Grapefruit Peel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195458
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Grapefruit Peel Market size was estimated at USD 95 million in 2023 and is projected to reach USD 220 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Grapefruit Peel Market

(Market Size)
$95 million
$220 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 95 million
2030 Market Size USD 220 million
Key Players Mountain Rose Herbs, Starwest Botanicals, Swanson, Gaia, Herbal Terra

Market Summary

The grapefruit peel market is a niche but growing segment within the global food and beverages industry, primarily driven by the increasing utilization of by-products for value-added applications. Grapefruit peels, once considered waste, are now recognized for their rich content of bioactive compounds, including essential oils, pectin, flavonoids, and antioxidants. This market caters to diverse industries such as food processing, dietary supplements, cosmetics, and pharmaceuticals. The extraction of these valuable components is a key process, with methods ranging from cold pressing to solvent extraction, influencing the quality and application of the end products. Growing consumer awareness regarding natural ingredients and sustainable practices is propelling demand, as manufacturers seek to incorporate grapefruit peel extracts into functional foods, natural flavorings, and health supplements. The market is characterized by ongoing research into the health benefits and novel applications of grapefruit peel, positioning it as a dynamic area with significant potential for innovation and expansion across various regional markets.

Key Highlights

The grapefruit peel market is distinguished by several key highlights that underscore its commercial and industrial significance. A primary highlight is the high concentration of naringin and limonene in grapefruit peel, compounds extensively studied for their antioxidant, anti-inflammatory, and potential anti-carcinogenic properties. This biochemical profile makes the peel a highly sought-after raw material for nutraceutical and pharmaceutical formulations. Another significant aspect is the advancement in extraction technologies, which have improved the yield, purity, and efficiency of obtaining these valuable compounds, thereby enhancing the economic viability of grapefruit peel processing. The trend towards clean-label and natural products in the food and beverage sector is a major driver, with grapefruit peel extract being used as a natural preservative and flavor enhancer, replacing synthetic alternatives. Furthermore, the market benefits from the overarching principles of the circular economy, as it valorizes agricultural waste, reducing environmental impact and creating new revenue streams for citrus processors. Leading companies are actively engaged in product development and strategic partnerships to capitalize on these opportunities.

Drivers, Opportunities & Restraints

The growth trajectory of the grapefruit peel market is shaped by a confluence of drivers, opportunities, and restraints. A powerful driver is the escalating consumer demand for natural and organic ingredients, fueled by a greater emphasis on health and wellness. This shift is compelling food, beverage, and cosmetic manufacturers to reformulate products with ingredients like grapefruit peel extract. Concurrently, stringent regulations against synthetic additives in several regions are creating a favorable regulatory environment for natural alternatives. Significant opportunities exist in the expansion of application areas, particularly in the development of functional foods and beverages targeted at digestive health and immune support, leveraging the prebiotic potential of pectin from the peel. However, the market faces certain restraints. The seasonality and geographic concentration of grapefruit cultivation can lead to fluctuations in raw material supply and pricing. Furthermore, the bitterness imparted by naringin can be a challenge in certain food applications, requiring additional processing steps for debittering, which can increase production costs. Navigating these dynamics is crucial for stakeholders.

Concentration Insights

The competitive landscape of the grapefruit peel market features a mix of established ingredient suppliers, specialized biotechnology firms, and large citrus processing companies. The market concentration is moderately fragmented, with several key players holding significant shares due to their advanced extraction capabilities, extensive distribution networks, and strong R&D focus. Companies like Lemon Concentrate S.L., Citromax Group, and Firmenich SA have a notable presence, offering a range of citrus-derived ingredients, including those from grapefruit peel. These players compete on factors such as product quality, purity, customization, and sustainability certifications. There is also a segment of smaller, niche players focusing on organic and ultra-pure extracts for specific high-end applications in the nutraceutical and cosmetic industries. Strategic activities such as mergers and acquisitions, capacity expansions, and long-term supply agreements with citrus growers are common as companies aim to secure their supply chains and enhance their market positions. The level of integration, from raw material sourcing to final product manufacturing, is a key differentiator among competitors.

Type Insights

The grapefruit peel market can be segmented based on the type of product derived from the peel, primarily into oils, powders, extracts, and pectin. Grapefruit essential oil, extracted typically through cold pressing, is a major product segment valued highly in the aromatherapy, cosmetics, and fragrance industries for its fresh, citrus scent and therapeutic properties. It is also used as a natural flavoring agent. Grapefruit peel powder, produced by drying and grinding the peel, finds application as a dietary fiber source, a natural coloring agent, and a functional ingredient in food products. Concentrated extracts are another critical type, often standardized for bioactive compounds like naringin or antioxidants. These are predominantly used in the pharmaceutical and nutraceutical sectors for formulating supplements. Pectin, a natural polysaccharide, is extracted from the peel and is widely used as a gelling, thickening, and stabilizing agent in the food industry, especially in jams, jellies, and dairy products. The choice of product type is dictated by the specific functional property required by the end-use industry.

Application Insights

The application of grapefruit peel derivatives spans a diverse range of industries, highlighting its functional versatility. In the food and beverage industry, it is extensively used as a natural flavoring and fragrance agent in products like soft drinks, confectionery, baked goods, and alcoholic beverages. The antioxidant properties make it a effective natural preservative, extending the shelf life of various products. The dietary supplements sector is a rapidly growing application area, where grapefruit peel extract is encapsulated or tabled for its purported benefits in supporting weight management, cardiovascular health, and antioxidant defense. The cosmetic and personal care industry incorporates grapefruit essential oil and extracts into skincare products, such as creams, lotions, and serums, for its astringent and revitalizing properties, and into haircare products for scalp health. Furthermore, the pharmaceutical industry investigates its bioactive compounds for potential use in drugs. Other niche applications include its use in animal feed and household cleaning products, leveraging its aromatic and antimicrobial qualities.

