Natural Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196767
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Natural Extracts Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Natural Extracts Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Givaudan, Firmenich, International Flavors & Fragrances, Symrise, Takasago

Market Summary

The natural extracts market within the food and beverages industry is experiencing significant growth driven by rising consumer demand for clean label and organic products. Natural extracts are derived from various plant, animal, and microbial sources through processes like solvent extraction, distillation, and expression. These ingredients are prized for their ability to impart authentic flavors, vibrant colors, and health-beneficial properties to a wide array of food and drink formulations. The market caters to a global shift towards healthier lifestyles and transparency in ingredient sourcing. Manufacturers are increasingly reformulating products to replace synthetic additives with natural alternatives, fueling demand across product categories from beverages and dairy to confectionery and baked goods. This trend is supported by a growing body of research highlighting the potential health benefits associated with many plant-based extracts, further solidifying their position as valuable ingredients for modern food production.

Key Highlights

The natural extracts market is characterized by intense research and development activities focused on discovering novel sources and improving extraction technologies for higher yield and purity. Key industry players, including Archer Daniels Midland Company, Givaudan, and Sensient Technologies Corporation, are investing heavily in expanding their production capacities and portfolios to meet diverse application needs. A prominent highlight is the innovation in extraction methods such as supercritical fluid extraction and ultrasound-assisted extraction, which are gaining traction for their efficiency and ability to preserve the integrity of heat-sensitive compounds. The market also sees a strong trend towards sustainability, with companies focusing on ethical sourcing, reducing environmental impact, and ensuring traceability throughout the supply chain. Furthermore, the application spectrum is broadening beyond traditional uses, with natural extracts finding new roles in functional foods and nutraceuticals aimed at specific health benefits like immunity boosting and stress relief.

Drivers, Opportunities & Restraints

The primary driver for the natural extracts market is the unwavering consumer shift towards clean label and natural products, fueled by increased health consciousness and a distrust of artificial ingredients. Stringent government regulations in regions like North America and Europe, which mandate clearer labeling and restrict certain synthetic additives, further propel this demand. A significant opportunity lies in the untapped potential of emerging economies in Asia Pacific and Latin America, where rising disposable incomes and urbanization are creating new consumer bases. The exploration of underutilized botanical sources and the development of customized extract blends for specific functional properties present substantial growth avenues for manufacturers. However, the market faces restraints including the high cost of natural extracts compared to their synthetic counterparts, which can impact final product pricing. Challenges also exist in ensuring a consistent supply of high-quality raw materials, which can be affected by seasonal variations and climatic conditions, potentially leading to price volatility and supply chain disruptions.

Concentration Insights

The global natural extracts market exhibits a moderately concentrated landscape with the presence of several established multinational corporations and a multitude of specialized regional players. Leading companies such as Kerry Group, International Flavors & Fragrances Inc., and Symrise AG hold significant market share due to their extensive product portfolios, strong global distribution networks, and substantial investment in research and development. These giants compete on the basis of product innovation, quality consistency, and strategic acquisitions to strengthen their market position. Concurrently, there is a thriving segment of small to medium-sized enterprises that often focus on niche segments, such as organic-certified extracts or rare botanicals, catering to specific consumer demands. This dynamic creates a competitive environment where large companies leverage their scale, while smaller players compete through specialization and agility, particularly in responding to localized trends and sourcing unique raw materials.

Type Insights

The natural extracts market is segmented by type, primarily into essential oils, oleoresins, flavonoids, and other phytochemicals, each serving distinct purposes in food and beverage applications. Essential oils, concentrated hydrophobic liquids containing volatile aroma compounds, are extensively used for flavoring and aromatizing beverages, confectionery, and dairy products. Oleoresins represent a fuller extract, containing both volatile and non-volatile components, and are favored for providing a more robust and authentic taste profile, commonly found in savory applications like sauces, dressings, and processed meats. The segment of flavonoids and other phytochemicals is gaining remarkable traction due to the associated health benefits, such as antioxidant and anti-inflammatory properties. These are increasingly incorporated into functional beverages, dietary supplements, and fortified foods. The choice of extract type is heavily influenced by the desired functional attribute?be it flavor, color, aroma, or health benefit?and the specific requirements of the final food matrix.

Application Insights

Application-wise, the natural extracts market finds extensive use across the food and beverage industry. The beverages segment is a dominant consumer, utilizing extracts for flavoring in carbonated soft drinks, juices, functional waters, and alcoholic beverages like flavored spirits and beers. The bakery and confectionery industry relies on vanilla, fruit, and spice extracts to create authentic tastes in products ranging from cakes and cookies to chocolates and gums. Dairy and frozen desserts represent another major application area, where extracts enhance the flavor of yogurts, ice creams, and flavored milk. Savory applications, including snacks, ready-to-eat meals, sauces, and condiments, use oleoresins and spice extracts to deliver consistent and potent flavors. Furthermore, the burgeoning market for health and wellness products is a key application driver, with extracts being fundamental ingredients in nutritional supplements, protein powders, and meal replacement shakes aimed at delivering specific bioactive compounds.

