Frozen Ready Meal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195403
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Frozen Ready Meal Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 135 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Frozen Ready Meal Market

(Market Size)
$65 billion
$135 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 65 billion
2030 Market Size USD 135 billion
Key Players Nestlé, Unilever, Conagra, Kraft Heinz, General Mills

Market Summary

The frozen ready meal market represents a significant and expanding segment within the global food and beverage industry, characterized by the production and distribution of pre-cooked meals that require minimal preparation before consumption. This market caters to the evolving needs of modern consumers who prioritize convenience, time-saving solutions, and diverse culinary experiences without compromising on taste or nutritional value. The product portfolio is extensive, encompassing a wide array of cuisines, dietary preferences, and meal types designed to appeal to a broad demographic. Growth is fundamentally driven by shifting consumer lifestyles, including busier schedules, increased participation in the workforce, and a rising demand for hassle-free dining options. Manufacturers are continuously innovating in terms of ingredients, packaging, and freezing technologies to enhance product quality, extend shelf life, and meet the rising expectations for health-conscious and ethically sourced offerings. The competitive landscape is dynamic, featuring a mix of longstanding food conglomerates and emerging niche players all vying for market share through strategic product launches, marketing campaigns, and expansion into new distribution channels, particularly online retail platforms.

Key Highlights

The frozen ready meal market is distinguished by several pivotal developments that underscore its current trajectory and future potential. A primary highlight is the pronounced consumer shift towards healthier and cleaner label products, compelling manufacturers to reformulate recipes by reducing preservatives, sodium, and artificial additives while incorporating organic, non-GMO, and plant-based ingredients. Sustainability has emerged as a critical differentiator, with leading companies investing in eco-friendly packaging solutions, such as recyclable and compostable materials, to address environmental concerns and align with brand values. Technological advancements in blast freezing and individual quick freezing (IQF) techniques are crucial for preserving the texture, flavor, and nutritional integrity of meals, thereby elevating overall product quality. The expansion of retail distribution, especially through e-commerce and subscription-based meal delivery services, has dramatically improved product accessibility and convenience for consumers. Furthermore, the market is witnessing a surge in product diversification with offerings tailored for specific dietary needs, including gluten-free, keto, vegan, and high-protein options, reflecting a sophisticated understanding of contemporary consumer demands.

Drivers, Opportunities & Restraints

The growth of the frozen ready meal market is propelled by a confluence of powerful drivers, primarily the increasing urbanization and busier lifestyles of consumers globally, which fuel the demand for convenient and time-efficient meal solutions. The rising number of working professionals and dual-income households has significantly reduced the time available for meal preparation, making frozen options an attractive alternative. Furthermore, technological improvements in cold chain logistics and refrigeration have enhanced the safety, quality, and availability of these products, even in remote areas. A significant opportunity lies in the untapped potential of emerging economies, where growing disposable incomes and changing food habits are creating new consumer bases. The expansion of modern retail formats and the rapid growth of online grocery platforms present additional avenues for market penetration and growth. However, the market faces considerable restraints, including persistent consumer perception issues regarding the nutritional value and quality of frozen foods compared to fresh alternatives. Stringent government regulations concerning food safety, labeling, and packaging also pose challenges for manufacturers. Additionally, the high costs associated with research and development for innovative products and the capital investment needed for advanced freezing technologies can act as barriers to entry and expansion for some companies.

Concentration Insights

The competitive concentration within the frozen ready meal market is characterized by a high level of fragmentation alongside the dominant presence of several multinational food giants. The market features a blend of large, well-established corporations such as Nestl? SA, Conagra Brands, Inc., and Nomad Foods Ltd., which leverage their extensive distribution networks, strong brand recognition, and significant R&D capabilities to maintain a competitive edge. These industry leaders often engage in strategic mergers and acquisitions to consolidate their market position, expand their product portfolios, and enter new geographical regions. Concurrently, the market exhibits a vibrant segment of smaller, specialized players and private label brands offered by major retail chains. These entities frequently compete by focusing on niche categories, such as organic, ethnic, or gourmet frozen meals, and by capitalizing on local consumer preferences. This dynamic creates a competitive environment where innovation, pricing strategies, and effective supply chain management are crucial for success. The concentration is also influenced by regional preferences, with certain players holding stronger positions in specific continents or countries based on historical presence and cultural alignment with their product offerings.

