Green Tea Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195462
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Green Tea Extracts Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Green Tea Extracts Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Taiyo, DSM, Frutarom, Tate & Lyle, Barry Callebaut

Market Summary

The green tea extracts market is a significant segment within the global food and beverages industry, characterized by increasing consumer awareness of health and wellness benefits. These extracts are derived from the leaves of the Camellia sinensis plant and are rich in antioxidants, particularly catechins like epigallocatechin gallate (EGCG), which are known for their potential health advantages. The market caters to a diverse range of applications, including dietary supplements, functional foods, beverages, cosmetics, and pharmaceuticals. Growing demand for natural and organic ingredients, coupled with a shift towards preventive healthcare, has propelled the adoption of green tea extracts worldwide. Key players in the industry are focusing on product innovation, sustainable sourcing, and expanding their geographical presence to capitalize on emerging opportunities. The market is also influenced by regulatory frameworks and quality standards that ensure product safety and efficacy.

Key Highlights

The green tea extracts market is distinguished by several key highlights that underscore its growth and potential. One notable aspect is the high concentration of bioactive compounds, such as polyphenols and flavonoids, which contribute to the extract's antioxidant, anti-inflammatory, and antimicrobial properties. This has led to widespread use in nutraceuticals and functional foods aimed at promoting cardiovascular health, weight management, and cognitive function. Another highlight is the increasing integration of green tea extracts in cosmetic and personal care products due to their skin-beneficial properties, including anti-aging and UV protection effects. The market is also witnessing a trend towards organic and non-GMO variants, driven by consumer preferences for clean-label products. Additionally, advancements in extraction technologies have improved the efficiency and yield of high-quality extracts, enhancing their applicability across various industries. Strategic collaborations and mergers among key companies are further shaping the competitive landscape.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the green tea extracts market. Primary drivers include rising health consciousness among consumers, increasing prevalence of chronic diseases, and growing demand for natural ingredients in food and beverage products. The trend towards preventive healthcare and wellness lifestyles has significantly boosted the adoption of green tea extracts in dietary supplements and functional foods. Opportunities abound in expanding applications within the pharmaceutical industry, where research is ongoing into the potential therapeutic benefits of green tea compounds for conditions like cancer and diabetes. Emerging markets in Asia-Pacific and Latin America present substantial growth prospects due to increasing disposable incomes and awareness. However, the market faces restraints such as high production costs associated with quality extraction processes, volatility in raw material prices, and regulatory challenges related to health claims and standardization. Additionally, competition from alternative natural extracts and concerns over pesticide residues in tea leaves could hinder market expansion.

Concentration Insights

Concentration insights in the green tea extracts market refer to the varying levels of active compounds, such as catechins and caffeine, in different product formulations. Standardized extracts often specify concentrations of key components like EGCG to ensure consistency and efficacy, which is crucial for pharmaceutical and nutraceutical applications. High-concentration extracts are preferred for therapeutic purposes due to their potent bioactive properties, while lower concentrations are commonly used in food and beverage products for flavor and health benefits. The market offers a range of concentrations tailored to specific industry needs, with manufacturers employing advanced technologies like chromatography and ultrafiltration to achieve desired purity levels. Quality control measures, including testing for contaminants and adulterants, are essential to maintain product integrity. The demand for high-concentration extracts is growing in regions with strong health supplement markets, such as North America and Europe, driven by consumer demand for effective and reliable natural products.

Type Insights

The green tea extracts market can be segmented based on type, primarily into powder, liquid, and encapsulated forms. Powdered extracts are widely used due to their convenience, longer shelf life, and ease of incorporation into various products like supplements, beverages, and baked goods. Liquid extracts are favored in applications requiring rapid dissolution, such as in ready-to-drink teas and health shots, offering enhanced bioavailability. Encapsulated forms provide controlled release and protection of active compounds, making them ideal for dietary supplements and functional foods. Additionally, extracts are differentiated by their catechin content, with options ranging from full-spectrum extracts to isolated compounds like EGCG. Organic and conventional variants cater to different consumer preferences, with organic extracts gaining traction due to growing demand for chemical-free products. Each type offers distinct advantages in terms of stability, application flexibility, and consumer appeal, influencing their adoption across diverse industries.

Application Insights

Green tea extracts find applications across multiple industries, driven by their health benefits and functional properties. In the food and beverage sector, they are used in products like teas, energy drinks, yogurts, and confectionery to enhance nutritional profiles and offer antioxidant benefits. The dietary supplements segment is a major application area, with extracts formulated into capsules, tablets, and powders for weight management, immune support, and overall wellness. The cosmetics and personal care industry utilizes green tea extracts in skincare products for their anti-aging, anti-acne, and soothing properties, often incorporated into creams, serums, and lotions. Pharmaceutical applications are emerging, with research focusing on the potential role of catechins in managing chronic diseases such as cancer, diabetes, and cardiovascular conditions. Other applications include animal feed and aromatherapy products, highlighting the versatility of green tea extracts in meeting diverse market needs.

