Myrrh Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195673
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Myrrh Powder Market size was estimated at USD 85 million in 2023 and is projected to reach USD 160 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024-2030).

Myrrh Powder Market

(Market Size)
$85 million
$160 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.30%
2023 Market Size USD 85 million
2030 Market Size USD 160 million
Key Players Young Living, doTERRA, Givaudan, Symrise, Robertet

Market Summary

The myrrh powder market is a niche segment within the global food and beverages industry, primarily driven by the growing consumer inclination towards natural and organic ingredients. Myrrh, derived from the Commiphora myrrha tree, is traditionally known for its aromatic and medicinal properties but has found increasing application as a flavoring agent and preservative in food products. The market is characterized by steady demand from various regions, particularly where traditional and herbal food practices are prevalent. Key players are focusing on sustainable sourcing and quality assurance to meet the stringent regulations governing food additives. The market dynamics are influenced by factors such as rising health consciousness, the trend towards clean label products, and the expansion of the functional food sector. Despite being a specialized market, it presents significant opportunities for growth, especially in regions with a rich history of using herbal ingredients in culinary applications.

Key Highlights

The myrrh powder market highlights include its versatile applications beyond traditional uses, expanding into modern food and beverage products. One of the key highlights is the increasing use of myrrh powder as a natural preservative, replacing synthetic alternatives due to its antimicrobial properties. Another significant aspect is its role in the burgeoning functional food and nutraceutical sectors, where it is valued for its potential health benefits, such as anti-inflammatory and antioxidant effects. The market also sees a trend towards organic and ethically sourced myrrh powder, catering to the demands of environmentally conscious consumers. Additionally, innovations in extraction and processing technologies are enhancing the quality and consistency of myrrh powder, making it more suitable for industrial applications. Companies are also engaging in strategic partnerships and certifications to bolster their market presence and credibility.

Drivers, Opportunities & Restraints

Drivers for the myrrh powder market include the rising consumer preference for natural and organic food ingredients, supported by growing awareness of the health benefits associated with myrrh. The expansion of the functional food and beverage industry further propels demand, as manufacturers seek unique and health-enhancing components. Opportunities abound in the development of new product formulations, such as herbal teas, health supplements, and gourmet foods, which can incorporate myrrh powder for its distinct flavor and therapeutic properties. Additionally, emerging markets in Asia-Pacific and the Middle East present untapped potential due to cultural familiarity with myrrh. However, restraints include the limited availability of raw materials, as myrrh resin harvesting is labor-intensive and region-specific, leading to supply chain challenges. Regulatory hurdles and the need for compliance with food safety standards across different regions also pose significant barriers to market growth.

Concentration Insights

The myrrh powder market is relatively concentrated, with a few key players dominating the supply chain due to the specialized nature of raw material sourcing and processing. Companies such as DoTERRA, Young Living Essential Oils, and Mountain Rose Herbs are prominent, leveraging their expertise in essential oils and herbal products to cater to the food and beverage sector. These players often engage in vertical integration, controlling aspects from cultivation to distribution to ensure quality and sustainability. The market also features several small and medium-sized enterprises focusing on niche applications, such as artisanal food products or regional specialties. Geographically, production is concentrated in regions like the Middle East and Northeast Africa, where the Commiphora trees are native, influencing global supply dynamics and pricing strategies.

Type Insights

In the myrrh powder market, types are primarily differentiated based on grade and processing methods. Food-grade myrrh powder is the most relevant for the industry, meeting stringent safety standards for consumption. This type is often further categorized into organic and conventional variants, with organic myrrh powder gaining traction due to the demand for chemical-free products. The processing method, such as steam distillation or solvent extraction, affects the powder's purity, aroma, and bioactive compound retention, influencing its suitability for various applications. Some suppliers also offer blended powders, where myrrh is combined with other herbs or spices to create unique flavor profiles for specific food and beverage products. The choice of type depends on the intended use, whether for flavoring, preservation, or health supplementation, driving diversity in product offerings.

Application Insights

Applications of myrrh powder in the food and beverages industry are diverse and expanding. It is commonly used as a flavoring agent in products like herbal teas, alcoholic beverages, and confectionery, imparting a bitter, aromatic note. In health-oriented segments, myrrh powder is incorporated into dietary supplements and functional foods for its purported digestive and anti-inflammatory benefits. The preservative properties of myrrh make it valuable in natural food preservation, extending shelf life in products such as meats, baked goods, and beverages. Additionally, it finds use in gourmet and ethnic cuisines, particularly in Middle Eastern and African dishes, where it is a traditional ingredient. The versatility of myrrh powder allows for innovation in product development, catering to both traditional and modern culinary trends.

