Gum Arabic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195468
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Gum Arabic Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Gum Arabic Market

(Market Size)
$850 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.8 billion
Key Players Nexira, TIC Gums, Kerry, Ingredion, Agrigum

Market Summary

The Gum Arabic market is a critical segment within the global food and beverages industry, serving as a vital natural emulsifier, stabilizer, and thickening agent. Derived from the acacia tree, this hydrocolloid is prized for its versatile functional properties and natural origin, making it a preferred ingredient in numerous applications. The market is characterized by steady demand driven by its irreplaceable role in product formulations, particularly in confectionery, beverages, and bakery products. Key producing regions, primarily in the African Sahel zone including Sudan, Chad, and Nigeria, dominate the supply chain, influencing global availability and pricing. The industry is witnessing a shift towards sustainable and traceable sourcing practices as manufacturers respond to consumer demand for clean-label and ethically produced ingredients. Companies like Nexira, Kerry Group, and TIC Gums are significant players, continuously innovating to enhance product quality and application scope. The market's resilience is underpinned by its essential nature in ensuring product stability and texture, securing its position as a cornerstone ingredient in the food and beverage sector.

Key Highlights

The Gum Arabic market is distinguished by several key highlights that underscore its importance and trajectory. Its natural and plant-based origin aligns perfectly with the growing consumer preference for clean-label and organic products, providing a significant competitive advantage over synthetic alternatives. The ingredient's multifunctionality, acting as an emulsifier, stabilizer, and dietary fiber, makes it indispensable across a wide array of food and beverage applications, from soft drinks and syrups to gummy candies and dairy products. Geopolitical factors and climatic conditions in source countries, particularly in Africa, play a crucial role in supply chain stability and often lead to price volatilities, which market participants must navigate. Furthermore, ongoing research and development efforts are focused on improving processing techniques to enhance purity and functionality, opening new avenues for application. The market is also seeing increased investment in sustainable harvesting practices to ensure long-term supply and environmental conservation, which is becoming a key differentiator for suppliers and end-users alike.

Drivers, Opportunities & Restraints

The growth of the Gum Arabic market is propelled by several powerful drivers, primarily the escalating demand for natural and clean-label ingredients within the food and beverage industry. Consumers are increasingly avoiding artificial additives, creating a robust market for natural stabilizers like Gum Arabic. Its application as a source of soluble dietary fiber in health-oriented products presents another significant growth driver, tapping into the wellness trend. However, the market faces considerable restraints, including supply chain vulnerabilities due to its concentration in politically and climatically sensitive regions of Africa. Price fluctuations and inconsistent quality can also hinder market expansion. Despite these challenges, numerous opportunities exist. The exploration of new application areas beyond food, such as pharmaceuticals and cosmetics, where its emulsifying properties are valuable, offers substantial growth potential. Additionally, advancements in processing technologies that improve yield and consistency can help stabilize supply and reduce costs, making it more accessible for a broader range of manufacturers and products.

Concentration Insights

The Gum Arabic market exhibits a high degree of concentration in terms of both production and supply. The vast majority of global production is sourced from the acacia trees native to the Sahelian belt of Africa, with Sudan standing as the world's predominant producer, accounting for a significant share of the international supply. This geographical concentration creates a unique market dynamic where production levels, quality, and pricing are heavily influenced by climatic conditions, political stability, and agricultural policies in these source countries. The supply chain involves a network of local harvesters, processors, and international exporters, with a few large multinational corporations dominating the processing and distribution segments. Companies such as Nexira, Alland & Robert, and Gum Arabic Company are key entities that have established strong relationships with source regions, ensuring a degree of supply security. This concentration necessitates that end-users often engage in strategic partnerships and long-term contracts to mitigate risks associated with supply disruptions and price volatility.

Type Insights

The Gum Arabic market is segmented primarily by the type of acacia species from which it is harvested, with Acacia Senegal and Acacia Seyal being the two most commercially significant variants. Acacia Senegal, often referred to as Hashab, is considered the premium grade, known for its superior emulsification properties and higher quality. It is predominantly used in high-value applications such as beverages, confectionery, and pharmaceuticals where performance is critical. Acacia Seyal, or Talha, is another important type, generally used in applications where its specific technical properties, such as viscosity, are suitable, including inks, coatings, and some food applications. The distinction between these types is crucial for manufacturers, as the choice directly impacts the functionality, cost, and final quality of the end product. Suppliers often provide tailored blends and processed forms to meet specific customer requirements, further diversifying the product offerings within the market and catering to a wide spectrum of industrial needs.

Application Insights

Gum Arabic finds extensive application across the food and beverage industry, leveraging its unique properties as a stabilizer, emulsifier, and texturizer. In the confectionery sector, it is indispensable for producing gummies, jellies, and chewing gums, preventing sugar crystallization and providing the desired chewy texture. The beverage industry is a major consumer, utilizing Gum Arabic to stabilize emulsions in soft drinks, flavor clouds in citrus beverages, and as a encapsulating agent for oils. Within bakery products, it functions as a effective binder and humectant, improving shelf-life and moisture retention. Beyond food and drink, its applications are expanding into pharmaceuticals, where it is used as a binder in tablets and an emulsifier in suspensions, and in the cosmetics industry for lotions and creams. This diverse application portfolio ensures consistent demand and makes Gum Arabic a critical ingredient for product development and innovation across multiple sectors.

