Nutraceutical Excipients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195713
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Nutraceutical Excipients Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 6.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Nutraceutical Excipients Market

(Market Size)
$3.8 billion
$6.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 3.8 billion
2030 Market Size USD 6.8 billion
Key Players Roquette, DFE Pharma, BASF, JRS Pharma, Meggle

Market Summary

The nutraceutical excipients market is an essential segment within the broader food and beverages industry, playing a critical role in the formulation and delivery of nutraceutical products. These excipients are inactive substances that serve as carriers, stabilizers, or enhancers for active nutraceutical ingredients, ensuring efficacy, safety, and consumer acceptability. The market is characterized by a growing consumer shift towards preventive healthcare and wellness, driving demand for dietary supplements, functional foods, and fortified beverages. Key participants include manufacturers specializing in pharmaceutical and food-grade excipients, who are innovating to meet stringent regulatory standards and evolving consumer preferences for natural and clean-label ingredients. The integration of advanced technologies in excipient production, such as microencapsulation and nanotechnology, is further propelling market growth by improving the bioavailability and stability of nutraceutical products.

Key Highlights

The nutraceutical excipients market showcases several key highlights that underscore its dynamic nature and growth trajectory. There is an increasing emphasis on multifunctional excipients that offer multiple benefits like enhanced solubility, controlled release, and improved taste masking, which are crucial for consumer compliance and product effectiveness. The market is witnessing a surge in demand for plant-based and organic excipients, aligning with the global trend towards natural and sustainable products. Geographically, developed regions like North America and Europe lead in terms of regulatory framework and adoption, while Asia-Pacific is emerging as a high-growth region due to rising health awareness and disposable incomes. Leading companies such as Roquette Fr?res, Dow Chemical Company, and BASF SE are actively engaged in research and development to introduce novel excipient solutions that cater to the evolving needs of nutraceutical manufacturers, thereby strengthening their market positions.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the nutraceutical excipients market, including the increasing prevalence of chronic diseases and a growing aging population that is turning to nutraceuticals for health management. The rising consumer awareness regarding the benefits of preventive healthcare and the influence of wellness trends are significant catalysts. Opportunities abound in the development of excipients for novel delivery systems, such as gummies and soft gels, which are gaining popularity for their convenience and palatability. Additionally, the expansion of the nutraceutical industry into emerging markets presents substantial growth prospects. However, the market faces restraints such as stringent regulatory requirements and lengthy approval processes for new excipients, which can hinder innovation and time-to-market. High costs associated with research and development, along with challenges in ensuring compatibility and stability with active ingredients, also pose obstacles to market expansion.

Concentration Insights

The nutraceutical excipients market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized players dominating the landscape. Key players like Ashland Global Holdings, Inc., Ingredion Incorporated, and Kerry Group plc hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These companies focus on strategic initiatives such as mergers, acquisitions, and partnerships to enhance their market presence and cater to diverse regional demands. The market also includes several niche players that specialize in specific types of excipients, such as natural binders or flavoring agents, catering to segments that prioritize organic and non-GMO ingredients. This concentration dynamic fosters competitive pricing, innovation, and a continuous push towards developing excipients that meet evolving regulatory and consumer standards.

Type Insights

In the nutraceutical excipients market, types are broadly categorized into binders, fillers, disintegrants, coatings, flavoring agents, and others, each serving distinct functional roles in product formulation. Binders, such as cellulose derivatives and starches, are crucial for providing cohesion and integrity to tablets and capsules. Fillers like lactose and dicalcium phosphate are used to add bulk and ensure accurate dosing. Disintegrants facilitate the breakdown of dosage forms for optimal release of active ingredients. Coatings protect nutraceuticals from environmental factors and mask unpleasant tastes, enhancing consumer acceptability. Flavoring agents are increasingly important for improving palatability, especially in chewable and liquid formulations. The demand for natural and organic excipients is rising, with manufacturers innovating to replace synthetic options with plant-based alternatives to align with clean-label trends and consumer preferences for healthier ingredients.

Application Insights

Nutraceutical excipients find extensive applications across various product categories, including dietary supplements, functional foods, and beverages. In dietary supplements, excipients are integral to the formulation of tablets, capsules, and soft gels, ensuring stability, bioavailability, and ease of consumption. Functional foods, such as fortified cereals and health bars, utilize excipients to incorporate active ingredients without compromising taste or texture. The beverages segment, including energy drinks and nutritional shakes, relies on excipients for solubility, suspension, and flavor enhancement. The growing consumer inclination towards personalized nutrition and on-the-go wellness products is driving innovation in excipient applications, with a focus on developing formulations that support enhanced nutrient delivery and meet specific dietary needs, such as gluten-free or vegan preferences.

