Maize Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196726
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Maize Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024-2030).

Maize Market

(Market Size)
$120 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.20%
2023 Market Size USD 120 billion
2030 Market Size USD 160 billion
Key Players Archer Daniels Midland, Cargill, Bunge, Louis Dreyfus, Olam

Market Summary

The maize market is a critical component of the global food and beverages industry, serving as a staple crop and a fundamental raw material for numerous products. Maize, also known as corn, is cultivated extensively across the world due to its versatility and high yield. It is utilized not only for direct human consumption but also as a primary ingredient in animal feed, biofuels, and industrial applications. The market dynamics are influenced by factors such as agricultural practices, climatic conditions, trade policies, and technological advancements in farming. Key producing regions include North America, Asia-Pacific, and Latin America, with the United States, China, and Brazil being major contributors. The demand for maize continues to grow, driven by population increase, rising meat consumption requiring animal feed, and the expansion of the biofuel sector. Market participants range from large agribusiness corporations to local farmers, all operating within a complex supply chain that includes production, processing, distribution, and end-use applications. Understanding these elements is essential for stakeholders to navigate opportunities and challenges effectively.

Key Highlights

The maize market is characterized by its significant economic impact and diverse application base. One of the key highlights is its role in ensuring food security globally, as it is a dietary staple in many regions. Additionally, maize is a major input for the livestock industry, accounting for a substantial portion of animal feed formulations. The market also benefits from ongoing technological innovations, such as genetically modified varieties that enhance yield and resistance to pests and diseases. Trade plays a vital role, with international exports and imports shaping market prices and availability. Furthermore, the increasing use of maize in producing ethanol for biofuels presents a growing segment, influenced by energy policies and environmental considerations. The presence of leading companies like Cargill, Archer Daniels Midland, and Bunge highlights the market's consolidation and competitive nature. These entities engage in activities spanning from sourcing and processing to marketing and distribution, leveraging global networks to optimize efficiency and profitability. The market's responsiveness to geopolitical events and climate change underscores the need for strategic planning and risk management among participants.

Drivers, Opportunities & Restraints

Several drivers propel the maize market forward, including rising global population and increasing demand for food and feed products. The growth in meat consumption, particularly in developing economies, boosts the need for maize as animal feed. Additionally, supportive government policies and subsidies in key producing countries encourage production and export activities. Opportunities abound in the development of high-yield and drought-resistant maize varieties through biotechnology, which can enhance productivity and sustainability. The expanding biofuel industry also offers significant growth potential, as maize-based ethanol gains traction as a renewable energy source. However, the market faces restraints such as volatility in climatic conditions, which can lead to crop failures and supply disruptions. Price fluctuations due to speculative trading and export restrictions in some regions add to market uncertainty. Environmental concerns related to water usage and pesticide application in maize cultivation pose challenges, necessitating adoption of sustainable practices. Trade tensions and tariffs can impede international flow, affecting global supply chains. Navigating these drivers, opportunities, and restraints requires informed decision-making and adaptive strategies from market participants.

Concentration Insights

The maize market exhibits a moderate level of concentration, with a few major players dominating key segments such as processing, trading, and distribution. Companies like Cargill, Archer Daniels Midland, and Louis Dreyfus Company hold significant market shares due to their extensive infrastructure, global reach, and integrated operations. These corporations engage in activities from farm-level sourcing to value-added processing, giving them considerable influence over pricing and supply dynamics. Regional concentration is also evident, with countries like the United States, China, and Brazil accounting for a large portion of global production and exports. This concentration can lead to efficiencies in logistics and economies of scale but may also create vulnerabilities, such as dependency on specific regions for supply. Smaller players and local farmers operate in niche segments or regional markets, often focusing on organic or non-GMO varieties to differentiate themselves. The market's concentration is influenced by factors like mergers and acquisitions, technological advancements, and regulatory frameworks, which can either reinforce the position of large entities or open doors for new entrants. Understanding these concentration insights helps stakeholders assess competitive landscapes and identify strategic partnerships or investment areas.

Type Insights

Maize is categorized into several types based on characteristics such as color, texture, and end-use applications. The main types include yellow maize, white maize, and specialty varieties like sweet corn and popcorn. Yellow maize is the most widely produced and traded type, primarily used for animal feed and industrial purposes such as ethanol production. It is rich in carotenoids, which provide nutritional benefits in feed formulations. White maize is predominantly consumed as food in many African and Latin American countries, where it is a staple in diets, often processed into products like meal, flour, and grits. Sweet corn is harvested at an immature stage and consumed as a vegetable, popular in fresh and canned forms across global markets. Popcorn is a specific variety with hard kernels that expand when heated, used for snacks. Additionally, there are high-quality protein maize and other biofortified types developed to address nutritional deficiencies. The choice of maize type depends on regional preferences, climatic conditions, and intended use, influencing planting decisions and market dynamics. Advances in breeding techniques continue to introduce improved varieties with enhanced traits, catering to evolving consumer and industrial demands.

Application Insights

Maize finds applications across a broad spectrum of industries, underscoring its versatility and economic importance. In the food and beverages sector, it is processed into products like corn flour, starch, syrup, and oil, used in baking, confectionery, and beverage manufacturing. As a staple food, it is consumed directly in forms such as boiled corn, tortillas, and porridges in various cultures. The animal feed industry is the largest consumer of maize, utilizing it as a high-energy component in feed for poultry, swine, and cattle, driven by global demand for meat and dairy products. Industrially, maize is a key raw material for ethanol production, contributing to the biofuel market as governments promote renewable energy sources. It is also used in manufacturing bioplastics, adhesives, and other products through wet and dry milling processes. Additionally, maize starch serves in pharmaceuticals and cosmetics as a binder or filler. The diverse applications ensure steady demand, but they also subject the market to fluctuations based on trends in end-use sectors, such as shifts towards plant-based foods or changes in energy policies affecting biofuel demand.