Regional Insights

The green tea extracts market exhibits distinct regional dynamics influenced by cultural preferences, consumer behavior, and economic factors. Asia-Pacific dominates the market, driven by traditional tea consumption in countries like China, Japan, and India, where green tea is integral to daily life and wellness practices. This region is also a major producer of raw tea leaves, supporting local extraction industries. North America and Europe are significant markets due to high health awareness and demand for nutraceuticals and functional foods, with the United States, Germany, and the United Kingdom being key consumers. Latin America and the Middle East are emerging regions, experiencing growth fueled by increasing disposable incomes and adoption of healthy lifestyles. Regional regulatory frameworks, such as those by the FDA in the U.S. and EFSA in Europe, impact market entry and product claims. Additionally, climate conditions affecting tea cultivation and trade policies influence supply chains and pricing across regions.

Company Insights

The green tea extracts market features a competitive landscape with several key players striving to enhance their market presence through innovation, expansion, and strategic initiatives. Prominent companies include DSM, Taiyo International, Frutarom, and Naturex, which focus on producing high-quality extracts using advanced technologies. These companies invest in research and development to improve extraction efficiency, bioavailability, and application range. Sustainability practices, such as ethical sourcing and environmentally friendly production methods, are increasingly emphasized to meet consumer and regulatory expectations. Smaller and regional players also contribute to the market, often specializing in organic or niche products. Partnerships with tea growers and distributors are common to ensure a steady supply of raw materials. The competitive dynamics are shaped by factors like product quality, pricing, brand reputation, and compliance with international standards, driving continuous improvement and differentiation in the market.

Recent Developments

Recent developments in the green tea extracts market reflect ongoing innovation and adaptation to consumer and industry trends. Companies are investing in new extraction technologies, such as supercritical fluid extraction and enzymatic methods, to enhance yield and purity while reducing environmental impact. There is a growing focus on developing water-soluble and flavor-masked extracts to improve compatibility with various food and beverage formulations. Strategic acquisitions and collaborations have been observed, such as partnerships between extract manufacturers and food companies to launch new health-oriented products. Regulatory advancements, including approvals for health claims in key markets, are influencing product development and marketing strategies. Additionally, sustainability initiatives, such as certifications for organic and fair-trade practices, are becoming more prevalent to address consumer concerns about ethical sourcing. These developments highlight the market's evolution towards higher quality, innovation, and responsiveness to global demands.

Report Segmentation

The green tea extracts market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation typically includes type, such as powder, liquid, and encapsulated forms, each catering to different application needs. Application segmentation covers dietary supplements, food and beverages, cosmetics, pharmaceuticals, and others, highlighting the diverse uses of extracts. Concentration segmentation focuses on the levels of active compounds like EGCG, addressing specific efficacy requirements. Geographic segmentation analyzes regional markets, including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, to identify growth opportunities and trends. Additional segments may include nature (organic and conventional) and end-user industries. This comprehensive segmentation enables stakeholders to understand market dynamics, target specific segments, and make informed decisions based on granular data and analysis.

FAQs

What are the health benefits of green tea extracts? Green tea extracts are renowned for their high antioxidant content, particularly catechins like EGCG, which may support weight management, improve heart health, enhance cognitive function, and offer anti-inflammatory and anticancer properties. They are commonly used in dietary supplements and functional foods for these benefits.

How are green tea extracts used in the food industry? In the food industry, green tea extracts are incorporated into products such as beverages, baked goods, dairy items, and confectionery to add antioxidant properties, enhance nutritional value, and provide a natural flavor profile. They are also used as preservatives due to their antimicrobial effects.

What is the difference between green tea and green tea extract? Green tea refers to the brewed beverage made from steeping tea leaves, while green tea extract is a concentrated form derived from the leaves, containing higher levels of active compounds like catechins. Extracts are used in supplements, foods, and cosmetics for targeted health benefits.

Are there any side effects of consuming green tea extracts? While generally safe, excessive consumption of green tea extracts may lead to side effects such as liver toxicity, digestive issues, or caffeine-related symptoms like insomnia and anxiety, especially in high-concentration products. It is advisable to follow recommended dosages.

What factors should businesses consider when sourcing green tea extracts? Businesses should consider factors like the concentration of active compounds, purity, organic certification, supplier reliability, compliance with regulatory standards, and sustainability practices to ensure quality, efficacy, and ethical sourcing in their products.

Citius Research has developed a research report titled “Green Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Green Tea Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Green Tea Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Green Tea Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Green Tea Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Green Tea Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Green Tea Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Green Tea Extracts Market
• Cost and Gross Margin Analysis of Green Tea Extracts Market
• Green Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Green Tea Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Green Tea Extracts Market Key Stakeholders

Below are the key stakeholders for the Green Tea Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Green Tea Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Green Tea Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Green Tea Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Green Tea Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Green Tea Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Green Tea Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Green Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Green Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Green Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Green Tea Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Green Tea Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Green Tea Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Green Tea Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Green Tea Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Green Tea Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Green Tea Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Green Tea Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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