Lentil Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195577
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Lentil Protein Market size was estimated at USD 280 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Lentil Protein Market

(Market Size)
$280 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 280 million
2030 Market Size USD 600 million
Key Players AGT Food, Ingredion, Roquette, Nutriati, Batory Foods

Market Summary

The lentil protein market is a rapidly expanding segment within the global plant-based protein industry, driven by the escalating consumer shift towards vegan, vegetarian, and flexitarian diets. Lentils are recognized as a superior source of protein, fiber, and essential nutrients, making them a highly attractive ingredient for food manufacturers. The market is characterized by continuous innovation in protein extraction and purification technologies, enabling the production of high-quality lentil protein isolates and concentrates with improved functionality and neutral taste profiles. These advancements are crucial for their incorporation into a diverse range of food and beverage products without compromising on sensory attributes. The demand is further amplified by growing health consciousness, concerns over animal welfare, and the environmental sustainability associated with lentil cultivation compared to animal farming. Major food corporations and agile startups are actively investing in research and development to launch novel products, thereby intensifying competition and fostering market growth across both developed and emerging economies.

Key Highlights

The lentil protein market is distinguished by several key factors that underscore its potential. The nutritional profile of lentil protein is a primary highlight, as it is not only rich in protein but also boasts a complete amino acid spectrum, including significant levels of lysine, which is often limited in other plant proteins. This makes it a formidable competitor to soy and pea protein. Furthermore, its non-GMO and gluten-free status aligns perfectly with prevailing clean-label and free-from food trends, greatly enhancing its appeal to a broad consumer base. The functional properties of lentil protein, such as its water and fat binding capacities, emulsification, and gelation, make it exceptionally versatile for use in meat analogs, dairy alternatives, baked goods, and nutritional supplements. The industry is also witnessing a surge in strategic partnerships between lentil protein suppliers and large food processing companies, aimed at securing supply chains and co-developing innovative applications to capture a larger market share.

Drivers, Opportunities & Restraints

The growth of the lentil protein market is propelled by a confluence of powerful drivers. The most significant driver is the robust and sustained consumer demand for plant-based nutrition, fueled by health, ethical, and environmental considerations. Government initiatives in various countries promoting pulses for sustainable agriculture also provide a strong tailwind. A major opportunity lies in the untapped potential of emerging markets in Asia-Pacific and Latin America, where rising disposable incomes and growing health awareness are creating new consumer segments. Additionally, technological advancements in processing can open doors for premium, specialized lentil protein ingredients for targeted applications like clinical nutrition and sports supplements. However, the market faces notable restraints. Price volatility of raw lentils, influenced by climatic conditions and agricultural yields, can impact production costs and profit margins. Furthermore, the market must overcome challenges related to off-flavors and anti-nutritional factors present in lentils, which require sophisticated and often costly processing techniques to mitigate, potentially hindering widespread adoption in cost-sensitive applications.

Concentration Insights

The competitive landscape of the lentil protein market features a mix of established global ingredient giants and specialized niche players, indicating a moderately concentrated market. Leading companies such as Archer Daniels Midland Company, Ingredion Incorporated, and Cargill, Incorporated have a significant presence, leveraging their extensive distribution networks, vast R&D capabilities, and broad product portfolios to maintain a competitive edge. These corporations often engage in strategic acquisitions and partnerships to strengthen their market position. Concurrently, a number of dedicated plant-protein companies, including Nutriati, Inc. and AGT Food and Ingredients, are making substantial strides by focusing exclusively on pulse-based proteins, offering high-purity lentil protein isolates and concentrates. This dynamic creates a competitive environment where scale and innovation are both critical for success. The market concentration is expected to evolve as more players enter the space, attracted by the high growth potential, which may lead to increased fragmentation before eventual consolidation through mergers and acquisitions.

Type Insights

The lentil protein market is segmented primarily by type into isolates and concentrates, each catering to specific application needs. Lentil protein isolates represent the purest form, typically containing over 80% protein content. They are produced through more intensive processing methods which remove a larger proportion of carbohydrates and fats. This results in a product with a very neutral flavor and color, making it ideal for applications where protein fortification is needed without altering the taste or appearance of the final product, such as in clear beverages, protein shakes, and white baked goods. Lentil protein concentrates, with a protein content usually ranging from 60% to 70%, retain more of the fiber and other inherent nutrients from the whole lentil. They offer excellent functional properties like water absorption and are often more cost-effective, making them suitable for a wider array of applications including meat alternatives, snacks, and pasta, where additional fiber content can be a nutritional benefit.

Application Insights

Lentil protein finds diverse applications across the food and beverage industry, reflecting its versatility. The meat alternatives segment is a dominant application area, where lentil protein is used as a key ingredient in plant-based burgers, sausages, nuggets, and grounds due to its ability to provide a meat-like texture and binding properties. The dairy alternatives segment is another major outlet, with lentil protein being incorporated into plant-based milk, yogurt, cheese, and ice cream to boost protein content and improve mouthfeel. The bakery and snacks category utilizes lentil protein to enhance the nutritional profile of products like bread, cookies, crackers, and protein bars. Furthermore, the nutritional supplements sector is a growing application, with lentil protein being used in powder form for shakes and smoothies targeted at athletes and health-conscious consumers. Its application is also expanding into other areas like beverages, confectionery, and processed foods as formulators seek clean-label, non-allergenic protein sources.

