Fresh Cherries Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196582
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Fresh Cherries Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Fresh Cherries Market

(Market Size)
$8.5 billion
$13 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13 billion
Key Players Dole Food Company, Del Monte Foods, Rainier Fruit Company, BelOrta, Leelanau Fruit

Market Summary

The fresh cherries market is a significant segment within the global fruit industry, characterized by its seasonal nature and high consumer demand for both sweet and tart varieties. This market caters to diverse applications ranging from direct fresh consumption to processing in various food and beverage products. Key producing regions include North America, Europe, and Asia-Pacific, with countries like the United States, Turkey, and Chile being major contributors. The market dynamics are influenced by factors such as climatic conditions, agricultural practices, and supply chain efficiencies. Consumer preferences are shifting towards high-quality, sustainably grown cherries, driving investments in advanced cultivation and post-harvest technologies. The industry sees robust activity from both established agribusiness firms and specialized cherry growers, focusing on extending shelf life and expanding geographical reach through improved logistics and cold chain infrastructure.

Key Highlights

The fresh cherries market is distinguished by several critical aspects that underscore its growth and operational framework. A prominent highlight is the increasing adoption of controlled atmosphere storage and modified atmosphere packaging, which significantly prolongs the freshness and marketability of cherries, enabling longer distribution cycles. Another key factor is the rising popularity of organic and non-GMO cherries, responding to the growing consumer inclination towards healthy and natural food products. The market also benefits from strategic season extension techniques, such as the use of protective covers and advanced irrigation systems, which help mitigate weather-related risks and ensure consistent yield. Furthermore, branding and origin marketing, such as geographic indication tags, play a vital role in premiumization, allowing producers to command higher prices. The expansion of retail channels, including online grocery platforms, has further amplified accessibility and consumer reach, making fresh cherries available to a broader audience year-round.

Drivers, Opportunities & Restraints

Several drivers propel the fresh cherries market, including increasing health awareness among consumers who value the fruit's nutritional benefits, such as antioxidants and anti-inflammatory properties. The growth of disposable incomes in emerging economies also fuels demand for premium fruits, while advancements in supply chain logistics enhance the availability of fresh cherries in non-producing regions. Opportunities abound in the development of new cherry varieties with improved taste, size, and resistance to pests and diseases, which can attract more consumers and reduce cultivation costs. The expansion into untapped markets in Asia and the Middle East presents significant growth potential, coupled with the rising trend of snacking on healthy foods. However, the market faces restraints such as high susceptibility to adverse weather conditions, including frost and rain, which can drastically affect yield and quality. Labor-intensive harvesting processes and rising labor costs also pose challenges, along with stringent import regulations and phytosanitary standards that can hinder international trade.

Concentration Insights

The fresh cherries market exhibits a concentrated production landscape, with a few regions and countries dominating global output. The United States, particularly states like Washington, California, and Oregon, is a leading producer, renowned for its high-quality sweet cherries. Turkey stands out as the largest producer of tart cherries, extensively used in processing industries. Chile has emerged as a key supplier in the Southern Hemisphere, counter-seasonally providing cherries to Northern Hemisphere markets during off-months. In Europe, countries such as Spain, Italy, and Greece are significant contributors, leveraging favorable Mediterranean climates. This geographical concentration means that supply is often seasonal and regional, leading to strategic partnerships and trade flows designed to ensure year-round availability. Major companies like Dole Food Company, Fresh Del Monte Produce, and Gebbers Farms operate extensively in these regions, leveraging large-scale orchards and integrated supply chains to maintain market leadership.

Type Insights

The fresh cherries market is primarily segmented into sweet cherries and tart cherries, each catering to distinct consumer needs and applications. Sweet cherries, varieties such as Bing, Rainier, and Lambert, are predominantly consumed fresh due to their pleasant taste and firm texture. They are widely available in retail markets and are often associated with snacking and fresh fruit platters. Tart cherries, including Montmorency and Balaton, are more commonly used in processed forms like juices, dried snacks, and culinary ingredients, though fresh tart cherries have a niche market among health-conscious consumers and bakeries. Breeding programs continue to develop new hybrids that combine the best traits of both types, such as enhanced sweetness with higher yield resilience. The choice between organic and conventional cherries also represents a significant type differentiation, with organic variants gaining traction due to rising demand for pesticide-free produce.

Application Insights

Fresh cherries find applications across multiple channels, with direct fresh consumption being the largest segment. Consumers purchase cherries for immediate eating, often as a healthy snack or dessert ingredient. The food processing industry is another major application area, where cherries are used in the production of jams, jellies, pies, ice creams, and beverages, leveraging their distinct flavor and nutritional profile. The hospitality sector, including restaurants and hotels, incorporates fresh cherries in gourmet dishes, salads, and cocktails, enhancing culinary offerings. Additionally, the health and wellness industry utilizes cherries in dietary supplements and functional foods due to their high antioxidant content. Retail distribution occurs through supermarkets, hypermarkets, convenience stores, and online platforms, each catering to different consumer purchasing behaviors. The diversification of applications helps stabilize demand across seasons and reduces market volatility.