Regional Insights

Regionally, the myrrh powder market exhibits varied dynamics based on cultural practices and economic factors. The Middle East and Africa are significant both as production hubs and consumption regions, due to the historical use of myrrh in local cuisines and traditional medicine. North America and Europe show growing demand, driven by the trend towards natural and organic foods, with consumers seeking exotic and health-beneficial ingredients. The Asia-Pacific region, particularly countries like India and China, presents opportunities due to rising disposable incomes and increasing adoption of herbal products in food and beverages. Latin America is an emerging market, with potential growth in functional food applications. Each region has distinct regulatory frameworks and consumer preferences, influencing import-export patterns and market strategies for stakeholders.

Company Insights

Key companies in the myrrh powder market include established players like DoTERRA, Young Living Essential Oils, and Mountain Rose Herbs, which have diversified into food-grade products from their core essential oil businesses. These companies emphasize sustainable sourcing, often through direct trade practices with harvesters in source regions. Other notable players include Starwest Botanicals and Frontier Co-op, which focus on organic and ethically sourced herbal products for the food industry. These companies invest in quality control, certifications such as USDA Organic, and R&D to develop applications tailored to food and beverage needs. The competitive landscape is characterized by efforts to build brand trust, expand distribution networks, and innovate in product formulations to capture a larger market share in this specialized segment.

Recent Developments

Recent developments in the myrrh powder market include advancements in extraction technologies that enhance yield and purity, making the product more cost-effective for food applications. Companies are increasingly obtaining organic and fair-trade certifications to appeal to conscious consumers. There has been a rise in strategic collaborations between myrrh suppliers and food manufacturers to co-develop products, such as functional beverages and health supplements. Additionally, market players are expanding their geographic presence through partnerships with distributors in emerging regions like Asia-Pacific. Regulatory approvals for myrrh powder as a food additive in more countries have also facilitated market growth. Sustainability initiatives, such as reforestation projects in sourcing areas, are becoming common to address environmental concerns and ensure long-term supply stability.

Report Segmentation

This report on the myrrh powder market is segmented to provide detailed insights across various dimensions. The segmentation includes by type, covering food-grade organic and conventional myrrh powder, differentiated by processing methods and quality standards. By application, segments encompass flavoring agents, preservatives, dietary supplements, and others within the food and beverages industry. Geographically, the report analyzes regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, highlighting regional trends and opportunities. Additionally, the segmentation considers end-use sectors, including beverage manufacturing, food processing, and nutraceuticals. This structured approach allows stakeholders to identify specific market niches, understand demand patterns, and make informed decisions based on comprehensive, categorized data.

FAQs

What is myrrh powder used for in food? Myrrh powder is primarily used as a natural flavoring agent in various food products such as beverages, confectionery, and traditional dishes, leveraging its distinct aromatic and slightly bitter taste. It also serves as a preservative due to its antimicrobial properties, extending shelf life in items like baked goods and meats.

Is myrrh powder safe to consume? Yes, food-grade myrrh powder is generally recognized as safe for consumption when used in accordance with regulatory guidelines. It must meet purity standards set by authorities like the FDA or EFSA, and excessive consumption should be avoided due to potential side effects.

Where does myrrh powder come from? Myrrh powder is derived from the resin of the Commiphora myrrha tree, which is native to regions like the Middle East and Northeast Africa. The resin is harvested, dried, and ground into powder form for various applications.

Can myrrh powder be used in beverages? Absolutely, myrrh powder is commonly incorporated into beverages such as herbal teas, functional drinks, and alcoholic beverages for its flavor and health benefits, including digestive and anti-inflammatory properties.

What are the benefits of myrrh powder? Myrrh powder offers several benefits, including antioxidant and antimicrobial properties, making it useful for food preservation and health supplementation. It may also support digestive health and provide anti-inflammatory effects, contributing to its popularity in functional foods.

Citius Research has developed a research report titled “Myrrh Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Myrrh Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Myrrh Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Myrrh Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Myrrh Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Myrrh Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Myrrh Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Myrrh Powder Market
• Cost and Gross Margin Analysis of Myrrh Powder Market
• Myrrh Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Myrrh Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Myrrh Powder Market Key Stakeholders

Below are the key stakeholders for the Myrrh Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Myrrh Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Myrrh Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Myrrh Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Myrrh Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Myrrh Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Myrrh Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Myrrh Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Myrrh Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Myrrh Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Myrrh Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Myrrh Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Myrrh Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Myrrh Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Myrrh Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Myrrh Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Myrrh Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Myrrh Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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