Regional Insights

The adoption and growth of lentil protein vary significantly across different regions, influenced by dietary patterns, consumer awareness, and industrial development. North America holds a prominent position in the global market, driven by high consumer awareness, a well-established plant-based food industry, and the presence of major ingredient manufacturers. The United States and Canada are key markets where product innovation is rapid. Europe follows closely, with countries like Germany, the UK, and France showing strong demand due to stringent regulations on food labeling and a deeply entrenched sustainability ethos among consumers. The Asia-Pacific region is anticipated to be the fastest-growing market, fueled by a large population, rising health consciousness, increasing disposable incomes, and a growing vegan population in countries like India, China, and Australia. While other regions like Latin America and the Middle East and Africa currently represent smaller markets, they present significant future growth opportunities as awareness of plant-based nutrition begins to rise.

Company Insights

The lentil protein market is served by a roster of key players who are shaping its trajectory through innovation and expansion. Archer Daniels Midland Company is a major force, offering a wide range of plant proteins and leveraging its global footprint. Ingredion Incorporated provides lentil protein ingredients under its VITESSENCE? portfolio, focusing on clean-label solutions for various food applications. Cargill, Incorporated invests in plant protein capabilities to meet growing demand. Specialized companies play a crucial role; Nutriati, Inc. is recognized for its Arti? brand chickpea and lentil protein ingredients, while AGT Food and Ingredients is a global leader in pulse processing and exports. Other notable participants include Batory Foods, which distributes lentil protein, and Roquette Fr?res, which has been expanding its plant protein offerings. These companies compete on factors such as product quality, protein content, functionality, price, and their ability to provide consistent supply and technical support to food manufacturers.

Recent Developments

The lentil protein market is dynamic, with recent developments highlighting a focus on capacity expansion, product innovation, and strategic collaborations. Several leading ingredient manufacturers have announced investments in new production facilities or the expansion of existing ones to increase their output of lentil and other pulse proteins, aiming to alleviate supply constraints and meet soaring demand. There has been a noticeable surge in the launch of new lentil protein-based products by food and beverage brands, particularly in the meat and dairy alternative categories, showcasing improved taste and texture profiles. Furthermore, strategic partnerships and acquisitions are frequent, as larger corporations seek to acquire innovative technologies and startups with expertise in plant protein extraction and application. Research and development efforts are intensely focused on overcoming technical challenges such as eliminating beany off-notes and improving the solubility and dispersibility of lentil protein ingredients to broaden their use in a wider spectrum of applications, including clear beverages.

Report Segmentation

This comprehensive market research report on the lentil protein industry provides a detailed analysis structured through methodical segmentation to offer actionable insights. The report is segmented by type, distinguishing between lentil protein isolates and concentrates, analyzing the production, demand, and application trends for each. It is further segmented by application, providing deep dives into key end-use sectors including meat alternatives, dairy alternatives, bakery and snacks, nutritional supplements, and others. A crucial geographical segmentation breaks down the market performance and potential across key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Each regional analysis covers market dynamics, key consuming countries, and growth influencers. Furthermore, the report includes a competitive landscape section profiling major companies, discussing their market share, product portfolios, and strategic initiatives such as mergers, acquisitions, and new product launches, providing a holistic view of the market structure.

FAQs

What are the health benefits of lentil protein?

Lentil protein offers numerous health benefits as a complete plant-based protein source containing all essential amino acids. It is rich in fiber, which aids digestion and promotes satiety, and is also a good source of iron, folate, and other vital minerals. Being cholesterol-free, low in fat, and non-GMO, it supports heart health and aligns with clean-label dietary preferences.

How does lentil protein compare to other plant proteins?

Lentil protein is often compared favorably to other plant proteins like pea and soy. It provides a more complete amino acid profile than pea protein and is a non-allergenic alternative to soy protein, which is a common allergen. Its neutral taste and excellent functional properties, such as emulsification and gelation, make it highly versatile for food formulators.

What is driving the growth of the lentil protein market?

The market growth is primarily driven by the global rise in vegan, vegetarian, and flexitarian diets. Increasing consumer awareness of the health and environmental benefits of plant-based foods, coupled with advancements in food technology that improve the taste and texture of lentil protein products, are key factors propelling the industry forward.

What are the main applications of lentil protein?

The main applications for lentil protein are extensive within the food and beverage industry. It is prominently used in meat alternatives like burgers and sausages, dairy alternatives such as milk and yogurt, bakery products like protein-enriched bread, snacks including bars and crackers, and in nutritional supplements for shakes and powders.

Is lentil protein considered a complete protein?

Yes, lentil protein is considered a complete protein as it contains adequate proportions of all nine essential amino acids that the human body cannot synthesize on its own. This makes it a high-quality protein source that can effectively support muscle repair, growth, and overall bodily functions, comparable to many animal-based proteins.

Citius Research has developed a research report titled “Lentil Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lentil Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lentil Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lentil Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lentil Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lentil Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lentil Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lentil Protein Market
• Cost and Gross Margin Analysis of Lentil Protein Market
• Lentil Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lentil Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lentil Protein Market Key Stakeholders

Below are the key stakeholders for the Lentil Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lentil Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lentil Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lentil Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lentil Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lentil Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lentil Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lentil Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lentil Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lentil Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lentil Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lentil Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lentil Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lentil Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lentil Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lentil Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lentil Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lentil Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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