Gluten Free Malt Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197270
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Gluten Free Malt Extracts Market size was estimated at USD 220 million in 2023 and is projected to reach USD 380 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Gluten Free Malt Extracts Market

(Market Size)
$220 million
$380 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 220 million
2030 Market Size USD 380 million
Key Players Muntons, Malteurop, Briess Malt & Ingredients, Soufflet Group, Cargill

Market Summary

The gluten-free malt extracts market is a specialized segment within the global food and beverages industry, catering to the rising consumer demand for allergen-free and celiac-friendly products. Malt extracts are traditionally derived from barley, which contains gluten, but advancements in food technology have enabled the production of extracts from gluten-free grains such as sorghum, millet, rice, and corn. These extracts are widely used as natural sweeteners, flavor enhancers, and coloring agents in various food and beverage applications. The market is driven by the increasing prevalence of celiac disease and gluten intolerance, alongside a broader shift toward health-conscious and clean-label consumption patterns. Manufacturers are innovating to offer products that maintain the functional and sensory properties of conventional malt extracts while meeting strict gluten-free certification standards. The market serves a diverse range of end-use sectors, including breweries, bakeries, confectionery, and health-focused food products, reflecting its integral role in the broader gluten-free ecosystem.

Key Highlights

The gluten-free malt extracts market is characterized by several key highlights that underscore its growth and evolution. Product innovation is a dominant trend, with leading companies investing in research to develop extracts that replicate the flavor profile and functionality of traditional malt without compromising on dietary requirements. The stringent regulatory landscape, including certifications from organizations like the Gluten-Free Certification Organization (GFCO), ensures product safety and builds consumer trust. Another highlight is the expansion of application areas beyond brewing into baked goods, snacks, and nutritional products, broadening the market's reach. The competitive environment is intensifying as both established players and new entrants vie for market share through strategic partnerships, acquisitions, and geographic expansion. Sustainability practices, such as sourcing from non-GMO and organic grains, are also becoming a significant differentiator, aligning with the values of modern consumers who prioritize ethical and environmental considerations in their purchasing decisions.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the gluten-free malt extracts market. The primary driver is the increasing diagnosis of celiac disease and gluten-related disorders, which has amplified the demand for safe, gluten-free ingredients. Additionally, the rising consumer inclination toward healthy and natural food products has encouraged the adoption of gluten-free malt extracts as a cleaner alternative to artificial additives. The growth of the craft brewing industry, particularly the segment focused on gluten-free beers, presents a significant opportunity for market expansion. However, the market faces restraints such as higher production costs compared to conventional malt extracts, which can limit affordability and adoption in price-sensitive regions. Supply chain challenges related to sourcing consistent quality gluten-free grains also pose a hurdle. Opportunities lie in untapped emerging markets where awareness of gluten-free benefits is growing, and in product diversification through innovative applications in functional foods and beverages.

Concentration Insights

The gluten-free malt extracts market exhibits a moderately concentrated competitive landscape, with a mix of large multinational corporations and specialized niche players. Key companies such as Briess Malt & Ingredients Co., Muntons plc, and Malteurop Group have a significant presence, leveraging their extensive distribution networks and technological capabilities to maintain market leadership. These players often focus on vertical integration, controlling aspects from raw material sourcing to end-product manufacturing to ensure quality and cost efficiency. Regional specialists and smaller firms also play a crucial role, particularly in catering to local preferences and artisanal segments. The market concentration is influenced by factors such as R&D investment, brand reputation, and the ability to obtain gluten-free certifications. Strategic collaborations with breweries, bakeries, and food manufacturers are common, enabling companies to expand their customer base and enhance product applicability across diverse industries.

Type Insights

Gluten-free malt extracts are primarily categorized based on the source grains used in their production. Sorghum-based malt extracts are among the most popular, owing to their neutral flavor and high compatibility with brewing applications. Rice malt extracts are valued for their mild sweetness and are frequently used in baked goods and confectionery. Millet-based variants offer a robust flavor profile, making them suitable for savory applications and health foods. Corn-derived malt extracts are another significant segment, often utilized for their cost-effectiveness and wide availability. Each type imparts distinct sensory characteristics, such as color, aroma, and sweetness, allowing manufacturers to select based on specific application requirements. The diversity in grain sources also helps mitigate supply chain risks and caters to regional preferences, contributing to the market's resilience and adaptability.

Application Insights

The application of gluten-free malt extracts spans multiple sectors within the food and beverage industry. In brewing, these extracts are essential for producing gluten-free beers, providing fermentable sugars and contributing to flavor, color, and mouthfeel. The bakery segment utilizes them as natural sweeteners and flavor enhancers in products like bread, cookies, and cakes, where they also aid in improving texture and shelf life. Confectionery applications include their use in chocolates, candies, and cereals to impart a malty note and reduce reliance on refined sugars. Additionally, gluten-free malt extracts are increasingly incorporated into health-oriented products such as nutritional bars, supplements, and dairy alternatives, leveraging their natural image and functional benefits. The versatility of these extracts ensures sustained demand across both traditional and innovative food categories.