Regional Insights

Geographically, the demand for natural extracts is truly global, with each region exhibiting distinct consumption patterns and growth drivers. North America and Europe are mature markets characterized by high consumer awareness, stringent food regulations, and a strong presence of major flavor and fragrance companies. These regions are at the forefront of clean-label trends and show high adoption rates of natural extracts. The Asia Pacific region is anticipated to witness the most rapid growth, propelled by its large population, expanding middle class, increasing westernization of diets, and growing health consciousness. Countries like China and India are not only major consumers but also significant producers of raw materials and extracts, particularly spices and herbal extracts. Latin America and the Middle East and Africa are emerging as promising markets, with growth fueled by economic development, urbanization, and the gradual penetration of international food trends, creating new opportunities for market players.

Company Insights

The competitive landscape of the natural extracts market is populated by a mix of global ingredient giants and specialized extract producers. Key players such as Firmenich SA, Takasago International Corporation, and D?hler GmbH compete intensely through continuous product innovation, expansion of their natural ingredient portfolios, and strategic mergers and acquisitions to enhance their global footprint and technological capabilities. These companies offer comprehensive solutions from sourcing to application expertise. Other significant contributors include Mane SA, Robertet SA, and Frutarom Industries Ltd. (now part of IFF), which have strong expertise in specific extract types like essential oils. Beyond these, numerous regional companies and startups are making their mark by focusing on sustainable and transparent sourcing, organic certification, and catering to local taste preferences. The strategy for most companies involves vertical integration to control quality and supply, alongside heavy investment in customer-centric application labs to develop tailored solutions for food and beverage manufacturers.

Recent Developments

The natural extracts market is dynamic, with recent developments focusing on sustainability, technology, and portfolio expansion. Leading companies are actively launching new extract lines derived from exotic and superfruit sources to cater to the demand for novel flavors and health functionalities. There is a marked increase in partnerships between extract manufacturers and food brands to co-develop customized natural solutions for specific product lines. Technological advancements remain a key area of focus, with investments flowing into green extraction technologies that reduce solvent use, energy consumption, and environmental impact. Furthermore, recent activities highlight a strong move towards ensuring full supply chain transparency, with many companies implementing blockchain and other tracking technologies to provide consumers with verifiable information about the origin and journey of the raw materials. Acquisitions continue to shape the market, allowing larger entities to acquire niche technologies or gain access to unique botanical sources and regional markets.

Report Segmentation

This comprehensive market research report on the natural extracts market for the food and beverages industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry landscape. The report is meticulously segmented by type, covering essential oils, oleoresins, flavonoids, and other key phytochemical categories. It further breaks down the market by application, analyzing demand within beverages, bakery & confectionery, dairy & frozen desserts, savory foods, and nutritional products. A crucial segmentation by source identifies contributions from fruits, vegetables, herbs & spices, and other botanical origins. Geographically, the report provides in-depth analysis for key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for major markets within these regions. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific trends, and formulate targeted strategies based on type, source, and regional dynamics.

FAQs

What are natural extracts? Natural extracts are concentrated preparations derived from plant, animal, or microbial sources using physical methods like pressing, distillation, or solvent extraction. They capture the desired flavors, colors, aromas, or bioactive compounds from the source material for use as ingredients in food, beverages, and other products.

How are natural extracts used in food? Natural extracts are primarily used in the food industry to provide authentic flavor, aroma, and color. They serve as natural alternatives to synthetic additives, enhancing the sensory profile of products like beverages, baked goods, confectionery, dairy items, sauces, and nutritional supplements without artificial ingredients.

What is the largest segment in the natural extracts market? Within the food and beverage industry, the beverages segment is often considered one of the largest and fastest-growing application areas for natural extracts. This is due to the high demand for naturally flavored soft drinks, juices, functional waters, and alcoholic beverages from health-conscious consumers globally.

What are the key types of natural extracts? The key types of natural extracts include essential oils, which are volatile aromatic compounds; oleoresins, which contain both volatile and non-volatile components for a full flavor profile; and flavonoids and other phytochemicals, which are valued for their health-promoting properties like antioxidants.

Which region has the highest demand for natural extracts? While mature markets like North America and Europe exhibit strong demand due to strict regulations and high consumer awareness, the Asia Pacific region is experiencing the highest growth rate in demand for natural extracts, driven by its large population, rising disposable incomes, and increasing adoption of healthy eating trends.

Citius Research has developed a research report titled “Natural Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Natural Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Natural Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Natural Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Natural Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Natural Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Natural Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Natural Extracts Market
• Cost and Gross Margin Analysis of Natural Extracts Market
• Natural Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Natural Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Natural Extracts Market Key Stakeholders

Below are the key stakeholders for the Natural Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Natural Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Natural Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Natural Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Natural Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Natural Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Natural Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Natural Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Natural Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Natural Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Natural Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Natural Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Natural Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Natural Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Natural Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Natural Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Natural Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Natural Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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