Inactive Dried Yeast Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195514
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Inactive Dried Yeast Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Inactive Dried Yeast Market

(Market Size)
$1.2 billion
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.8 billion
Key Players Lesaffre, Lallemand, Angel Yeast, AB Mauri, Pakmaya

Market Summary

The inactive dried yeast market is a specialized segment within the global food and beverages industry, primarily driven by its extensive use as a flavor enhancer, nutrient supplement, and natural ingredient. This market caters to diverse applications including bakery products, snacks, savory items, and health-focused foods, where it serves as a source of B vitamins, minerals, and proteins without leavening properties. The product is derived from Saccharomyces cerevisiae through a deactivation process that preserves its nutritional integrity while eliminating fermentation activity. Key market dynamics are influenced by evolving consumer preferences towards clean-label and nutrient-dense food products, alongside growing demand from the food processing sector for natural ingredients that enhance taste and nutritional profile. Geographically, the market demonstrates varied growth patterns, with developed regions emphasizing health and wellness trends and emerging economies witnessing increased adoption due to expanding food processing capabilities and rising disposable incomes.

Key Highlights

The inactive dried yeast market is characterized by its robust alignment with health and wellness trends, positioning it as a preferred ingredient in functional and fortified food products. A significant highlight is its role as a natural source of umami flavor, making it a valuable substitute for monosodium glutamate (MSG) in various savory applications, thereby appealing to clean-label conscious consumers. The market benefits from extensive research and development activities aimed at enhancing product functionality, such as improved solubility, stability, and flavor profiles, which broaden its application scope. Key industry players are focusing on strategic expansions, including mergers, acquisitions, and partnerships, to strengthen their global footprint and product portfolios. Additionally, the growing vegan and plant-based food movement has further propelled demand, as inactive dried yeast serves as a crucial ingredient in dairy-free and meat alternative products, contributing to market diversification and growth.

Drivers, Opportunities & Restraints

Several drivers propel the inactive dried yeast market, including increasing consumer awareness regarding nutritional benefits, rising demand for natural food additives, and the expanding processed food industry. The shift towards clean-label products and the growing preference for plant-based ingredients present significant opportunities for market expansion, particularly in innovative applications like vegan cheeses and health supplements. However, the market faces restraints such as fluctuating raw material costs, primarily influenced by agricultural conditions and supply chain disruptions, which can impact pricing and profitability. Regulatory challenges related to food safety standards and labeling requirements across different regions also pose hurdles for market players. Despite these restraints, technological advancements in yeast production and processing offer opportunities for cost optimization and product enhancement, enabling companies to cater to evolving consumer demands and maintain competitive advantage.

Concentration Insights

The inactive dried yeast market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Leading companies such as Lesaffre, Angel Yeast, and Lallemand Inc. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players focus on vertical integration, controlling aspects from raw material sourcing to final product manufacturing, which enhances their market position. Regional concentrations are evident, with North America and Europe being key markets due to high consumer awareness and advanced food processing industries, while Asia-Pacific is emerging as a lucrative region driven by rapid industrialization and increasing health consciousness. The competitive environment is characterized by continuous innovation, strategic collaborations, and investments in capacity expansions to meet growing demand and capture new market segments.

Type Insights

The inactive dried yeast market is segmented based on type, primarily into autolyzed yeast and hydrolyzed yeast, each offering distinct functional properties and applications. Autolyzed yeast is produced through a self-digestion process that breaks down yeast cells, resulting in a product rich in amino acids and nucleotides, widely used for its savory flavor enhancement in snacks, soups, and sauces. Hydrolyzed yeast, created using external enzymes or acids, provides a more controlled breakdown, often yielding products with specific flavor profiles and enhanced solubility, making it suitable for beverages and instant food products. Both types are valued for their natural origin and ability to replace artificial additives, aligning with clean-label trends. The choice between types depends on application requirements, with autolyzed yeast preferred for robust flavor and hydrolyzed yeast for milder tastes and easier integration into liquid formulations.

Application Insights

Inactive dried yeast finds diverse applications across the food and beverages industry, prominently in bakery products, where it is used as a dough conditioner and flavor enhancer without affecting fermentation. In the snacks sector, it serves as a key ingredient for seasoning coatings, providing a savory taste and nutritional boost to chips, crackers, and extruded products. The savory segment, including soups, sauces, and ready-to-eat meals, utilizes inactive dried yeast for its umami characteristics and ability to reduce sodium content while maintaining flavor depth. Additionally, the health and wellness category incorporates it into dietary supplements, functional foods, and vegan products due to its high protein and vitamin content. The beverage industry also adopts inactive dried yeast in health drinks and fermented beverages for nutrient fortification, demonstrating its versatility and growing importance in product development.

