Mannitol Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197111
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Mannitol Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Mannitol Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Roquette, Cargill, Ingredion, SPI Pharma

Market Summary

The mannitol market is a significant segment within the global food and beverage industry, primarily driven by its widespread use as a low-calorie sweetener and texturizing agent. Mannitol, a sugar alcohol, is valued for its non-cariogenic properties and low glycemic index, making it a preferred ingredient in sugar-free and reduced-sugar products. The market is characterized by steady demand from confectionery, bakery, and dietary supplement sectors, where it serves as an excipient and bulking agent. Key regions such as North America, Europe, and Asia-Pacific are major contributors to market growth, supported by rising health consciousness and increasing prevalence of diabetes. Manufacturers are focusing on product innovation and clean-label trends to cater to evolving consumer preferences. The market is competitive, with several established players and new entrants striving to expand their product portfolios and geographic presence.

Key Highlights

The mannitol market is distinguished by several key highlights that underscore its importance in the food and beverage sector. One notable aspect is its multifunctionality, as mannitol not only acts as a sweetener but also provides cooling sensation and moisture stability in various applications. Its compatibility with other ingredients enhances product formulation flexibility. Regulatory approvals from bodies like the FDA and EFSA for its use as a food additive further bolster market credibility. Additionally, the shift towards natural and organic products has spurred demand for plant-derived mannitol, aligning with clean-label trends. Technological advancements in production processes, such as fermentation and hydrogenation, have improved efficiency and reduced costs. The market also benefits from robust supply chains and strategic partnerships among key players to ensure consistent quality and availability.

Drivers, Opportunities & Restraints

The mannitol market is propelled by several drivers, including the growing consumer inclination towards healthy eating habits and the rising incidence of lifestyle diseases such as obesity and diabetes, which fuel demand for sugar substitutes. Increased adoption in pharmaceutical applications as an excipient also supports market growth. Opportunities abound in emerging economies where disposable incomes are rising, and awareness about health and wellness is increasing. Expansion into new application areas like functional foods and beverages presents significant growth potential. However, the market faces restraints such as high production costs compared to other polyols and potential side effects like gastrointestinal discomfort when consumed in excess. Regulatory challenges and stringent approval processes in some regions may also hinder market expansion. Despite these restraints, innovation and strategic investments are expected to mitigate challenges and drive future growth.

Concentration Insights

The mannitol market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Key players such as Roquette Fr?res, Cargill Incorporated, and SPI Pharma hold significant market shares due to their extensive product portfolios, advanced manufacturing capabilities, and strong global distribution networks. These companies invest heavily in research and development to enhance product quality and explore new applications. Regional players also contribute to market dynamics, particularly in Asia-Pacific, where local manufacturers cater to domestic demand. Mergers, acquisitions, and collaborations are common strategies employed to strengthen market position and expand geographic reach. The competitive environment is characterized by continuous innovation, pricing strategies, and efforts to meet evolving regulatory and consumer demands.

Type Insights

The mannitol market is segmented based on type, primarily into powder and granular forms, each catering to specific application needs. Powdered mannitol is widely used in pharmaceutical formulations and dietary supplements due to its excellent compressibility and flow properties, making it ideal for tablet manufacturing. Granular mannitol, on the other hand, is preferred in food applications such as confectionery and bakery products for its textural benefits and sweetening effect. Additionally, there is a growing interest in organic and non-GMO mannitol variants, driven by consumer demand for natural ingredients. Manufacturers are focusing on developing customized grades to meet specific industry requirements, enhancing functionality and application scope. The choice of type depends on factors like desired solubility, particle size, and end-use compatibility, influencing market trends and product development strategies.

Application Insights

Mannitol finds diverse applications across the food and beverage industry, with significant usage in confectionery products like sugar-free candies and chewing gums, where it provides sweetness without promoting tooth decay. In bakery items, it acts as a bulking agent and stabilizer, improving texture and shelf life. The pharmaceutical sector utilizes mannitol as an excipient in tablet formulations, leveraging its non-hygroscopic nature and compatibility with active ingredients. Dietary supplements represent another key application area, where mannitol serves as a carrier for vitamins and minerals. Emerging applications include functional foods and beverages aimed at health-conscious consumers, highlighting its role in low-calorie and diabetic-friendly products. The versatility of mannitol continues to drive innovation, with manufacturers exploring new formulations to meet evolving market demands.

