Paper Packaging Materials Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197125
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Packaging Materials Market size was estimated at USD 280 billion in 2023 and is projected to reach USD 400 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Paper Packaging Materials Market

(Market Size)
$280 billion
$400 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 280 billion
2030 Market Size USD 400 billion
Key Players International Paper, WestRock, Smurfit Kappa

Market Summary

The paper packaging materials market within the food and beverages industry represents a critical and expanding segment of the global packaging sector. This market is primarily driven by the fundamental need for safe, hygienic, and sustainable packaging solutions for a vast array of food products, ranging from dry groceries and frozen foods to fresh produce and ready-to-eat meals. The shift in consumer preference towards eco-friendly materials, coupled with stringent government regulations aimed at reducing plastic waste, has significantly bolstered the adoption of paper-based packaging. Companies are increasingly investing in innovative designs that enhance functionality, such as improved barrier properties against moisture and grease, while maintaining compostability and recyclability. The market is characterized by intense competition among key players who are focusing on product development, strategic partnerships, and expansion of production capacities to cater to the evolving demands of food manufacturers and retailers worldwide.

Key Highlights

The paper packaging market for food and beverages is distinguished by several pivotal developments. A major highlight is the rapid innovation in material science, leading to the creation of advanced paperboards and molded fiber solutions that offer superior protection and extended shelf life for perishable items. The integration of smart packaging technologies, including QR codes for traceability and augmented reality for consumer engagement, is becoming more prevalent, adding value beyond mere containment. Furthermore, the circular economy model is deeply embedded in this market, with a strong emphasis on using recycled content and ensuring the end-of-life recyclability of packaging. The e-commerce boom has also been a significant catalyst, necessitating durable and lightweight paper packaging solutions for the safe delivery of food products directly to consumers' doorsteps, which has opened new revenue streams for manufacturers.

Drivers, Opportunities & Restraints

The growth of the paper packaging materials market is propelled by powerful drivers, notably the global legislative push against single-use plastics, which has compelled brands to seek sustainable alternatives. Increasing consumer awareness and demand for environmentally responsible packaging is another primary force shaping the market. Significant opportunities lie in the development of high-performance bio-based barrier coatings that can effectively replace plastic liners without compromising on food safety or product integrity. The expansion of online food delivery services and the growth of the organized retail sector in emerging economies present substantial growth avenues. However, the market does face restraints, including the volatility in the prices of raw pulp material, which can impact production costs and profit margins. Furthermore, technical challenges related to achieving the same level of barrier protection as plastics for certain high-moisture or high-fat food products remain a hurdle for wider adoption in some applications.

Concentration Insights

The competitive landscape of the paper packaging market is moderately concentrated, with a mix of large multinational corporations and numerous regional players. Leading entities such as International Paper, WestRock, and Smurfit Kappa Group hold significant market share due to their extensive product portfolios, global distribution networks, and strong relationships with major food and beverage brands. These giants compete on the basis of innovation, quality, and service, often through long-term supply contracts. Meanwhile, regional manufacturers compete effectively by offering cost-competitive solutions and catering to local tastes and requirements. The market also features a growing number of specialized niche players focusing on innovative and customized packaging designs, particularly in the sustainable and premium segments, adding to the dynamic nature of the industry's concentration.

Type Insights

The market offers a diverse range of paper packaging types, each tailored for specific applications within the food and beverage sector. Corrugated boxes represent a dominant segment, widely used for secondary and tertiary packaging due to their exceptional strength, durability, and cushioning properties, making them ideal for transportation and bulk shipping. Folding cartons are extensively used for primary packaging of a multitude of products like cereals, frozen foods, and confectionery, valued for their excellent printability for branding and consumer information. Paper bags and sacks are commonly employed for packaging flour, sugar, and other dry goods. Furthermore, molded fiber packaging, including trays and clamshells made from recycled paperboard, is gaining substantial traction for packaging eggs, fruits, and fast food, driven by its sustainable credentials and protective qualities.

Application Insights

Paper packaging finds extensive application across the entire spectrum of the food and beverages industry. In the bakery and confectionery segment, it is used for boxes, wraps, and trays for cakes, pastries, and chocolates. The dairy industry utilizes paper-based cartons and cups for milk, yogurt, and ice cream. For frozen foods, paperboard packaging provides the necessary rigidity and can be designed with special coatings to withstand freezer conditions. The fresh produce sector relies heavily on paper bags and molded fiber trays for fruits and vegetables. The fast-moving consumer goods sector, including snacks and ready-to-eat meals, is a major consumer of flexible paper packaging and cartons. The beverage industry is a significant user as well, with paper-based bottles and cartons for juices, dairy drinks, and other liquid products becoming increasingly popular as sustainable alternatives to plastic.