Regional Insights

The production and consumption patterns of the grapefruit peel market exhibit distinct regional characteristics influenced by grapefruit cultivation, processing infrastructure, and end-user demand. North America, particularly the United States, is a significant player, with states like Florida and Texas being major grapefruit producers. The region has a well-established citrus processing industry and high consumer demand for natural ingredients, making it a prominent market. Europe shows steady growth, driven by stringent regulations promoting natural food additives and a strong cosmetic and personal care industry that values natural fragrances and actives. The Asia Pacific region is anticipated to witness the fastest growth, fueled by expanding food processing capabilities, rising health consciousness among the middle-class population, and increasing investment in nutraceuticals. Countries like China and India are also major citrus producers, providing a local raw material base. Latin America and the Middle East and Africa are emerging regions, with growth potential linked to local citrus production and gradual industrialization of the food and beverage sector.

Company Insights

The grapefruit peel market features a competitive arena with companies striving to enhance their product portfolios and market reach through innovation and strategic initiatives. Leading players such as Citromax S.A.C.I., Lemon Concentrate S.L., and Firmenich International SA have a strong global presence, offering a wide array of citrus-based ingredients, including specialized grapefruit peel extracts and oils. These companies invest significantly in research and development to improve extraction yields, develop new applications, and validate health claims associated with their products. Kerry Group plc and Archer Daniels Midland Company are also key participants, leveraging their extensive expertise in food ingredients and broad distribution networks to serve global customers. Smaller specialized firms, including Young Living Essential Oils and doTERRA International, focus on the high-quality essential oil segment, often emphasizing organic and sustainably sourced raw materials. Competition is based on product quality, consistency, technological capability, and the ability to provide tailored solutions to meet specific customer requirements in various end-use industries.

Recent Developments

The grapefruit peel market has been active with recent developments reflecting innovation and strategic growth initiatives. Several leading ingredient companies have announced investments in expanding their production capacities for natural extracts to meet rising global demand. There is a noticeable trend towards the development of more sustainable and eco-friendly extraction processes, such as using ultrasound-assisted extraction or supercritical CO2 extraction, to reduce solvent use and energy consumption. Product innovation remains a key focus, with companies launching new standardized extracts with higher concentrations of specific bioactive compounds like naringin or nootkatone to cater to the nutraceutical and pharmaceutical markets. Strategic partnerships and collaborations between citrus processors, research institutions, and end-user companies are increasing, aimed at exploring new health benefits and applications for grapefruit peel derivatives. Furthermore, market players are increasingly obtaining certifications like organic, non-GMO, and fair trade to enhance their product appeal in discerning consumer markets, particularly in North America and Europe.

Report Segmentation

This comprehensive market research report on the grapefruit peel market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is primarily based on type, categorizing the market into key product forms such as oils, powders, extracts, and pectin. Each segment is analyzed for its market dynamics, production processes, and key application areas. The report further segments the market by application, delving into the specific uses within the food and beverage industry, dietary supplements, cosmetics and personal care, pharmaceuticals, and other industrial applications. A crucial component of the segmentation is the regional analysis, which provides insights into market performance and growth potential across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand regional nuances, assess competitive intensity, and make informed strategic decisions regarding investment, production, and marketing.

FAQs

What are the main uses of grapefruit peel? Grapefruit peel is primarily used for extracting valuable components like essential oils, pectin, and bioactive compounds. These derivatives are applied as natural flavorings in food and beverages, functional ingredients in dietary supplements, fragrances in cosmetics, and actives in pharmaceutical research due to their antioxidant and anti-inflammatory properties.

What are the health benefits of grapefruit peel? Grapefruit peel is rich in antioxidants, such as flavonoids and vitamin C, which can help combat oxidative stress. It contains compounds like naringin, which is studied for its potential to support heart health, aid digestion, and possess anti-inflammatory effects. The fiber content, particularly pectin, also offers prebiotic benefits for gut health.

How is grapefruit peel oil extracted? Grapefruit peel oil is most commonly extracted through cold-pressing, a mechanical method where the rind is pressed to release the essential oil without the use of heat, preserving its volatile aromatic compounds. Other methods include steam distillation and sometimes solvent extraction for specific industrial purposes.

Can you eat grapefruit peel? Yes, grapefruit peel is edible. It is often candied or used zest as a flavoring in baking and cooking. However, it is notably bitter due to the compound naringin and is typically consumed in processed forms like powders, extracts, or after being cooked and sweetened, rather than eaten raw.

What is driving the growth of the grapefruit peel market? The market growth is driven by the increasing consumer demand for natural and clean-label ingredients in food, beverages, and cosmetics. The trend towards sustainable practices and waste valorization in the food industry, along with growing research into the health benefits of citrus bioflavonoids, are significant factors propelling this market forward.

Citius Research has developed a research report titled “Grapefruit Peel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grapefruit Peel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grapefruit Peel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grapefruit Peel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grapefruit Peel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grapefruit Peel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grapefruit Peel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grapefruit Peel Market
• Cost and Gross Margin Analysis of Grapefruit Peel Market
• Grapefruit Peel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grapefruit Peel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grapefruit Peel Market Key Stakeholders

Below are the key stakeholders for the Grapefruit Peel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grapefruit Peel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grapefruit Peel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grapefruit Peel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grapefruit Peel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grapefruit Peel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grapefruit Peel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grapefruit Peel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grapefruit Peel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grapefruit Peel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grapefruit Peel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grapefruit Peel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grapefruit Peel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grapefruit Peel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grapefruit Peel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grapefruit Peel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grapefruit Peel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grapefruit Peel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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