collaboration with citrus growers and investment in sustainable practices are common strategies to maintain competitiveness.

Type Insights

Peel oils are categorized based on the citrus fruit from which they are derived, with orange peel oil being the most prominent due to its widespread use in food flavoring and beverages. Lemon peel oil follows, valued for its sharp, refreshing aroma and applications in cleaning products and aromatherapy. Lime peel oil is another key type, often used in culinary applications and cosmetics for its distinct tangy scent. Grapefruit peel oil is gaining traction for its potential health benefits and unique bitter-sweet profile. Each type varies in composition, with specific volatile compounds like limonene, pinene, and citral defining their characteristics and end uses. The choice of oil depends on the desired flavor or fragrance profile, with blends sometimes created to achieve complex notes. Advances in extraction methods ensure high purity and consistency across these types, meeting industry demands.

Application Insights

In the food and beverages industry, peel oils are primarily used as natural flavoring agents in products like soft drinks, confectionery, baked goods, and alcoholic beverages, enhancing taste without artificial additives. The beverages segment, including juices and functional drinks, is a major consumer due to the growing preference for natural ingredients. Beyond food, these oils are integral to the fragrance and cosmetics industries, where they are incorporated into perfumes, lotions, and soaps for their aromatic qualities. The aromatherapy sector utilizes peel oils for their therapeutic properties, such as stress relief and mood enhancement. Additionally, there is emerging application in household cleaning products, where citrus oils serve as natural solvents and deodorizers. The versatility of peel oils supports cross-industry demand, driven by their multifunctional benefits.

Regional Insights

Geographically, the peel oil market is diverse, with production concentrated in regions rich in citrus cultivation. North America, particularly the United States, is a leading producer and consumer, driven by high demand from the food and beverages industry and well-established extraction facilities. Europe follows, with countries like Spain and Italy contributing significantly to production, supported by strong regulatory frameworks for natural products. The Asia-Pacific region is experiencing rapid growth, fueled by increasing urbanization, rising health consciousness, and expansion of the food processing sector in countries like China and India. South America, with Brazil as a key player, is a major exporter due to its vast citrus orchards. Each region exhibits unique consumption patterns, influenced by local culinary traditions and industrial capabilities, shaping the global trade dynamics of peel oils.

Company Insights

Prominent companies in the peel oil market include Lionel Hitchen Essential Oils, which is known for its high-quality citrus oils and sustainable sourcing practices. Citrus and Allied Essences Ltd. offers a wide range of peel oils tailored for food, beverage, and fragrance applications, emphasizing innovation and customer collaboration. doTERRA focuses on therapeutic-grade oils, leveraging direct-to-consumer models and ethical sourcing. Young Living Essential Oils is another key player, with a strong presence in the aromatherapy segment. These companies invest in R&D to enhance extraction efficiency and product purity, while also engaging in strategic acquisitions to expand their market reach. Smaller players often specialize in niche segments or regional markets, contributing to the overall diversity and competitiveness of the industry.

Recent Developments

Recent developments in the peel oil market include advancements in extraction technologies, such as the adoption of CO2 extraction methods, which improve yield and environmental sustainability. Companies are increasingly partnering with citrus growers to ensure traceability and organic certification, responding to consumer demand for transparency. There is also a trend towards product innovation, with new blends and formulations being introduced for specific applications in functional foods and beverages. Regulatory updates, particularly in regions like Europe and North America, have influenced labeling and safety standards, prompting companies to enhance quality control measures. Additionally, expansion into emerging markets through distribution agreements and e-commerce platforms has been a focus, allowing broader access to global consumers. These developments reflect the market's dynamic nature and its adaptation to evolving industry trends.

Report Segmentation

This report on the peel oil market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into orange peel oil, lemon peel oil, lime peel oil, grapefruit peel oil, and others, each examined for their unique characteristics and demand patterns. The application segment covers food and beverages, fragrances and cosmetics, aromatherapy, pharmaceuticals, and household products, highlighting key usage areas and growth prospects. Geographically, the report analyzes North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, detailing regional production, consumption, and trade dynamics. Each segment is evaluated through qualitative and quantitative insights, offering stakeholders a detailed understanding of market structure, trends, and opportunities for strategic decision-making.

FAQs

What are the primary uses of peel oil in the food industry? Peel oil is primarily used as a natural flavoring agent in foods and beverages, such as soft drinks, candies, and baked goods, due to its intense citrus aroma and taste.

Which regions are the largest producers of citrus peel oils? Major producers include the United States, Brazil, Spain, and Italy, where favorable climatic conditions support extensive citrus cultivation.

What factors are driving the growth of the peel oil market? Key drivers include rising consumer preference for natural ingredients, growth in the functional food and beverages sector, and increasing applications in aromatherapy and cosmetics.

How is peel oil extracted from citrus fruits? Common extraction methods include cold pressing and steam distillation, which help preserve the volatile compounds responsible for the oil's fragrance and flavor.

What are the challenges faced by the peel oil market? Challenges include price volatility due to weather-dependent citrus yields, regulatory compliance costs, and competition from synthetic alternatives.

Citius Research has developed a research report titled “Peel Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Peel Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Peel Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Peel Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Peel Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Peel Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Peel Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Peel Oil Market
• Cost and Gross Margin Analysis of Peel Oil Market
• Peel Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Peel Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Peel Oil Market Key Stakeholders

Below are the key stakeholders for the Peel Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Peel Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Peel Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Peel Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Peel Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Peel Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Peel Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Peel Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Peel Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Peel Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Peel Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Peel Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Peel Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Peel Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Peel Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Peel Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Peel Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Peel Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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