Regional Insights

Regionally, the inactive dried yeast market shows varied dynamics, with North America and Europe leading in terms of consumption and innovation, driven by strong consumer demand for natural ingredients and health-oriented products. In these regions, stringent food safety regulations and high disposable incomes support market growth, with key players investing in advanced production technologies. The Asia-Pacific region is experiencing rapid expansion due to increasing urbanization, rising health awareness, and the growth of the processed food industry, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where economic development and changing dietary patterns are fostering demand, though challenges related to infrastructure and regulatory frameworks persist. Overall, regional insights highlight a globally interconnected market with opportunities tailored to local consumer preferences and industrial capabilities.

Company Insights

Key companies in the inactive dried yeast market include Lesaffre, Angel Yeast Co., Ltd., Lallemand Inc., DSM, and Ohly, among others. These players are renowned for their extensive research and development initiatives, focusing on product innovation to enhance functionality and meet evolving consumer needs. Lesaffre, for instance, emphasizes sustainability and natural solutions, offering a wide range of yeast-based products for various applications. Angel Yeast leverages its strong presence in Asia to cater to regional and global markets, with a focus on biotechnology advancements. Lallemand Inc. is known for its specialized yeast strains and customized solutions for the food industry. DSM integrates nutritional science into its yeast products, targeting health and wellness segments. These companies employ strategies such as mergers, acquisitions, and geographic expansions to strengthen their market positions and address growing demand across different regions.

Recent Developments

Recent developments in the inactive dried yeast market include increased investment in production capacity expansions and technological advancements to improve product quality and efficiency. Companies are focusing on sustainable sourcing and manufacturing practices to reduce environmental impact and meet consumer expectations for eco-friendly products. There has been a rise in strategic partnerships and collaborations between yeast manufacturers and food processors to develop customized solutions for specific applications, such as plant-based meats and functional foods. Additionally, innovation in encapsulation technologies has enhanced the stability and bioavailability of nutrients in yeast-based ingredients, broadening their use in fortified products. Regulatory approvals for new health claims related to yeast-derived nutrients have also emerged, supporting market growth and enabling companies to differentiate their offerings in a competitive landscape.

Report Segmentation

The report on the inactive dried yeast market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into autolyzed yeast and hydrolyzed yeast, each analyzed for their distinct characteristics and demand patterns. Application-wise, segmentation covers bakery products, snacks, savory items, beverages, and others, including dietary supplements and functional foods, highlighting the diverse usage across the food and beverages industry. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region examined for its unique market dynamics, growth drivers, and competitive landscape. This segmentation enables stakeholders to identify specific opportunities and challenges, facilitating informed decision-making and strategic planning tailored to individual market segments.

FAQs

What is inactive dried yeast used for? Inactive dried yeast is primarily used as a flavor enhancer, nutrient supplement, and natural ingredient in various food products such as bakery items, snacks, soups, sauces, and health-focused foods, providing umami taste and nutritional benefits without fermentation activity.

How is inactive dried yeast made? Inactive dried yeast is produced by deactivating Saccharomyces cerevisiae yeast through heating or other processes that halt fermentation, followed by drying to create a stable powder or flakes that retain nutritional value and flavor properties.

Is inactive dried yeast gluten-free? Yes, inactive dried yeast is typically gluten-free, as it is derived from yeast cultures without gluten-containing grains, making it suitable for gluten-free diets, though cross-contamination should be checked based on manufacturing practices.

What are the health benefits of inactive dried yeast? Inactive dried yeast is rich in B vitamins, proteins, minerals, and dietary fiber, supporting immune function, energy metabolism, and overall nutrition, and is often used in fortified foods and supplements for these benefits.

Can inactive dried yeast be used in vegan products? Absolutely, inactive dried yeast is plant-based and widely used in vegan products such as dairy-free cheeses, meat alternatives, and seasonings to enhance flavor and nutritional content, aligning with vegan dietary preferences.

Citius Research has developed a research report titled “Inactive Dried Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Inactive Dried Yeast Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Inactive Dried Yeast Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Inactive Dried Yeast Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Inactive Dried Yeast Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Inactive Dried Yeast Market
• Research Methodology
• Executive Summary
• Market Dynamics of Inactive Dried Yeast Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Inactive Dried Yeast Market
• Cost and Gross Margin Analysis of Inactive Dried Yeast Market
• Inactive Dried Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Inactive Dried Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Inactive Dried Yeast Market Key Stakeholders

Below are the key stakeholders for the Inactive Dried Yeast Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Inactive Dried Yeast Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Inactive Dried Yeast Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Inactive Dried Yeast Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Inactive Dried Yeast Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Inactive Dried Yeast Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Inactive Dried Yeast Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Inactive Dried Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Inactive Dried Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Inactive Dried Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Inactive Dried Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Inactive Dried Yeast Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Inactive Dried Yeast Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Inactive Dried Yeast Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Inactive Dried Yeast Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Inactive Dried Yeast Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Inactive Dried Yeast Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Inactive Dried Yeast Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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