Type Insights

The frozen ready meal market is segmented by type into several distinct categories, each catering to specific consumer needs and occasions. A major segment includes traditional dinner meals, which feature complete entrees often accompanied by side dishes, such as lasagna, meatloaf with mashed potatoes, or chicken dinners. Another rapidly growing category is ethnic and international cuisine, offering consumers authentic experiences from Italian, Mexican, Indian, Thai, and Chinese culinary traditions without leaving their homes. Breakfast options, including frozen waffles, pancakes, and breakfast sandwiches, represent a significant and convenient segment for time-pressed consumers. Furthermore, the market includes a substantial segment for plant-based and vegetarian meals, driven by the increasing adoption of flexitarian, vegan, and vegetarian diets. These products are designed to mimic the taste and texture of meat-based dishes using ingredients like soy, peas, and mushrooms. Additionally, there is a notable presence of single-serve meals targeting individuals and smaller households, as well as family-sized packages designed for group consumption. The diversity in product types allows manufacturers to target a wide spectrum of consumers and occasions, from quick lunches to full family dinners.

Application Insights

The application of frozen ready meals is primarily divided across various retail and foodservice distribution channels. The retail segment is the largest application, encompassing sales through hypermarkets, supermarkets, convenience stores, and online grocery platforms. Within retail, these products are purchased by individual consumers for home consumption, offering a practical solution for daily meals and reducing food waste. The online sub-segment has witnessed exponential growth, providing unparalleled convenience through home delivery and subscription services. The foodservice application is another critical channel, where frozen ready meals are supplied to restaurants, cafeterias, hotels, airlines, and catering companies. In these settings, they serve as efficient base components that can be quickly finished and plated, ensuring consistency, reducing preparation time, and helping kitchens manage costs and inventory effectively. The demand from the foodservice industry is particularly strong for bulk quantities and specialized products that meet commercial-grade requirements. The application insights reveal a market that is integral to both at-home consumption and the operational efficiency of the broader foodservice industry.

Regional Insights

The global frozen ready meal market demonstrates distinct regional variations in terms of consumption patterns, growth rates, and consumer preferences. North America and Europe represent mature and highly developed markets, characterized by high per capita consumption and a strong presence of major international brands. In these regions, consumer demand is driven by well-established retail infrastructure, high disposable incomes, and a cultural acceptance of frozen food products. However, growth is increasingly fueled by innovation in health-oriented and premium offerings. The Asia Pacific region is identified as the fastest-growing market, propelled by rapid urbanization, a burgeoning middle class, and the westernization of diets in countries like China, India, and Japan. The expansion of modern retail chains and the proliferation of e-commerce are key factors accelerating market growth in this region. Latin America and the Middle East and Africa are emerging markets with significant potential, though growth is moderated by challenges related to cold chain infrastructure and lower initial consumer acceptance. Each region presents a unique set of opportunities and challenges, influenced by local tastes, economic conditions, and regulatory frameworks.

Company Insights

The frozen ready meal market is highly competitive and features a roster of prominent companies alongside innovative newcomers. Key players include multinational giants such as Nestl? SA, with its wide-ranging brands like Stouffer's and Lean Cuisine; Conagra Brands, Inc., known for its Healthy Choice and Marie Callender's lines; and Nomad Foods Ltd., a major force in Europe with brands like Birds Eye and Findus. Other significant contributors are The Kraft Heinz Company, General Mills, Inc., and McCain Foods Limited. These corporations compete on a global scale, leveraging extensive distribution networks, robust marketing budgets, and continuous product innovation to maintain their market positions. Beyond these giants, there is a growing segment of companies focusing on niche markets, such as Amy's Kitchen, Inc., which emphasizes organic and vegetarian offerings, and Bellisio Foods, Inc., known for its single-serve meals. Many large retail chains also have successful private label brands that compete directly with national brands on price and quality. The strategies employed by these companies often include portfolio diversification, geographic expansion, strategic acquisitions, and a strong emphasis on marketing and branding to build consumer loyalty.

Recent Developments

The frozen ready meal market is continuously evolving, with recent developments highlighting a strong focus on innovation, sustainability, and strategic expansion. A prominent trend is the accelerated launch of plant-based and vegan product lines by major players, directly responding to the surge in consumer demand for alternative protein sources. Companies are heavily investing in research and development to improve the taste and texture of these products to rival their meat-based counterparts. Sustainability initiatives have moved to the forefront, with numerous brands announcing commitments to transition to 100% recyclable, reusable, or compostable packaging within the next few years to minimize environmental impact. There has been a noticeable uptick in mergers and acquisitions as larger entities seek to acquire smaller, innovative brands that have successfully captured niche markets, such as gluten-free or gourmet frozen meals. Furthermore, the partnership between frozen food manufacturers and online grocery delivery services has deepened, optimizing logistics for direct-to-consumer models. Technological advancements are also evident in improved freezing techniques that better lock in freshness and flavor, enhancing the overall quality perception of frozen ready meals among discerning consumers.