Regional Insights

The mannitol market displays varied dynamics across different regions, with North America and Europe being mature markets characterized by high consumer awareness and stringent regulatory standards. These regions witness steady demand due to the prevalence of health issues and well-established food and pharmaceutical industries. Asia-Pacific emerges as a rapidly growing market, driven by increasing urbanization, rising disposable incomes, and growing health consciousness among consumers. Countries like China and India are key contributors, with expanding manufacturing capabilities and rising adoption of sugar-free products. Latin America and the Middle East & Africa show potential for growth, albeit at a slower pace, due to evolving economic conditions and increasing investments in the food sector. Regional differences in regulatory frameworks and consumer preferences shape market strategies and distribution channels.

Company Insights

Prominent companies in the mannitol market include Roquette Fr?res, Cargill Incorporated, SPI Pharma, and EMD Millipore Corporation, among others. These players emphasize product innovation, quality control, and sustainability to maintain competitive advantage. Roquette Fr?res is known for its extensive range of polyols and focus on bio-based solutions, while Cargill leverages its global supply chain to offer consistent product quality. SPI Pharma specializes in pharmaceutical-grade mannitol, catering to stringent industry requirements. Other notable participants include Ingredion Incorporated and ZuChem Inc., which contribute to market diversity through specialized offerings. Strategies such as capacity expansion, partnerships, and acquisitions are common, aimed at enhancing market presence and meeting growing demand. Company insights reveal a focus on customer-centric approaches and adaptability to regional trends.

Recent Developments

Recent developments in the mannitol market highlight ongoing innovations and strategic initiatives by key players. For instance, Roquette Fr?res has invested in expanding its production capacities to meet increasing demand for sugar-free ingredients. Cargill has introduced new product variants focused on clean-label and non-GMO attributes, aligning with consumer preferences. Technological advancements in extraction and purification processes have improved efficiency and reduced environmental impact. Collaborations between manufacturers and research institutions are fostering the development of novel applications, such as in functional foods and nutraceuticals. Additionally, regulatory approvals for new uses in various regions have opened up additional market opportunities. These developments reflect the industry's commitment to sustainability, innovation, and responsiveness to market trends, shaping the future trajectory of the mannitol market.

Report Segmentation

This comprehensive report on the mannitol market is segmented to provide detailed insights into various aspects. The segmentation includes type, covering powder and granular forms, which are analyzed based on their properties and applications. Application segmentation encompasses confectionery, bakery, pharmaceuticals, dietary supplements, and others, highlighting usage patterns and growth prospects. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic trends and opportunities. Additionally, the report includes analysis of key market players, their strategies, and competitive landscape. Each segment is examined in terms of market dynamics, drivers, restraints, and future potential, providing a holistic view for stakeholders. This structured approach enables readers to gain targeted insights and make informed decisions.

FAQs

What is mannitol used for in food? Mannitol is primarily used as a low-calorie sweetener and bulking agent in sugar-free confectionery, bakery products, and dietary foods, providing sweetness without affecting blood sugar levels significantly.

Is mannitol safe for consumption? Yes, mannitol is generally recognized as safe by regulatory authorities like the FDA and EFSA when consumed in moderate amounts, though excessive intake may cause digestive issues.

How is mannitol produced? Mannitol is produced through hydrogenation of fructose or glucose derived from natural sources like corn or seaweed, using catalytic processes, or via fermentation methods.

What are the substitutes for mannitol? Common substitutes include other polyols like sorbitol, xylitol, and erythritol, as well as natural sweeteners such as stevia, depending on the application requirements.

Does mannitol have health benefits? Mannitol offers benefits like low glycemic impact, making it suitable for diabetics, and non-cariogenic properties, which do not promote tooth decay, though it should be consumed in moderation.

Citius Research has developed a research report titled “Mannitol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mannitol Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mannitol Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mannitol Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mannitol Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mannitol Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mannitol Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mannitol Market
• Cost and Gross Margin Analysis of Mannitol Market
• Mannitol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mannitol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mannitol Market Key Stakeholders

Below are the key stakeholders for the Mannitol Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mannitol Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mannitol Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mannitol Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mannitol Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mannitol Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mannitol Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mannitol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mannitol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mannitol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mannitol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mannitol Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mannitol Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mannitol Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mannitol Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mannitol Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mannitol Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mannitol Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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