Brewery Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195002
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Brewery Equipment Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Brewery Equipment Market

(Market Size)
$2.2 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4.8 billion
Key Players GEA Group, Alfa Laval, Krones, SPX Flow, Tetra Pak

Market Summary

The brewery equipment market is a critical segment within the broader food and beverages industry, supplying the essential machinery and systems required for the commercial production of beer. This market encompasses a wide range of products, from brewhouses and fermentation tanks to filtration systems and packaging lines, catering to breweries of all scales from large multinational corporations to small craft microbreweries. The market is characterized by continuous technological innovation aimed at improving efficiency, product consistency, and sustainability. Demand is primarily driven by the global expansion of the beer industry and the rising consumer preference for diverse and premium beer varieties. Manufacturers in this space are increasingly focusing on developing automated and energy-efficient solutions to help brewers reduce operational costs and minimize their environmental impact. The competitive landscape is defined by the presence of established international players and specialized regional manufacturers, all vying for market share through product innovation and strategic partnerships.

Key Highlights

The brewery equipment market is distinguished by several key trends shaping its current trajectory. A significant highlight is the robust growth of the craft brewing segment, which continues to demand smaller-scale, flexible, and often more innovative equipment solutions compared to traditional large-scale breweries. This has led manufacturers to offer modular systems that can be easily scaled as a brewery expands its operations. Another prominent trend is the integration of Industry 4.0 principles, with smart sensors, IoT connectivity, and data analytics becoming standard in modern brewing systems. This allows for unprecedented levels of process control, predictive maintenance, and quality assurance. Sustainability is also a major focus area, with equipment designed to reduce water consumption, energy usage, and waste generation. The market is also witnessing a consolidation phase, with larger entities acquiring smaller specialized firms to broaden their technological portfolios and global reach, enhancing their ability to serve a diverse clientele.

Drivers, Opportunities & Restraints

The growth of the brewery equipment market is propelled by several powerful drivers. The most significant is the enduring global popularity of beer and the concomitant expansion of brewing capacity, particularly in emerging economies where rising disposable incomes are fueling demand. The proliferation of craft breweries worldwide represents a substantial driver, as these establishments require specialized, often bespoke, equipment to produce their unique beer styles. An equally important opportunity lies in the modernization and upgrade of existing facilities in mature markets. Older breweries are investing in new, efficient equipment to stay competitive, reduce their carbon footprint, and adapt to changing consumer tastes. However, the market faces notable restraints. The high initial capital investment required for state-of-the-art brewing systems can be a significant barrier to entry for small startups. Furthermore, the market is susceptible to fluctuations in the prices of raw materials like stainless steel, which can impact manufacturing costs and final equipment pricing, potentially delaying purchase decisions.

Concentration Insights

The global brewery equipment market exhibits a concentration that can be described as moderately fragmented. It features a mix of a few dominant, multinational corporations and a long tail of smaller, regional, and niche manufacturers. Leading companies such as Alfa Laval, GEA Group, and Krones AG hold considerable market share due to their extensive product portfolios, strong global distribution networks, and ability to provide complete turnkey solutions for large-scale industrial breweries. These giants compete on the basis of technological innovation, reliability, and after-sales service. Conversely, a significant portion of the market is served by specialized firms that focus on specific equipment types or cater exclusively to the craft brewing segment. These smaller players often compete on customization, agility, and deep expertise in particular brewing techniques. The concentration is also geographical, with manufacturing and technological hubs concentrated in Europe and North America, though Asia-Pacific is emerging as a significant manufacturing and consumer region.

Type Insights

Brewery equipment is broadly categorized based on its function within the beer production process. The maceration and brewing equipment segment forms the foundation, including critical components like mash tuns, lauter tuns, and brew kettles where the initial stages of converting grains into wort occur. Following this, the fermentation equipment category is vital, comprising unitanks, cylindroconical vessels, and conditioning tanks where yeast metabolizes sugars into alcohol and carbon dioxide, defining the beer's final character. Filtration and stabilization equipment is another crucial type, used to clarify the beer, remove unwanted sediments and yeast, and ensure product stability and shelf life. Finally, the packaging equipment segment encompasses a wide array of machinery for bottling, canning, kegging, and labeling, which is often the most automated part of a brewery. Each equipment type is seeing advancements, with a universal shift towards automation, improved hygiene through better CIP (Cleaning-in-Place) systems, and designs that enhance energy efficiency and overall throughput.

Application Insights

The application of brewery equipment is primarily segmented by the scale and type of brewing operation it serves. The macro-brewery application represents the largest volume segment, requiring high-capacity, fully automated, and highly efficient equipment designed for continuous, large-scale production of lagers and other mainstream beer styles. These facilities prioritize output, consistency, and cost-effectiveness. In contrast, the micro-brewery and craft brewery application has become a dynamic and fast-growing segment. Equipment for this application is often more flexible, allowing for batch variation, experimentation with different ingredients, and smaller production runs. It emphasizes quality, craftsmanship, and the ability to produce a wide range of ale and specialty beer styles. A third significant application is in brewpubs, where the equipment is integrated into a restaurant or bar setting, requiring compact designs that often prioritize aesthetics for customer viewing while maintaining professional brewing capabilities. Each application has distinct requirements influencing equipment design, capacity, and feature sets.