Regional Insights

Regionally, the nutraceutical excipients market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America holds a significant share, driven by high consumer awareness, robust regulatory frameworks, and a well-established nutraceutical industry. Europe follows closely, with strong demand for natural and organic excipients supported by stringent food safety regulations. The Asia-Pacific region is experiencing rapid growth due to increasing health consciousness, rising disposable incomes, and expanding manufacturing capabilities, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets, with growth fueled by urbanization and growing access to nutraceutical products. Regional differences in regulatory policies, consumer preferences, and economic conditions shape market dynamics and opportunities for excipient manufacturers.

Company Insights

Prominent companies in the nutraceutical excipients market include Roquette Fr?res, Dow Chemical Company, BASF SE, Ashland Global Holdings, Inc., Ingredion Incorporated, Kerry Group plc, and DuPont de Nemours, Inc. These players leverage their extensive expertise in chemical and food sciences to develop innovative excipient solutions that enhance the functionality and appeal of nutraceutical products. Strategies such as product launches, capacity expansions, and collaborations with nutraceutical manufacturers are common to strengthen market positioning. For instance, Roquette focuses on plant-based excipients, while Dow Chemical emphasizes synthetic polymers for specialized applications. The competitive landscape is characterized by a focus on sustainability, regulatory compliance, and catering to the trend towards clean-label and non-GMO ingredients, driving continuous investment in research and development.

Recent Developments

Recent developments in the nutraceutical excipients market highlight a trend towards innovation and strategic growth initiatives. Companies are investing in advanced technologies to create excipients with improved functionalities, such as enhanced bioavailability and targeted release. For example, there have been introductions of excipients derived from novel sources like algae and pulses to meet demand for sustainable and natural options. Mergers and acquisitions are also prevalent, with larger firms acquiring niche players to expand their product portfolios and geographic reach. Regulatory approvals for new excipients, particularly those meeting organic and non-GMO standards, are increasing, enabling manufacturers to offer compliant solutions. Additionally, partnerships between excipient suppliers and nutraceutical companies are fostering co-development of customized formulations to address specific market needs and consumer preferences.

Report Segmentation

The nutraceutical excipients market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into binders, fillers, disintegrants, coatings, flavoring agents, and others, each analyzed for their market share and growth potential. The application segment covers dietary supplements, functional foods, and beverages, with detailed insights into demand patterns and innovation trends within each category. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional dynamics, key countries, and factors influencing market growth. This segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions regarding investment, product development, and market entry strategies tailored to specific segments and regions.

FAQs

What are nutraceutical excipients? Nutraceutical excipients are inactive substances used in the formulation of nutraceutical products to aid in the delivery, stability, and effectiveness of active ingredients, ensuring safety and consumer acceptability.

What types of nutraceutical excipients are commonly used? Common types include binders, fillers, disintegrants, coatings, and flavoring agents, each serving specific functions like providing structure, enhancing solubility, or improving taste in dietary supplements and functional foods.

Which regions are key markets for nutraceutical excipients? Key regions include North America and Europe, known for stringent regulations and high adoption, while Asia-Pacific is a rapidly growing market due to increasing health awareness and economic development.

Who are the leading companies in the nutraceutical excipients market? Leading companies include Roquette Fr?res, Dow Chemical Company, BASF SE, Ashland Global Holdings, Inc., and Ingredion Incorporated, who focus on innovation and expanding their product portfolios.

What are the main applications of nutraceutical excipients? Main applications are in dietary supplements, functional foods, and beverages, where excipients help in formulating products that are stable, bioavailable, and palatable for consumers.

Citius Research has developed a research report titled “Nutraceutical Excipients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Nutraceutical Excipients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Nutraceutical Excipients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Nutraceutical Excipients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Nutraceutical Excipients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Nutraceutical Excipients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Nutraceutical Excipients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Nutraceutical Excipients Market
• Cost and Gross Margin Analysis of Nutraceutical Excipients Market
• Nutraceutical Excipients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Nutraceutical Excipients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Nutraceutical Excipients Market Key Stakeholders

Below are the key stakeholders for the Nutraceutical Excipients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Nutraceutical Excipients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Nutraceutical Excipients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Nutraceutical Excipients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Nutraceutical Excipients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Nutraceutical Excipients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Nutraceutical Excipients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Nutraceutical Excipients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Nutraceutical Excipients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Nutraceutical Excipients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Nutraceutical Excipients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Nutraceutical Excipients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Nutraceutical Excipients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Nutraceutical Excipients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Nutraceutical Excipients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Nutraceutical Excipients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Nutraceutical Excipients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Nutraceutical Excipients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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