Report Segmentation

This comprehensive market research report on the frozen ready meal market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is designed to help stakeholders identify specific growth areas and tailor their strategies accordingly. The report is segmented by type, categorizing the market into distinct product categories such as vegetarian meals, non-vegetarian meals, and specific cuisine types like Italian, Mexican, or Asian. Another critical segmentation is by distribution channel, analyzing the market performance across hypermarkets and supermarkets, convenience stores, online retail, and other outlets. The report also includes a geographical segmentation, providing in-depth analysis and forecasts for key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Furthermore, the analysis delves into application-based segmentation, distinguishing between retail consumption and foodservice industry usage. This multi-faceted segmentation allows for a thorough examination of market dynamics, consumer behavior, and competitive intensity within each segment, providing invaluable insights for making informed business decisions.

FAQs

What are the current trends in the frozen food market?

Current trends are heavily centered on health and wellness, with a surge in demand for clean label products containing organic, non-GMO, and natural ingredients. There is also significant growth in plant-based and vegan frozen meal options, alongside a focus on global and ethnic flavors. Sustainability is a major trend, driving innovation in eco-friendly packaging solutions. Furthermore, the expansion of online retail and subscription services for frozen food delivery is a defining trend shaping market access and consumer convenience.

What is the forecast for the frozen ready meals market?

The market forecast indicates a positive growth trajectory driven by enduring demand for convenience and time-saving meal solutions. Growth is expected to be particularly strong in emerging economies of the Asia Pacific region due to urbanization and changing dietary habits. Innovation in product formulations to meet health-conscious demands and the continuous expansion of distribution networks, especially e-commerce, are key factors contributing to a favorable long-term outlook for the market globally.

Who are the key players in the frozen ready meals market?

The market is led by several large multinational corporations. Key players include Nestl? SA, known for brands like Stouffer's and Lean Cuisine; Conagra Brands, Inc., with its Healthy Choice and Marie Callender's lines; and Nomad Foods Ltd., a major player in Europe with brands such as Birds Eye. Other significant competitors are The Kraft Heinz Company, General Mills, Inc., McCain Foods Limited, and Bellisio Foods, Inc. The landscape also includes successful niche players like Amy's Kitchen, Inc.

What is driving the growth of the frozen food market?

Market growth is primarily driven by changing consumer lifestyles characterized by busier schedules and increased workforce participation, which fuels the need for convenient meal options. Technological advancements in freezing and cold chain logistics ensure higher product quality and safety. The rapid growth of online grocery platforms has significantly improved product accessibility. Furthermore, continuous product innovation, including healthier options and diverse cuisines, is attracting a broader consumer base and driving expansion.

Which region has the highest consumption of frozen ready meals?

Europe and North America historically represent the regions with the highest per capita consumption of frozen ready meals. These are mature markets with well-established retail infrastructure and a high degree of consumer acceptance for frozen food products. However, the Asia Pacific region is experiencing the fastest growth rate and is rapidly becoming a major consumption hub due to its large population, economic development, and shifting consumer preferences towards convenience foods.

Citius Research has developed a research report titled “Frozen Ready Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Frozen Ready Meal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Frozen Ready Meal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Frozen Ready Meal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Frozen Ready Meal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Frozen Ready Meal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Frozen Ready Meal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Frozen Ready Meal Market
• Cost and Gross Margin Analysis of Frozen Ready Meal Market
• Frozen Ready Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Frozen Ready Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Frozen Ready Meal Market Key Stakeholders

Below are the key stakeholders for the Frozen Ready Meal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Frozen Ready Meal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Frozen Ready Meal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Frozen Ready Meal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Frozen Ready Meal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Frozen Ready Meal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Frozen Ready Meal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Frozen Ready Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Frozen Ready Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Frozen Ready Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Frozen Ready Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Frozen Ready Meal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Frozen Ready Meal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Frozen Ready Meal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Frozen Ready Meal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Frozen Ready Meal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Frozen Ready Meal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Frozen Ready Meal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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