Regional Insights

Geographically, the demand for brewery equipment is strong across both established and emerging markets. Europe maintains a leading position in the market, driven by its deep-rooted beer culture, the presence of major global brewers, and a high density of craft breweries, particularly in countries like Germany, the UK, and Belgium. The region is also a hub for innovation and manufacturing for many top equipment suppliers. North America follows closely, with a market characterized by a mature and incredibly vibrant craft brewing scene in the United States and Canada, which constantly demands new and upgraded equipment. The Asia-Pacific region is identified as a high-growth market, fueled by increasing beer consumption in countries like China, India, and Vietnam. Rising disposable incomes, westernization of tastes, and the growth of local craft beer movements are driving investments in new brewing facilities and equipment in this region, making it a focal point for future expansion.

Company Insights

The competitive landscape of the brewery equipment market includes several key players renowned for their technological expertise and global presence. Alfa Laval is recognized for its advanced heat exchange, separation, and fluid handling technologies that are critical in various brewing stages. GEA Group is a major player offering comprehensive solutions from raw material handling to final packaging, known for its engineering proficiency and automation capabilities. Krones AG stands out as a leader in bottling, canning, and packaging lines, providing high-speed, integrated solutions for beverage producers worldwide. Specific Industries, Inc. is a prominent name, especially in North America, focusing on tanks and brewing systems for the craft segment. Paul Mueller Company is another significant manufacturer celebrated for its high-quality stainless steel processing tanks and thermal equipment. These companies compete through continuous research and development, strategic acquisitions, and by providing robust customer support and service networks to maintain their market positions.

Recent Developments

The brewery equipment market is dynamic, with recent developments focusing on technological integration and sustainability. A prominent trend is the accelerated adoption of digitalization and IoT-enabled equipment. Manufacturers are increasingly embedding smart sensors and connectivity into their systems, allowing brewers to monitor and control processes remotely, optimize production in real-time, and perform predictive maintenance to minimize downtime. Sustainability continues to be a major development driver, with new equipment designs emphasizing significant reductions in water and energy consumption. There is a growing emphasis on circular economy principles, such as systems that capture and reuse CO2 produced during fermentation. Furthermore, the market has seen strategic moves towards consolidation, where larger entities acquire smaller innovative firms to gain access to new technologies and expand their market reach. Companies are also expanding their service offerings to include more comprehensive lifecycle management and support packages for their clients.

Report Segmentation

This comprehensive market research report on the brewery equipment industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation by equipment type delivers insights into key categories including brewing machinery, fermentation units, filtration systems, and packaging equipment, analyzing the demand and innovation trends within each segment. The report is further segmented by application, examining the distinct needs and growth patterns within macro-breweries, micro-breweries, and brewpubs. A crucial geographical segmentation provides a regional breakdown, assessing market size, growth potential, and key trends in North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted approach allows stakeholders to understand not only the overall market dynamics but also the specific opportunities and challenges present in each segment and region, facilitating informed strategic planning and investment decisions.

FAQs

What are the different types of brewery equipment? Brewery equipment is categorized into several core types. This includes brewhouse equipment like mash tuns and brew kettles for wort production, fermentation tanks where beer is aged, conditioning tanks for maturation, bright beer tanks for storage before packaging, and finally, filtration and packaging equipment for bottling, canning, and kegging the finished product.

How does automation benefit a brewery operation? Automation significantly enhances brewery operations by improving consistency and quality control across batches, increasing overall production efficiency and throughput, reducing labor costs, and minimizing human error. Automated systems also provide precise control over critical process parameters like temperature and pressure and enable comprehensive data collection for analytics and optimization.

What is the importance of sustainability in brewing equipment? Sustainability is critically important as it helps breweries reduce their operational costs and environmental impact. Modern sustainable equipment focuses on minimizing water usage through recirculation, lowering energy consumption via efficient heating and cooling systems, reducing chemical use with advanced CIP systems, and often incorporating features to capture and reuse CO2 byproduct from fermentation.

What factors should be considered when choosing brewery equipment? Key factors include the desired production capacity and scalability for future growth, the specific types of beer to be produced, the available capital budget, the physical footprint and layout of the brewery space, energy and utility requirements, and the level of automation desired. The manufacturer's reputation for quality and reliability of after-sales service is also paramount.

How is the craft beer movement influencing equipment design? The craft beer movement has profoundly influenced equipment design by driving demand for smaller, more flexible, and modular systems that allow for experimentation. Manufacturers now offer compact, multi-functional tanks and brewhouses that enable craft brewers to produce a wide variety of styles in small batches, with a greater emphasis on manual control points for the brewer alongside modern automation options.

Citius Research has developed a research report titled “Brewery Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Brewery Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Brewery Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Brewery Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Brewery Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Brewery Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Brewery Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Brewery Equipment Market
• Cost and Gross Margin Analysis of Brewery Equipment Market
• Brewery Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Brewery Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Brewery Equipment Market Key Stakeholders

Below are the key stakeholders for the Brewery Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Brewery Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Brewery Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Brewery Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Brewery Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Brewery Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Brewery Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Brewery Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Brewery Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Brewery Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Brewery Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Brewery Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Brewery Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Brewery Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Brewery Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Brewery Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Brewery Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Brewery Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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