Regional Insights

Geographically, the gluten-free malt extracts market demonstrates varied dynamics across regions. North America holds a substantial share, driven by high consumer awareness, well-established diagnostic capabilities for gluten-related disorders, and a robust demand for health-focused products. Europe follows closely, with stringent food safety regulations and a growing preference for organic and clean-label ingredients fueling market growth. The Asia-Pacific region is emerging as a high-growth market, attributed to rising disposable incomes, increasing health consciousness, and the expanding food processing industry. Latin America and the Middle East & Africa are nascent but promising markets, where gradual awareness and urbanization are creating opportunities. Regional differences in dietary habits, regulatory frameworks, and availability of raw materials influence market strategies, prompting companies to adopt localized approaches to product development and marketing.

Company Insights

Prominent companies in the gluten-free malt extracts market include Briess Malt & Ingredients Co., Muntons plc, Malteurop Group, Northern Brewer LLC, and PureMalt Products Ltd. These players emphasize product quality, innovation, and compliance with international gluten-free standards to strengthen their market position. Briess Malt & Ingredients Co. is noted for its extensive portfolio of specialty malt extracts, including gluten-free options derived from sorghum and rice. Muntons plc focuses on sustainable production practices and caters to both brewing and food industries. Malteurop Group leverages its global footprint to serve diverse regional markets, while Northern Brewer LLC targets the craft brewing segment with tailored solutions. PureMalt Products Ltd. emphasizes organic and non-GMO offerings, aligning with niche consumer preferences. Competitive strategies often involve capacity expansion, new product launches, and strategic alliances to enhance market penetration.

Recent Developments

Recent developments in the gluten-free malt extracts market reflect ongoing innovation and strategic movements by key players. Companies are increasingly investing in research to improve the efficiency of enzymatic processes used in extracting malt from gluten-free grains, enhancing yield and flavor profiles. There has been a surge in partnerships between malt extract manufacturers and breweries to develop exclusive gluten-free beer lines, capitalizing on the growing craft beer trend. Acquisitions and mergers are also prevalent, as larger firms seek to consolidate their market presence and gain access to novel technologies or distribution channels. Additionally, several players have introduced certified organic and non-GMO product variants to meet escalating consumer demand for transparency and sustainability. These developments indicate a market that is dynamic and responsive to evolving consumer and industry needs.

Report Segmentation

This report on the gluten-free malt extracts market offers a detailed segmentation to provide comprehensive insights. The market is segmented by type, including sorghum, rice, millet, corn, and other grain-based malt extracts. By application, the analysis covers brewing, bakery, confectionery, beverages, and other food industries. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated in terms of market trends, growth potential, and competitive landscape. The report also includes a qualitative and quantitative assessment of factors influencing each segment, such as consumer preferences, regulatory impacts, and technological advancements. This structured approach enables stakeholders to identify opportunities and make informed decisions based on granular, category-specific insights.

FAQs

What are gluten-free malt extracts? Gluten-free malt extracts are derived from grains that do not contain gluten, such as sorghum, rice, or millet, and are used as natural sweeteners, flavorings, or colorants in food and beverages while adhering to gluten-free standards.

How are gluten-free malt extracts made? They are produced by malting gluten-free grains, which involves soaking, germinating, and drying them, followed by extraction processes to obtain the soluble components without gluten contamination.

What are the common uses of gluten-free malt extracts? They are widely used in brewing gluten-free beer, as well as in bakery products, confectionery, health foods, and beverages to enhance flavor, color, and texture.

Are gluten-free malt extracts safe for celiacs? Yes, when certified gluten-free and produced in dedicated facilities to avoid cross-contamination, these extracts are safe for individuals with celiac disease or gluten sensitivity.

Which companies are leading in gluten-free malt extracts? Key players include Briess Malt & Ingredients Co., Muntons plc, Malteurop Group, Northern Brewer LLC, and PureMalt Products Ltd., known for their innovative and certified product offerings.

Citius Research has developed a research report titled “Gluten Free Malt Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gluten Free Malt Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gluten Free Malt Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gluten Free Malt Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gluten Free Malt Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gluten Free Malt Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gluten Free Malt Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gluten Free Malt Extracts Market
• Cost and Gross Margin Analysis of Gluten Free Malt Extracts Market
• Gluten Free Malt Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gluten Free Malt Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gluten Free Malt Extracts Market Key Stakeholders

Below are the key stakeholders for the Gluten Free Malt Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gluten Free Malt Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gluten Free Malt Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gluten Free Malt Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gluten Free Malt Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gluten Free Malt Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gluten Free Malt Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gluten Free Malt Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gluten Free Malt Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gluten Free Malt Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gluten Free Malt Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gluten Free Malt Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gluten Free Malt Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gluten Free Malt Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gluten Free Malt Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gluten Free Malt Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gluten Free Malt Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gluten Free Malt Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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