Regional Insights

The maize market displays distinct regional patterns influenced by climatic conditions, agricultural practices, and economic factors. North America, led by the United States, is a dominant producer and exporter, benefiting from advanced farming technologies and large-scale operations. The region's maize is primarily used for animal feed and ethanol production. In Asia-Pacific, China is the largest producer and consumer, driven by domestic demand for food and feed, though it also imports to meet needs. Countries like India and Indonesia are significant producers, with maize serving as a crucial crop for local consumption and industrial uses. Latin America, with Brazil and Argentina as key players, is a major export-oriented region, leveraging favorable growing conditions to supply global markets. Europe focuses on both production and consumption, with countries like France and Ukraine contributing to output, often emphasizing non-GMO and sustainable practices. Africa relies heavily on maize as a food staple, with South Africa, Nigeria, and Kenya being prominent producers, though the region faces challenges like climate vulnerability and infrastructure gaps. These regional insights highlight variations in production efficiency, demand drivers, and trade dynamics, essential for market strategy formulation.

Company Insights

The competitive landscape of the maize market features several prominent companies that play pivotal roles in production, processing, and distribution. Cargill is a global leader, involved in sourcing, trading, and processing maize into various products like sweeteners, starches, and animal feed. Archer Daniels Midland (ADM) operates extensively in maize processing, offering ingredients for food, beverage, and industrial applications, with a strong focus on innovation and sustainability. Bunge Limited engages in origination and processing, providing maize-derived products for feed and food markets worldwide. Louis Dreyfus Company is another key player, active in trading and logistics, facilitating global maize supply chains. Additionally, companies like Ingredion specialize in value-added processing, producing maize-based ingredients such as modified starches and syrups for diverse industries. These corporations leverage vertical integration, research and development, and strategic acquisitions to maintain competitiveness. Regional players and cooperatives also contribute significantly, often focusing on local markets or specific product niches. Understanding the strategies and capabilities of these companies provides valuable insights into market trends, competitive pressures, and potential collaboration opportunities for stakeholders aiming to enhance their market position.

Recent Developments

Recent developments in the maize market reflect ongoing trends towards sustainability, technological adoption, and market expansion. Companies are increasingly investing in research to develop drought-resistant and high-yield maize varieties, addressing climate change challenges. For instance, advancements in genetic editing and biotechnology are enabling more efficient crop improvements. There is a growing emphasis on sustainable farming practices, such as reduced tillage and integrated pest management, to minimize environmental impact. In the processing sector, innovations in bio-refining are enhancing the efficiency of converting maize into biofuels and bioproducts, aligning with global renewable energy goals. Trade dynamics have seen shifts due to policy changes, such as adjustments in export tariffs and trade agreements affecting flow between regions. Mergers and acquisitions continue to shape the market, with companies seeking to consolidate resources and expand geographic reach. Additionally, consumer trends towards non-GMO and organic maize products are driving niche market growth, prompting companies to diversify offerings. These developments indicate a market evolving in response to external pressures and opportunities, requiring participants to stay informed and adaptable to maintain competitiveness.

Report Segmentation

This market research report on the maize market is meticulously segmented to provide comprehensive insights for informed decision-making. The segmentation is based on type, application, and region. By type, the report covers categories such as yellow maize, white maize, sweet corn, popcorn, and other specialty varieties, analyzing their production, demand, and market trends. Application-wise, segments include food and beverages, where maize is used in products like snacks, cereals, and sweeteners; animal feed, which constitutes a major consumption area; industrial uses, encompassing biofuels, starch, and other derivatives; and other niche applications. Regional segmentation delves into key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining production statistics, consumption patterns, trade dynamics, and regulatory frameworks specific to each area. This structured approach allows stakeholders to pinpoint opportunities and challenges within specific segments, facilitating targeted strategies. The report also considers factors like pricing analysis, supply chain evaluation, and competitive landscape within these segments, providing a holistic view essential for businesses, investors, and policymakers operating in or entering the maize market.

FAQs

What are the main substitutes for maize in animal feed? Main substitutes for maize in animal feed include other grains such as wheat, barley, sorghum, and soybeans, which provide similar nutritional profiles and are used based on availability and cost considerations.

How does maize contribute to health and nutrition? Maize contributes to health and nutrition by being a good source of carbohydrates, fiber, vitamins, and minerals; it is used in various food products and can be fortified to address nutritional deficiencies in populations.

What factors drive the price of maize? Factors driving the price of maize include supply and demand dynamics, weather conditions affecting yields, government policies and subsidies, global trade patterns, and fluctuations in energy markets influencing biofuel demand.

Which countries are the largest exporters of maize? The largest exporters of maize are the United States, Brazil, Argentina, and Ukraine, which dominate global trade due to their high production volumes and export-oriented agricultural sectors.

What are the environmental impacts of maize cultivation? Environmental impacts of maize cultivation include water usage, soil erosion, and pesticide runoff; however, sustainable practices like conservation tillage and integrated pest management are being adopted to mitigate these effects.

Citius Research has developed a research report titled “Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Maize Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Maize Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Maize Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Maize Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Maize Market
• Research Methodology
• Executive Summary
• Market Dynamics of Maize Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Maize Market
• Cost and Gross Margin Analysis of Maize Market
• Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Maize Market Key Stakeholders

Below are the key stakeholders for the Maize Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Maize Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Maize Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Maize Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Maize Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Maize Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Maize Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Maize Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Maize Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Maize Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Maize Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Maize Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Maize Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Maize Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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