Regional Insights

The adoption and production of paper packaging materials exhibit distinct regional patterns influenced by economic development, regulatory frameworks, and consumer behavior. North America and Europe are mature markets characterized by high consumer awareness regarding sustainability and well-established recycling infrastructures. These regions are at the forefront of innovation in bio-based and compostable paper packaging solutions. The Asia-Pacific region is anticipated to be the fastest-growing market, driven by a rapidly expanding middle class, increasing urbanization, and the growth of organized retail and e-commerce sectors, particularly in China and India. Government initiatives in these countries to curb plastic pollution are further accelerating demand. Latin America and the Middle East and Africa are also emerging as promising markets, with growing investments in packaging manufacturing facilities to meet the rising domestic demand for packaged food products.

Company Insights

The market is served by a roster of prominent companies that are continuously evolving their strategies to maintain a competitive edge. International Paper is a global leader with a vast portfolio of paperboard and packaging solutions for the food industry. WestRock is renowned for its innovative consumer packaging and corrugated offerings, often integrating automation and design expertise. Smurfit Kappa Group is a key player in Europe and the Americas, specializing in paper-based packaging with a strong focus on sustainable practices. Other significant contributors include DS Smith, which emphasizes circular economy principles in its packaging designs, and Graphic Packaging Holding Company, known for its expertise in coated paperboard and folding cartons. These companies are actively engaged in research and development to introduce new products, enhance performance, and reduce the environmental footprint of their packaging solutions.

Recent Developments

The paper packaging market is dynamic, with recent developments centered on sustainability and technological advancement. Major players have announced significant investments in expanding their production capacities for recycled paperboard and kraft paper to meet soaring demand. There is a noticeable surge in collaborations between packaging manufacturers and chemical companies to develop new, fully recyclable barrier coatings that eliminate the need for plastic laminates. Acquisitions and mergers continue to shape the landscape, as companies seek to broaden their geographic reach and technological capabilities. Furthermore, brands across the food and beverage sector are publicly committing to 100% reusable, recyclable, or compostable packaging, directly influencing the innovation pipeline of paper packaging suppliers and accelerating the phase-out of hard-to-recycle multi-material packaging structures.

Report Segmentation

This comprehensive market research report on the paper packaging materials market for the food and beverages industry provides a detailed analysis segmented by various critical parameters. The segmentation by type offers insights into key categories such as corrugated boxes, folding cartons, paper bags and sacks, and other specialized formats like molded fiber. The application segmentation delves into the usage across different food sectors, including dairy, bakery, confectionery, frozen foods, fresh produce, and beverages. Furthermore, the report includes a thorough regional analysis, breaking down the market performance and trends across North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of market dynamics, identifying growth pockets, application-specific trends, and regional opportunities for stakeholders.

FAQs

What are the different types of paper used in food packaging? Several paper types are utilized, including kraft paper known for its strength in bags and wrapping, paperboard for rigid boxes and cartons, and molded pulp for protective trays and egg cartons. Specialized versions with coatings are also used for specific barrier needs.

How is the paper packaging market evolving with sustainability trends? The market is rapidly evolving towards greater sustainability through increased use of recycled content, development of compostable and biodegradable materials, and innovations in recycling-friendly designs that avoid plastic liners, aligning with circular economy principles.

What are the key drivers for the paper packaging market in the food sector? Key drivers include stringent government regulations phasing out single-use plastics, growing consumer preference for eco-friendly products, the expansion of e-commerce requiring durable shipping solutions, and the need for effective and safe food containment.

Which regions are leading in the adoption of paper packaging for food? Europe and North America are currently leading due to advanced recycling infrastructure and strong regulatory support for sustainable packaging. However, the Asia-Pacific region is experiencing the fastest growth driven by economic expansion and changing consumer habits.

Who are the major players in the food paper packaging industry? The market is dominated by large international corporations such as International Paper, WestRock, Smurfit Kappa Group, DS Smith, and Graphic Packaging Holding Company, who offer a wide range of innovative and sustainable packaging solutions.

Citius Research has developed a research report titled “Paper Packaging Materials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Packaging Materials Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Packaging Materials Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Packaging Materials Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Packaging Materials Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Packaging Materials Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Packaging Materials Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Packaging Materials Market
• Cost and Gross Margin Analysis of Paper Packaging Materials Market
• Paper Packaging Materials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Packaging Materials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Packaging Materials Market Key Stakeholders

Below are the key stakeholders for the Paper Packaging Materials Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Packaging Materials Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Packaging Materials Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Packaging Materials Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Packaging Materials Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Packaging Materials Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Packaging Materials Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Packaging Materials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Packaging Materials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Packaging Materials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Packaging Materials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Packaging Materials Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Packaging Materials Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Packaging Materials Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Packaging Materials Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Packaging Materials Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Packaging Materials Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Packaging Materials Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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