Regional Insights

Regionally, the fresh cherries market is dominated by North America, Europe, and Asia-Pacific. North America, led by the United States, is a major producer and consumer, with advanced agricultural techniques ensuring high yield and quality. Europe benefits from traditional cherry-growing countries like Turkey, Spain, and Italy, which supply both domestic and export markets. Asia-Pacific is witnessing rapid growth, driven by increasing production in China and rising consumption in countries such as Japan and South Korea, where cherries are often considered a luxury fruit. South America, particularly Chile, plays a crucial role in counter-seasonal supply, exporting cherries to North America and Europe during their winter months. Each region has its unique challenges and advantages, from climate and soil conditions to trade policies and consumer preferences, shaping local market dynamics and international trade patterns.

Company Insights

The competitive landscape of the fresh cherries market features a mix of large agribusiness corporations and specialized growers. Leading companies include Dole Food Company, which leverages its extensive distribution network to supply cherries globally, and Fresh Del Monte Produce, known for its quality assurance and sustainable practices. Gebbers Farms is a key player in the United States, operating one of the largest cherry orchards and focusing on innovation in harvesting and packaging. Other notable entities include Rainier Fruit Company, renowned for its premium varieties, and Cherri Global, which emphasizes organic production. These companies invest heavily in research and development to improve cherry varieties, enhance storage technologies, and expand production capacities. Strategic initiatives often involve vertical integration, from farming to retail, and partnerships with local growers to ensure a consistent and high-quality supply.

Recent Developments

Recent developments in the fresh cherries market reflect a focus on sustainability, technology adoption, and market expansion. Companies are increasingly implementing water-efficient irrigation systems and integrated pest management practices to reduce environmental impact and meet regulatory standards. Technological advancements such as drone monitoring and automated harvesting equipment are being adopted to improve yield precision and reduce labor dependency. In terms of market growth, there has been a noticeable increase in promotional campaigns and partnerships with retailers to boost consumer awareness and demand, especially during peak seasons. Trade developments include new export agreements between producing countries like Chile and emerging markets in Asia, facilitating smoother logistics and tariff advantages. Additionally, investment in breeding programs has led to the introduction of new cherry varieties that offer extended shelf life and better resistance to climatic stresses, aligning with consumer expectations for quality and sustainability.

Report Segmentation

This market report on fresh cherries provides a detailed analysis segmented by type, application, and region. The type segmentation covers sweet cherries and tart cherries, examining production volumes, consumption patterns, and price trends for each category. Application segmentation includes fresh consumption, food processing, and others, delving into demand drivers and growth prospects across these sectors. Regional segmentation offers insights into key geographies such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting production statistics, import-export dynamics, and competitive landscapes within each region. The report also assesses market influences such as macroeconomic factors, trade policies, and consumer behavior shifts. This structured approach enables stakeholders to identify niche opportunities, understand regional disparities, and make informed strategic decisions based on comprehensive data and trend analysis.

FAQs

Which country is the largest producer of fresh cherries? Turkey is recognized as the leading global producer of cherries, particularly known for its significant output of both sweet and tart varieties, supported by favorable climatic conditions and extensive agricultural traditions.

What is the season for fresh cherries? Fresh cherries are typically seasonal, with Northern Hemisphere harvests occurring from May to August, while Southern Hemisphere producers like Chile supply markets from November to February, enabling year-round availability through international trade.

What are the common varieties of sweet cherries? Popular sweet cherry varieties include Bing, known for its deep red color and sweetness; Rainier, valued for its yellow-red blush and mild flavor; and Lambert, which is often used for both fresh consumption and processing.

What are the major challenges in cherry farming? Key challenges include vulnerability to weather extremes such as frost and rain, which can damage crops; high labor costs due to the need for manual harvesting; and pest and disease management requiring careful oversight to maintain quality and yield.

How are cherries beneficial for health? Cherries are rich in antioxidants, vitamins, and minerals, contributing to reduced inflammation, improved sleep quality due to natural melatonin content, and enhanced heart health, making them a popular choice for health-conscious consumers.

Citius Research has developed a research report titled “Fresh Cherries Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fresh Cherries Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fresh Cherries Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fresh Cherries Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fresh Cherries Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fresh Cherries Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fresh Cherries Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fresh Cherries Market
• Cost and Gross Margin Analysis of Fresh Cherries Market
• Fresh Cherries Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fresh Cherries Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fresh Cherries Market Key Stakeholders

Below are the key stakeholders for the Fresh Cherries Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fresh Cherries Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fresh Cherries Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fresh Cherries Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fresh Cherries Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fresh Cherries Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fresh Cherries Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fresh Cherries Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fresh Cherries Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fresh Cherries Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fresh Cherries Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fresh Cherries Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fresh Cherries Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fresh Cherries Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fresh Cherries Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fresh Cherries Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fresh Cherries Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fresh Cherries Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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