Regional Insights

The Gum Arabic market is globally interconnected but defined by distinct regional dynamics. Africa, specifically the Sahel region encompassing Sudan, Chad, Nigeria, and Senegal, is the undisputed production hub, with Sudan being the epicenter of global supply. These regions benefit from the ideal agro-climatic conditions for acacia tree growth. The consumption patterns, however, are concentrated in different regions. North America and Europe represent the largest markets in terms of consumption, driven by their advanced food and beverage processing industries and high demand for natural ingredients. The Asia Pacific region is emerging as a significant and rapidly growing consumer, fueled by urbanization, rising disposable incomes, and the expansion of processed food markets in countries like China and India. This geographical disconnect between production and consumption centers creates a complex international trade network, with exporters in Africa supplying to processors and manufacturers spread across the globe.

Company Insights

The competitive landscape of the Gum Arabic market features a mix of specialized ingredient suppliers and large multinational corporations. Prominent players have established strong positions through control over sourcing, advanced processing capabilities, and extensive distribution networks. Nexira, a France-based company, is a global leader, renowned for its high-quality acacia fiber products and significant investment in sustainable sourcing. Alland & Robert, also from France, is another key player with a long history and expertise in natural gums. The Gum Arabic Company, with operations in Sudan, is a major supplier from the source region. Other significant contributors include Kerry Group, which offers a broad portfolio of food ingredients, and TIC Gums, a US-based manufacturer known for its hydrocolloid expertise. These companies compete on factors such as product quality, consistency, supply chain reliability, and the ability to provide technical support and customized solutions to their global customer base.

Recent Developments

The Gum Arabic market has witnessed several noteworthy recent developments reflecting industry trends and corporate strategies. A major focus has been on enhancing sustainability and traceability within the supply chain. Leading companies are increasingly investing in programs that support sustainable harvesting practices, improve the livelihoods of local communities in source regions, and ensure long-term environmental conservation. There is a growing trend towards vertical integration, with major processors establishing stronger direct links with gum producers in Africa to secure supply and improve quality control. Technologically, advancements in spray-drying and purification processes have resulted in products with enhanced functionality and consistency, meeting the evolving demands of food manufacturers. Furthermore, market players are actively engaging in research to discover and validate new health benefits of acacia fiber, such as its prebiotic properties, to open new application avenues in the functional food and nutraceutical sectors, thereby driving future growth.

Report Segmentation

This comprehensive market report on Gum Arabic provides a detailed and structured analysis segmented to deliver actionable insights. The segmentation is designed to give a granular view of the market dynamics. The report is categorized by type, distinguishing between the key variants such as Acacia Senegal and Acacia Seyal, analyzing their individual market performance, characteristics, and application suitability. It is further segmented by application, delving deep into its uses in confectionery, beverages, bakery, pharmaceuticals, and other industrial sectors, highlighting growth trends and demand drivers for each. A crucial geographical segmentation offers a regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, assessing consumption patterns, regulatory landscapes, and growth potential in each territory. This multi-dimensional segmentation allows stakeholders to identify specific opportunities, understand competitive landscapes, and make informed strategic decisions based on precise and relevant market data.

FAQs

What is Gum Arabic?

Gum Arabic is a natural gum harvested from the sap of acacia trees, primarily Acacia Senegal and Acacia Seyal. It is a complex mixture of polysaccharides and glycoproteins that is dried to form a hard, brittle substance which can be ground into a powder. It is soluble in water, edible, and primarily used in the food industry as a stabilizer, emulsifier, and thickening agent.

What is Gum Arabic used for?

Gum Arabic has a wide range of applications. In the food and beverage industry, it is used in soft drinks, candies, chewing gum, and baked goods to stabilize textures, prevent sugar crystallization, and emulsify flavors. It is also used in non-food applications such as pharmaceuticals as a binder for tablets, in cosmetics for lotions, and in printing for lithography.

Where does Gum Arabic come from?

Gum Arabic is predominantly sourced from countries in the Sahel region of Africa. The largest producer by far is Sudan, which accounts for a majority of the world's supply. Other significant producing countries include Chad, Nigeria, Senegal, and Eritrea. The acacia trees grown in these arid and semi-arid regions are well-suited for gum production.

Is Gum Arabic vegan?

Yes, Gum Arabic is considered vegan. It is a plant-based product derived entirely from the natural sap of acacia trees. It involves no animal products or by-products in its harvesting or processing, making it a suitable ingredient for vegan and vegetarian food and product formulations.

Is Gum Arabic safe?

Gum Arabic is generally recognized as safe (GRAS) by major food safety authorities worldwide, including the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA). It is a natural ingredient with a long history of safe use in food products. It is also a source of soluble dietary fiber and is well-tolerated by most people.

Citius Research has developed a research report titled “Gum Arabic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gum Arabic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gum Arabic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gum Arabic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gum Arabic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gum Arabic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gum Arabic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gum Arabic Market
• Cost and Gross Margin Analysis of Gum Arabic Market
• Gum Arabic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gum Arabic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gum Arabic Market Key Stakeholders

Below are the key stakeholders for the Gum Arabic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gum Arabic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gum Arabic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gum Arabic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gum Arabic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gum Arabic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gum Arabic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gum Arabic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gum Arabic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gum Arabic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gum Arabic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gum Arabic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gum Arabic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gum Arabic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gum Arabic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gum Arabic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gum Arabic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gum Arabic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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